Sharpening Your Online Edge with Knife SEO
google partner
bigcommerce elite partner
shopify plus partner
Neil Patel

Unlock Your Knife Business’s Online Potential with Our SEO Services

With the knife and weapons industry facing limitations in paid advertising, it’s essential to have a strong online presence through search engine optimization (SEO). Our team at 1Digital® Agency is dedicated to providing expert SEO services for the knife industry, helping merchants increase their online visibility and reach potential customers.

Maximize Your Online Reach with Knife SEO

Did you know that 93% of online experiences begin with a search engine? This means that having a strong online presence through SEO is crucial for any business looking to reach customers online. Our team at 1Digital® Agency has a proven track record of delivering results for knife merchants through effective SEO strategies.

Why Choose 1Digital® Agency for Your Knife SEO Needs?

Our team of experts have years of experience in the knife and weapons industry, and understand the unique challenges and opportunities it presents. We stay up-to-date with the latest SEO techniques and algorithms to ensure that our clients receive the best possible results. Trust 1Digital® Agency to drive traffic to your website, increase online sales, and make a lasting impact in the knife industry through expert SEO services.

Knife Company SEO

The digital marketing landscape can be challenging for all participants, but knife sellers face a unique challenge: their industry is more closely regulated than many others. Google (and some other platforms) consider some knives to be restricted products and for sellers in those industries, generating profits via a paid search campaign is off the table.

For contenders in these markets, the most viable avenue for eCommerce growth is an organic strategy like SEO. Knife SEO, like other eCommerce SEO strategies, comprises a variety of different initiatives to generate higher organic search rankings. Through a series of onsite optimizations, the publication and distribution of optimized content, link strategy, and countless other efforts, an online company’s organic rankings will increase for competitive keywords and search terms, resulting in an influx of highly targeted, better qualified organic traffic.

SEO for Knife Companies

The success of a knife SEO strategy rests on a foundation of industry analysis and keyword research that will uncover a lucrative mix of short and long-tail keywords of varied search intent. The development of a “cleaver” SEO marketing strategy for online knife companies will hinge on the diversity and the applicability of these target keywords. A generic strategy won’t cut it.

Armed with a diverse array of high-quality target keywords, a knife SEO agency can begin optimizing the various pages on a knife seller’s website with updated metadata, URLs and more. A thorough SEO campaign will also involve the creation of a continuous stream of optimized onsite and offsite SEO content, including blog posts, category and page content, and offsite posts to be distributed for the cultivation of high-quality backlinks.

These are the types of search engine optimization initiatives 1Digital® Agency has been tackling since we started.

1Digital® Agency and Knife SEO

1Digital® Agency has been honing its knife SEO process since we started specializing in SEO services back in 2012. Over the years, several of our clients have expressly been knife and tool sellers, while others have dealt in the broader outdoor markets or in other restricted markets, like firearms and shooting accessories. We’ve developed a process that delivers results for all of them.

In fact, several of our current clients are dedicated to selling knives and tools online. You can also see the real-life results we’ve created for some clients in our collection of eCommerce case studies, where you can learn more about some of the challenges faced by our clients and how we tackled them together.

SEO and PPC Restrictions

While a custom-developed knife SEO strategy can be a valuable asset of digital marketing for nearly any online knife business, the chief benefits of SEO arise from the fact that they can enable members of restricted industries to supplement their inability to cultivate paid search revenue with organic gains. Best of all, where the results from an eCommerce PPC campaign will stop as soon as the campaign ends, the results of SEO efforts will build on themselves and last far into the future.

Not all sellers of knives and tools will find themselves dealing with PPC restrictions, but if your business is one of them, contact our eCommerce SEO experts today to learn more about how an approach to bolstering organic rankings can help you rise about the restrictions with a sharp, efficient knife SEO strategy.

A Well-Honed Knife SEO Process

Starting off on the right foot is what makes the difference between a razor-sharp SEO strategy and one that could use a little (or a lot) of attention. After performing a thorough industry analysis and developing a preliminary list of target keywords, our SEO experts begin by addressing issues associated with your website, like broken and toxic links and issues with site structure.

We then systematically work towards optimizing the content on your website; our PMs work alongside our experienced content creators to draft fresh content for the various pages on your website, bolstering your link structure with internal links and building high-quality backlinks along the way.

During the process, our SEO technical experts monitor their clients’ Google Search Console and Google Analytics accounts, to keep close watch over any changes in traffic or trends in user behavior that can be used for insight into the user experience. We also use our own proprietary SEO tools to gauge the success of our clients’ SEO campaigns.

Content Marketing to Support Knife SEO

While content is central to any successful SEO campaign, it is not the only component. There are also other uses for content in addition to supporting an SEO campaign, such as in dedicated content marketing campaigns, social media management strategies, and email marketing campaigns.

