Auto Parts Retailer
+165% ROAS
Restored 40K impressions/day after Merchant Center Next disapproval cleanup — ROAS up 165% in 90 days.
B2CGoogle Shopping
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Google Shopping Feed Management
Audit, repair, and scale your product feeds for Performance Max, Shopping Ads, Free Listings & AI Overviews shopping cards — better data in, better revenue out.
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 941+ verified client reviews.
Reviewed by the 1Digital® PPC TeamLast updated:
TL;DR: 1Digital® is a US-based Google Shopping feed management agency, trusted by 400+ brands since 2012. We repair Merchant Center Next disapprovals, enrich attributes (titles, GTIN/MPN/brand, Google Product Category), structure custom labels, and sync data cadence with Performance Max, Shopping Ads, Free Listings, Local Inventory Ads, and AI Overviews shopping cards — so you win more impressions at lower CPCs and turn clicks into revenue. Your Shopping feed also powers agent-driven discovery on AI shopping surfaces like Perplexity Shopping and ChatGPT Search.
1Digital® fixes Merchant Center Next issues, enriches product data, and builds label strategies that feed smarter PMax bids — so ROAS climbs and wasted spend drops.
From audit to scale: Merchant Center Next diagnostics, policy and disapproval fixes, attribute enrichment (titles, descriptions, images, GTIN/MPN/brand), Google Product Category taxonomy mapping, shipping and tax configuration, variant handling, availability and price accuracy, supplemental feeds, promotions feed, reviews feed, and custom label frameworks for bidding and Performance Max segmentation.
Your feed is the ad — and increasingly, your feed is also the product data AI engines use to recommend your catalog. Clean attributes plus relevant landing pages boost eligibility, CTR, and CVR across Shopping Ads, Performance Max, Free Listings, Demand Gen, Local Inventory Ads, and AI Overviews shopping cards. Synced product data also powers agentic commerce surfaces like ChatGPT Agent and Perplexity Shopping. A well-structured feed is the connective tissue between the broader Google Ads program, eCommerce PPC, and Amazon PPC catalog work that the same team often runs in parallel.
Google Shopping has consolidated under Performance Max, Merchant Center Next, and increasingly AI-powered discovery surfaces. Optimizing product feeds for accuracy, eligibility, and extractability is the foundation of both PPC ROAS and AI shopping visibility.
Search Console, PMax search-terms insights, and AI tooling align feeds with commercial intent.
Refine titles, descriptions, attributes, and identifiers to meet Merchant Center Next best practices.
AI-supported bid analysis with human oversight across tROAS, Max Conversion Value, and portfolio bidding.
Monitor campaign metrics, feed-level health, PMax asset-group performance, and cross-surface visibility.
Adapt to market trends, competitor activity, and Google policy changes with agile strategies.
AI identifies product optimization opportunities, surface placements, and bid strategies — augmenting expert decision-making.
Fix Merchant Center Next disapprovals and suspensions to restore lost impressions across Shopping, PMax, and Free Listings.
Margin, lifecycle, price bands, hero SKUs, and inventory velocity labels for smarter PMax segmentation.
Process
Merchant Center Next health check, disapproval triage, GTIN/MPN/brand normalization audit, and PMax search-term diagnostics.
Rewrite titles for high-intent queries, fix attributes, map Google Product Categories, and build custom-label frameworks for margin and lifecycle.
Schedule fetches, automatic item updates, supplemental and promotions feeds, and PMax/Shopping campaign restructure aligned to label segments.
Monitor feed-level health, PMax asset-group performance, Free Listings, AI Overviews eligibility, and ROAS — iterate weekly.
We work natively with platform feeds and the leading specialized feed platforms — picking the right tool for catalog size, channel mix, and refresh cadence.
Shopify, BigCommerce, Magento (Adobe Commerce), and WooCommerce native Google Shopping feed integrations and apps.
Feedonomics, DataFeedWatch, Channable, GoDataFeed, and Feedview — for advanced rules, multi-channel, and enrichment workflows.
Direct Content API integrations for high-velocity catalogs needing real-time price, inventory, and attribute updates.
Supplemental feeds for custom labels and overrides; promotions feeds; reviews feeds; local inventory feeds.
Native feed expertise across leading eCommerce platforms
Shopify
BigCommerce
Magento
WooCommerceProof of Performance
Auto Parts Retailer
+165% ROAS
Restored 40K impressions/day after Merchant Center Next disapproval cleanup — ROAS up 165% in 90 days.
Industrial Supplies
+92% ROAS
Custom-label restructure shifted budget to high-margin SKUs — blended ROAS up 92%, CPCs down 18%.
Online Apparel Retailer
+47% CTR
Title and image overhaul lifted Shopping CTR; Free Listings added 23% incremental revenue.
The 1Digital® AI Advantage for
AI enhances feed management by analyzing performance data, identifying optimization opportunities, and fine-tuning bid strategies across Performance Max, Shopping Ads, and emerging AI surfaces. These AI-driven insights empower our expert team to craft smarter, faster campaigns that ensure your products stand out across Shopping, Free Listings, Demand Gen, and AI Overviews shopping cards — and increasingly, in agentic commerce surfaces like ChatGPT Agent and Perplexity Shopping.
AI supports precision, but human expertise delivers the results.
Supercharge with 1Digital®
A clean, enriched feed is the difference between Performance Max scaling and burning cash. Our team rebuilds feeds for accuracy, eligibility, and extractability — fixing Merchant Center Next disapprovals, normalizing GTIN/MPN, optimizing titles for high-intent queries, and structuring custom labels that let bids follow margin and inventory velocity. The result: more impressions at lower CPCs across Shopping, Free Listings, PMax, and AI shopping surfaces.
Why Choose 1Digital®
Merchant Center Next, Performance Max, Free Listings, Local Inventory Ads, AI Overviews, and AI shopping surfaces — covered end to end.
Disapproval cleanup, attribute enrichment, and custom labels engineered for ROAS, impression share, and incremental revenue.
400+ brands, 941+ verified reviews, 4.9/5 average rating. ROAS improvement baselined before engagement and reported as a measured delta across B2C and B2B — not a quoted range.
Senior feed strategists, weekly optimizations, transparent reporting, and AI-surface readiness roadmaps that compound visibility.
The most common questions we hear about Shopping feed management.
Get a focused plan for Merchant Center Next cleanup, attribute enrichment, custom labels, and PMax/Shopping structure — built to improve ROAS, revenue, and AI-surface visibility.