Start with a Free SEO Audit
Just like in gardening, it’s sometimes tough to know when to plant for the greatest yield. Digital marketing can be the same way; not all seasons are equal and trends in consumer behavior can shift from time to time. However, you should still stick to the best practices for the highest chance of success.
A free eCommerce SEO audit by 1Digital® Agency will analyze your current organic rankings and competitive positioning, providing you with real, actionable insights you can use to develop an eCommerce SEO strategy that will generate higher organic site rankings and traffic.
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Gardening SEO Campaigns Designed to “Turnip” the Results!
Just as in all eCommerce industries, the industry for gardening goods and agricultural products and equipment is highly competitive. It’s also highly seasonal, with demand for certain products ballooning at certain times of the year. To reach the widest audience, it’s imperative to develop a digital marketing strategy that will help you reach your target audience organically. Naturally, you should also pursue paid search strategies as well as other initiatives, but relying solely on these will quickly exhaust your marketing budget, especially at competitive times of the year.
1Digital® Agency has years of experience producing eCommerce SEO campaigns for clients in a wide range of industries, including those that sell garden equipment, tools, and other agricultural goods. If you’re looking for creative ways to winnow the chaff and partner with the best, give our eCommerce SEO experts a call today!
SEO for the Gardening Industry
Businesses that sell goods devoted to gardening may sell a curated subset of specific tools or seeds, or serve the broader market with fertilizer, soil treatments, hormones, medicine, seeds, and tools. Because there is so much diversity in this industry, the need for a custom solution is as pronounced – if not more pronounced – than in most others.
In order to develop a custom eCommerce SEO campaign that will result in steady ranking increases through the search results, a commitment to performing thorough, insightful keyword research is requisite. Our project managers spend an appreciable amount of time on each and every SEO project in order to uncover the most valuable set of target keywords to tackle throughout the course of the campaign – both long and short tail keywords, varied in density, competition, search intent and intent to purchase.
We also take care to ensure that our process is flexible enough to accommodate changes throughout the duration of the campaign. Our project managers are ready to pivot with the seasonal changes in consumer behavior that face your industry, or in response to the release of new products – we’re a true, strategic, digital marketing partner, from planting to harvest.
1Digital® Agency for Landscaping SEO
In addition to providing carefully developed gardening SEO projects, 1Digital® Agency also develops and implements SEO campaigns for landscaping companies. Landscaping companies often face similar challenges to gardening services and suppliers; the landscaping industry is highly seasonal and demand for services shifts significantly throughout the year. Moreover, many landscaping businesses serve only a small or local market, indicating the need for a local SEO campaign to assist with organic growth in local searches.
Whether you operate a small business in need of local landscaping SEO or you want to target a broader market, 1Digital® Agency stands on a history of success and is poised to help you meet the goal.
A Gardening SEO Process Validated by Results
Each gardening SEO campaign starts with an audit that takes a thorough look at the client’s competitive position and current organic rankings. We analyze competitor standings as well during our period of initial keyword research to identify strategic opportunities for long-term growth before we even start.
After we begin our initial planning processes, our technical team begins to make adjustments to your website structure and content. We optimize page title tags, metadata, descriptions, and other on-page content as needed. We also keep tabs on your Google Search Console and Google Analytics to ensure that we are removing broken links and disavowing toxic links as they arise.
We also build a strong link strategy; our project managers work alongside our experienced content creators to create a wide range of optimized content to be used both on and off your website. Our writers create content to be used in your blog and at the category and product page level, optimized for length, keyword density, and link structure; we also create a series of guest posts and press releases and distribute them to a variety of third-party websites to strengthen your backlink profile.
During the course of your campaign, our project managers will consistently monitor your GSC and GA accounts to stay on top and ahead of any changes in consumer behavior in traffic. You’ll also be furnished with a detailed project report enumerating all of the work completed on your project, streamlining communication.
A History of Success in SEO for the Gardening Industry
Since 2012, 1Digital® Agency has been developing eCommerce SEO projects that help our clients rank higher and reach more customers organically. You can read up on true success stories in our collection of eCommerce case studies; in many of them, success in digital marketing was aided by tweaks in web design, by improving a mobile-friendly design, and more.
As a full-service digital agency, our work does not end where our gardening SEO projects begin. We also offer eCommerce web design, web development, eCommerce migration, and ongoing support services in addition to our digital marketing services – contact us at 888-982-8269 to learn more.
Content Marketing and Gardening SEO
Any comprehensive gardening SEO campaign will include the creation of optimized content to be used to generate higher organic rankings and domain authority, but a truly effective strategy for SEO for the gardening industry will also incorporate a content marketing strategy.
Like SEO, content marketing hinges largely on content, but in content marketing, the chief purpose of the content is in shareability and generating interest or buzz. Content created for dedicated content marketing purposes must be new, interesting, and extraordinarily engaging in order to be effective. Blogs, images, and videos outlining gardening tips, best practices, and seasonal guides are not only highly effective at engaging customers, but they can bolster the effects of your gardening SEO campaign as well, resulting in greater brand awareness and improving customer retention.
Content marketing, like social media management, email marketing, and eCommerce PPC management can help support your gardening SEO campaign. Visit the previous links to learn about how each can work alongside eCommerce SEO to create an inclusive, holistic digital marketing strategy, or get in touch with us directly today.
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
TYPE: Augmented Blog Content
Understanding the Ocean Plastic Crisis
When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last ...Read Complete Story
TYPE: Blog Content
Why Your Business Needs An Interior Plant Service
Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...Read Complete Story
TYPE: Offsite Content
Use the Best Dry Rub for Ribs and See the Results
There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...Read Complete Story
TYPE: On-page Content
Gabriel and Company Earrings
Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...Read Complete Story
TYPE: Third-Party Blog Content
Euphoria’s Most Stylish Characters and How to Get Their Looks
One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...Read Complete Story
As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.