Well-crafted content that is original, informative, shareable, and contains useful tips, tricks, and hints for care and use is highly valuable not only from a content marketing perspective but from a search engine optimization perspective. It can reinforce a brand and support other, broader digital marketing strategies.

1Digital® Agency has several expert copywriters and project managers that have years of experience producing content and marketing materials for clients in the knife industry. If you’d like to learn more about how we can create content that will support all of your marketing initiatives, get in touch with us at 888-982-8269 or by email at

expert advice

How Can I Optimize My eCommerce Knife Shop?

We get a lot of questions about the specifics of starting a knife industry SEO campaign. As you may already know, Search Engine Optimization is a long term investment, and we’re happy to explain exactly what an eCommerce SEO campaign with 1Digital® Agency can do for your eCommerce knife business.


Knives can be tricky to market due to the restrictions put in place on many paid advertising services. This means that eCommerce PPC will not be available for knife retailers making alternate forms of marketing a requirement for businesses that want to boost their online visibility. SEO is one of those alternate forms along with email marketing. Email marketing, however, is not the way to go if your sole goal is to bring in more traffic. Email marketing is great for customer retention and bringing back repeat customers, but SEO is what you need if you want to bring in new users to your website.


SEO for knife shops is one of the best forms of digital marketing available to eCommerce knife retailers. A good Search Engine Optimization campaign will help your online knife business climb search engine rankings with specific search terms so you can start to outrank your competition and witness some incredible results. With the right SEO strategy, your organic search traffic will increase with users intent on converting. Over time and with a sustained on- and off-page SEO campaign that continuously updates your website with fresh content and high-quality backlinks, you’ll not only notice an increase in new users going to your website but you’ll start to see an increase in repeat users as well.

Keyword Research

The first stage of an SEO campaign is to conduct keyword research. Keyword research allows our team to figure out which keywords are the most attainable for your website to rank for at this stage in a campaign based on your current rankings, your competitor rankings, and search volume. The keywords you choose will either make or break your campaign, and with the right set of target keywords, you stand a good chance of bringing in more qualified traffic for a higher rate of conversions. Here at 1Digital® Agency, our SEO experts can help you find the perfect balance of short and long-tail keywords to give you the optimum chance of success.


What is SEO without content? A well-known phrase that will never expire is “Content is King.” Whether you’re writing blogs, or creating videos or taking pictures for social media, all of that is content. In relation to SEO for knife shops, written content is essential because it is what is used to create backlinks, insert target keywords, create internal links to relevant pages within your website, and provides users a place to gather valuable information about your products and services which, in turn, offers better user experience. When crawling the web, search engines will take note of the number of high-quality backlinks pointing to your website and use this to rank your website based on authority – the more high quality, relevant backlinks pointing to your website = higher authority in your industry. Another important factor is updating your website with new content. When search engines see that you are constantly creating fresh and relevant content for your website with related keywords, they will begin to rank you higher.

How 1Digital® Can Help

SEO is a time-consuming and lengthy task and, because of this, many businesses decide to hire an agency to run their SEO campaign. Let 1Digital® be that agency. With us, you can be as hands-on or as hands-off as you’d like. When starting any SEO campaign, we make sure to involve the client in each step from approving keywords to approving H1s and meta title changes. We get on a kick-off call to explain our processes, run through any questions, and walk each client through our project management system, Podio. Each week, we send a technical update to our clients where we report on the work that was done that week from fixing broken links to disavowing toxic links and any optimization changes. We send content to our client via Podio where they can make comments, edits, or simply place all content on auto-approve. We also have monthly meetings with clients where we go over Google Analytics, Google Search Console, and changes in keyword rankings. To learn more about our SEO process and how we can help boost your knife SEO, give us a call to talk to one of our agents today!

Real Clients. Real Results.

3.7% eCommerce conversion rate

+32% Increase in revenue

Cyclone Pods partnered with 1Digital® Agency for a 120 keyword campaign associated with the different devices and flavored juices they offer.

+78% Increase in organic traffic

+41% Increase in revenue

Eloquence partnered with 1Digital® Agency for a 75 keyword eCommerce SEO campaign with the intent of developing higher domain authority and organic rankings.

+175% Increase in organic users

+185% Increase in organic sessions

Advance Apparels partnered with 1Digital® Agency for an extensive strategy of content publication and backlinking to increase their domain authority and organic rankings.

Get a Customized SEO Plan for Your Knife Business

Maximize your online potential with tailored SEO services from 1Digital® Agency. Our team of experts will work with you to understand the unique challenges and opportunities within the knife industry, and create a customized plan to drive traffic, increase online sales, and stand out in the competitive online marketplace.

  • Expert industry knowledge
  • Customized SEO plans
  • Increased online visibility
  • Higher organic traffic
  • Increased online sales
  • Proven results

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