Swimming Pool SEO | SEO for Pool Companies | 1DigitalⓇ
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Make a Splash with Higher Organic Rankings

Both pool service specialists and pool and spa supply companies can benefit significantly from customized SEO services. With so many competitors in such a limited space, often vying for the attention of a set number of homeowners in a given geographic area, ranking more efficiently for prime keywords and search terms is one of the keys to a sustainable strategy for organic growth. It all begins with swimming pool SEO services by 1Digital® Agency: and you can start here with a free eCommerce SEO audit!

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Purpose-Driven Pool Company SEO

To homeowners that have pools or spas, these represent private little oases that afford an escape from the hustle and bustle of everyday life. However, keeping a pool sparkling and pristine requires a good deal of routine maintenance and chemical treatment – which is where the relationship between homeowner and pool and spa companies (or service providers) comes into focus.

Pools are not only expensive but a long-term investment. For owners of pool service companies, this means that accessing the right portion of the market nearly guarantees business, season after season – provided you can reach them. Purpose-built pool and spa supply company SEO projects are some of the most sustainable long-term approaches to building business in a competitive market, helping to ensure a steady flow of organic traffic and eliminate dependence on paid search campaigns and other paid promotion strategies.

SEO for Pool Companies

The chief reason that SEO for pool companies is so effective is that it relies on organic methods to reach new audiences and engage with existing audiences, especially in a locally targeted marketing. Whether you serve the national market with pool treatment chemicals and other supplies or you specialize in providing maintenance services only in a given region, a pool SEO project that accounts for your business goals and unique situations will help you capture more of the market in the most sustainable, scalable way possible.

Unlike paid search strategies that, while effective, incur continuous costs, the results achieved through search engine optimization continue to build on themselves over time. As your website generates domain authority through the course of the campaign, you’ll start to notice steady increases in organic traffic that support your other marketing efforts. An optimized website, in addition to ranking more effectively for competitive search terms, will also offer a better user experience to potential customers, improving your chances of boosting your conversion rates and sales.

SEO for Pool Services Companies That Makes a Splash

1Digital® is an eCommerce agency that has been consistently developing search engine optimization marketing strategies for a wide variety of clients in an equally diverse range of industries. Some of our clients have served the market for pool supplies, requiring specialized SEO campaigns in order to generate traction and improve their rankings. SEO for pool supplies, like SEO for pool contractors and service providers, hinges on a number of unique factors, including product and location-specific keywords that are closely aligned with intent to purchase, in addition to numerous other industry-specific challenges.

Our eCommerce SEO experts have wisely invested in the development of a pool company SEO process that is rigid enough to ensure results while being flexible enough to adapt to the variances in regional markets as well as changes in the seasonal needs of pool companies and their clients. Contact one of our pool SEO experts to learn more about how our process can benefit your business – and get ready to make a splash with rankings that won’t sink!

SEO for Pool Builders

Pool builders and other pool service professionals face similar challenges to their counterparts that sell supplies and accessories for pools and spas, but there is oftentimes another dimension added into the mix. More often than not, pool builders and maintenance professionals, like other service providers, only serve specific corners of the market in well-defined geographic areas.

This unique feature of this industry creates a clear link between SEO for pool builders and local SEO. Oftentimes, the best practices of each work hand in hand to generate more effective local rankings for carefully vetted keywords in precisely defined areas, according to user interest and intent. While your business may only be going after a specific segment of the market, rest assured that 1Digital® Agency’s pool SEO professionals will not only closely define your buyer persona but carefully select a cohort of highly qualified target keywords to attract interest from your intended audience, optimizing both your website and your Google My Business account as necessary for optimal results.

1Digital® and a Pool SEO Process Defined by Results

An investment in a swimming pool SEO campaign by 1Digital® Agency is an investment in the growth of your pool supply company. Our process begins with an eCommerce SEO audit, which involves a “deep-dive” into your current organic rankings and competitive positioning, analyzing the competitive landscape of your greater industry in order to create a framework for the path of our subsequent SEO efforts.

Your dedicated project manager will jump right into your industry, uncovering a thoroughly targeted set of keywords that our technical specialists and content creators will use to perform a variety of both onsite and offsite optimizations. During your campaign, our technical team will continuously scan your website and monitor your Google Analytics and Google Search Console, identifying and rectifying technical errors and other website issues that may affect rankings.

In addition to the varied technical adjustments our team will make to your website, our veteran content writers will create a variety of new, optimized content for the pages on your website, including product and category pages, your blog, and other key pages on your website. We’ll also create a number of posts that will be distributed to third-party websites which contain backlinks to your website, to bolster our link strategy, increasing your domain authority and referral traffic.

Our comprehensive approach is proven by the results of former and current clients – soon, your business will begin climbing the search results.

