Search Engine Optimization for eCommerce
SEO for eCommerce is a hard-fought battle. Everybody in your industry is competing for just 10 spots on Google’s first page. In order to claim these positions, you need to be smarter, quicker, and work harder than everybody else. 1Digital® is the marketing partner that can help you get there. We employ intelligent SEO strategies that grow organic ranking, traffic and conversions. We have highly skilled eCommerce SEO experts that focus on eCommerce merchants and we’re widely recognized as one of the best eCommerce SEO companies online.
Why choose us for your eCommerce SEO?
If you want the best for your eCommerce business, you can’t afford to put your web store in the hands of anyone else. We’re one of the top digital agencies in the country that handles eCommerce SEO services the right way. Our team of eCommerce SEO writers know what it takes to help rank your website higher. Our work speaks for itself and we’re ready to help your website navigate the rough waters of eCommerce SEO.
eCommerce SEO Consultants
One of the most difficult parts of digital marketing is SEO. Ranking for keywords is a battle that requires patience and hard work to see desired results, but it is necessary if you want to achieve online success. Sometimes the secret to that success is having the right partner with the right strategy for setting your SEO efforts in motion. We are 1Digital Agency, the SEO partner you need to achieve success. Our proven SEO strategy helps to build organic rankings, increase traffic and conversions. Our SEO experts put the focus on eCommerce merchants by producing content that engages users and builds backlinks.
SEO Experts by 1Digital®
1Digital® employs a talented team of eCommerce experts that focus on eCommerce only. We’ve been working on eCommerce SEO since our inception and we’ve slowly grown into one of the top eCommerce digital agencies in the country. Our eCommerce search engine optimization skills have propelled us to the top of the talent pool and we’ve been helping our clients win more business with more sales and leads since early 2012. Our founder and CEO, Dan Kogan, has been involved with eCommerce SEO since the late 1990s and he’s carved out our path to being the best in the eCommerce space ever since. If you’ve been looking for a top agency with an intimate knowledge of eCommerce SEO, you’ve found it.
The average SEO firm will try to be a jack of all trades and end up a master of none. While many other digital agencies spread themselves thin by trying to cram marketing for all different kinds of industries and verticals into one cookie-cutter campaign, 1Digital® has refined it’s SEO process for the eCommerce industry, specifically. We’ve put years of trial and error experience into our process. We’ve molded it to get the exact kind of traffic which leads to eCommerce conversions. View our SEO case studies and see how we can impact your business with record results.
The goal of all good marketing is to deliver you a successful conversion while decreasing the cost you need to pay in order to get it. eCommerce SEO is the best investment you can make in your future Cost per Acquisition (CPA). As you climb, one keyword after another, onto Google’s first page you can rely less on search ads, display ads, social media PPC, and all the other pay-to-play marketing channels. As your search campaign develops, and organic traffic climbs, your CPA goes down, and your marketing is more effective.
We are a group of creatives, strategists, designers and developers that have broad and deep expertise in the area of eCommerce, headquartered out of Philadelphia and Quebec, with genius 1Digital® employees working around the globe. We are an agile digital agency that is a one-stop shop for every piece of the eCommerce puzzle, from the conception of an idea, to the delivery of the final product, and the nurturing of that creation until it reaches its full power. We see boundless opportunity in the eCommerce industry and the limitless potential in every store.
Our Technology Partners
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
TYPE: Augmented Blog Content
Understanding the Ocean Plastic Crisis
When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last ...Read Complete Story
TYPE: Blog Content
Why Your Business Needs An Interior Plant Service
Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...Read Complete Story
TYPE: Offsite Content
Use the Best Dry Rub for Ribs and See the Results
There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...Read Complete Story
TYPE: On-page Content
Gabriel and Company Earrings
Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...Read Complete Story
TYPE: Third-Party Blog Content
Euphoria’s Most Stylish Characters and How to Get Their Looks
One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...Read Complete Story
As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.
eCommerce SEO Activities
At 1Digital® we include essential SEO activities and services into every custom SEO campaign we plan for our clients. We customize the campaign depending on the metrics we uncover during our discovery phase. We’ll put together different search engine activities based on what we learn, and what will help you achieve the best rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, Volusion and more. We’ve been navigating around the eCommerce space since we started as a company, and our SEO experts have been working within eCommerce since the late ’90s.
We invest in the latest in analytics and reporting tools so that both our marketing team and our clients get accurate, up to date data. Our customized SEO dashboard helps us refine your campaign as we work so that we always understand which strategies are succeeding in your industry. It helps you keep up with your campaign, evaluate our success and see where your campaign is headed in the coming weeks and months.
