eCommerce SEO Agency
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eCommerce SEO Company
1Digital® Agency is the definitive long-term digital agency partner that can help you get there. We employ intelligent SEO strategies that grow organic ranking, traffic and conversions.View All Industries
SEO Experts For eCommerce
1Digital® employs a talented team of eCommerce SEO experts that focus on eCommerce only. We’ve been working as an eCommerce SEO Agency since our inception and we’ve slowly grown into one of the top eCommerce digital agencies in the country. Our eCommerce search engine optimization and marketing skills have propelled us to the top of the talent pool and we’ve been helping our clients win more business with more sales and leads since early 2012. Our founder and CEO, Dan Kogan, has been involved with eCommerce SEO since the late 1990s and he’s carved out our path to being the best in the eCommerce services space ever since. If you’ve been looking for a top eCommerce agency with an intimate knowledge of eCommerce SEO, you’ve found it.
SEO for eCommerce
1Digital® Agency has refined its SEO process for the eCommerce industry, specifically. We’ve invested years of trial and error and utilized that experience to refine our process. We’ve molded it to drive targeted traffic which leads to eCommerce conversions. View our SEO case studies and see how we can impact your business with record results.
The goal of all good marketing is to deliver you a successful conversion while decreasing the cost you need to pay in order to get it. As your keyword rankings improve over time you can depend less on search ads, display ads, social media PPC, and all the other pay-to-play marketing channels. As your search engine optimization campaign develops, and organic traffic climbs, your CPA goes down, and your marketing strategy becomes more cost-optimized.
A Purpose-Driven eCommerce SEO Company
SEO for eCommerce is a hard-fought battle. Everybody in your industry is competing for just 10 spots on Google’s first page. In order to claim these positions, you need to be smarter, quicker, and work harder than everybody else. 1Digital® is the definitive long-term digital agency partner that can help you get there. We employ intelligent SEO strategies that grow organic ranking, traffic and conversions. We have highly skilled eCommerce SEO experts that focus on eCommerce merchants and we’re widely recognized as one of the best eCommerce SEO companies online.
Why Choose our eCommerce SEO Services?
If eCommerce growth is the goal for your online store, you can’t afford to put your eCommerce business in the hands of anyone else. We’re one of the top digital agencies in the country that handles eCommerce SEO services the right way. Our team of SEO specialists leverage industry insight and diverse skill sets to achieve growth for your eCommerce website. Our work speaks for itself and we’re ready to help your website navigate the rough waters of SEO for eCommerce.
We are team of eCommerce SEO Experts
One of the most difficult aspects of long-term success in digital marketing is search engine optimization. Ranking for keywords requires strategy, patience and hard work to see desired results, but it is necessary if you want to achieve online success. Sometimes the secret to that success is having the right partner with a tailored eCommerce marketing strategy for setting your SEO efforts in motion. We are 1Digital® Agency, the dedicated eCommerce SEO agency you need to achieve success. Our proven SEO strategy helps to build organic rankings, increase traffic and conversions. Our SEO experts put the focus on eCommerce merchants by producing content that increases authority, builds backlinks and engages users to boost conversion rates.
SEO Campaign Process
Our eCommerce SEO campaigns start with an extensive website audit & analysis to identify both your weak spots and your golden opportunities.
The keystone of your eCommerce SEO campaign. The keywords that we target set the entire strategy in motion.
We look into your industry and see what’s working, the saturation, the competition and our chances at penetrating the top 10 rankings.
We leave no tag unturned. When we get done with them, your pages will be lean mean ranking machines.
Onsite Content Generation
eCommerce sites have a unique opportunity to include a lot of content, but if it’s lazily written it can hurt SEO. We’ll put finely crafted unique content on your category pages.
Site Structure Analysis
A website needs a strong foundation. We’ll get your sitemap in order and make sure your link structure is easily readable by Google’s bots.
Our analysts will examine your metrics with a fine-tooth comb and can help you see your business in a brand new light.
Inbound Content Marketing
The best way to get backlinks is to have great content. Our eCommerce SEO content writers will give your business a voice and create content that pushes SEO value.
Partner & Link Strategy
No web store is an island. Our network of publishing partners can help you build a stronger link structure faster.
Reporting & Analytics
The best way to tell what your customers are thinking is to watch how they act. eCommerce analytics can tell you a lot about how your customers behave when they think nobody’s watching.
If you want to keep your customers you have to talk to them. We’ll discuss other digital marketing initiatives that may help you retain and grow your customer base.
Conversion Optimization Consulting
Rankings and traffic are one thing, turning visitors into customers is another. We offer suggestions and insight on what will help your site convert.
SEO Services Tailored to Your Business
The SEO services that we offer are varied and complex, accounting for a diverse and comprehensive range of ranking signals that collectively result in how Google crawls and indexes your eCommerce website, resulting in organic rankings.
