We Create Success Stories
Explore Our Diverse Portfolio of eCommerce Clients
An Extensive SEO, PPC, and Web Design Portfolio
After years of flawlessly executed marketing campaigns around the world, we are proud to display one of the most extensive lists of successful businesses a digital marketing agency can dream of. The case studies and testimonials below are proof of our hard work. There is no industry or platform 1Digital® Agency is not able to help our clients dominate. Feel free to browse through our SEO, PPC, and web design portfolio and discover how our team can help your business grow.
Featured SEO & PPC
Take a look at real case studies and find out how 1Digital® Agency was able to help clients overcome initial challenges, and give them a solid standing for long-term growth by providing expertly designed SEO and PPC strategies.
Custom Design / SEO
PPC / Facebook Advertising
Custom Design / PPC
SEO / PPC / Website Support / Custom Development
Korman Fine Jewelry
SEO / PPC / BigCommerce Design
Custom Design / Advanced Development / SEO / PPC
Dallas Golf Company
PPC / SEO
PPC / SEO
PPC / SEO
Mia’s Cozy Cove
The Maca Team
Make Your Own Buzz
Mac Me an Offer
Migration / Custom App Development / SEO
World Maps Online
Advanced Migration / Custom Design / SEO
Stover & Company
Migration / Design / Development / SEO
Divinity Clergy Wear
Custom Design / Custom Development / SEO
Mac of all Trades
SEO Marketing / Custom Development
Custom Design / SEO
[ Custom Design, SEO ]
Custom Design: Pixlscapes, at Pixlscapes.com, produces a wide range of printed peel-and-stick vinyl wall murals in a variety of different patterns and aesthetics. They’re based on WordPress, which remains a powerful platform that can still be utilized to develop a modern, efficient online store, provided the platform is managed and customized by an experienced eCommerce designer. Pixlscapes worked with 1Digital® to bring their WordPress website into the modern age with a custom redesign. We reimagined their homepage with color and brand integration in mind, creating a new banner to advertise feature categories as well as colorful tiles to top categories that facilitated the customer journey. We also recreated their product pages, making it easier for customers to configure their options in Pixlscapes products with respect to material, dimensions, pattern repetition, protective top coat options, and more. Pixlscapes also utilizes a custom API; we ensured that everything we completed for them was compatible with this software.
SEO: Concurrently with design, we partnered with Pixlscapes to research target audience-aligned, search-intent-focused keywords and began to optimize their digital presence to attract more qualified leads. Our approach targets top keywords and conversion-oriented products and categories, relying on a rich mix of ongoing link-building efforts, content publication, and technical optimization to improve their domain authority and increase organic traffic streams.
[ PPC, Facebook Advertising ]
PPC: Phonedaddy, operating online at PhoneDaddy.com, sells a unique assortment of high-quality used and refurbished electronics at great prices, including but not limited to Apple and Android devices. Our researchers defined a set of buyer personas and then performed keyword research, taking into account competitive movements, in order to designate a practical cohort of target keywords (as well as negative keywords to exclude from the campaign). From there, our content creators drafted several sets of ad variants targeted to those audiences and our project managers launched a set of Google Shopping and Bing ads. After launching the campaign we tracked user engagement with our ads and ran continuous optimizations with respect to targeting (with an emphasis on dynamic remarketing) and bid strategy in order to optimize the return on the investment required to capture each conversion.
Facebook Advertising: 1Digital® Agency takes a full-funnel approach to Facebook advertising strategies in which each campaign attempts to maximize the return on each dollar spent targeting leads at every stage in the process. First, we design the prospecting strategy to capture the potential clients, then retarget the most qualified audience with creatives that highlight Phonedaddy's unique selling proposition to move them further down the funnel and eventually towards a conversion. This enables us to run continuous optimizations that result in a more positive experience for leads, higher profitability for Phonedaddy, and a higher return on overall ad spend.
[ Custom Design, PPC ]
Custom Design: Pelle Line specializes in high-end men’s footwear, including imported, handmade designs and shoes made of exotic leather. With such a unique positioning, a brand-integrated website offering a pleasant, upscale UX is critical to communicating this value proposition. Previously, Pelle Line’s website had been built according to a fairly standard, blank, black-and-white template. 1Digital® Agency created a custom homepage design for their website that improved their image, brand-color coordination and integration, navigation, and presented their products in a more attractive, favorable light. We also redesigned their category and product pages, optimizing them for both user experience and conversions.
PPC: Pelle Line partnered with 1Digital® Agency for a custom pay-per-click marketing strategy consisting of a mix of Google Shopping ads incorporating dynamic remarketing tactics. Our PPC specialists performed in-depth market research to complete a cursory buyer persona. We then continued the deep-dive to uncover relevant keywords and search terms to target, as well as those to exclude, before arriving at a bid strategy to ensure optimum ad visibility before the right audience. Throughout the course of the campaign, we have run numerous ongoing optimization protocols to ensure that not only revenue but also return-on-ad-spend are maximized.
