Pinterest Advertising: Turn Inspiration into Sales
Performance+ Campaigns, Shopping Ads, catalog integration, and Pinterest Tag + API for Conversions - managed by 1Digital® since 2012. 15 years. 400+ brands. 100+ verified reviews.
People use Pinterest to plan what comes next. We put your products on the boards they build, then count the sales that come back.
- Example
Balcony garden in pots
- Example
Bistro set for small patios
Promoted by Fernhill Home
- Example
Striped outdoor runner
Promoted by Loomhouse
- Example
String lights for summer evenings
- Example
Warm lamp for the reading corner
Promoted by Fernhill Home
What changes for you
- Reach people while they planPromoted Pins show up in the searches and feeds people use to plan a room, a meal or an event, often well before they buy.
- Your products as shoppable PinsYour catalog is connected, cleaned up and turned into Shopping and Collections ads that link straight to the product.
- Sales you can countBrowser Tag plus server-side API, deduplicated, then read in GA4 and Looker Studio next to your other channels.
Years in eCommerce
Of results, scale, and quality at the enterprise level.
Expert Team
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US Core + Global Talent
US core team for clear communication; vetted global specialists for international client work.
Reputation Score
Rated 4.9/5 across 100+ verified client reviews.
Reviewed by the 1Digital® Paid Social TeamLast updated:
Pinterest Advertising Services Drive eCommerce Growth with Visual Discovery
619M+ active users planning purchases. Performance+ Campaigns automating catalog ads. Pinterest Tag + API for Conversions tying spend to revenue.
1Digital® builds and manages Pinterest campaigns end-to-end - strategy, creative, catalog setup, Performance+ Campaign architecture, Pinterest Tag + API for Conversions, and continuous optimization. Engagements start at $185/hour.
01Planned purchases
People plan here before they buy
Pinterest is where many people go to plan a room, a menu, an outfit or an event. Ideas get saved to a board and the board gets narrowed down, so a brand that shows up early can still be there when the decision is made.
- Reach people while the plan is still open
- Stay on their board until it is time to buy
- Bring them back when the season arrives
More on this in Why Pinterest for eCommerce Growth? further down.
Example only: a made-up store, product and price.
- 1Search
Someone looks for ideas for something coming up.
- 2Save
Ideas and products go onto a board for later.
- 3Compare
The board gets narrowed down as the date gets closer.
- 4Buy
They come back to the Pin and visit the store.
02Targeting
Keywords, interests and the people who saved you
Pinterest is searched, so targeting starts with audience and keyword interest research. Prospecting and retargeting are built as separate campaigns, so new audiences and people who already know you each get the right message.
Keywords
The words people type when they plan.
- small patio ideas
- balcony furniture
- outdoor bistro set
Interests
The topics that sit around your products.
- Home decor
- Gardening
- Entertaining
Retargeting
People who already engaged, handled apart from new audiences.
- Saved or clicked your Pins
- Visited your site
- Actalike audiences
The keyword and interest examples are for a made-up home store.
Example only: made-up products and round example prices.
03Shopping and catalog
Your catalog, turned into shoppable Pins
Shopping Ads and Collections Ads pull straight from your product catalog, so the feed decides how good they can be. We connect it, fix what the platform rejects, and group products into sets worth promoting.
- Catalog setup with Shopify, BigCommerce, Magento, WooCommerce or a headless stack
- Feed troubleshooting and attribute fixes before launch
- Product sets built around what sells and what is in season
- Performance+ for Catalog Sales once the signal is in place
04Creative
Pins that look like a plan, not an ad
A promoted Pin sits next to ideas people chose for themselves. The ones that work look like they belong on the board: the product in a real setting, and a clear reason to save it.
- Built around a plan, not a product spec
- Seasonal angles prepared ahead of the season
- New variations tested against each other every week
- Trend forecasts from Pinterest Predicts folded into the calendar
- Example
Image Pins
Tall images that show the product in use, with a short line of text that says what the Pin is about.
- Example
Video Pins
Short product demonstrations and lifestyle clips for the moments a still image cannot explain.
- Example
Collections
One lifestyle image with the shoppable products from it underneath.
- Example
Catalog Pins
Product Pins built from your feed, tested with different backgrounds and sizes.
05Budgets
Your ad spend stays your money
Two separate things pay for a Pinterest campaign, and only one of them comes to us.