By pairing our experience with SEO best practices with a flexible, customer specific approach, our SEO consultants are able to generate SEO strategies that build your organic rankings over time, allowing your eCommerce website to climb to the top of the search engine results pages, making them much more visible to your target audience.
Industry and Competitive Analysis
For most SEO projects, the first step is a deep dive into the industry in which the client operates, one that accounts for their competitive positioning and the strategic position of their biggest rivals in that sector.
During this phase of research, our project managers and technical team familiarize themselves with industry trends, consumer behavior and preferences, and any other details specific to that niche of the industry. We want to know what makes your business, as well as the competition in your sphere, successful. Our goal is to develop a thorough understanding of and familiarity with your target market, so we can identify what does and does not appeal to them. By analyzing the preferences of your target market as well as the strengths of your competitors, we can pursue better opportunities and proceed more effectively.
After analyzing the fine details of the conditions surrounding your industry, our SEO consultants and specialists begin an intense period of keyword research.
Our project managers spend a significant amount of time in the preliminary stages of a new SEO project exploring opportunities for keywords before they compile a list of target keywords to send to their clients for review.
This process is resource intensive and utilizes multiple tools with the intent of developing a keyword strategy that will generate the biggest success over time, given a client’s unique standing in their industry.
While searching, for the ideal balance of keywords, our project managers consider search volume and the level of competition associated with each keyword or search term with the aim of determining which words or phrases will be most lucrative to target pursuant to the client’s strategy. They also analyze search intent in order to weed out which search terms clients are actually looking for – and why they are looking for them.
The result of this keyword research and analysis invariably yields a mixture of keywords, both long and short tail, ranging from highly competitive to less competitive keywords that are intended to produce the quickest gains in organic rankings due to their opportunistic nature.
This list of lucrative keywords is the foundation for the success of our SEO process. Once our project managers and clients agree on a compilation of strategic target keywords, our technical specialists work very closely with them to begin onsite optimization of our client’s websites.
URL Audit and Optimization
URL structure is a ranking signal and one that should be adjusted to be SEO-friendly in order to increase organic rankings. When a platform assigns a URL to a newly generated page, it might create a scrambled URL address that has no meaning. If you’ve ever seen one of these auto-generated URLs, stuffed with symbols, letters and numbers, you can be certain that they have little to no SEO value.
Our technical team will comb your eCommerce website to systematically analyze your URL structure to ensure that it is optimized, and if not, we will make the requisite changes. Our team restructures URLs to optimize them, enabling Google to crawl and make sense of them before indexing your pages. Our specialists will optimize and infuse them with the keywords for which you want that target page to rank.
Metadata, such as meta titles and meta descriptions, affect both SEO and user experience. The meta title gives a search engine a quick impression as to what the page in question is supposed to be about. The meta description gives prospective users a sneak peek at the contents of the page. A keyword-optimized, informative meta description will educate users and encourage customer engagement with your website. A thoughtfully crafted meta description will also enhance user experience and promote conversions.
Both of these features of metadata can be optimized, and there is an optimal length and keyword density for both. Our technical team will meticulously comb your website, optimizing your metadata for length, keyword density and relevance to the target page, and even user experience.
Eliminate Duplicate Content
At the start of an SEO project, our SEO specialists will conduct a thorough scan of your website for duplicate content. Though it is a fairly common practice for eCommerce merchants to include manufacturer produced content on their web pages, this is actually fairly counterproductive from an SEO standpoint.
Duplicate content can result in a penalty from Google in a worst-case scenario. Even if it doesn’t, Google will pick up on it and assign more authority to the original source, robbing your website of potential. If our specialists find duplicate content, we’ll advise that it be removed and replaced with fresh, original, keyword optimized content that is unique to your website.
Best eCommerce SEO Company
At 1Digital® we customize eCommerce SEO services to every project we plan for our clients. We customize the campaign according to the metrics we uncover during our discovery phase. We’ll put together different search engine strategies based on our findings and other best-practices that will help you achieve the highest rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, Volusion and more. We’ve been navigating the eCommerce space since 2012 and our SEO experts have been working within eCommerce since the late ’90s.
We invest in the latest in analytics and reporting tools so that both our digital marketing team and our clients receive the most accurate, relevant data. Our customized SEO dashboard helps us refine our clients’ campaigns to ensure that the strategies we implement are optimized specifically to the unique circumstances surrounding your industry. It allows us to monitor our client’s campaigns, evaluate keyword rankings and enables us to respond nimbly to fluctuating trends.
At 1Digital® we believe in long-term, strategic digital marketing partnerships. Our clients are given access to comprehensive analytical tools through our proprietary 1Digital® eCommerce SEO Dashboard. Our custom curated dashboard provides the most relevant metrics and key performance indicators (KPIs). This analytics suite allows our clients to track the performance of their online marketing campaigns and engage in meaningful dialogue with the project manager about overall strategy.