[ SEO, PPC, Website Support, Custom Development ]
SEO: Eloquence, a provider of luxury homegoods and unique, authentic reproductions of vintage French Country designs, operates in a niche market that is both highly specialized and exceptionally competitive. Selling to both businesses and consumers, Eloquence needed a creative solution for a scalable, cost-effective marketing strategy to increase their organic rankings for a diverse range of relevant target keywords.
Their executive team partnered with 1Digital® Agency for a 75 keyword eCommerce SEO campaign in early 2020 with the intent of developing higher domain authority and organic rankings to bring in more qualified B2B and B2C traffic. Our comprehensive efforts are ongoing, and consist of various on-page, link-building and offsite strategies that have positively affected their key metrics, including organic traffic, sessions and conversions. Our ongoing project continues to position Eloquence for future success in B2B and B2C markets.
PPC: After realizing the success of their SEO campaign with 1Digital® Agency, Eloquence expanded their project to include a PPC campaign to help further supplement the results of their organic growth. Our PPC specialists devised a paid search strategy for Eloquence the success of which has centered around ongoing optimization.
Taking over management of this client’s PPC campaign, 1Digital® Agency’s PPC specialists crafted a fresh set of ad copy and variants highly targeted to the client’s target audience, and engaged in numerous ongoing optimizations. Among them, our PPC experts performed targeted bid management strategies and negative keyword identification to ensure that only the most targeted keywords were selected for given ad groups. Our specialists also continuously monitor the performance of the campaign with respect to time of day, device, geographic location and more, while performing monthly A/B testing. To capitalize on the potential of visitors that don’t convert on the first visit, our team runs static remarketing display ads. Our collective optimization efforts drive down costs in the long term while boosting ROI. After the first six months of their PPC campaign, they had achieved nearly 230% return on ad spend.
Website Support & Custom Development: In order to create the ideal user experience and extract the most value from the results of their digital marketing efforts, Eloquence also partnered with 1Digital® for a variety of BigCommerce custom development items and maintains an ongoing retainer support agreement with our team.
At the outset of their project, our 1Digital® Agency’s development team made a variety of UX-boosting adjustments to their website, Eloquence.com. Among them, our developers reduced the amount white space in the site’s universal header to condense the display, wrote a custom script to enable a parent category dropdown display for the menu when a user hovered over it, and created an optimized one-page BigCommerce checkout. In addition, our developers created numerous mobile-friendly improvements to their website, writing a custom script that improved mobile product page image displays, creating new responsive coding to create a more mobile friendly menu, and writing an additional script to enable lazy-loading for their website, making the interface more scroll-friendly. We also created a “Back to Top” button to boost the user’s navigation and enjoyment while perusing scroll-friendly pages that tend to get lengthy. In addition to these larger customizations, Eloquence maintains a retainer support agreement with 1Digital® Agency whereby they can rely on our expert developers to make changes and adjustments on an as-needed basis to preserve or improve the functionality and user experience of their online store.
Korman Fine Jewelry
[ SEO, PPC, BigCommerce Design ]
SEO: In order to improve visibility on both local and national scales, Korman Fine Jewelry partnered with 1Digital® Agency to curate a list of carefully refined keywords associated with a diverse but targeted set of purchase intents.
We implemented a custom SEO campaign for this client, optimizing key URLs as targets for our backlinking and content strategies while simultaneously performing key technical optimizations to improve organic rankings.
Our technical specialists also slightly boosted KormanFineJewelry.com’s site speed scores for both desktop and mobile, improving the customer experience and assisting with optimization.
PPC: Korman Fine Jewelry also partnered with our PPC specialists to deliver a carefully targeted PPC campaign to work in concert with our organic SEO optimizations. The goal was to deliver a stream of paid traffic in the short term to bolster our long-term organic efforts.
Our experienced copywriters drafted a series of unique ad variants in line with Korman’s positioning and branding, while our behind-the-scenes analysts closely defined the target markets and set ad groups.
Once the ads went live, our specialists performed ongoing optimizations with respect to keyword targeting, geographic, demographic, device, time of day positioning, and more, in order to optimize for ROI and ROAS.
BigCommerce Design: 1Digital® Agency’s design experts completely redesigned Korman’s homepage, taking from it the beneficial, existing elements and optimizing them to enhance the user experience.
Our designers created a visual emphasis on top brands and created visual cues promoting Tudor and Rolex watches, of which Korman is an official partner. We also infused the homepage with a diverse, fresh collection of calls to action and shifted the focus of the homepage design to be more product-focused.