Ad spend
Your own money, paid to Pinterest through your ad account. You decide the amount, and it is never part of our fee.
Management
Strategy, creative, catalog setup, tracking and weekly optimization by 1Digital®. Engagements start at $185/hour.
Budgets follow the planning calendar
Example calendar for a made-up home storeBecause people plan ahead, creative and catalog work for a season starts early, and spend moves toward each season before its peak instead of after it.
06Measurement
Every sale counted once
The browser Tag alone misses conversions, and the Tag plus the API without deduplication counts some twice. We set up both, deduplicate them, and read the result in your own analytics.
- Step 1Pinterest TagBrowser-side events from your site
- Step 2API for ConversionsServer-side events, sent alongside
- Step 3DeduplicationOne sale counted once, not twice
- Step 4GA4 and Looker StudioRevenue read next to your other channels
- Also in place: server-side GTM and Consent Mode v2, so tracking keeps working as browsers and privacy rules change.
Trusted by 400+ Brands · Certified Partners
1Digital® | Pinterest Advertising Specialists Since 2012
15 years of paid social execution. 50+ in-house specialists across creative strategists, visual content producers, paid media operators, catalog managers, and conversion analysts. 400+ brands served - including Steinway & Sons, Synchrony, Lenox, Kate Spade, Hitachi, MFA Boston. 4.9/5 across 100+ verified reviews. Google Partner, Shopify Plus Partner, Elite BigCommerce Partner (BigDev Certified) - pairing visual-discovery creative depth with Pinterest Tag + API for Conversions measurement integrity.
In depth
Pinterest advertising, in detail
Open any section for the full detail. Figures are as published by Pinterest at the time of writing.
ScopeWhat Do Pinterest Advertising Services Include?
Visual commerce, end to end - combining social media content programs with paid. Audience and keyword interest research, Pinterest Predicts trend integration, offer and messaging angles, Pin and video creative production, catalog setup with Shopify/BigCommerce/Magento/WooCommerce, feed troubleshooting, Pinterest Tag + Pinterest API for Conversions dual setup, server-side GTM, Consent Mode v2, Performance+ Campaign architecture, prospecting and retargeting structure, creative and audience testing, weekly optimization, and reporting via GA4 multi-touch attribution + Looker Studio.
The platformWhy Pinterest for eCommerce Growth?
Pinterest users plan purchases earlier than other social platforms - 85% of weekly Pinners have purchased based on a brand Pin, and 47% use Pinterest for shopping inspiration. We pair Pinterest with Instagram advertising, Facebook advertising, and broader paid social. That high-intent discovery means cheaper top-of-funnel reach, larger retargeting pools, and higher AOV when paired with strong product pages. Pinterest is also the only social platform with a public trend forecast (Pinterest Predicts) that has maintained 88% accuracy over six years - invaluable for forward-looking content and product planning. Combine Pinterest with Instagram, SEO, and AI engine surfacing for compounding lift.
Ad formatsPinterest Advertising - Quick Answers
- ›Performance+ Campaigns: Pinterest’s AI-driven automated campaign type (the equivalent of Meta Advantage+ and TikTok Smart+). Available for Consideration, Conversion, and Catalog Sales objectives. Currently the highest-performing campaign type for catalog-driven brands per Pinterest internal tests showing 10%+ CPC and CPA improvements.
- ›Shopping Ads: Product feed-driven ads pulling directly from your catalog - foundational format for catalog-driven DTC brands.
- ›Collections Ads: Lifestyle hero image + shoppable products underneath - drives higher AOV through bundled discovery.
- ›Standard Pins: Native promoted Pins for prospecting, brand awareness, and education.
- ›Video Pins: Promoted video Pins delivering 20%+ higher conversion rates than standard video - ideal for product demonstrations and lifestyle storytelling.
- ›Premiere Spotlight: Premium top-of-search and home feed placement for high-impact brand campaigns.
What we runMaster Pinterest Marketing with Expert Advertising Services
- ›Performance+ Campaign Architecture: Performance+ for Consideration, Conversion, and Catalog Sales objectives with proper Pinterest Tag + API for Conversions signal feeding.
- ›Shopping Ads & Catalog Integration: Catalog setup with Shopify, BigCommerce, Magento, WooCommerce, headless commerce stacks. Product feed health, attribute optimization, product set strategy.