Digital Marketing for Pool Companies

As vital as pool company SEO can be to the growth of your pool supply or pool cleaning business, it is not the only digital marketing plan that can be effective in your industry. More often than not, a unified, holistic approach to digital marketing is more effective at growing brand awareness across the board and reaching new customers. In addition to pool business SEO, 1Digital® Agency’s seasoned digital marketing experts can devise custom PPC campaigns, email marketing campaigns, and social media management projects, all of which will work together towards a common goal for your pool business – higher traffic, a better customer experience, more brand recognition, and of course, greater sales! We’re doing everything we can to generate more business for our clients – water you doing?

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING 1DIGITAL®)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H Potter

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH 1DIGITAL COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

OHIO HARDWOOD FURNITURE

FIRST HALF OF CAMPAIGN COMPARED TO SECOND HALF

106% increase in organic traffic
112% increase in organic new users
60% increase in organic sessions

J DEVLIN GLASS ART

PAST 8 MONTHS COMPARED TO FIRST 8 MONTHS

29% increase in organic traffic
78% increase in organic conversion rate
137% increase in organic transaction 139% increase in organic revenue

UNICYCLE.COM

IN 2.5 MONTHS

116% increase in organic traffic
221% increase in organic conversions

THE MACA TEAM

IN 2 MONTHS

60% increase in organic traffic
124% increase in organic conversions

ATLANTIC CIGAR

IN 7 MONTHS COMP TO PREV YEAR

48% increase in organic traffic
53% increase in organic revenue year over year

MAKE YOUR OWN

IN 3 MONTHS

206% increase in organic conversions
243% increase in organic revenue

LOVE MY SWAG

IN 3 MONTHS

202% increase in organic traffic
72% increase in organic revenue

BOHO PINK

IN 1 YEAR

292% increase in organic traffic
199% increase in organic revenue

DIODE DYNAMICS

IN 1 YEAR

41% increase in organic conversions
51% increase in organic revenue

ONLINE CARBIDE

IN 3.5 MONTHS

256% increase in organic conversions
270% increase in organic revenue

JACKSON’S WESTERN STORE

IN 8 MONTHS

134% increase in organic conversion rate
108% increase in organic revenue

FOUR OAK BED SWINGS

IN 2 MONTHS

163% increase in organic conversion rate
150% increase in organic revenue

VAPAURA

1,900% increase in organic revenue
1,100% increase in organic sessions

SALT BAE

1,350% increase in organic revenue
55% increase in organic users

RV UPGRADES

370% increase in organic sessions
260% increase in organic revenue

EMBERS LIVING

547% increase in organic conversions
484% increase in organic revenue

VELVET CLOUD

730% increase in organic sessions
400% Increase in organic users

KOFFEE KULT

475% increase in organic revenue
40% increase in organic users

KINGDOM VAPOR

185% increase in organic revenue
16% decrease in bounce rate

EWCS

100% increase in organic traffic
100% decrease in bounce rate

ULTRA BRIGHT LIGHTZ

50% increase in organic traffic
30% increase in organic revenue

IDEMIGODS

30% increase in organic revenue
20% increase in organic traffic

DURACABLE

15% increase in organic traffic
4 keywords in top 30

GIRLS ROUND HERE

25 keywords in top 5 on Google
15% increase in organic revenue

KING’S BODY JEWELRY

100% decrease in bounce rate
10% increase in organic traffic

IDSHOP

95% decrease in bounce rate
20% increase in organic traffic

LUXURY MENSWEAR

110% increase in organic conversions
25% increase in organic revenue

JOHNNY APPLE CBD

100% decrease in bounce rate
20% increase in organic conversions

TRADESHOWPLUS

40% increase in organic users
5% decrease in bounce rate

AVLEADERZ

100% decrease in bounce rate
45% increase in organic users

AT THE FRONT

20% increase in organic users
15% decrease in bounce rate

XINSURANCE

80% increase in organic users
4% decrease in bounce rate

LOCATION SOUND

OCT 2018 - JAN 2019

17,610 Conversion Value
10% decrease in Cost Per Acquisition

BUDGET AIR SUPPLY

MAR 2019 VS. JUL 2018

43 keywords in top 10 on Google
20% decrease in bounce rate

PPC Case Study View All Case Studies

Combining eCommerce SEO and PPC Management to Capture New Business

Client Requirements

Eloquence, a producer and seller of high-end home furnishings, wanted to complement its organic SEO growth with a paid search strategy to capture additional business.

1Digital® Solution

1Digital® Agency, which had already been managing an eCommerce SEO strategy for the client since early 2020, implemented an eCommerce PPC campaign to produce new streams of business.

FREE In-depth SEO and PPC Analysis

valid to new merchants only

The Art of Writing for SEO

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

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