Why Should I Have An eCommerce SEO Campaign?
SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors.
How Long Does It Take To Rank On Google?
There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity to increase your eCommerce SEO rankings can help. By using Google Search Console, you can see which searches provide the most exposure and which terms you are already ranking for can be improved.
What Kind Of ROI Can I Expect?
The main goal of an eCommerce SEO campaign is to increase the number of organic traffic heading to your website. By increasing traffic, you should also start to see boosts in conversions. Remember that the value of a campaign is not just in how much it produces with conversions, but about how much authority you build with search engines and how much traffic and recognition you get as a result.
Does 1Digital® Agency Work With All eCommerce Shopping Carts?
No SEO or PPC campaign will yield the desired results without implementing the correct conversion funnel and checkout system on your website. Digital marketing goes a lot deeper than just increasing leads. Each content management system has a unique way to interact with shopping carts and checkout systems. Partner with 1Digital® Agency and let our experts guide you through the pros and cons of using various platforms and demonstrate how to integrate the ones that provide the best experience for your visitors and yield the most benefits to your business.
Our developers will provide custom solutions if you need your eCommerce website to boast unique features not usually available in your platform or seamless integration with third-party providers through expertly designed APIs.
What Are The Skills Necessary For eCommerce SEO?
One of the reasons digital marketing agencies exist is because finding a person that meets all the requirements to expertly perform all the tasks essential to carry an expertly executed SEO campaign is almost impossible. First, you need an SEO strategist to perform an eCommerce SEO audit and present a detailed report on where your website stands when compared to that of your competitors.
Expert marketers also perform thorough keyword research to find out what terms are worth pursuing and what queries your audiences are performing. Then you need an expert team of copywriters and content creators who will start generating copy that will send Google the right signals and highlight the benefits of doing business with you.
Next, expert website developers and designers will create aesthetically pleasing yet intuitive websites that offer clear cues for both users and bot crawlers.1Digital® Agency specialists work like a clockwork machine, making sure every part fulfills its role in making your website a memorable yet effective and automated selling machine.
What Kind Of Content Will Be Produced?
Our strategy includes producing onsite content, offsite content, and category or product page content. Offsite content is designed to build backlinks and authority with Google while onsite and category page content is designed to improve on-page SEO and provide value to your customers by directing them to relative content when they search for one of your keywords.
What Is 1Digital® Agency’s SEO Process?
1Digital® Agency starts eCommerce SEO campaigns by conducting extensive research on keywords that can produce results and increase rankings and organic traffic. As an SEO campaign begins, 1Digital® implements a content marketing strategy that is designed to build authority with search engines, backlinks, and on-page content that is trusted by search engines and visitors.
What Is Keyword Research?
Keyword research is the first step of 1Digital®’s eCommerce SEO process. We look at keywords for search volume and competition and determine the best strategy for your business so that you can start to build rankings quickly.
How Do I Start An eCommerce SEO Campaign?
If you want to rank higher than your competitors, you need to have an eCommerce SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. 1Digital® Agency puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.
Why Do I Need An eCommerce SEO Expert?
It is essential you partner with an eCommerce SEO expert because you want to reach a wider audience and always stay one step ahead of your competition. Setting up an online store only makes sense if people can find it. Your competitors are working tirelessly to make sure they are at the top of Google search results. They pack the first page with their products and ads so your customers can only find them when they use specific search terms.
You need to give your website a chance of being selected by Google as one of the best sources of information, products, and services for your target keywords and rank higher than your competitors.
The best and most sustainable way to ethically and efficiently outpace your competitors is through eCommerce SEO strategies. Contrary to what many believe, SEO is not about gaming the system (that would put you on the wrong side of Google). SEO is about building and maintaining a website that Google loves crawling, and that offers quality content and products for your visitors.
Correctly implementing an SEO campaign requires deep knowledge of all technical aspects of your website, crafting a well-thought-out content strategy, and always offering clear information about your products and services through cleverly written product descriptions and blog posts. Correctly and timely implementing SEO best practices will entice users and other content producers to share and link to your best pages. This creates a virtuous circle of constant and organic link-building sources, giving your website drastically increased chances of ranking higher and generating more qualified leads.
Does 1Digital® Agency Work With All Major CMS Platforms?
1Digital® Agency a leading eCommerce SEO agency is among the very few digital marketing agencies that routinely work with all major CMS platforms while providing consistent results across the board. We are recognized as BigCommerce Elite Partners and Shopify Plus Partners. 1Digital® Agency also specializes in designing, developing, and optimizing websites on Magento, WooCommerce, Volusion, WordPress, and all CMS platforms that can give businesses an edge in terms of optimization, navigation, and sales. We have expert design and development teams with extensive experience ensuring your eCommerce business capitalizes on your CMS platform´s best features and has a definite edge over your competitors.
