How To Implement Google Publisher Tag To Your BigCommerce Store?

What is a Publisher Tag ?

Publisher Tag or “Google Publisher Tag” is to verify ‘you’ as the orignal author of all the content available on your website. This helps to safeguard your website content and fully explore branding opportunities with your eCommerce website and social networking profile.

Why Publisher Tag is Important ?

Publishing unique content on your eCommerce website is very important, if your website has unique content on every page, it will remain unaffected from penalties due to Google’s algorithm updates (like Panda). In addition to immunity from Google updates, it is equally important to protect your unique content from others to copy it. You need to show your ownership on this content, so that if in case someone copies it on their website, Google gives you the credit as original author.

For blogs and “how to” articles it is done using authorship tag and in case of eCommerce websites adding a Publisher tag will do the required task. The process is simple and can be completed by following instructions in this post. The most important thing to do here is to insert the codes in the header section of your BigCommerce website. Indeed if you are using some other shopping cart the process will more or less be the similar.

Before explaining the publisher tag steps, if you are still not completely finished with setting up your BigCommerce website, our earlier post about configuration of payment options in Bigcommerce Store will be helpful for you. Now lets have a look at the steps to add publisher tag to your BigCommerce website :

How to add Google Publisher Tag

• Login to your BigCommerce Control Panel, click on the apps link and click on “Analytics” after selecting it from the drop-down menu options.
• Click the Google Analytics tab and scroll down till the end of this code in the “Tracking Code” box and put the mouse cursor at the end and hit ENTER to create a new blank space in the bottom.
• Now in this blank space, paste the below mentioned code:

<link rel=”publisher” href=”https://plus.google.com/*********************”>

• Replace the asterisks above with your unique Google+ business page account number. This unique number can be acquired by visiting your Google+ business page and using your 21-digit Google plus account number in the web address within your browser.

The Google+ business page for 1DigitalAgency is
https://plus.google.com/118327998117126826064/posts. So, our unique 21-digit Google+ account number is 118327998117126826064. Therefore, the code we would enter on the blank line is:

<link rel=”publisher” href=”https://plus.google.com/118327998117126826064″ >

• Click on Save to complete the process

This completes the process of adding publisher tag to your BigCommerce website. The tag is now published on every page of your website.

Features like quick addition of Google publisher tag and many other makes BigCommerce as one of the widely used e-commerce platform used globally. BigCommerce offers a complete package for every kind of eCommerce website. Some other important features include customer tracking, inventory shipping and payment options including accounts connectivity. There are more reasons to use BigCommerce, which we have explained in our earlier post. So if you are looking to hire BigCommerce design company look no further, as you have reached 1DigitalAgency.