- ›Pinterest Tag + API for Conversions: Browser-side Tag plus server-side API dual setup with deduplication. Mandatory post iOS 14.5+ for accurate attribution.
- ›Performance+ Creative Integration: Generative AI backgrounds, auto-resizing, automatic Collections and Shopping ad creation from catalog at scale.
- ›Pinterest Predicts Integration: Annual trend forecast woven into content calendars, product roadmaps, and ad creative - capturing demand before peak.
- ›In-Depth Pinterest Analytics: GA4 multi-touch attribution, server-side GTM, Consent Mode v2, Looker Studio dashboards measuring true revenue contribution.
Automation and peopleThe 1Digital® AI Advantage for Pinterest
Pinterest is now an AI-first ad platform. Performance+ Campaigns automate audience targeting, bidding, creative selection, and budget allocation - Pinterest’s equivalent of Meta Advantage+ and TikTok Smart+. Performance+ creative uses generative AI to apply backgrounds to product images, auto-resize Pins for optimal placement, and automatically create Collections and Shopping ads from your catalog at scale. Pinterest internal tests show 10%+ CPC and CPA improvements for advertisers using Performance+ vs traditional campaigns.
Beyond Performance+, Pinterest Predicts gives forward-looking demand intelligence: 88% accuracy rate over six years across 21+ annual trends, derived from 80 billion monthly searches. We integrate Predicts into content calendars, product roadmaps, and ad creative - capturing demand before peak. Pinterest content also fuels ChatGPT Search, Perplexity, and Gemini citations for visual product research and inspiration. Our 50+ in-house specialists pair Pinterest AI tooling with human creative direction. AI accelerates execution - humans decide what to scale.
The opportunityGrow Your eCommerce Business with Customized Pinterest Ad Services
Pinterest is the most planning-intent social platform - 619 million monthly active users (up 12% YoY), 1.5 billion Pins saved weekly, and 85% of weekly Pinners purchasing based on brand Pins. Strongest verticals: home decor (23B Pins), food and recipes (18B), women’s fashion (13B), beauty (6B), DIY/crafts, wellness, wedding planning, and travel. Gen Z accounts for 42% of Pinterest’s user base and is the platform’s fastest-growing demographic.
At 1Digital® Agency, we understand that Pinterest’s unique strength is high-intent visual discovery - Pinners come to plan purchases, not to socialize. Our Pinterest ad services pair this discovery intent with Performance+ Campaign automation, catalog integration, Pinterest Tag + API for Conversions measurement, and Pinterest Predicts trend integration to drive efficient acquisition and revenue growth.
Pinterest reports that ads on the platform deliver more efficient cost-per-conversion than other social platforms - and Pinterest’s Q4 2025 ad revenue grew 23% YoY, reflecting strong advertiser demand. With Performance+ Campaigns now the default, Pinterest Tag + API for Conversions handling measurement, and Pinterest Predicts forecasting demand, the platform has matured into a serious performance marketing channel.
Pinterest Advertising Services - FAQ
What is 1Digital® as a Pinterest advertising agency?
1Digital® Agency is a US-based eCommerce digital marketing agency and Google Partner with 15 years of paid social experience and dedicated Pinterest advertising practice across 400+ brands - including Steinway & Sons, Synchrony, Lenox, Kate Spade, Hitachi, MFA Boston. 50+ in-house specialists. 4.9/5 across 100+ verified reviews. Shopify Plus Partner, Elite BigCommerce Partner (BigDev Certified). We manage Performance+ Campaigns, Shopping Ads, catalog integration, Pinterest Tag + API for Conversions, and Pinterest Predicts trend integration.
What does Pinterest advertising cost?
Engagements start at $185/hour with four-tier packages: Starter (single-platform Pinterest-only, smaller catalogs, organic + low-budget paid), Growth ($500k-$10M revenue, Performance+ Campaigns + Shopping Ads + catalog optimization), Enterprise ($10M+ multi-region, full Performance+ creative integration, multi-catalog setups, Pinterest Predicts integration), Custom (specialty platforms, regulated verticals subject to Pinterest restrictions, multi-brand portfolios). 3-month initial term. Ad spend is separate from agency fees. Pinterest is the visual-discovery platform with planning intent - 619 million monthly active users, 80 billion monthly searches, and 85% of weekly Pinners purchasing based on brand Pins. The 2026 platform reality: Performance+ Campaigns automate the heavy lifting of targeting and bidding, Pinterest Tag + API for Conversions handle measurement, and Pinterest Predicts…
What sets 1Digital® apart as a Pinterest advertising agency?