At 1Digital® we think an SEO campaign should run like a marketing partnership. We want you to be invested in your marketing campaign, and we can’t expect that unless you have a way to stay plugged in at all times. Our clients are given access to comprehensive analytics tools though our proprietary 1Digital® eCommerce SEO dashboard. We have custom curated a dashboard with a set of the most relevant metrics and KPI’s for you. This analytics suite allows you to track the performance of your marketing campaign and engage in meaningful dialogue with your project manager about strategy and direction.
Our eCommerce SEO campaigns start with an extensive website audit & analysis to identify both your weak spots and your golden opportunities.
The keystone of your eCommerce SEO campaign. The keywords that we target set the entire strategy in motion.
We look into your industry and see what’s working, the saturation, the competition and our chances at penetrating the top 10 rankings.
We leave no tag unturned. When we get done with them, your pages will be lean mean ranking machines.
Onsite Content Generation
eCommerce sites have a unique opportunity to include a lot of content, but if it’s lazily written it can hurt SEO. We’ll put finely crafted unique content on your category pages.
Site Structure Analysis
A website needs a strong foundation. We’ll get your sitemap in order and make sure your link structure is easily readable by Google’s bots.
Our analysts will examine your metrics with a fine-tooth comb and can help you see your business in a brand new light.
Inbound Content Marketing
The best way to get backlinks is to have great content. Our SEO content writers will give your business a voice and create content that pushes SEO value.
Partner & Link Strategy
No web store is an island. Our network of publishing partners can help you build a stronger link structure faster.
Reporting & Analytics
The best way to tell what your customers are thinking is to watch how they act. eCommerce analytics can tell you a lot about how your customers behave when they think nobody’s watching.
If you want to keep your customers you have to talk to them. We’ll discuss other digital marketing initiatives that may help you retain and grow your customer base.
Conversion Optimization Consulting
Rankings and traffic are one thing, turning visitors into customers is another. We offer suggestions and insight on what will help your site convert.
Bringing in traffic is important, but what’s the point in getting new visitors if the visitors don’t convert? Conversion optimization can help you get the most bang for your marketing buck, while providing your customers with a more pleasant shopping experience. Let our team help analyze, develop, implement and test features for your site so we can drive up your conversions & your ROI.Learn More
Our PPC team are experts when it comes to crafting top performing PPC strategies. We can help you set up a campaign that will help your business stand out, outbid competitors, and spend less money in the process. We also constantly test and track your metrics and data to fine tune your campaign over time.Learn More
SEO & Digital Marketing Case Studies
eCommerce SEO FAQ
Why Should I Have an eCommerce SEO Campaign?
SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors.
How Long Does It Take to Rank on Google?
There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity to increase your eCommerce rankings can help. By using Google Search Console, you can see which searches provide the most exposure and which terms you are already ranking for can be improved.
What Kind of ROI Can I Expect?
The main goal of an eCommerce SEO campaign is to increase the number of organic traffic heading to your website. By increasing traffic, you should also start to see boosts in conversions. Remember that the value of a campaign is not just in how much it produces with conversions, but about how much authority you build with search engines and how much traffic and recognition you get as a result.
What Is 1Digital Agency’s SEO Process?
1Digital Agency starts eCommerce SEO campaigns by conducting extensive research on keywords that can produce results and increase rankings and organic traffic. As an SEO campaign begins, 1Digital® implements a content marketing strategy that is designed to build authority with search engines, backlinks, and on-page content that is trusted by search engines and visitors.
What Is Keyword Research?
Keyword research is the first step of 1Digital®’s eCommerce SEO process. We look at keywords for search volume and competition and determine the best strategy for your business so that you can start to build rankings quickly.
How Do I Start An SEO Campaign?
If you want to rank higher than your competitors, you need to have an SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. 1Digital Agency puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.
What Makes 1Digital®’s Process Unique?
What makes 1Digital® unique is that we are always learning from our clients. We take the experiences and research we have encountered with other clients and apply that to new clients, personalizing each individual campaign based on your keywords, competition, and industry.
Why Should I Hire 1Digital Agency?
1Digital Agency has a team of SEO experts skilled in all areas of eCommerce SEO. We have the insight and knowledge of what makes a campaign successful and the tools to help you achieve that success. With our experience, we can lead you down the path to success.
What Kind of Content Will Be Produced?
Our strategy includes producing onsite content, offsite content, and category or product page content. Offsite content is designed to build backlinks and authority with Google while onsite and category page content is designed to improve on-page SEO and provide value to your customers by directing them to relative content when they search for one of your keywords.
When Should I Start SEO?
Clients start eCommerce SEO campaigns at different times. While it is advised to start an SEO campaign while your website is being created, it is never too early or too late to get started with SEO in an effort to boost your rankings and organic traffic.
Get A Free SEO Audit For Your Website
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