To that end, we created categories on the homepage corresponding to the client’s top-sellers, being bracelets, rings, earrings, and necklaces, and completed them with clickable designer profiles that users can navigate through for information or complete purchases.
We also created two more pages: a “Korman Girl” page and an Engagement and Bridal page. The former features brand ambassadors and the other allows real customers to highlight their personal stories. In both instances, users see a showcase of the jewelry promoted by the ambassadors or selected by the real-life couple, boosting conversions.
[ SEO ]
SEO: Advance Apparels, at AAShopUSA.com, has been a visionary in fashion and has experienced great success since 2001. They design unique women’s clothing and then produce it in-house, specializing in batik clothing, West African Prints, tie-dye, and more. Though they sell direct to consumers, much of their business was in B2B sales; when the COVID-19 pandemic struck, they needed a new and creative digital marketing approach to reach more customers to offset the changes.
This would require thorough keyword research and an in-depth competitor analysis to see where the opportunities lie. A particular challenge was ensuring that search volume and search intent were well-aligned. To reach the right audience, 1Digital® had to make sure that the keyword strategy hinged on keywords that had not only volume, but the right search intent associated with them.
Our custom campaign thoroughly optimized Advance Apparels’ website and then entailed an extensive strategy of content publication and backlinking to increase their domain authority and organic rankings for highly specific, targeted keywords. After only a few months, their organic rankings and traffic both experienced big jumps - and their year of year growth was even more impressive.
[ SEO ]
SEO: Local Battery operates in a niche industry, selling hearing aid parts, batteries, cleaning products, and other accessories. Despite the fact that they have excellent prices, customer service and a broad selection, they face stiff competition from other larger sellers like Amazon and Wal-Mart who have big budgets and strong domain authority. They needed a sustainable solution for growing organic traffic to their website in the long term.
1Digital® Agency optimized their website following our results-driven eCommerce SEO process and began optimizing existing content on their website and published a stream of fresh content on targeted pages of their site. We also implemented a special link strategy, building internal link structure and generating backlinks by posting to third-party locations. Targeting a unique mix of high-volume, competitive keywords and keywords that represented more easily attainable opportunities, 1Digital® Agency’s SEO campaign for Local Battery generated more, better-targeted organic traffic to Local Battery’s website after only a few weeks.
[ Custom Design, Advanced Development, SEO, PPC ]
Custom Design: BC International, which owns the Maximilian brand and is the largest fur company in North America, produces some of the finest and most exclusive fur garments and accessories in the world. Traditionally, BC International relied on retail sales for revenue, but has made significant changes to pursue the opportunities that exist in eCommerce, including but not limited to the ability to reach a broader market and to pursue targeted digital marketing initiatives. For this, they needed a brand new eCommerce storefront.
BC International and its brand, Maximilian, possess unrivaled mystique and sophistication. Producing a newly designed and developed online storefront for their operation would require an equally refined and highly modern aesthetic paired with seamless brand integration to complement their exquisite portfolio of products. Building the website from scratch, 1Digital®’s designers created a new custom homepage with new banners for featuring their fur products prominently and attractively to visitors to their website.
As it was brand new, the website needed category and product pages to be built from the ground up, 1Digital® created category and product pages for BC International that featured the same dignified minimalism of the homepage and the rest of the website. In addition, 1Digital® crafted an About Us page, along with several other content and policy pages, in alignment with the company’s brand strategy. Their new website design was also seamlessly integrated with their social media platforms, Instagram, Twitter, and Facebook.
Advanced Development: Since Maximilian.com is a brand new website and needed to promote the integrity of a well-established brand, BC International partnered with 1Digital® Agency for some advanced development items to create a visually stunning storefront and an enjoyable user experience. A large part of the project was the advanced responsive development that 1Digital® Agency performed for BC International to ensure an enjoyable shopping experience, regardless of the device used to access the website.
As a part of the customizations, 1Digital® Agency developed an image upload feature for the product pages as well as a return form fill page to streamline the return process, which we built into a styled CMS page. 1Digital® also developed “About the Model” sections for the client’s product pages; this feature was designed to give shoppers an impression of how Maximilian’s fur garments would fit them.
1Digital® Agency also implemented Google Analytics codes for tracking information across the client’s new website which prove highly valuable in assessing the effectiveness of digital marketing initiatives and customer behavior. In order to improve the shopping experience for BC International’s customers, 1Digital® configured and implemented Affirm to enable the client to offer financing options to its customers, as well as QuickBooks, so that the client could better manage invoicing and payments.
SEO Maximilian.com provides a very large catalog of luxury fur goods, including but not limited to jackets, coats, hats, and many other modern, trendy accessories. A massive pool of lucrative keywords existed for them to target through an SEO campaign, with a great deal of targeted search intent to make the campaign valuable.
