Knife SEO Agency | SEO Services For Knife Industry | 1Digital®
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Sharpen Up Your SEO Skills

Digital marketing has many facets but it’s critical to set the edge geometry perfectly before embarking on a knife SEO journey. That’s where a free eCommerce SEO audit from 1Digital® Agency can help. Our SEO experts will take a deep dive into your industry, uncovering your competitive positioning and current advantages before proceeding with recommendations for improvements. If you’re not sure where to start with a knife SEO campaign, an eCommerce audit will give you real, analytical insights into how to proceed.

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Knife Company SEO

The digital marketing landscape can be challenging for all participants, but knife sellers face a unique challenge: their industry is more closely regulated than many others. Google (and some other platforms) consider some knives to be restricted products and for sellers in those industries, generating profits via a paid search campaign is off the table.

For contenders in these markets, the most viable avenue for eCommerce growth is an organic strategy like SEO. Knife SEO, like other eCommerce SEO strategies, comprises a variety of different initiatives to generate higher organic search rankings. Through a series of onsite optimizations, the publication and distribution of optimized content, link strategy, and countless other efforts, an online company’s organic rankings will increase for competitive keywords and search terms, resulting in an influx of highly targeted, better qualified organic traffic.

SEO for Knife Companies

The success of a knife SEO strategy rests on a foundation of industry analysis and keyword research that will uncover a lucrative mix of short and long-tail keywords of varied search intent. The development of a “cleaver” SEO marketing strategy for online knife companies will hinge on the diversity and the applicability of these target keywords. A generic strategy won’t cut it.

Armed with a diverse array of high-quality target keywords, a knife SEO agency can begin optimizing the various pages on a knife seller’s website with updated metadata, URLs and more. A thorough SEO campaign will also involve the creation of a continuous stream of optimized onsite and offsite SEO content, including blog posts, category and page content, and offsite posts to be distributed for the cultivation of high-quality backlinks.

These are the types of search engine optimization initiatives 1Digital® Agency has been tackling since we started.

1Digital® Agency and Knife SEO

1Digital® Agency has been honing its knife SEO process since we started specializing in SEO services back in 2012. Over the years, several of our clients have expressly been knife and tool sellers, while others have dealt in the broader outdoor markets or in other restricted markets, like firearms and shooting accessories. We’ve developed a process that delivers results for all of them.

In fact, several of our current clients are dedicated to selling knives and tools online. You can also see the real-life results we’ve created for some clients in our collection of eCommerce case studies, where you can learn more about some of the challenges faced by our clients and how we tackled them together.

SEO and PPC Restrictions



While a custom-developed knife SEO strategy can be a valuable asset of digital marketing for nearly any online knife business, the chief benefits of SEO arise from the fact that they can enable members of restricted industries to supplement their inability to cultivate paid search revenue with organic gains. Best of all, where the results from an eCommerce PPC campaign will stop as soon as the campaign ends, the results of SEO efforts will build on themselves and last far into the future.

Not all sellers of knives and tools will find themselves dealing with PPC restrictions, but if your business is one of them, contact our eCommerce SEO experts today to learn more about how an approach to bolstering organic rankings can help you rise about the restrictions with a sharp, efficient knife SEO strategy.

A Well-Honed Knife SEO Process

Starting off on the right foot is what makes the difference between a razor-sharp SEO strategy and one that could use a little (or a lot) of attention. After performing a thorough industry analysis and developing a preliminary list of target keywords, our SEO experts begin by addressing issues associated with your website, like broken and toxic links and issues with site structure.

We then systematically work towards optimizing the content on your website; our PMs work alongside our experienced content creators to draft fresh content for the various pages on your website, bolstering your link structure with internal links and building high-quality backlinks along the way.

During the process, our SEO technical experts monitor their clients’ Google Search Console and Google Analytics accounts, to keep close watch over any changes in traffic or trends in user behavior that can be used for insight into the user experience. We also use our own proprietary SEO tools to gauge the success of our clients’ SEO campaigns.

