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eCommerce Redesigns
Before & After
A look at the eCommerce sites we've transformed for clients — from outdated stores to modern, conversion-focused experiences across Shopify, BigCommerce, Magento, and WooCommerce.
Trusted by 400+ Brands · Certified Partners
15
Years in eCommerce
Of results, scale, and quality at the enterprise level.
50+
Expert Team
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
USA
US Core + Global Talent
US core team for clear communication; vetted global specialists for international client work.
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Reputation Score
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Rethink. Reinvent. Reignite.
Each project below shows how we partnered with a merchant to bring their storefront forward — improving UX, modernizing the brand, and lifting conversion. Hover or tap any pair to compare.
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Historic Crafts · Heritage Brand Refresh
BigCommerce
Hansen Wheel and Wagon Shop
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Plumbing & Heating · Catalog Refresh
BigCommerce
New York Replacement Parts
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Grow Sales with Our eCommerce Web Design Services
Rise above the crowd.
15+ years
A leading eCommerce design partner since 2012, with a portfolio that spans nearly every platform.
50+ specialists
An in-house team of strategists, designers, and engineers focused exclusively on eCommerce growth.
SEO-first design
Bespoke, conversion-driven layouts built on SEO best practices from day one of the build.
What a redesign actually changes
A before & after is more than a new coat of paint
The visual difference between a "before" and an "after" is the part you can see in a screenshot. The part that moves revenue is underneath it. A good eCommerce redesign or replatform changes four systems at once — and each one is measurable, not cosmetic.
User experience & navigation
Clearer category architecture, faceted filtering that actually narrows results, a product page that answers buying questions above the fold, and a checkout with fewer steps and fewer fields. These are the changes that lift add-to-cart and checkout-completion rates — the levers a prettier hero image alone never touches.
Performance & Core Web Vitals
Modern builds target Google's Core Web Vitals thresholds: Largest Contentful Paint under 2.5s, Interaction to Next Paint under 200ms, and Cumulative Layout Shift under 0.1 (web.dev/vitals). Google has confirmed page experience and Core Web Vitals are ranking signals (Google Search Central), and faster pages convert more of the traffic you already have.
Conversion & merchandising
Trust signals, review surfacing, clearer pricing and shipping messaging, stronger product imagery, and merchandising blocks that route shoppers to the right SKU. The goal of an after is not "looks nicer" — it is a higher conversion rate and average order value on the same or growing traffic.
SEO continuity
The single biggest risk in any redesign or replatform is losing organic rankings on launch. Protecting equity means a complete URL map, 301 redirects for every changed path, canonical and schema parity, and metadata carried forward — so the new site keeps the traffic the old one earned. Google's site-move guidance strongly recommends a complete server-side 301 redirect map to preserve rankings, with client-side redirects only as a last resort (Google site-move documentation).
How to read these comparisons
What to look for when you compare the two states
When you flip between the before and after on any pair above, the surface design is the obvious change. The decisions that matter are subtler. Use this checklist to read a redesign the way a strategist does:
- ›Information hierarchy: Does the after answer the shopper's first question — price, fit, availability, shipping — before they have to scroll or click?
- ›Path to purchase: Count the steps and the decisions between landing and checkout. Fewer, clearer steps almost always means a higher completion rate.
- ›Trust density: Reviews, ratings, guarantees, secure-checkout cues, and real product imagery placed where a hesitant buyer needs them.
- ›Mobile-first reality: The majority of eCommerce sessions are on phones. The after should be designed for the small screen first, not adapted down from desktop.
- ›Brand coherence: Consistent type, color, spacing, and voice that make the store feel credible enough to hand over a card number.
- ›Crawlable structure: Clean headings, descriptive links, and a template that search engines and AI answer engines can parse and cite.
Our redesign process
How a 1Digital® transformation actually runs
Every project above followed the same disciplined sequence. We don't start in Figma — we start with data, and we don't launch until equity is protected.
One · Discovery & audit
Analytics review, conversion-funnel analysis, technical and Core Web Vitals audit, keyword and competitor mapping, and a heuristic UX review of the existing store. This defines what is actually losing money before any design decision is made.
Two · Strategy & information architecture
Category structure, URL strategy, faceting rules, and a page-by-page plan that maps existing ranking pages to their new home — the foundation of SEO continuity.
Three · Design & prototyping
Mobile-first templates for the home, category, product, cart, and checkout surfaces, designed against the conversion problems discovery surfaced — reviewed with you before a line of production code is written.
Four · Build & SEO-safe migration
Development on Shopify, BigCommerce, Magento/Adobe Commerce, or WooCommerce with a complete 301 redirect map, canonical and schema parity, and metadata carried forward so rankings survive the cutover.
Five · Launch & post-launch monitoring
Staged QA, redirect verification, Search Console and analytics monitoring, and a defined stabilization window — because a redesign is judged by what happens to revenue and rankings after launch, not on launch day.
Want the deeper SEO-continuity playbook behind the build phase? See our eCommerce SEO services and platform migration approach, or browse the full client portfolio.
Redesign & Replatform — FAQ
Will a redesign hurt my Google rankings?
It will if SEO continuity is treated as an afterthought, and it won't if it's engineered in from the start. The risk is real — Google's site-move guidance strongly recommends a complete server-side 301 redirect map to preserve rankings, with client-side redirects only as a last resort. Our build phase includes a full URL map, 301 redirects for every changed path, canonical and schema parity, and post-launch Search Console monitoring specifically to protect the traffic the current site earns.
How long does an eCommerce redesign take?
It depends on catalog size, platform, and how much custom functionality is involved. Discovery and strategy run in parallel with design; build and SEO-safe migration follow. We scope the timeline against your catalog and integrations during discovery rather than quoting a generic number — a 200-SKU DTC store and a 50,000-SKU catalog are very different projects.
Do I need to replatform, or just redesign?
Not always. A redesign on your current platform is the right call when the platform still serves the business and the problems are UX, performance, and conversion. A replatform is warranted when the current platform caps growth, blocks the integrations you need, or carries unsustainable technical debt. Discovery determines which — we don't sell migrations that aren't needed.
How do you measure whether the after is actually better?
Against the baseline from discovery: conversion rate, average order value, checkout-completion rate, Core Web Vitals (LCP, INP, CLS), organic sessions and rankings on priority pages, and revenue. A before/after is only a success if those numbers move in the right direction after launch — visual improvement alone is not the goal.
What platforms do you redesign and replatform on?
Shopify and Shopify Plus, BigCommerce, Magento/Adobe Commerce, and WooCommerce, plus migrations in any direction between them. Each platform has different URL behavior, schema defaults, and performance characteristics that the redesign and the redirect strategy have to account for.
Are the comparisons on this page real client work?
Yes. Every before/after pair is drawn from an actual client engagement and managed in our content system. We frame this page around capability and methodology rather than publishing fabricated metrics — when we cite results, they come from the engagement and the client's own analytics.
Ready for Your Transformation?
Contact us today for a free consultation — we'll talk through goals, scope, and what a redesign could mean for your conversion rate.