Sharpen Up Your SEO Skills
Digital marketing has many facets but it’s critical to set the edge geometry perfectly before embarking on a knife SEO journey. That’s where a free eCommerce SEO audit from 1Digital® Agency can help. Our SEO experts will take a deep dive into your industry, uncovering your competitive positioning and current advantages before proceeding with recommendations for improvements. If you’re not sure where to start with a knife SEO campaign, an eCommerce audit will give you real, analytical insights into how to proceed.
All fields required. We keep your information private; please provide a working number so we can chat and begin the process.
Knife Company SEO
The digital marketing landscape can be challenging for all participants, but knife sellers face a unique challenge: their industry is more closely regulated than many others. Google (and some other platforms) consider some knives to be restricted products and for sellers in those industries, generating profits via a paid search campaign is off the table.
For contenders in these markets, the most viable avenue for eCommerce growth is an organic strategy like SEO. Knife SEO, like other eCommerce SEO strategies, comprises a variety of different initiatives to generate higher organic search rankings. Through a series of onsite optimizations, the publication and distribution of optimized content, link strategy, and countless other efforts, an online company’s organic rankings will increase for competitive keywords and search terms, resulting in an influx of highly targeted, better qualified organic traffic.
SEO for Knife Companies
The success of a knife SEO strategy rests on a foundation of industry analysis and keyword research that will uncover a lucrative mix of short and long-tail keywords of varied search intent. The development of a “cleaver” SEO marketing strategy for online knife companies will hinge on the diversity and the applicability of these target keywords. A generic strategy won’t cut it.
Armed with a diverse array of high-quality target keywords, a knife SEO agency can begin optimizing the various pages on a knife seller’s website with updated metadata, URLs and more. A thorough SEO campaign will also involve the creation of a continuous stream of optimized onsite and offsite SEO content, including blog posts, category and page content, and offsite posts to be distributed for the cultivation of high-quality backlinks.
These are the types of search engine optimization initiatives 1Digital® Agency has been tackling since we started.
1Digital® Agency and Knife SEO
1Digital® Agency has been honing its knife SEO process since we started specializing in SEO services back in 2012. Over the years, several of our clients have expressly been knife and tool sellers, while others have dealt in the broader outdoor markets or in other restricted markets, like firearms and shooting accessories. We’ve developed a process that delivers results for all of them.
In fact, several of our current clients are dedicated to selling knives and tools online. You can also see the real-life results we’ve created for some clients in our collection of eCommerce case studies, where you can learn more about some of the challenges faced by our clients and how we tackled them together.
SEO and PPC Restrictions
While a custom-developed knife SEO strategy can be a valuable asset of digital marketing for nearly any online knife business, the chief benefits of SEO arise from the fact that they can enable members of restricted industries to supplement their inability to cultivate paid search revenue with organic gains. Best of all, where the results from an eCommerce PPC campaign will stop as soon as the campaign ends, the results of SEO efforts will build on themselves and last far into the future.
Not all sellers of knives and tools will find themselves dealing with PPC restrictions, but if your business is one of them, contact our eCommerce SEO experts today to learn more about how an approach to bolstering organic rankings can help you rise about the restrictions with a sharp, efficient knife SEO strategy.
A Well-Honed Knife SEO Process
Starting off on the right foot is what makes the difference between a razor-sharp SEO strategy and one that could use a little (or a lot) of attention. After performing a thorough industry analysis and developing a preliminary list of target keywords, our SEO experts begin by addressing issues associated with your website, like broken and toxic links and issues with site structure.
We then systematically work towards optimizing the content on your website; our PMs work alongside our experienced content creators to draft fresh content for the various pages on your website, bolstering your link structure with internal links and building high-quality backlinks along the way.
During the process, our SEO technical experts monitor their clients’ Google Search Console and Google Analytics accounts, to keep close watch over any changes in traffic or trends in user behavior that can be used for insight into the user experience. We also use our own proprietary SEO tools to gauge the success of our clients’ SEO campaigns.
Content Marketing to Support Knife SEO
While content is central to any successful SEO campaign, it is not the only component. There are also other uses for content in addition to supporting an SEO campaign, such as in dedicated content marketing campaigns, social media management strategies, and email marketing campaigns.