Content Marketing to Support Knife SEO

While content is central to any successful SEO campaign, it is not the only component. There are also other uses for content in addition to supporting an SEO campaign, such as in dedicated content marketing campaigns, social media management strategies, and email marketing campaigns.

Well-crafted content that is original, informative, shareable, and contains useful tips, tricks, and hints for care and use is highly valuable not only from a content marketing perspective but from a search engine optimization perspective. It can reinforce a brand and support other, broader digital marketing strategies.

1Digital® Agency has several expert copywriters and project managers that have years of experience producing content and marketing materials for clients in the knife industry. If you’d like to learn more about how we can create content that will support all of your marketing initiatives, get in touch with us at 888-982-8269 or by email at info@1digitalagency.com.

expert advice

How Can I Optimize My eCommerce Knife Shop?

We get a lot of questions about the specifics of starting a knife industry SEO campaign. As you may already know, Search Engine Optimization is a long term investment, and we’re happy to explain exactly what an eCommerce SEO campaign with 1Digital® Agency can do for your eCommerce knife business.

Marketing

Knives can be tricky to market due to the restrictions put in place on many paid advertising services. This means that eCommerce PPC will not be available for knife retailers making alternate forms of marketing a requirement for businesses that want to boost their online visibility. SEO is one of those alternate forms along with email marketing. Email marketing, however, is not the way to go if your sole goal is to bring in more traffic. Email marketing is great for customer retention and bringing back repeat customers, but SEO is what you need if you want to bring in new users to your website.

SEO

SEO for knife shops is one of the best forms of digital marketing available to eCommerce knife retailers. A good Search Engine Optimization campaign will help your online knife business climb search engine rankings with specific search terms so you can start to outrank your competition and witness some incredible results. With the right SEO strategy, your organic search traffic will increase with users intent on converting. Over time and with a sustained on- and off-page SEO campaign that continuously updates your website with fresh content and high-quality backlinks, you’ll not only notice an increase in new users going to your website but you’ll start to see an increase in repeat users as well.

Keyword Research

The first stage of an SEO campaign is to conduct keyword research. Keyword research allows our team to figure out which keywords are the most attainable for your website to rank for at this stage in a campaign based on your current rankings, your competitor rankings, and search volume. The keywords you choose will either make or break your campaign, and with the right set of target keywords, you stand a good chance of bringing in more qualified traffic for a higher rate of conversions. Here at 1Digital® Agency, our SEO experts can help you find the perfect balance of short and long-tail keywords to give you the optimum chance of success.

Content

What is SEO without content? A well-known phrase that will never expire is “Content is King.” Whether you’re writing blogs, or creating videos or taking pictures for social media, all of that is content. In relation to SEO for knife shops, written content is essential because it is what is used to create backlinks, insert target keywords, create internal links to relevant pages within your website, and provides users a place to gather valuable information about your products and services which, in turn, offers better user experience. When crawling the web, search engines will take note of the number of high-quality backlinks pointing to your website and use this to rank your website based on authority – the more high quality, relevant backlinks pointing to your website = higher authority in your industry. Another important factor is updating your website with new content. When search engines see that you are constantly creating fresh and relevant content for your website with related keywords, they will begin to rank you higher.

How 1Digital® Can Help

SEO is a time-consuming and lengthy task and, because of this, many businesses decide to hire an agency to run their SEO campaign. Let 1Digital® be that agency. With us, you can be as hands-on or as hands-off as you’d like. When starting any SEO campaign, we make sure to involve the client in each step from approving keywords to approving H1s and meta title changes. We get on a kick-off call to explain our processes, run through any questions, and walk each client through our project management system, Podio. Each week, we send a technical update to our clients where we report on the work that was done that week from fixing broken links to disavowing toxic links and any optimization changes. We send content to our client via Podio where they can make comments, edits, or simply place all content on auto-approve. We also have monthly meetings with clients where we go over Google Analytics, Google Search Console, and changes in keyword rankings. To learn more about our SEO process and how we can help boost your knife SEO, give us a call to talk to one of our agents today!

