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eCommerce Strategy Consulting

Establishing a Framework for Success

eCommerce Strategy Consulting

Build an eCommerce Roadmap to Success. A recent Barclay’s survey showed that up to 47% of small businesses have no strategy. Another report indicated that up to 90% of businesses fail to execute strategies, even when they do exist.

Failing to plan is failing to plan. Don’t be one of the businesses without vision. Uncover it. Define it. Chase it. Capture it.

Why an eCommerce Marketing Strategy Is Necessary for Sustainable Growth

eCommerce Strategy Services

What Do eCommerce Strategy Services Entail?

If you can’t define the goal, you’ll never be able to reach it. If you don’t set a goal, most if not all of the money and effort you spend on designing a website and advertising will be wasted.

Setting a strategy with the help of an eCommerce marketing and consulting agency doesn’t just help you set definite goals. It sets parameters and uncovers potential roadblocks.

Then it creates a plan for how to overcome these obstacles so you can reach your goals, whether they revolve around expanding brand awareness, retaining existing customers, or increasing profitability.

With a well-defined eCommerce growth strategy, your business will be able to:

  • Improve audience targeting and make continuous optimizations.
  • Develop a unified brand position and message.
  • Create a more coherent user experience across multiple channels.
  • Utilize time, money, and other resources more effectively.
  • Boost both organic and paid traffic, increasing sales.
  • Capture new leads.
  • Uncover additional opportunities.
  • Improve the efficiency of existing operations; extract higher ROI and ROAS from marketing efforts.
  • Compete more effectively with other businesses in your industry.
  • Measure campaign efforts and performance, and identify areas for improvement.
  • Position your business as an authority and a trusted resource in your industry, instead of just as a “supplier.”
  • Identify and eliminate areas where money and other resources are wasted.
  • Make swift, appropriate responses to changes in the market landscape.
  • Plan for eCommerce sales strategy shifts/responses in the future.

How Can eCommerce Strategy Services Benefit You?

Effective eCommerce strategy services ensure that your online store delivers the intended functionality and user experience. Issues such as poorly planned integrations, coding errors, and site migration mishaps can cause significant problems for your store, detracting from user experience or even preventing proper operation.

By partnering with an eCommerce strategy firm like 1Digital®, you’ll gain access to a comprehensive suite of tools and resources designed to drive your business growth. Our online CRM system allows you to submit tickets and track progress on any strategy-related tasks or issues. These can range from minor adjustments to complex strategic planning that requires detailed, on-demand support. Additionally, you’ll benefit from our team’s expertise in digital marketing services, design services, and more, all aimed at enhancing your online presence.

Our customizable support agreements are designed to meet your specific needs. Reach out to one of our eCommerce strategy experts to discover how we can support your business today.

I want to grow my eCommerce business.

We pride ourselves on being industry leaders, and we help our clients grow their businesses by creating custom digital marketing strategies that are innovative and effective.

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ecommerce strategy
ecommerce strategy

Online Marketing Strategy Doesn’t Remove or Eliminate Obstacles.
It Helps You Respond Appropriately.

eCommerce Consulting Services Cultivate Adaptiveness and Responsiveness

Obstacles are as dynamic as customer and competitors can be. They can shift with years and seasons. The goal isn’t to remove them entirely. It is to position your business model to be able to respond effectively so that obstacles don’t make it impossible for your operations to continue profitably.

Here’s what our eCommerce consulting agency offers:

eCommerce consulting services

Before we can undertake any efforts, we need to define your target market, establish your goals, evaluate any competitors, and explore obstacles to and potential limitations of success. That’s where the plan for an eCommerce roadmap comes from.

Audits

Our eCommerce consulting company offers a wide range of competitive audits, including SEO audits, PPC audits, and eCommerce brand appraisals that will furnish you with actionable insights for improvement that can help us lay the groundwork for eCommerce strategy services together.

Organic marketing strategies

We offer both eCommerce SEO and organic social media management strategies that work together to increase brand awareness, reach, and generate engaged organic leads and traffic.

Paid marketing strategies

Chief among our paid marketing strategies are eCommerce PPC and social media advertising services, which leverage insights gathered from user behavior to help us continuously refine target audiences and ad messaging, to improve ROI and ROAS.

Custom website development

Anything can go wrong with an eCommerce website at nearly any time, but our eCommerce developers have the skills necessary to execute complex integrations, debug websites, improve speed and security, improve accessibility and mobile usability, and more.

Custom app development

There are tons of apple, tools, and plugins available for platforms like WordPress, Shopify, and BigCommerce, but when you need to set yourself apart, custom is the way to go.

Custom website design

Templated, standardized themes are no way to differentiate your brand and speak to your unique value propositions. Our eCommerce website designers leverage years of experience and insight to create stunning, showstopping, bespoke designs that will captivate your target audiences and win their hearts, all while bringing your brand to life.

Migration and support services

Sometimes our audits uncover the unpleasant truth that our clients’ website platforms are holding them back from fulfilling their goals. We offer well-established migration and support services and have handled hundreds of successful eCommerce migrations in the past.

What Clients Have Said

What Clients Have Said

We’ve been working with 1Digital for 6 months now and couldn’t be happier. We are currently maintaining 7.0+ ROAS and, based on the success of their ad management, we had the evidence we needed to justify doubling our budget on the Google platform. We also had the pleasure of working with the design department for some landing page overhaul – the final results exceeded expections. We plan to continue with 1Digital and expand out relationship in the coming year.

Ellen Sluder, smrtphone

1Digital has been my go-to agency for the past 3 years. We brought them on initially to updated and redesign our website and we later brought them on to take on our PPC and SEO projects. We’ve had a great experience and 1Digital has consistently delivered on their promises.

