Ben Winterburn was starting a brand new eCommerce store in a very competitive industry, vaporizers. His template site on Shopify was not gaining any traction in branding or SEO.
1Digital partnered with Ben and gave Vapaura the full treatment, a full custom redesign, along with an SEO campaign which is starting to build rankings in one of the most competitive spaces on the web.
Think it Drink it needed to integrate a proprietary configuration wizard with Shopify. The wizard produces a custom drink formula that shows up in the cart as 4 unrelated ingredients, confusing shoppers that add multiple custom products.
Once we made the necessary switch from Shopify to Woocommerce, we were able to maintain the grouping of the 4-ingredient formulas throughout the checkout process by creating a module that added the 4 SKUs into the cart as a single new product. We also created a subscription service by allowing users to set their shipping frequency, change the items in an order, reorder a previous purchase, and discontinue the recurring billing.
After being misunderstood by two previous digital partners, CobraHead LLC needed advice and expertise on how best to invest in an online presence.
After reviewing brand guidelines, and listening to CobraHead about the overall look and feel they envisioned, 1Digital Agency was able to deliver custom website design features. 1Digital then optimized the website, and proceeded to gain search engine ranking, putting CobraHead.com into a top 10 position on Google.
WholesaleFloral had a website with an outdated look that was not responsive to tablets and smartphones.
By making the site responsive, and updating it’s look and functionality WholesaleFloral’s new site out preformed the old site by a mile. The new WholesaleFloral.com’s number of orders is up by 595.83% over last year. The conversion rate is up by 450.73%, and revenue is up by 614.13%.
Lacrosse Ball Store had outgrown their old design. They were in need of an updated look, as well as some added functionality that would make their site more usable. Specifically, their search tool was returning too many, unrelated results.
1Digital Agency updated their design at a reasonable price. Our design elements focused on improving usability. We also recommended our partners at Nextopia who provided them with a filtered search option not available on Volusion.
EWCS Wire was on an eCommerce platform, Amazon Webstore, that was collapsing around them. They needed a new eCommerce presence.
1Digital Agency and EWCS Wire built a relationship based on trust and patience that is now paying fantastic dividends. We migrated EWCS Wire off of Amazon Webstore, and onto BigCommerce. We now run a successful, ongoing SEO campaign for the EWCS Wire site.
Because of the nature of their product, it is more difficult for gun merchants to work in the eCommerce space. Green River Guns needed a way that their customers could be background checked and fill out paperwork before they can take possession of their purchase.
1Digital Agency was able to design a tool for Green River Guns that allows their customers to choose a local gun dealer to act as an intermediary during the gun purchase. This tool allows Green River Customers to search for and select a local merchants within a 1 – 100 mile radius, and to set up a pick up time when the requisite paperwork can be completed.
Evrmemories.com was working on Volusion and they were losing orders because of the functionality of the checkout process. There were also minor problems they were having on their host platform that couldn’t be ignored anymore.
1Digital provided them with a way to migrate from Volusion to BigCommerce, a different eCommerce platform that better fit their needs. A complete redesign and development went along with their migration from Volusion to BigCommerce.
In an effort to be more transparent with their customers, Purus Labs needed a place to collect and keep their product label disclosures. They wanted their customers be able to search and access this information in the simplest possible way.
1Digital built Purus Labs a custom dashboard called “Clear Facts” that allowed customers to search by a specific PL number. Clear Facts took them to PDF files that had information and nutritional facts for the customer to view. Full label disclosure with lab verifications are available for customers in an easily accessible dashboard.
MJ Freeway needed to rebrand themselves with an image as cutting edge as their dispensary software. They also needed a website that had a better admin panel and an ability to show the changing laws for each state.
We created a site that was an integration of WordPress and Volusion. WordPress housed the homepage, blog, events calendar, and an interactive map. This map allowed users to click on any country and state in the world to see the legal status there. This involved building a custom dashboard so the admin could update these laws as they changed. Volusion housed the eCommerce functionality, and the entire site followed a modern, elegant design that conveyed the new brand image of MJ Freeway.
CSIE does not sell tangible goods, but custom tailored services. They needed a site built with a modern design that captured client requirements and processed custom transactions.
We were able to build a site on Bigcommerce with a contemporary design, and used the hidden product feature to display custom products only to the clients that were given links. We integrated the project management and CRM software Podio on his site to allow customers to input information and specification documents into the form that corresponded with the particular service they were looking for. 1DA set all this up so CSIE could capture requirements, keep a database of customer information, and process unique, hidden orders.
College Grad Online came to us with a vision for a website that allowed students and college graduates to find employment. It would be complex, require a 100% custom website, and requirements would change throughout the process.
After several meetings we understood the vision, and proposed to build the site in phases so the concept could be brought to market and tested sooner without investing the entire budget. There were three user groups, each with their own profiles and access: schools, companies, and graduates. The functionality was a blend of Facebook and LinkedIn, and requirements changed throughout the process as the concept and website were fleshed out.
Mt. Baker Vapor sold product in many physical retail locations, and wanted customers to be able to take advantage of both the site and stores for maximum exposure. They also needed a way to enact effective digital marketing in an industry that doesn’t allow PPC.
We were able to build functionality within Bigcommerce that allowed customers to find where their merchandise could be purchased in physical locations. Customers were also able to purchase items online, and pick them up at the store of their choosing, or the closest one to the entered zip code.
Child1st came to us with a need to redesign their site and make it responsive, within the quickly approaching deadline – Google was updating their algorithm to favor mobile friendly sites on April 21st, 2015.
To keep this project with an absorbable budget, we redesigned the homepage according to the client’s specifications. We also went through and made the entire site responsive, so that they would not be penalized by the April 21st update. Their homepage utilized custom designed graphics, downloadable PDFs, video, two sliders, and multiple dropdown menus. The project was delivered and tested across browsers and devices within the small window we were afforded.
Snowonder was changing their URL, which is a sensitive undertaking when it comes to SEO. They needed 1DA to see them safely through the transition, and thereafter manage their SEO campaign.
One of the trickiest parts of our strategy was the backlink disavowal process. It’s best to remove bad backlinks from the owners of the site where they exist before asking Google to disavow them. There was also a delicate balance of when to redirect links from the old site to the new URL, as the client had a PPC campaign set up with the old domain that had directly affected our strategy. You can read more about the backlink disavowal process here.
Through complex efforts and extensive attention to the backlink disavowal process, we were able to achieve first rank results for some of their keywords and first page ranking for 16 out of the 20 keywords we optimized for their campaign within the first four months – many of these keywords ranked above 100 prior to our involvement.