15 years of paid social execution since 2012 with a dedicated Pinterest practice. 50+ in-house specialists across creative strategists, visual content producers, paid media operators, catalog managers, and conversion analysts. 400+ brands served (including Steinway & Sons, Synchrony, Lenox, Kate Spade, Hitachi, MFA Boston). 4.9/5 across 100+ verified reviews. Google Partner, Shopify Plus Partner, Elite BigCommerce Partner (BigDev Certified). We’ve evolved with Pinterest through pre-Performance+, post-Performance+, post-API for Conversions, and post-Pinterest Predicts AI eras.
What are Performance+ Campaigns?
Performance+ is Pinterest’s AI-driven automated campaign type - the equivalent of Meta Advantage+ and TikTok Smart+. Available for Consideration (top-funnel), Conversion (mid/lower-funnel), and Catalog Sales (catalog-driven commerce) objectives. The system automates audience targeting, bidding, creative selection, and budget allocation. Internal Pinterest tests show 10%+ CPC and CPA improvements vs traditional campaigns. Performance+ creative includes generative AI backgrounds, auto-resizing, and automatic Collections and Shopping ad creation from catalog at scale.
How does iOS 14.5+ affect Pinterest advertising?
App Tracking Transparency (ATT) reduced Pinterest Tag browser-side tracking accuracy for iOS users - similar to Meta’s Pixel and TikTok’s Pixel impact. The fix is Pinterest Tag + Pinterest API for Conversions (server-side) dual setup with deduplication, plus server-side GTM container deployment. Without API for Conversions, Pinterest loses substantial conversion signal - Performance+ Campaigns underperform, Custom Audience match quality degrades, and attribution becomes unreliable.
What is Pinterest Predicts and why does it matter?
Pinterest Predicts is Pinterest’s annual trend forecast - published each December covering 21+ emerging trends across fashion, beauty, home, food, travel, wedding, and DIY for the upcoming year. Pinterest reports an 88% accuracy rate over six years, derived from 80 billion monthly searches across 619 million users. Pinterest also publishes seasonal trend reports (Spring, Q4 holiday). We integrate Predicts into your content calendars, product roadmaps, and ad creative - capturing demand before it peaks rather than chasing trends after they’ve matured.
Is ad spend included in the management fee?
No. Ad spend is separate from agency fees. Your ad budget is your own money, paid to Pinterest through your ad account. Our fee covers the work: strategy, creative, catalog setup, tracking and ongoing optimization, with engagements starting at $185/hour.
What does Pinterest ad management include?
Promoted Pins, Shopping ads, dynamic catalog campaigns, audience strategy (Actalike, interest-based, keyword), Tag implementation, and conversion API for post-iOS attribution.
How do you target people on Pinterest?
We start with audience and keyword interest research: the words people search when they plan, and the interests that sit around your products. Campaigns are split into prospecting and retargeting, so new audiences and people who already engaged with your Pins or visited your site are handled separately, and creative and audiences are tested against each other every week.
Which ecommerce platforms can you connect to Pinterest?
We set up catalogs with Shopify, BigCommerce, Magento, WooCommerce and headless commerce stacks, then look after product feed health, attribute optimization and product set strategy so your products can run as Shopping Ads and Collections Ads.
How do you measure Pinterest results?
With the browser-side Pinterest Tag plus the server-side Pinterest API for Conversions, deduplicated so one sale is counted once, plus server-side GTM and Consent Mode v2. Results are then read in GA4 multi-touch attribution and Looker Studio dashboards, so you see Pinterest’s revenue contribution next to your other channels.
Does Pinterest work for non-lifestyle brands?
Less consistently. Pinterest's inspiration-stage user base maps best to home, fashion, beauty, food, weddings, DIY. Industrial or pure-B2B fits less naturally.
How does Pinterest fit with our other channels?
We pair Pinterest with Instagram advertising, Facebook advertising and broader paid social, and coordinate it with SEO, so budgets and audiences support each other instead of competing.
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