When Should I Start eCommerce SEO?
Clients start eCommerce SEO campaigns at different times. While it is advised to start an SEO campaign while your website is being created, it is never too early or too late to get started with SEO in an effort to boost your rankings and organic traffic.
What Makes 1Digital®’s Process Unique?
What makes 1Digital® unique is that we are always learning from our clients. We take the experiences and research we have encountered with other clients and apply that to new clients, personalizing each individual campaign based on your keywords, competition, and industry.
Why Should I Hire 1Digital® Agency?
1Digital® Agency are among top eCommerce SEO agency has a team of SEO experts skilled in all areas of eCommerce SEO. We have the insight and knowledge of what makes a campaign successful and the tools to help you achieve that success. With our experience, we can lead you down the path to success.
Why Is Search Engine Optimization (SEO) Important?
2021 was the year when consumers turned en masse to online shopping. Search engines are nowadays the first step in any customer journey. Your audience wants to make informed decisions before committing to any product, and more than 80% of them trust the results shown on the first page of Google.
In an ideal world, everyone would get an opportunity at reaching the first page of the search results. However, Google did not become the most widely employed search engine by giving its users arbitrary results. They finely tuned their algorithm to analyze every website and page in the immense sea of the internet and sort them out in a way that lets the user know which ones are the most trustworthy and relevant.
Search engine optimization is the process of building a website that is entirely in tune with what Google strives to provide its users when they use their search bar to find products, services or information. There are plenty of great websites that provide relevant and practical information yet never get a single visitor. They are buried deep in search results, or can´t even be found. In fact, that is the case for 96% of pages online.
Optimizing a page means removing all the obstacles that prevent Google from seeing your website´s real value and makes it easier for Google to find and recommend it to its users. Our job as an expert digital marketing agency is to stay on top of every development or change and make sure your website has everything Google shows preference to. This ensures you exponentially increase your chances of being found organically and enjoy the benefits of an endless stream of new traffic constantly coming your way.
How Do You Do eCommerce SEO For Product Pages & Category Pages?
Each industry and business presents unique challenges when presenting its products and services. An eCommerce business specialized in beauty products will have a completely different structure than a business dedicated to selling power tools.
Some websites need to offer a bit of previous information as part of their sales funnel in order to guide their customers down the right path. Others rely on quick visual displays of their best-selling products, enticing users to proceed to checkout undeterred.
You need the assistance of eCommerce SEO experts with years of experience specializing in creating websites that quickly offer what your users are looking for. They give your website the power and speed to intuitively guide your users through an improved user experience that entices them to keep browsing and become returning customers.
Is eCommerce SEO Different From Normal SEO?
For eCommerce SEO experts, regular SEO might feel less focused and intensive than eCommerce SEO. This might be true for some campaigns where the main focus is generally lead generation through landing or product pages or when the main goal is simply to position a brand.
However, this still requires a lot of work as these mostly depend on high quality and relevant content, and building very high domain authority. eCommerce SEO will focus on product pages, product descriptions and will exercise a lot more control over sales funnels, logistics and pay special attention to user experience to guarantee repeat purchases.
Regular SEO is great for brands, affiliate marketers, and sites that monetize based on visits and ad clicks. eCommerce SEO is a lot more specialized as it should offer a holistic approach to your business as a whole so nothing falls through the cracks during a sales process.
Strategic SEO Services That Get Results
eCommerce SEO, when implemented correctly, will help you increase traffic and revenue over time. With hundreds of other businesses competing for the same pieces of digital real estate, it’s important to approach search engine marketing from a strategic perspective.
Here at 1Digital, we implement content-centric SEO solutions and comprehensive keyword research that offers a clear pathway forward in even the toughest niches. Our local and national SEO services are customized from the ground up to fit your specific business needs, focusing on products and categories that drive the most revenue or areas of your online store that you are looking to expand.
What sets us apart is our holistic approach to SEO. Our complete SEO services cover every aspect of search engine optimization, from on-site and offsite content writing, to technical SEO, audits, internal link building, speed optimizations, and in-depth reporting. Everything you need out of a full service SEO agency, 1Digital delivers.
Are you ready to position yourself as a leader in your industry and appear on the front page of Google for the keywords you deserve to be recognized for? Let our eCommerce SEO experts with decades of experience build you a SEO strategy that will truly make a difference in your bottom line.
An eCommerce SEO Agency for Serious Growth
- Comprehensive website & content audits
- Keyword research, mapping, and targeting
- Unique Content Creation
- Link Building
- Manual Citation Building On-going Management
- Google Analytics account setup, audits, and analyses