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PPC Strategies for Creating Leads
Looking for a reliable and data-driven way to generate qualified leads? Look no further than Pay Per Click (PPC) advertising. As one of the quickest-acting digital marketing channels available, PPC advertising can help drive attention and interest to your site that leads to action.
But PPC Lead Generation offers more than just immediate results. It also creates incredibly accurate data about your potential customers. By collecting data on what type of audiences are most engaged, what value propositions work best, and which leads have the longest lifetime value, you can gain insights that help you continuously refine and improve your marketing efforts.
If your business relies on visitors taking action and filling out your contact form, PPC lead generation is absolutely vital. With the right strategy and execution, it can be a powerful tool to help you reach your business goals.
Why Choose 1Digital® Agency for PPC Lead Generation?
1Digital® Agency is a full-service digital marketing agency that specializes in pay-per-click advertising. Our team of experts is adept at creating, managing, and optimizing PPC campaigns that deliver results.
Our approach is data-driven, and we use a combination of industry-leading tools and our own proprietary software to deliver the most effective results for our clients. We believe in transparency and provide detailed reporting and analysis so that our clients can see the positive impact of their campaigns on their bottom line.
At 1Digital® Agency, we understand that every business is unique, which is why we provide customized solutions tailored to the needs of each individual client. We take the time to get to know our clients and their businesses so that we can create and implement PPC strategies that are aligned with their goals and objectives.
Types of Lead Capturing Efforts
PPC lead generation strategies hinge on some of the best, proven practices for PPC campaigns overall, like drafting attractive, attention-grabbing PPC ad copy, ensuring that your ad groups are well-targeted, and that your ads display for the best-targeted search queries. However, using PPC for lead generation introduces new elements into play.
Depending on the specifics of your website, how your users interact with it may dictate what steps you need to take to encourage conversions so that your visitors will take the desired actions.
A website visitor may someday become a visitor to your brick-and-mortar store, a reader of your newsletter, or a regular user of your online services — provided you’re able to properly track user behavior to furnish them with the resources they’re looking for in the first place.
Form and Contact Information Submissions
Valuable, lasting relationships with customers can be forged without an initial sale. Getting visitors to your website to fill out contact forms can be a highly valuable lead generation strategy. It helps your organization develop a list of potential leads that are, at minimum, interested in your products and services, and their contact information is the first stage of presenting them with the right services to close a sale.
Signing Up for a Newsletter or Other Programs
If a readership powers conversions for your business, then your ultimate goal might be to generate subscribers to a mailing list or a blog. Even if your PPC campaign’s ultimate goal is not to drive sales, you can still use it as a viable resource for encouraging newsletter subscriptions or readership.
While the campaign itself might not result in conversions in the form of sales, building a mailing list has the potential to allow you to build a lasting customer base and extract more value by forging long-term relationships with customers that will convert again and again instead of continuously shopping around.
Content Consumption and Downloads
Businesses that heavily rely on the content they provide to their customers might also consider the download of materials like PDFs, guides, white papers, and more as a valuable conversion or lead generation strategy. This is especially true if visitors trade valuable information like email addresses, phone numbers, or other identifiers in exchange for the content or any associated promotions. A PPC lead generation campaign can expand your company’s brand awareness while bringing in new viewers and readers, especially if it is positioned well to meet their expectations. Our ad campaign strategists engage in continuous A/B testing and campaign performance monitoring to ensure that the best-performing ads are displayed and capture the attention of your target market.
Formal Quote Requests
Some businesses that do not conclude sales online rely on their websites to offer quotes and proposals to generate leads. For example, if your website only serves as a conduit for providing quotes for services that need to be rendered physically or in person, you still need visitors to get to your site. A properly optimized and executed PPC campaign can serve as a lead generation tool to encourage users to navigate through your website, even submitting formal requests for proposals or quotes. With analysts tracking visitors’ every move, you can gather valuable insights for the purposes of conversion rate optimization to improve the performance of your campaign and generate new leads.
You may notice that some medical offices and car dealerships engage in PPC campaigns, but you can’t complete a doctor’s visit online, and most people still prefer the real-life experience of a test ride. Why, then, put the money into PPC instead of some other lead generation strategy?
Simply put, it is overwhelmingly effective when put to the purpose of capturing leads. A PPC campaign can result in higher traffic to a website, some of which feature functionality that enables online appointment setting. This can turn call-shy potential leads into actual customers, and it all starts with a successful PPC campaign.
