Consumer Goods
+215% YoY
Feed cleanup, structured asset groups, and creative testing more than tripled Shopping + PMax revenue.
B2CeCommerce PPC
Loading…
Your Full-Service Digital Agency & AI Strategy Partner
Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
Workspace by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
eCommerce PPC Management
Expertly managed eCommerce PPC campaigns across Google Shopping, Performance Max, Search, Microsoft Ads, and paid social — bringing in qualified traffic and real sales, not wasted clicks.
From a real strategist, not a chatbot.
The 1Digital® Difference
Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper — not the other way around.
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 941+ verified client reviews.
HUMAN ROLE
AI / WORKSPACE ROLE
TL;DR: 1Digital® Agency provides eCommerce PPC management services that grow online store revenue through precise keyword targeting, optimized product feeds, creative testing, and AI-supported bidding. We manage Search, Google Shopping, Performance Max, Microsoft Ads, and paid social campaigns with one goal: stronger ROAS and higher sales.
Reviewed by the 1Digital® PPC TeamLast updated:
eCommerce PPC drives high-intent traffic from Google, Microsoft, and social platforms straight to your store. Success depends on clean product feeds, structured campaigns, focused keywords, and landing pages that convert. With expert eCommerce PPC management, paid search delivers measurable sales growth and protects your margins in competitive ad auctions across Shopping, Performance Max, and Search — and pairs naturally with eCommerce SEO for full-funnel coverage. For marketplaces, our Amazon PPC team extends the same playbook across Sponsored Products, Brands, and DSP.
We begin with an audit of tracking, product feeds, campaign structure, and creative. From there, we build campaigns tailored to each funnel stage — Shopping, Performance Max, Search, remarketing, and paid social. AI tools assist with bidding and query analysis, while our strategists focus on testing, audience targeting, and budget efficiency. Weekly optimizations cut waste, scale what's working, and increase ROAS — all tied back to revenue goals.
Grow with 1Digital®
Done right, eCommerce PPC is one of the fastest levers for growing online sales. A well-structured Shopping and Performance Max account not only drives traffic — it converts high-intent visitors into paying customers and compounds organic Quality Score over time.
If PPC isn't yet part of your digital strategy — or if your current Google Shopping, Performance Max, or paid social campaigns aren't delivering — our team can build and manage eCommerce PPC campaigns designed to maximize profitability for your store.
Global eCommerce is now a multi-trillion-dollar channel — and most of that buying intent surfaces first on Google Shopping, Performance Max, paid social, and Amazon. Your brand's online visibility on those surfaces is what captures demand before competitors do.
Identify high-performing keywords across Search and Shopping to maximize visibility and relevance.
Continuously refine Search, Shopping, and Performance Max campaigns to enhance ROAS and adapt to shifting demand.
Leverage AI to generate and test ad creative, optimize performance, and identify trends — shaped by expert humans.
Optimize bids across Google Ads, Microsoft Ads, and paid social so every budget dollar delivers the best results.
Clear, actionable insights with transparent visibility into campaign progress, ROAS, and revenue outcomes.
Structured Performance Max with custom labels and asset groups to control bids and budgets.
The success of eCommerce pay-per-click campaigns hinges on the optimizations made to landing page experience, ad creative, and — most importantly — keyword and audience targeting. Our PPC strategists use Workspace — our proprietary AI platform — to surface the most lucrative keywords, flag waste, and build the ideal buyer persona. AI compresses the analysis; humans direct every campaign decision and budget call.
Leveraging AI, our strategists identify the most lucrative keywords, flag those that should be excluded, and build the ideal buyer persona — positioning campaign performance on the bleeding edge of efficiency to drive remarkable ROAS.
Process
Account, feed, GA4, server-side tagging, enhanced conversions, and Merchant Center review — fix attribution and waste before scaling spend.
Branded vs non-brand, top-SKU vs tail-SKU, PMax asset groups, custom labels, and budget pacing tied to margin and inventory.
Negative harvesting, bid modifiers, creative testing across Search, Shopping, PMax, Microsoft Ads, and paid social.
Audience expansion, landing page CRO, transparent ROAS reporting, and AI-supported query analysis layered for compounding returns.
PPC Deliverables
An in-depth audit of ad accounts, Merchant Center feed, and tracking sets every campaign up for ROAS.
Targeting the right keywords is crucial — expert keyword research is the foundation of a robust PPC campaign.
Market and auction research ensures your Shopping and Search strategy is ahead of the curve.
Optimize copy, asset groups, and bids to maximize performance and ROAS.
Compelling ad copy, headlines, and visual assets that engage shoppers and improve quality scores.
Fast, message-matched, conversion-optimized PPC landing pages.
Rigorous analysis identifies growth areas — Shopping and PMax often drive the majority of ad revenue.
Well-curated content attracts qualified traffic alongside paid campaigns.
Network reach through CSS partners, retail media, and complementary publisher placements.
Detailed reports with revenue attribution — clear ROAS and spend visibility.
Server-side tagging, enhanced conversions, GA4, and Merchant Center alignment.
Search, Shopping, PMax, Microsoft Ads, paid social, remarketing — integrated for compound returns.
Proof of Performance
Consumer Goods
+215% YoY
Feed cleanup, structured asset groups, and creative testing more than tripled Shopping + PMax revenue.
Fashion Apparel
2x ROAS
Segmenting top-SKU vs tail-SKU campaigns and pruning waste doubled blended ROAS in six months.
Industrial Supply
+187% Leads
Paid search restructure, landing page CRO, and enhanced conversions lifted qualified leads.
Complimentary Audit
A senior PPC strategist will review your Google Ads, Microsoft Ads, Merchant Center feed, paid social, and GA4 tracking. You receive a written audit covering wasted spend, feed disapprovals, structural fixes, and a prioritized roadmap to lift ROAS — at no cost and no obligation.
Expertise across major eCommerce platforms
Why Choose 1Digital®
Since 2012, focused on online stores — Shopify, BigCommerce, Magento, WooCommerce — across Search, Shopping, PMax, and paid social.
Every campaign is engineered around ROAS, nCAC, and revenue lift — not vanity clicks. Senior strategists own each account.
400+ brands, 941+ verified reviews, 4.9/5 average rating, and case studies showing 2–3x ROAS lifts in 90 days.
Weekly optimizations, transparent reporting, and quarterly roadmaps — we operate as an extension of your team, not a vendor.
The most common questions we hear about eCommerce PPC.
Get a focused plan for Shopping, Performance Max, Search, paid social, and feed optimization — built to improve ROAS and scale with confidence.