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING 1DIGITAL®)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H Potter

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH 1DIGITAL COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

OHIO HARDWOOD FURNITURE

FIRST HALF OF CAMPAIGN COMPARED TO SECOND HALF

106% increase in organic traffic
112% increase in organic new users
60% increase in organic sessions

J DEVLIN GLASS ART

PAST 8 MONTHS COMPARED TO FIRST 8 MONTHS

29% increase in organic traffic
78% increase in organic conversion rate
137% increase in organic transaction 139% increase in organic revenue

UNICYCLE.COM

IN 2.5 MONTHS

116% increase in organic traffic
221% increase in organic conversions

THE MACA TEAM

IN 2 MONTHS

60% increase in organic traffic
124% increase in organic conversions

ATLANTIC CIGAR

IN 7 MONTHS COMP TO PREV YEAR

48% increase in organic traffic
53% increase in organic revenue year over year

MAKE YOUR OWN

IN 3 MONTHS

206% increase in organic conversions
243% increase in organic revenue

LOVE MY SWAG

IN 3 MONTHS

202% increase in organic traffic
72% increase in organic revenue

BOHO PINK

IN 1 YEAR

292% increase in organic traffic
199% increase in organic revenue

DIODE DYNAMICS

IN 1 YEAR

41% increase in organic conversions
51% increase in organic revenue

ONLINE CARBIDE

IN 3.5 MONTHS

256% increase in organic conversions
270% increase in organic revenue

JACKSON’S WESTERN STORE

IN 8 MONTHS

134% increase in organic conversion rate
108% increase in organic revenue

FOUR OAK BED SWINGS

IN 2 MONTHS

163% increase in organic conversion rate
150% increase in organic revenue

VAPAURA

1,900% increase in organic revenue
1,100% increase in organic sessions

SALT BAE

1,350% increase in organic revenue
55% increase in organic users

RV UPGRADES

370% increase in organic sessions
260% increase in organic revenue

EMBERS LIVING

547% increase in organic conversions
484% increase in organic revenue

VELVET CLOUD

730% increase in organic sessions
400% Increase in organic users

KOFFEE KULT

475% increase in organic revenue
40% increase in organic users

KINGDOM VAPOR

185% increase in organic revenue
16% decrease in bounce rate

EWCS

100% increase in organic traffic
100% decrease in bounce rate

ULTRA BRIGHT LIGHTZ

50% increase in organic traffic
30% increase in organic revenue

IDEMIGODS

30% increase in organic revenue
20% increase in organic traffic

DURACABLE

15% increase in organic traffic
4 keywords in top 30

GIRLS ROUND HERE

25 keywords in top 5 on Google
15% increase in organic revenue

KING’S BODY JEWELRY

100% decrease in bounce rate
10% increase in organic traffic

IDSHOP

95% decrease in bounce rate
20% increase in organic traffic

LUXURY MENSWEAR

110% increase in organic conversions
25% increase in organic revenue

JOHNNY APPLE CBD

100% decrease in bounce rate
20% increase in organic conversions

TRADESHOWPLUS

40% increase in organic users
5% decrease in bounce rate

AVLEADERZ

100% decrease in bounce rate
45% increase in organic users

AT THE FRONT

20% increase in organic users
15% decrease in bounce rate

XINSURANCE

80% increase in organic users
4% decrease in bounce rate

LOCATION SOUND

OCT 2018 - JAN 2019

17,610 Conversion Value
10% decrease in Cost Per Acquisition

BUDGET AIR SUPPLY

MAR 2019 VS. JUL 2018

43 keywords in top 10 on Google
20% decrease in bounce rate

PPC Case Study View All Case Studies

Combining eCommerce SEO and PPC Management to Capture New Business

Client Requirements

Eloquence, a producer and seller of high-end home furnishings, wanted to complement its organic SEO growth with a paid search strategy to capture additional business.

1Digital® Solution

1Digital® Agency, which had already been managing an eCommerce SEO strategy for the client since early 2020, implemented an eCommerce PPC campaign to produce new streams of business.

FREE In-depth SEO and PPC Analysis

valid to new merchants only

The Art of Writing for SEO

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

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