Google Tag Manager and Tracking User Behavior
While Google Analytics is useful for conducting thorough reporting associated with a specific website, Google Tag Manager enables you to track the performance of various websites and applications and share data across them. In this manner, Google Tag Manager streamlines the management of multiple channels of data and allows you to get to know your customers and what the interact with most.
This is highly valuable for businesses that operate more than one website, especially if those websites are interlinked in some way and users interact with both of them. It can also be highly beneficial for tracking the performance of various social media platforms as well as advertising campaigns associated with them.
Setting up Google Tag Manager can provide you with extremely valuable insight into consumer behavior which you can then apply to your lead generation strategies, including your PPC campaign. Cross functional visibility into the behavior associated with visitors to each of your platforms may show you where their interests and intents lie, enabling you to make adjustments to your site design and digital marketing campaigns to capture the leads and conversions your business needs to thrive.
PPC for lead generation is useful for a wide range of industries, including many traditional channels as well as others that provide services that can only be offered in person. Among the many industries for which PPC lead gen can be a highly valuable aspect of digital marketing are the following.
Medical. Doctor’s offices and many other medical, dental and physical therapy practices (among others) run ongoing PPC marketing campaigns, despite the fact that their services and treatment must be offered in person. The reason is simple: brand awareness for the practice equates to a new stream of potential patients to the medical practice.
Real estate. A formal sale of real estate cannot be conducted online, nor can a home visit or an inspection. These require close, physical examination of properties as well as witnesses, legal representation and more. However, real estate agents, like doctors, often run PPC campaigns as a lead generation strategy. The more local leads that know about a real estate practice, the likelier they are to become patrons.
Business to business operations. Business to business, or B2B, operations, often require lengthy proposals and a lot of back and forth communication before a deal can be cut. Still, all customers started out as strangers at one point, and procurement can’t do its job without an idea of where to start. If your business has a strictly B2B focus, you can generate new leads and steal brand reach from your competitors by executing a properly devised PPC marketing campaign.
Law. Law requires research, consultation and trial, some of which can be conducted remotely. Not all of it can, however, which makes the need for face-to-face interactions a resolute imperative. With that said, law offices rely on a steady influx of clients, and for that a local, highly targeted PPC lead gen strategy can reap large rewards.
Retail. Even in 2021, there are still some retail operations that have no legitimate online presence, or any online avenue by which to conduct sales. That said, an overwhelming figure of monthly searches end with the term “near me,” indicating that consumers are not only looking for local, brick and mortar businesses, but that they are willing to patronize them. It also means that a local PPC lead generation strategy can be the key to success in outcompeting your local competitors. If you show up in the search results and they don’t, you are likely to win business.
Food service and restaurants. There is no remote food service, and it is one of the industries that must still render physical services. However, the same factors that make a PPC lead generation strategy valuable for retail operations make them highly valuable for food service providers and restaurants. The inclusion of “near me” in search queries leaves a lot of potential market share for the food service industry to capture.
Miscellaneous services. Whatever services your organization renders, if they cannot be conducted remotely, or if you face a lot of competition in your local corner of the market, a PPC strategy for lead generation can result in more leads and ultimately more conversions. Executed properly, it can also lead to longer lasting relationships and greater customer lifetime value from your clients.
Custom Development and PPC
If you’re running a PPC campaign for lead generation, then you are getting customers in your doors. The question is, can your site take that next step? We have a team of experienced UX/UI designers and developers that help a site turn interest into decision and action.
Years of experience in digital marketing, design, and development have lent us the insight necessary to see right through user behavior, analyzing every move in order to develop custom landing pages that attract and engage customers.
Landing page development
One of the most pronounced aspects of PPC for lead gen is ensuring that the landing pages to which your ads send clicks are optimized for the user experience and for expectations. A high bounce rate may indicate that something is off with either the ad copy or the landing page.
Our developers will work hand in hand with our digital marketing team to ensure that your landing pages are expertly aligned with your ad copy and the expectations of your target market, either redesigning and developing them as necessary or even providing brand new pages to attract and hold the attention of visitors.
Form development is another critical aspect of a successful marketing campaign, specifically with respect to lead generation strategies. Users will often be willing to submit valuable personal information, including contact information, if they feel they can derive value from it.
Whether you’re offering a discount incentive or simply want people to leave their contact information so they can join your newsletter, our team of digital marketers, developers and designers will craft forms that capture attention and encourage user participation and submission.
Active Conversion Rate Optimization
Conversion rate optimization, or CRO, is a term that can be applied to a collective of practices that are all geared toward fostering conversions. Your business might define a conversion as a sale, a form submission, or the download of a white paper or a PDF. No matter the specifics, active conversion rate optimization takes a close look at your data and uses it to identify how digital marketing creates the most conversions and the smallest cost.