Mel Konhya, Oakwood Veneer

A Unified Approach to eCommerce Growth Strategies

The two key components to the success of our eCommerce strategy agency’s services are communication with you and internal collaboration.

Naturally, developers, designers, and digital marketers have different skills, and the key to strategy success comes from interdepartmental collaboration.

The first part of this comes from open communication with you, our client. We pave each eCommerce growth strategy with a discovery process to uncover and define your goals and objectives, followed by careful scoping and planning so we can create an eCommerce strategy roadmap, together, that will get you from where you are to where you want to be.

The partnership is strategic and can accommodate shifts at any stage of the game. This is your path to success. We are just the agents to your success.

We serve you first, which requires us to work closely together to achieve your vision. Not only do our marketing teams work together on messaging and positioning, but they work closely with our designers and developers to ensure that no effort is undertaken without the overall strategy in mind.

Key Areas of Focus for
eCommerce Growth Strategy

More often than not, creating an eCommerce sales strategy requires us to take a step back and look at the big picture. Strategy, as one big unit, is made of many small moving pieces.

Website Design and UX

Website Design and UX

Our eCommerce consulting services will take a broader look at your website’s UX, with respect to site speed, security, interface, brand-integration, and structure. We analyze usability, aesthetic appeal, navigability, and how well these pieces are supported by your marketing channels. We also assess any potential roadblocks to conversion.

Checkout Experience

Checkout Experience

Most figures indicate an overall cart abandonment rate between 69% and almost 75%, which means your website has, on average, almost a ¾ chance of losing a conversion, every time someone puts something in a shopping cart. Our eCommerce marketing and consultant specialists look specifically for impediments to the checkout experience that can cause problems, then suggest improvements.

Tools and Integrations

Tools and Integrations

Much of the usability of an eCommerce website comes from the tools and apps with which it is integrated. With 10 years of experience in the industry, we know what third-party apps customers are using to solve their problems and can make targeted suggestions; our developers can also custom-code and integrate bespoke apps for your online store.

Content and Brand Positioning/Messaging

Content and Brand Positioning/Messaging

Consistent brand messaging and positioning across all content channels is critical to brand management and to the long-term success of any eCommerce marketing strategy. We can both identify and rectify potential issues with your current content marketing strategy.

Social Media Presence

Social Media Presence

In 2024, all online businesses need to be engaged on social media platforms, and for most of them, activity on more than one channel is beneficial. Our social media marketing experts are well-versed with both paid and organic strategies for Facebook, Instagram, Pinterest, and TikTok, among other channels.

Paid Search Marketing

Paid Search Marketing

For some businesses, especially early in their journeys, eCommerce strategy services suggest paid search marketing approaches to generate short-term traffic and sales while organic methods start to gain steam.

Lead Generation

Lead Generation

Building a book of leads is one of the keys to long-term eCommerce success. What you don’t want is a bunch of one-off sales that are good in the short term but leave your pipeline empty. It costs less to generate a lead and retain a customer than it does to acquire a new one every time.

Analytics and KPI Reporting

Analytics and KPI Reporting

Any eCommerce growth strategy can fail if the people authoring it aren’t reporting on successes; if not, it’s impossible to know whether the strategy is working or not. Our marketers are deeply familiar with Google Analytics, Google Search Console, SEMRush, and our own unique, proprietary marketing analytics tools.

ecommerce strategy
ecommerce strategy

Are you ready to increase sales?

Our expertise lies in creating tailored eCommerce strategies, including advanced SEO, PPC, content marketing, website design and development, to elevate your online store’s performance.

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Why Choose 1Digital® Agency
eCommerce Strategy Experts

Extensive Experience

1Digital® Agency has over a decade of experience in the eCommerce industry. Our team includes seasoned SEO copywriters, analysts, and social media and PPC specialists. We are Elite BigCommerce certified and our designers and developers excel in platforms like Volusion, Magento, WordPress, and Shopify Plus.

Diverse Talent Pool

Our remote structure allows us to attract top talent from across the globe. While we are experts in local SEO, our reach extends far beyond, bringing diverse skills to your project.

Collaborative Approach

As a full-service eCommerce strategy firm, we integrate design, development, support, and digital marketing to create comprehensive, multi-channel strategies for growth.

Complimentary Audits

We offer free SEO and PPC audits that provide actionable insights for growth. These audits are a great starting point for developing an effective eCommerce growth strategy.

Customized Strategies

Every strategy we create is tailored to the unique needs of our clients. We believe that no two businesses are the same, and our custom strategies reflect this philosophy.

Proven Track Record

Our extensive portfolio and client testimonials speak to our success in helping businesses achieve their eCommerce goals through strategic planning and execution.

Comprehensive Support

Beyond strategy, we provide ongoing support to ensure your business continues to thrive. Our team is always available to address any issues or opportunities that arise.

Holistic Growth Plans

Our strategies cover all aspects of eCommerce, from improving user experience to increasing conversion rates. We focus on sustainable growth through a balanced approach.

Innovative Solutions

We stay ahead of industry trends and incorporate the latest technologies and methodologies into our strategies, ensuring your business remains competitive and innovative.

Client-Centric Approach

Your success is our priority. We work closely with you to understand your goals and challenges, crafting strategies that deliver measurable results and drive long-term growth.

Enhance Your eCommerce Business with Strategic Planning

Running a successful eCommerce business requires more than just managing day-to-day operations. It’s about having a clear strategy that drives growth, optimizes performance, and sets your business apart from the competition. Our eCommerce strategy services are designed to help you create and execute a comprehensive plan tailored to your business needs.

  • Customized eCommerce strategy development
  • Targeted digital commerce strategy
  • Data-driven eCommerce optimization
  • Expert eCommerce business strategy consulting
  • Effective online retail strategy services
  • Ongoing eCommerce growth strategy support

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