Maximilian partnered with 1DigitalⓇ for a very large project, targeting 450 keywords associated with their fur products as well as the services they offer. 1DigitalⓇ’s technical team optimized Maximilian.com with header titles, metadata, and fresh page content, removing broken links and monitoring the client’s Google Search Console and Google Analytics throughout the process.
The campaign has also entailed an extensive scope of content publication, resulting in the delivery of fresh category page content along with a variety of blogs highlighting their products, service, and much more. The scope of the project has also entailed the publication of keyword-optimized content to their blog, the various pages of their website, and to third-party locations for the purposes of establishing a backlink strategy.
PPC While 1DigitalⓇ’s technical team was busy auditing Maximilian.com and ensuring its structure was SEO-friendly, 1DigitalⓇ’s PPC specialists began compiling a number of ad variants to be used in conjunction with carefully-tailored landing pages to generate business to the new website.
With so many competitive keywords on their project’s target list, 1DigitalⓇ’s content creators were able to generate a suite of new ads to attract their target customers. Much of the success of our PPC campaigns for our clients stems from the thorough, industry-specific keyword research that we perform for each and every project. By familiarizing ourselves with the company, the industry in which they operated and the tastes of their target market, we were able to lay the foundation of the campaign with a large fleet of keywords hand-selected for volume and conversion-optimization.
Our technical PPC specialists established a system for tracking the performance of the campaign. One of our greatest areas of focus was tracking onsite conversions to identify the most successful ads; we did so by accounting for user behavior, device targeting and geographic targeting, among other factors. This has enabled us to deliver the most effective ads on a consistent basis, generating the highest possible return-on-investment for the client while reducing their overall costs-per-click and acquisition.
[ SEO ]
SEO: Cyclone Pods is a producer and seller of premium nicotine-free vape products. Despite the fact that many of their products are made without nicotine and without many other known harmful additives, their business is PPC-restricted by Google.
This eliminated paid search marketing from the list of digital marketing initiatives that they could pursue, but it opened up plenty of opportunities for SEO. Cyclone Pods partnered with 1Digital® Agency for a particularly large SEO project, even though their product catalog is much smaller than those of many other clients pursuing projects of similar scope.
1Digital® Agency optimized Cyclone Pods’ website with a particular emphasis on target pages, removed broken backlinks and disavowed toxic links, audited their website for duplicate content, and ensured their URLs were SEO-friendly. 1Digital® also published a variety of new content to their website and to third-party locations to increase their keyword ranking and to establish a link strategy to build their authority, all the while monitoring their Google Search Console for errors and warnings.
Within a matter of weeks, Cyclone Pods began to see positive keyword movement and big increases in traffic to their online store, both of which equate to higher conversions and sales figures.
[ SEO ]
SEO: Sarco, Inc., a seller of firearms, firearm parts and military collectibles, operates both brick and mortar and eCommerce operations. The online segment of their business is subject to paid search restrictions that eliminated PPC as an avenue for generating sales and revenue online. However, it presented unique opportunities for eCommerce SEO, particularly in the form of relevant keywords with high search volume and intent that were not too competitive.
Sarco, Inc. originally partnered with 1Digital® Agency for a 35 keyword SEO campaign. 1Digital® optimized Sarco’s website and began a steady stream of content publication to build backlinks and domain authority. After seeing the results and realizing the lucrative opportunities for generating traffic, sales, and revenue, they bumped their campaign up to 75 keywords.
Dallas Golf Company
[ PPC, SEO ]
PPC: eCommerce is an excellent avenue to grow sales in most industries, especially in highly competitive industries like sporting goods. Dallas Golf Company knows that better than most, with both a retail operation and an eCommerce website.
They knew that a digital marketing strategy is paramount to success, and in such a competitive industry, paid search is a cornerstone for success, enabling merchant ads to show up when and where they should, for highly competitive keywords and search terms. With such a large collection of popular brands in golf equipment with such high demand and search volume, Dallas Golf Company partnered with 1Digital® Agency to develop a successful PPC campaign.
Since the beginning of their campaign, Dallas Golf Company has seen a large jump in revenue directly attributable to the campaign. In order to safeguard the client’s ROI, 1Digital® Agency is consistently monitoring the performance of the PPC ads being run, to ensure that only top performers continue to be displayed.
SEO: SEO often works right alongside PPC to generate big gains for eCommerce businesses, and with Dallas Golf Company that maxim holds as true as ever. 1Digital® Agency worked alongside Dallas Golf Company to uncover the most viable keywords to target for search engine optimization, including both product-specific and process-specific keywords for maximum effect.
1Digital® Agency’s SEO experts optimized DallasGolf.com, auditing fine details such as URL structure and meta titles while scrubbing the site to remove broken backlinks and toxic links. Simultaneously, 1Digital®’s Search Engine Optimization specialists published a variety of optimized content, both to their website’s pages and to third party locations as a part of their backlink strategy. Together with their PPC campaign, Dallas Golf Company’s SEO project has generated higher organic rankings and traffic as well as healthy gains for their overall conversion rate.