It involves but is not limited to landing page and form development, but also copy creation, defining and setting new ad groups, making continuous optimizations to the performance of an ad campaign based on user behavior (both expected and gathered during the course of the campaign) and much more.
Practices such as A/B testing also fall under the purview of conversion rate optimization, as their purpose is to continue to enhance the performance of some digital marketing initiatives. In this space, it specifically refers to encouraging and cultivating new leads.
If you’re interested in learning more about how our analysts develop suggestions and implement solutions regarding CRO, please get in touch with one of our PPC specialists.
Get a Free eCommerce PPC Audit!
Beginning a PPC lead generation campaign involves a lot of variables and question marks, but we can help answer a lot of them. If you don’t know where to start or would like to gather additional data before making concrete decisions, start with a free eCommerce PPC audit by 1Digital® Agency.
A free eCommerce PPC audit from 1Digital® Agency is the first step towards optimizing your PPC campaign for lead generation. Our experienced digital marketing team will analyze your current campaign’s performance and user behavior to provide you with actionable insights and recommendations for improvement. With a comprehensive understanding of your PPC campaigns, you’ll be able to adjust your strategy for maximum ROI and generate new leads for your business.
Whether you’re just starting out or looking to take your campaign to the next level, our experts are here to help. Contact us at 888.982.8269 today to schedule your free audit and learn how we can help you achieve your lead generation goals.
Frequently Asked Questions about PPC Lead Generation
What is PPC lead generation?
PPC lead generation refers to the process of using pay-per-click advertising to capture and generate leads for your business. It involves creating targeted ads and optimizing campaigns to attract potential customers who are actively searching for products or services related to your business.
How does PPC lead generation work?
PPC lead generation works by bidding on relevant keywords and displaying ads on search engine result pages. When users click on these ads, they are directed to a landing page where they can provide their contact information or take other desired actions. The goal is to attract qualified leads who have a higher likelihood of converting into customers.
What are the benefits of PPC lead generation?
PPC lead generation offers several benefits, including immediate visibility, precise targeting, measurable results, and cost control. It allows you to reach your target audience at the right time and place, track the performance of your campaigns, and adjust your strategy as needed to maximize your return on investment.
How can a PPC agency help with lead generation?
A PPC agency specializes in creating and managing PPC campaigns to generate leads for your business. They have the expertise and tools to conduct keyword research, optimize ad copy, monitor performance, and make data-driven decisions to drive results. Working with a PPC agency can save you time and resources while maximizing the effectiveness of your lead generation efforts.
What are effective lead generation strategies?
Effective lead generation strategies involve a combination of targeting the right audience, creating compelling ad copy, optimizing landing pages, and nurturing leads through personalized follow-ups. It’s important to understand your target market, conduct thorough keyword research, and continually optimize your campaigns to attract and convert high-quality leads.
Why should I choose a PPC lead generation company?
A PPC lead generation company has the expertise and experience to develop and execute effective PPC strategies tailored to your business goals. They can help you identify the most valuable keywords, optimize your campaigns for maximum results, and provide ongoing analysis and reporting to track the success of your lead generation efforts.
What are the best PPC lead generation techniques?
The best PPC lead generation techniques include thorough keyword research, compelling ad copy, strategic bidding, landing page optimization, and continuous monitoring and optimization. By combining these techniques and making data-driven decisions, you can maximize the effectiveness of your PPC lead generation campaigns.
Can PPC lead generation work for small businesses?
Absolutely! PPC lead generation can be highly effective for small businesses. It allows you to target specific audiences, control your budget, and measure the results of your campaigns. With the right strategy and optimization, PPC lead generation can help small businesses attract valuable leads and drive business growth.
Drive Sales with Our PPC Lead Generation Services
Our comprehensive PPC lead generation strategy includes:
- Thorough Keyword Research & Analysis to identify profitable and relevant keywords for your business.
- Compelling Ad Copy and Design, including A/B testing to optimize performance.
- Strategic Campaign Setup, covering Remarketing, Display, YouTube, and Shopping Ads, to effectively reach your target audience across various platforms.
- Conversion and ROI Tracking to provide transparent performance data and measure campaign effectiveness.
- Ongoing Account Management and Reporting to continuously refine and enhance campaign performance.
Get a Free Quote Today
Experience the power of PPC lead generation and boost your revenue. Our clients have achieved an impressive 45% average increase in PPC-generated revenue. Let our expert team help you achieve your sales goals and drive business growth through targeted and effective PPC advertising.