Well-crafted content that is original, informative, shareable, and contains useful tips, tricks, and hints for care and use is highly valuable not only from a content marketing perspective but from a search engine optimization perspective. It can reinforce a brand and support other, broader digital marketing strategies.
1Digital® Agency has several expert copywriters and project managers that have years of experience producing content and marketing materials for clients in the knife industry. If you’d like to learn more about how we can create content that will support all of your marketing initiatives, get in touch with us at 888-982-8269 or by email at email@example.com.
How Can I Optimize My eCommerce Knife Shop?
We get a lot of questions about the specifics of starting a knife industry SEO campaign. As you may already know, Search Engine Optimization is a long term investment, and we’re happy to explain exactly what an eCommerce SEO campaign with 1Digital® Agency can do for your eCommerce knife business.
Knives can be tricky to market due to the restrictions put in place on many paid advertising services. This means that eCommerce PPC will not be available for knife retailers making alternate forms of marketing a requirement for businesses that want to boost their online visibility. SEO is one of those alternate forms along with email marketing. Email marketing, however, is not the way to go if your sole goal is to bring in more traffic. Email marketing is great for customer retention and bringing back repeat customers, but SEO is what you need if you want to bring in new users to your website.
SEO for knife shops is one of the best forms of digital marketing available to eCommerce knife retailers. A good Search Engine Optimization campaign will help your online knife business climb search engine rankings with specific search terms so you can start to outrank your competition and witness some incredible results. With the right SEO strategy, your organic search traffic will increase with users intent on converting. Over time and with a sustained on- and off-page SEO campaign that continuously updates your website with fresh content and high-quality backlinks, you’ll not only notice an increase in new users going to your website but you’ll start to see an increase in repeat users as well.
The first stage of an SEO campaign is to conduct keyword research. Keyword research allows our team to figure out which keywords are the most attainable for your website to rank for at this stage in a campaign based on your current rankings, your competitor rankings, and search volume. The keywords you choose will either make or break your campaign, and with the right set of target keywords, you stand a good chance of bringing in more qualified traffic for a higher rate of conversions. Here at 1Digital® Agency, our SEO experts can help you find the perfect balance of short and long-tail keywords to give you the optimum chance of success.
What is SEO without content? A well-known phrase that will never expire is “Content is King.” Whether you’re writing blogs, or creating videos or taking pictures for social media, all of that is content. In relation to SEO for knife shops, written content is essential because it is what is used to create backlinks, insert target keywords, create internal links to relevant pages within your website, and provides users a place to gather valuable information about your products and services which, in turn, offers better user experience. When crawling the web, search engines will take note of the number of high-quality backlinks pointing to your website and use this to rank your website based on authority – the more high quality, relevant backlinks pointing to your website = higher authority in your industry. Another important factor is updating your website with new content. When search engines see that you are constantly creating fresh and relevant content for your website with related keywords, they will begin to rank you higher.
How 1Digital® Can Help
SEO is a time-consuming and lengthy task and, because of this, many businesses decide to hire an agency to run their SEO campaign. Let 1Digital® be that agency. With us, you can be as hands-on or as hands-off as you’d like. When starting any SEO campaign, we make sure to involve the client in each step from approving keywords to approving H1s and meta title changes. We get on a kick-off call to explain our processes, run through any questions, and walk each client through our project management system, Podio. Each week, we send a technical update to our clients where we report on the work that was done that week from fixing broken links to disavowing toxic links and any optimization changes. We send content to our client via Podio where they can make comments, edits, or simply place all content on auto-approve. We also have monthly meetings with clients where we go over Google Analytics, Google Search Console, and changes in keyword rankings. To learn more about our SEO process and how we can help boost your knife SEO, give us a call to talk to one of our agents today!
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
TYPE: Augmented Blog Content
Understanding the Ocean Plastic Crisis
When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last ...Read Complete Story
TYPE: Blog Content
Why Your Business Needs An Interior Plant Service
Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...Read Complete Story
TYPE: Offsite Content
Use the Best Dry Rub for Ribs and See the Results
There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...Read Complete Story
TYPE: On-page Content
Gabriel and Company Earrings
Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...Read Complete Story
TYPE: Third-Party Blog Content
Euphoria’s Most Stylish Characters and How to Get Their Looks
One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...Read Complete Story
As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.