[ PPC, SEO ]
PPC: If it’s useful for life in and around a camper, RV Upgrades sells it, but there’s a lot of competition in their sphere. In order to get the most from their digital marketing strategy, RV Upgrades knew they’d have to make the most of paid search advertising. Partnering with 1DigitalⓇ Agency for both Google Paid Shopping and Paid Search campaigns, RV Upgrades has seen increases in both revenue and conversions over the life of the campaign; with highly optimized product feeds and focused ads, their results continue to compound.
SEO: Like many eCommerce merchants vying for the same eyes with a limited amount of space at the top of each SERP, RV Upgrades knew that SEO would be vital to their organic rankings and to their digital marketing strategy as a whole. Targeting a number of carefully researched, vetted, and selected keywords relevant to their target users’ search intent and products, 1DigitalⓇ Agency optimized their website, supplied them with fresh content, and published to a variety of third-party sites for the value of the backlinks supplied to RVUpgradeStore.com - resulting in higher organic keyword rankings, more traffic, and ultimately, more sales.
[ PPC, SEO ]
PPC: EWCS Wire sells electrical wire and cable, which puts them in a competitive market selling what many consumers believe to be commodity goods. In any commodity market, visibility is crucial to driving sales and revenue, which makes both organic rankings and paid search plans, working together, vital to success.
1Digital® Agency’s PPC management team discovered the most lucrative keywords for EWCS Wire to target as a part of their PPC campaign, with an emphasis on specialty products and value-added features, such as their method and location of manufacture. Armed with these, 1Digital® Agency created a suite of ad variations to show up where customers were searching and to grab their attention. The results speak for themselves. Since the beginning of their PPC campaign, EWCS Wires traffic, time on page, and conversion rates have all seen generous boosts. In 2020 alone, revenue figures have more than doubled.
SEO: For a player in such a competitive market, organic rankings were also instrumental to EWCS Wire’s success. 1Digital® Agency’s SEO experts targeted a large range of competitive keywords, using this newly uncovered information to optimize the client’s website and content that appeared on it. In addition to 1Digital®’s onsite optimization initiatives, our SEO content creators also recharged their category and blog pages with fresh, optimized content to draw in the attention of users and search engines, helping to give a fresh boost to their rankings. In tandem with our PPC campaign, our Search Engine Optimization project has increased their keyword rankings for competitive keywords and increased their traffic and sales.
Mia’s Cozy Cove
[ PPC ]
PPC: Mia’s Cozy Cove is the counterpart to The Merry Goldfinch Boutique. Both of these brands operate both in a retail location as well as online. Their business has built a strong reputation for high-quality slippers, socks, hats, and other cozy niceties. Mia’s Cozy Cove, however, was missing out on the value of paid search advertising when they originally started working with 1Digital® Agency.
1Digital® Agency’s PPC analysts uncovered a group of highly targeted, highly specific, competitive keywords and then drafted attractive, original ad copy to catch the eyes and hearts of potential customers for Mia's Cozy Cove. Clicks are one thing, but 1Digital® Agency delivered; since the beginning of their PPC campaign with 1Digital® Agency, they’ve set records for traffic, time on page, conversions, and most importantly, revenue.
The Maca Team
[ SEO ]
SEO: The Maca Team operates in a unique industry and the company has experienced pronounced shifts in ranking and authority on a rolling basis. In order to combat this and solidify their rankings and appearance in search results, The Maca Team partnered with 1Digital® Agency for a long term SEO campaign.
1Digital® Agency’s team worked diligently to uncover the reasons for these undesirable shifts as well as an expertly tailored list of keywords for The Maca Team to target in its project. With this information, 1Digital® Agency’s SEO specialists optimized The Maca Team’s website, published a variety of keyword-optimized onsite content, and built a network of backlinks to increase The Maca Team’s authority.
After only a few weeks, The Maca Team experienced sharp increases in organic traffic and new users. They saw large jumps in conversions, transactions, and revenue. Their impressions began to steadily rise, and in addition, their average keyword rankings gained a major boost. From the start of the project, 1Digital® Agency brought The Maca Team into ranking for an additional 1,100 keywords and brought them into ranking for 230 keywords in the top three spots, up from just over 100.
Make Your Own Buzz
[ SEO ]
SEO: Make Your Own Buzz operates in the industry for cosmetic and soap-making ingredients and additives. Understandably, this is a commodity market, which means that competition is especially stiff. Make Your Own Buzz didn’t want to pour money into a PPC campaign in such a competitive market. Instead, they partnered with 1Digital® Agency for a more sustainable approach: a long term SEO project.
