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1Digital
Search/SEO

SEO
By Platform

Same store. Different platform. Different SEO problems.

Every platform has different URL patterns, canonical defaults, faceted-nav behavior, app overhead and schema limits, across Shopify SEO, BigCommerce SEO, and Adobe Commerce / Magento SEO. We tune strategy to the platform you actually run on.

yourstore.com · SEO settingsPlug in your platform

Canonicals, indexation, schema and Core Web Vitals on every platform. The settings that need the work are different on each.

All platforms

Pick your stack

Platform-tuned SEO programs across the major eCommerce stacks.

Shopify, BigCommerce, Magento and WooCommerce are trademarks of their respective owners. Logos are shown to identify the platforms.

Platform fluency

Different platform, different SEO playbook

Shopify's ?variant= URLs, BigCommerce's faceted search behavior, Magento's configurable products, WooCommerce's variable products, and headless rendering pipelines all behave differently - and each demands different canonical, indexation, schema, and Core Web Vitals strategies. We're Shopify Plus Partner and Elite BigCommerce Partner (BigDev Certified), with senior strategists who've shipped at scale on every stack - including 15 years on Adobe Commerce.

Shopify Plus PartnerElite BigCommerce Partner

yourstore.com · switch platform

ShopifySettings
Canonicals
A product also lives under each collection's URL, and variants get ?variant= URLs.Collection grids link to the one clean product URL.
Indexation
Tag and filtered collection pages can be crawled like real categories.Index the collections people search; keep the rest out.
Schema
Theme JSON-LD can be partial or printed twice by an app.One complete Product and Offer graph.
Core Web Vitals
Every app can add scripts to every page.Remove what you no longer use; load the rest where it is needed.
Go to Shopify SEO
BigCommerceSettings
Canonicals
Faceted search builds a new URL for each filter combination.Canonical and robots rules per facet.
Indexation
B2B Edition price lists and customer groups can hide catalog pages.Public pages stay crawlable; gated pages stay gated.
Schema
Stencil and Catalyst storefronts output structured data differently.Schema tuned to the storefront you actually run.
Core Web Vitals
Theme and script weight on category pages.Template-level speed work, starting with your top categories.
Go to BigCommerce SEO
MagentoSettings
Canonicals
Configurable products: the child items can be indexed on their own.One indexable parent per configurable product.
Indexation
Layered navigation adds a parameter per filter, and they stack.Parameter rules so the crawl stays on real pages.
Schema
Extensions and the theme can each print their own markup.One owner for structured data.
Core Web Vitals
Indexers and full page cache decide what is fast.Cache and indexer setup checked alongside page speed.
Go to Magento SEO
WooCommerceSettings
Canonicals
Variable products and attribute archives create thin pages.Canonicals and noindex where a page adds nothing.
Indexation
Tag, attribute and author archives get crawled.Only the archives that earn search traffic stay indexed.
Schema
Two SEO plugins can print two copies of the schema.One plugin per job, plus custom schema where it falls short.
Core Web Vitals
Page builders and plugins load on every page.Theme tuning; scripts load only where they are used.
Go to WooCommerce SEO
HeadlessSettings
Canonicals
Canonicals and redirects move out of the platform and into your code.Rules rebuilt in the storefront, checked at every release.
Indexation
Pages rendered only in the browser can reach crawlers empty.SSR or ISR so the HTML carries the content.
Schema
The old theme's schema does not carry over.Schema parity, rebuilt in the storefront code.
Core Web Vitals
Edge caching decides how fast pages arrive.Caching and rendering tuned per template.
Go to Headless Commerce SEO

Three channels

Problems that only show up on one platform

A generic checklist misses these. Each one is a setting or habit specific to the platform, shown here on example stores.

CH 01 · Shopify

One product, several URLs

A Shopify product is reachable under every collection it sits in, and most themes link to those longer URLs. The canonical says one thing while your own links say another.

  • Collection grids rewired to the clean product URL
  • Variant URLs canonical to the product
  • Internal links counted before and after
Shopify SEO

CH 02 · Magento

Layered navigation eats the crawl

Every filter in Magento's layered navigation adds a parameter, and the combinations multiply. Crawlers spend their visits on filter URLs instead of your products.

  • Filter combinations people search get a real page
  • The rest stays crawlable but out of the index
  • Configurable products indexed once, at the parent
Magento SEO

CH 03 · WooCommerce

Plugins that overlap

On WooCommerce every plugin can load on every page, and two plugins doing one job is common. Two SEO plugins print two copies of the schema, and the page gets slower for both.

  • One plugin per job
  • Scripts load only on the pages that use them
  • Custom schema where a plugin falls short
WooCommerce SEO
15

Years in eCommerce

Of results, scale, and quality at the enterprise level.

50+

Expert Team

Specialists across SEO, AI SEO, PPC, design, dev, and strategy.

USA

US Core + Global Talent

US core team for clear communication; vetted global specialists for international client work.

4.9

Reputation Score

Rated 4.9/5 across 100+ verified client reviews.

SEO By Platform - FAQ

Why does platform-specific SEO matter?

Each platform has different SEO levers - URL patterns, canonical defaults, faceted-nav behavior, app/extension overhead, theme performance, and schema graph limits. Generic SEO checklists miss most of this. A platform-fluent agency knows which native settings to use, which apps add overhead, and which theme decisions cost you ranking equity.

Are you certified on the major platforms?

Shopify Plus Partner, Elite BigCommerce Partner (BigDev Certified), and senior WooCommerce engineers in-house - plus 15 years of Adobe Commerce / Magento experience. We also build on Hydrogen, Catalyst, and Next.js Commerce for headless engagements.

Can you handle a re-platform alongside SEO?

Yes. We run platform migrations (Magento → Shopify Plus, Volusion → BigCommerce, WooCommerce → Shopify Plus, etc.) with SEO continuity baked in: URL maps, 301 plans, schema parity, and rank monitoring through cutover.

What about headless or composable commerce?

We handle SSR/ISR rendering, edge caching, structured data, and crawler accessibility for Hydrogen, Catalyst, and custom Next.js storefronts - including AI-engine surfacing via llms.txt and structured content.

Do you charge differently per platform?

No. Engagements start at $185/hour with four-tier packages (Starter, Growth, Enterprise, Custom). Scope shifts based on catalog size and competitive depth, not platform.

Free proposal

Tell us which platform you run

We will come back with the settings we would check first on your store.

SEO tuned to the platform you run on.

Real strategists. Real AI tools. Real growth.  -  1Digital® since 2012