eCommerce Strategy Services
Talk to our eCommerce strategistsBuild an eCommerce Roadmap to Success
A recent Barclay’s survey showed that up to 47% of small businesses have no strategy. Another report indicated that up to 90% of businesses fail to execute strategies, even when they do exist.
Failing to plan is failing to plan. Don’t be one of the businesses without vision. Uncover it. Define it. Chase it. Capture it.
Define Success with an eCommerce Growth Strategy
Succeeding in eCommerce doesn’t just require a series of UVPs and some products to sell. You’ll need a brand-integrated website design with unique, functional apps and tools, one that’s well-organized and positioned to encourage visitors down the conversion funnel until they become loyal paying customers and brand evangelists.
You also need to find those customers. That requires a multi-pronged digital marketing strategy. Not just SEO, not just paid search marketing strategies like PPC and social media. A unified digital marketing eCommerce sales strategy that broadcasts a cohesive, coherent message to well-defined members of your target audience. A well-authored digital marketing strategy must advertise, attract, engage, and retarget.
An eCommerce consulting company partnership with 1Digital Agency helps define that strategy and then execute, to bring you new customers, captivate existing customers, and leverage strong, long-term growth.
I want to grow my eCommerce business.
We pride ourselves on being industry leaders, and we help our clients grow their businesses by creating custom digital marketing strategies that are innovative and effective.
Talk to our experts
Financial Performance Of Our Clients Under Our Work
Fast Moving Consumer Goods - A company that had $1.3MM in online revenue in 2020 came to us to build out a strategy using PPC that would help the merchant grow.
- We engaged with the merchant on a strategy for shopping campaigns, display campaigns, and performance max campaigns.
- That resulted in $5.68MM in revenue for 2021 and $9.363MM in revenue for 2022 with 1Digital’s work driving 47% of that growth.
Fashion, Apparel - We moved a client from $880k annual revenue in 2020 to $2.035mm annual revenue in 2022.
- 92% of that revenue being driven by initiatives we created, using SEO, PPC and Design.
Alcohol and Tobacco - A start-up with $243k in existing annual online revenue in 2020 approached us for strategy and over the next 2 years we drove an additional $1.145MM in online revenue, with 1Digital’s strategies driving 56% of that trajectory.
- The main turning point for that merchant was the complete redesign and strategy that we did which we then supported post launch with SEO and social media to drive traffic and sales.
Establishing a Framework for Success with an eCommerce Strategy Roadmap
Why an eCommerce Marketing Strategy Is Necessary for Sustainable Growth
If you can’t define the goal, you’ll never be able to reach it. If you don’t set a goal, most if not all of the money and effort you spend on designing a website and advertising will be wasted.
Setting a strategy with the help of an eCommerce marketing and consulting agency doesn’t just help you set definite goals. It sets parameters and uncovers potential roadblocks.
Then it creates a plan for how to overcome these obstacles so you can reach your goals, whether they revolve around expanding brand awareness, retaining existing customers, or increasing profitability.
With a well-defined eCommerce growth strategy, your business will be able to:
- Improve audience targeting and make continuous optimizations.
- Develop a unified brand position and message.
- Create a more coherent user experience across multiple channels.
- Utilize time, money, and other resources more effectively.
- Boost both organic and paid traffic, increasing sales.
- Capture new leads.
- Uncover additional opportunities.
- Improve the efficiency of existing operations; extract higher ROI and ROAS from marketing efforts.
- Compete more effectively with other businesses in your industry.
- Measure campaign efforts and performance, and identify areas for improvement.
- Position your business as an authority and a trusted resource in your industry, instead of just as a “supplier.”
- Identify and eliminate areas where money and other resources are wasted.
- Make swift, appropriate responses to changes in the market landscape.
- Plan for eCommerce sales strategy shifts/responses in the future.
Online Marketing Strategy Doesn’t Remove or Eliminate Obstacles.
It Helps You Respond Appropriately.
eCommerce Consulting Services Cultivate Adaptiveness and Responsiveness
Obstacles are as dynamic as customer and competitors can be. They can shift with years and seasons. The goal isn’t to remove them entirely. It is to position your business model to be able to respond effectively so that obstacles don’t make it impossible for your operations to continue profitably.
Here’s what our eCommerce consulting agency offers:
eCommerce consulting services
Before we can undertake any efforts, we need to define your target market, establish your goals, evaluate any competitors, and explore obstacles to and potential limitations of success. That’s where the plan for an eCommerce roadmap comes from.
Audits
Our eCommerce consulting company offers a wide range of competitive audits, including SEO audits, PPC audits, and eCommerce brand appraisals that will furnish you with actionable insights for improvement that can help us lay the groundwork for eCommerce strategy services together.
Organic marketing strategies
We offer both eCommerce SEO and organic social media management strategies that work together to increase brand awareness, reach, and generate engaged organic leads and traffic.
Paid marketing strategies
Chief among our paid marketing strategies are eCommerce PPC and social media advertising services, which leverage insights gathered from user behavior to help us continuously refine target audiences and ad messaging, to improve ROI and ROAS.
Custom website development
Anything can go wrong with an eCommerce website at nearly any time, but our eCommerce developers have the skills necessary to execute complex integrations, debug websites, improve speed and security, improve accessibility and mobile usability, and more.
Custom app development
There are tons of apple, tools, and plugins available for platforms like WordPress, Shopify, and BigCommerce, but when you need to set yourself apart, custom is the way to go.
Custom website design
Templated, standardized themes are no way to differentiate your brand and speak to your unique value propositions. Our eCommerce website designers leverage years of experience and insight to create stunning, showstopping, bespoke designs that will captivate your target audiences and win their hearts, all while bringing your brand to life.