1Digital® Agency’s SEO specialists researched the competitors that Make Your Own Buzz was up against and also conducted a thorough industry analysis to identify the most valuable keywords to target. With a varied list of high-volume keywords composed of both long and short tail examples, 1Digital®’s team optimized MakeYourOwnBuzz.com, enriching the site with optimized content on the blog and category pages, removing broken links, and building backlinks to increase authority and keyword rankings.
[ SEO ]
SEO: MiR Tactical, a seller of airsoft guns, airsoft accessories, and other tactical gear, is a key player in their industry. They are able to reach outside of their local market with their online store, but since they operated in a paid-search restricted industry, reaching new clients online had been difficult.
They turned to 1Digital® Agency to help them build their online presence and reach new clients with an SEO campaign. After our specialists identified the right keywords to target and began optimizing their site structure, infusing their website with keyword enriched content, and building backlinks, their results mounted quickly.
After only a few months with 1Digital® Agency, their metrics saw huge increases across the board. New users, organic traffic, and pageviews all increased, along with substantial jumps in their conversion rate, transactions, and revenue.
[ SEO ]
SEO: AtlanticCigar.com is a seller of high-end, premium cigars, cigar accessories, and tobacco products. They provide great value to their customers and in the form of in-depth product knowledge and great prices on a wide assortment of highly desirable products.
However, like other competitors in their industry, they are subject to advertising restrictions which can limit the efficacy of some digital marketing initiatives. While paid search is limited, SEO is still a viable avenue for growing online business.
Atlantic Cigar partnered with 1Digital® Agency to conduct a thorough analysis of their industry, and to identify high-volume, competitive keywords that could be capitalized on to improve rankings. Through a detailed, customized SEO campaign involving in-depth onsite content publication, backlink building, and site structure optimization, 1Digital® Agency significantly increased their rankings for a number of competitive keywords and while at the same time increasing the flow of new users to their website.
Mac Me an Offer
[ Migration, Custom App Development, SEO ]
Migration: Mac Me an Offer, an organization that buys used Apple products, relied on a WordPress site operating a tool of limited functionality in order to provide quotes for its customers’ products. Unfortunately, the tools they were using were limited, relatively inaccurate, and worst of all, communication between Mac Me an Offer and its sister store, Mac of All Trades, which was based on BigCommerce, was cumbersome.
1Digital® Agency migrated Mac Me an Offer off of WordPress and onto a newly designed and developed BigCommerce store, complete with a new custom app that would vastly improve their customer experience.
To get their old website off of WordPress and onto BigCommerce, we had to write a custom script to draw all of their category, product, customer, and order information onto a temporary Linux server where it could be assessed and configured before being moved to the new BigCommerce store via BigCommerce’s API. This migration was extensive, encompassing nearly 100 categories, over 500 products, and account information for nearly 200,000 customers.
Even after the migration was successfully completed, 1Digital® Agency implemented 301 redirects for each and every URL on Mac Me an Offer’s old WordPress site so that the operation, which was established and had been in business for years, would not lose any traffic or authority. In addition, 1Digital® Agency also monitored the client’s Google Search Console in the wake of the migration to identify any issues in traffic before they could become problematic.
Custom App Development: Mac Me an Offer’s clientele consists largely of people with used Apple products who want to sell them. Unfortunately, no such tool existed for taking qualitative information from a customer regarding his or her used goods and converting it into an accurate quote reflecting what Mac Me an Offer would pay for them.
1Digital® Agency developed a comprehensive custom app for Mac Me an Offer, featuring multiple avenues for quote generation and quote management. On one side, the app collects information from a customer based on the product that the customer wishes to sell. By entering product specific information about their used Apple goods, the app calculates a quote reflecting what Mac Me an Offer would be willing to pay for them. The app also gives the customer the ability to generate a quote by using the Apple serial number instead.
This system not only creates an accurate quote for Mac Me an Offer’s customers based on their product-specific inputs; it also is synched to UPS and generates a UPS shipping label that the customer can view on the BigCommerce Thank You page. To enhance the customer experience, the app is also configured to send an email with the quote details and the shipping label to the customer’s email address.
It is also vastly useful to Mac Me an Offer because it enables them to easily manage the series and products that they will buy back, along with the questions that are asked for any given product during the process. In addition, it allows them to manage serial numbers, track quote completion and abandonment during the process of quote generation, and much more. Finally, it shares store credit between Mac Me an Offer and its sister site, Mac of All Trades, which sells used Apple products.
SEO: Mac Me an Offer, like its sister site, Mac of All Trades, operates in a very competitive market. In addition to the migration and development work we performed for them, 1Digital® Agency also crafted a highly targeted, eCommerce specific SEO campaign to generate higher quality organic traffic to their online store.
Beginning with keyword research, industry research and competitive analysis, our SEO team identified an assortment of keywords to target that were eCommerce relevant and represented a good mix of competitive long and short tail keywords. From there we optimized their site structure, identifying and removing broken links and toxic backlinks, optimizing code, title tags and meta descriptions.
Our team also built a content publication strategy hinged on their keyword strategy that involved a variety of content to be published on page as well as offsite as part of a link-building strategy. We crafted fresh content for their category pages and along with keyword-dense long and short form content for their blog. All the while, ongoing onsite optimization and audits were performed by our technical team to ensure that, among other things, content is visible to search engines as well as visitors and that all pages and code were optimized pursuant to our keyword strategy and best practices.
World Maps Online
[ Advanced Migration, Custom Design, SEO ]
Advanced Migration: World Maps Online was working with an older platform and wanted to move to a more capable, contemporary platform. BigCommerce fit the bill perfectly, but unfortunately, their old platform was structured in such a way that there was no product data for us to pull from. We created a tool to crawl their product pages and siphon out all of their product data. We removed any HTML pulled from the export and added in new HTML to ensure it would be properly styled in BigCommerce. From there, we entered it into a BigCommerce spreadsheet and configured it with accurate data points before migrating it to BigCommerce via the BigCommerce API.
This migration also required advanced 301-redirects and Google Search Console support. We compiled all of the website URLs, including product and category page and CMS URLs before creating 301-redirects to protect World Maps Online against a loss of data. In addition, we allocated support hours to this project and monitored their Google Search Console for any issues for a month after the migration.
Custom Design: World Maps Online had an original design that was very sparse and dated; we created a brand new site design for them that was not only more brand-aligned but was also more aesthetically pleasing and enjoyable to navigate. We created a new custom homepage along with custom banners and new category and product pages.
In addition, this redesign was created with SEO in mind. Getting the data into their category pages and ensuring it was optimized was a special task. We migrated the code over to ensure that their new store not only displayed properly after the redesign but that it was optimized as well.
SEO: World Maps Online wanted to drive traffic to its online store in addition to improving the user experience with migration to a newly designed BigCommerce store. To do so, we conducted a competitive analysis and keyword research to identify valuable keywords to target. We optimized their site structure, removed broken links and duplicate content, infused their website with fresh, optimized, keyword-rich content, and engaged in a content publication campaign - both onsite and offsite - to increase their authority and rankings and push traffic to their website.
Stover & Company
[ Migration, Design, Development, SEO ]
Migration: When Stover & Company, a B2B and B2C confectionery and bakery supplier, first reached out to 1Digital® they were on a Magento site that they had been using for years. They no longer had time for Magento’s significant upkeep. They wanted something that could be managed more easily. We knew that a big portion of their business is B2B focused, so we suggested BigCommerce as a b2b friendly hosted solution. Our migration from Magento to BigCommerce was done in 2 stages, with ongoing back and forth between 1Digital® and the Stover team about how product and categories would need to change for the new and improved BigCommerce site.
Design: We wanted the new site to have the fun and color of the cake and candy industry, while also communication that Stover & Company is a serious B2B supplier capable of serving large clients. We landed on a design with uses bright and fun images and colors to draw the users eye to the parts of the site which underline Stover’s capabilities and reliability.
Development: The custom development on Stover & Company is woven into the design of the site so as to make navigation just that much easier. The custom auto-scroll on the brands pages makes can immediately take visitors to the brand page for the types of ingredients their business uses. We also worked with several 3rd party apps to bring advanced filtered search to the site and the ability for users to put together a quote list and request a price before checking out.
SEO: Because Stover was migrating from platform to platform, we needed to make sure that a 301 redirect was included in the project. This helps a site maintain its Google ranking even when its URLs will change slightly to accommodate its new system. We also provided ongoing Google Search Console support to watch for, and correct, crawling errors for a month after the new site launched. We are now working on an ongoing SEO campaign for Stover and Company which will take the domain authority that the project preserved and strengthen it even more in the coming months and years.
Divinity Clergy Wear
[ Custom Design, Custom Development, SEO ]
Custom Design: Divinity Clergy Wear needed a new website design that was more modern, better aligned with their brand image and easier to navigate. They also needed a design that portrayed their products in a more valuable light. 1Digital® Agency created a custom BigCommerce store for them that hit both these marks; the custom homepage design created for Divinity Clergy Wear also showcased popular products and categories, custom banners, and easy access to important pages such as their ‘About Us’ and Blog.
Custom Development: Divinity Clergy Wear’s brand new store needed some custom development to enhance the UX and make the shopping experience more streamlined and enjoyable. 1Digital® Agency developed an advanced mega menu and search functionality for the design of their website, along with a 1-page checkout to improve the conversion rate optimization initiatives of their business; 1Digital® Agency also developed a custom response design to ensure that their website would pass Google’s mobile-friendliness test.