Migration and support services
Sometimes our audits uncover the unpleasant truth that our clients’ website platforms are holding them back from fulfilling their goals. We offer well-established migration and support services and have handled hundreds of successful eCommerce migrations in the past.
What Clients Have Said
We’ve been working with 1Digital for 6 months now and couldn’t be happier. We are currently maintaining 7.0+ ROAS and, based on the success of their ad management, we had the evidence we needed to justify doubling our budget on the Google platform. We also had the pleasure of working with the design department for some landing page overhaul – the final results exceeded expections. We plan to continue with 1Digital and expand out relationship in the coming year.
Ellen Sluder, smrtphone
1Digital has been my go-to agency for the past 3 years. We brought them on initially to updated and redesign our website and we later brought them on to take on our PPC and SEO projects. We’ve had a great experience and 1Digital has consistently delivered on their promises.
Mel Konhya, Oakwood Veneer
A Unified Approach to eCommerce Growth Strategies
The two key components to the success of our eCommerce strategy agency’s services are communication with you and internal collaboration.
Naturally, developers, designers, and digital marketers have different skills, and the key to strategy success comes from interdepartmental collaboration.
The first part of this comes from open communication with you, our client. We pave each eCommerce growth strategy with a discovery process to uncover and define your goals and objectives, followed by careful scoping and planning so we can create an eCommerce strategy roadmap, together, that will get you from where you are to where you want to be.
The partnership is strategic and can accommodate shifts at any stage of the game. This is your path to success. We are just the agents to your success.
We serve you first, which requires us to work closely together to achieve your vision. Not only do our marketing teams work together on messaging and positioning, but they work closely with our designers and developers to ensure that no effort is undertaken without the overall strategy in mind.
Key Areas of Focus for eCommerce Growth Strategy
More often than not, creating an eCommerce sales strategy requires us to take a step back and look at the big picture. Strategy, as one big unit, is made of many small moving pieces.
Website Design and UX
Our eCommerce consulting services will take a broader look at your website’s UX, with respect to site speed, security, interface, brand-integration, and structure. We analyze usability, aesthetic appeal, navigability, and how well these pieces are supported by your marketing channels. We also assess any potential roadblocks to conversion.
Checkout Experience
Most figures indicate an overall cart abandonment rate between 69% and almost 75%, which means your website has, on average, almost a ¾ chance of losing a conversion, every time someone puts something in a shopping cart. Our eCommerce marketing and consultant specialists look specifically for impediments to the checkout experience that can cause problems, then suggest improvements.
Tools and Integrations
Much of the usability of an eCommerce website comes from the tools and apps with which it is integrated. With 10 years of experience in the industry, we know what third-party apps customers are using to solve their problems and can make targeted suggestions; our developers can also custom-code and integrate bespoke apps for your online store.
Content and Brand Positioning/Messaging
Consistent brand messaging and positioning across all content channels is critical to brand management and to the long-term success of any eCommerce marketing strategy. We can both identify and rectify potential issues with your current content marketing strategy.
Social Media Presence
In 2023, all online businesses need to be engaged on social media platforms, and for most of them, activity on more than one channel is beneficial. Our social media marketing experts are well-versed with both paid and organic strategies for Facebook, Instagram, Pinterest, and TikTok, among other channels.
Paid Search Marketing
For some businesses, especially early in their journeys, eCommerce strategy services suggest paid search marketing approaches to generate short-term traffic and sales while organic methods start to gain steam.
Lead Generation
Building a book of leads is one of the keys to long-term eCommerce success. What you don’t want is a bunch of one-off sales that are good in the short term but leave your pipeline empty. It costs less to generate a lead and retain a customer than it does to acquire a new one every time.
Analytics and KPI Reporting
Any eCommerce growth strategy can fail if the people authoring it aren’t reporting on successes; if not, it’s impossible to know whether the strategy is working or not. Our marketers are deeply familiar with Google Analytics, Google Search Console, SEMRush, and our own unique, proprietary marketing analytics tools.
Are you ready to increase sales?
Our expertise lies in creating tailored eCommerce strategies, including advanced SEO, PPC, content marketing, website design and development, to elevate your online store’s performance.
Talk to our expertsWhy 1Digital® Is Your eCommerce Strategy Agency
You can take your pick of eCommerce consulting companies. Here’s why 1Digital Agency is yours.
Experience
1Digital Agency has more than 10 years of experience in the eCommerce realm. We have a team of veteran SEO copywriters, analysts, and social media and PPC specialists. We are also Elite BigCommerce certified and our designers and developers specialize in Volusion, Magento, WordPress, and Shopify and Shopify Plus development.
Wide Talent Pool
Though we are also experienced in local SEO, our remote structure allows us to attract the best and brightest talent from all over the country and the world. We don’t just draw skills from one specific locale.
Interdepartmental Collaboration
As a full-service eCommerce growth agency, we are uniquely positioned to plan and execute multi-channel eCommerce strategies inclusive of design, development, support, and digital marketing.
Free Audits Available
We offer SEO and PPC audits free of charge, which can give you concrete, actionable insights into areas for potential growth. These are a great place to start if you aren’t sure how to go about eCommerce growth strategy planning.
We Develop Custom Strategies
No two strategies are alike because no two clients are the same. Each plan we implement is 100% unique. That’s how we solve problems.
eCommerce Strategy Starts
with a Call
Planning, implementing, and monitoring an eCommerce strategy is daunting. That’s why so few online businesses get it right.
It’s easier when you’re not on your own. Our eCommerce marketing and strategy consultants are ready for your call.
Take the first step towards a unified eCommerce growth strategy today. Contact us and let us know what your goals are. It’s as easy as that.