SEO: 1Digital® Agency created a custom SEO campaign to accompany the design and development project of Divinity Clergy Wear’s custom BigCommerce store. After extensive industry and keyword research, 1Digital® Agency optimized the content on their website, updated the coding and design of their website and published new category page and blog content to their online store in conjunction with the publication of off-page posts to generate backlinks to increase their authority.
[ Digital Marketing ]
Digital Marketing: When 1Digital® Agency designed Unicycle.com’s new website they had been the foremost name in online unicycle sales for 20 years. People in-the-know already turned to them for unicycles and parts, but they had never done any professional eCommerce digital marketing outreach. Like a lot of eCommerce merchants, they tried their hand at a Google marketing campaign using what they could glean from the resources available to them.
Mac of all Trades
[ SEO Marketing, Custom Development ]
SEO Marketing: If you've ever wanted to get started with SEO but didn't have the time to devote, a professional SEO agency may be just the ally you need. In this case study, we explore the unique predicament of Mac of All Trades and Mac Me an Offer, and how they benefited from some professional advice.
Custom Development: Mac of All Trades runs in concert with Mac Me an Offer, its sister company that buys used Apple products from customers. 1Digital® Agency developed a very robust app that offered a huge amount of interactive functionality that did not currently exist anywhere else. This app consists of a very thorough quote generation tool that offers an accurate prediction of what Mac Me an Offer would pay for a customer’s used Apple products, based on the information provided by the customer. Though the app was developed specifically for Mac Me an Offer, since the two online stores are a part of the same parent operation, 1Digital® Agency created the app to be accessible from Mac of All Trades backend as well. The app was synched between both online stores so that quote generation data, user behavior, account information, and store credit could be shared between the two BigCommerce stores via the app.
[ Custom Design, SEO ]
Custom Design: Waterfront Gourmet needed a site refresh to better align with a target market that was growing both in size and in diversity. 1Digital® refreshed their site with brand new imagery and photography to capitalize on the experiential role that a good meal plays into both social and commercial meetings. In addition, 1Digital® created upselling and cross selling opportunities on many pages within their website to give Waterfront Gourmet the ability to take advantage of a greater market share.
SEO: As the design team worked to update the layout and imagery of Waterfront Gourmet’s website, 1Digital®‘s content team updated older content on their website so as to better align their message with their target market. This updated content was also a part of their onsite optimization initiatives and created in accordance with their larger keyword strategy. In addition to the redesign, 1Digital®’s team creates content for Waterfront Gourmet on an ongoing basis that serves two functions - to inform their customers as it brings in traffic.
1Digital® Agency offers cross-services plans for businesses that not only want to increase their chance of driving more traffic but also revamp their websites and leverage the full advantages of their platforms and become an authority in their niche.
In order to offer the best experience to their customers and visitors, many of our partners have completely redesigned their online stores with custom homepages, functional banners, and stunning and relevant promotional imagery that contributes to increased conversions and sales. Check our web design portfolio below.
Businesses must offer easy-to-navigate and intuitive websites if they want to keep their customers engaged and seamlessly guide them through an impeccably designed conversion funnel. Our expert developers will always find ways to restructure your website more efficiently and integrate solutions to better display product information without interrupting the overall customer experience.
After the creation of your buyer persona, 1Digital® Agency will craft the perfect marketing strategy to position your brand in front of audiences who are already looking for your products and services. Browse through our marketing portfolio and learn how we managed to position our partners among the top-ranking brands in their very specific niche, positively affecting key metrics that include lead generation, session time, and conversion rates.
As your business grows, you need potential for scalability and a platform that offers advanced features to provide the functionalities your customers need. Platform or server migration always poses unique challenges that need to be addressed by experienced professionals with proven results. 1Digital® Agency has a team of expert SEO developers and we have a portfolio of satisfied clients with their own stories to share.
Spotlight on Success
1Digital® understands the unique needs of your business.
We’ve had practice. Lots of it.
Before & After
Rethink, Reinvent, and Reignite
We’ve designed hundreds of beautiful eCommerce stores for satisfied clients. Each new project we redesign carves, shapes and tweaks our process for the better.
…Spanning breadth & depth of the ecommerce industries
Partnering with platforms like BigCommerce & Shopify Plus allow us to help our clients scale their eCommerce businesses with custom eCommerce solutions. We’ve designed hundreds of beautiful eCommerce stores for satisfied clients. Each new project carves, shapes and tweaks our process for the better. We’re constantly developing new ways to identify and eliminate anything that causes delays, creates confusion, misinterprets ideas, or adds expense – anything that puts your absolute satisfaction at risk. And more importantly, we’re constantly pushing the envelope on eCommerce web design language with user behavior to ultimately drive higher conversion and customer satisfaction. We’re experts when it comes to eCommerce website design & eCommerce user experience.