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What is an eCommerce PPC Audit and What are the Benefits?

eCommerce businesses have the potential to be extremely successful, but it takes more than just a great product to succeed. An effective advertising strategy can help you reach your target audience and drive sales. One of the most effective strategies is pay-per-click (PPC) advertising. An eCommerce PPC audit can help you maximize the potential of your PPC campaigns and ensure that you’re getting the most out of your investment.

A PPC audit is an in-depth analysis of your current PPC campaigns. It looks at all aspects of your campaigns, from the keyword selection to the ad copy and landing page design, to determine what’s working and what’s not. The audit also looks at the overall performance of your campaigns and provides recommendations for improvement.

When it comes to PPC, an audit can be incredibly beneficial. It can help you identify areas of improvement, optimize your campaigns for better performance, and ensure that you’re getting the most out of your investment. Here are some of the benefits of getting an eCommerce PPC audit:

Improved Performance

The most obvious benefit of an eCommerce PPC audit is improved performance. An audit will identify any issues with your campaigns and recommend changes that can help you improve your results. This can include anything from optimizing your keyword selection to improving your ad copy and landing page design. An audit can help you maximize the potential of your campaigns and ensure that you’re getting the most out of your investment.

Increased ROI

A PPC audit can also help you maximize your return on investment (ROI). By identifying areas of improvement and making changes to your campaigns, you can ensure that you’re getting the most out of your budget. An audit can help you save money by identifying areas of waste and making sure that you’re targeting the right audience.

Improved Quality Score

Google’s Quality Score is an important metric for PPC campaigns. The Quality Score is a measure of how relevant and useful your ads are to the people who see them. A higher Quality Score means that your ads are more likely to be seen and clicked on, resulting in more conversions and a better return on investment. An audit can help you improve your Quality Score by identifying areas of improvement and making changes to your campaigns.

Increased Traffic

An audit can also help you drive more traffic to your website. By optimizing your campaigns and targeting the right audience, you can ensure that you’re reaching the right people and driving more qualified traffic to your website.

Improved Targeting

An audit can help you refine your targeting and ensure that you’re reaching the right people. By analyzing your current campaigns and making changes to your targeting, you can ensure that you’re reaching the right people and driving more qualified traffic to your website.

An eCommerce PPC audit can be incredibly beneficial for any eCommerce business. It can help you identify areas of improvement, optimize your campaigns for better performance, and ensure that you’re getting the most out of your investment. An audit can help you maximize the potential of your campaigns and drive more qualified traffic to your website.

A PPC audit is an essential part of any eCommerce business’s digital marketing strategy

By evaluating all aspects of your campaigns, the audit can identify areas of improvement and provide recommendations for optimizing your campaigns.

At 1Digital Agency, we specialize in providing PPC audits specifically tailored to the needs of eCommerce businesses. Our audits include all the elements discussed above, as well as other elements, such as budget optimization and campaign testing.

When it comes to digital marketing, eCommerce businesses have a unique set of needs. With the right strategies, they can drive a lot of traffic, revenue, and profits. One of the most effective ways to do this is through Pay-Per-Click (PPC) advertising. A PPC audit is an essential part of any eCommerce business’s digital marketing strategy, as it helps to identify areas for improvement and provides a roadmap for making those improvements.

Amazon PPC Audit Services by 1Digital

1Digital offers comprehensive Amazon PPC audit services to help merchants optimize their advertising efforts and increase sales. Our team of experts has extensive experience in Amazon PPC management and a deep understanding of the platform’s algorithms and best practices.

What is Included in an Amazon PPC Audit?

  1. Keyword Analysis – Review and optimization of keywords to ensure they are effectively driving traffic to the store.
  2. Campaign Structure – Analysis of campaign structure to ensure it is optimized for maximum performance.
  3. Ad Copy – Evaluation of ad copy to ensure it is compelling and relevant to the target audience.
  4. Bid Management – Analysis of bid strategies and recommendations for optimization.
  5. Conversion Tracking – Review of conversion tracking to ensure accurate measurement of success.
  6. Landing Page Optimization – Review of landing pages to ensure they provide the best user experience and maximize conversions.

With an Amazon PPC audit from 1Digital, merchants can expect a comprehensive report of their advertising efforts, actionable recommendations for improvement, and ongoing support from our team of experts.

eCommerce PPC Audit and Management to Achieve Your Business Goals

We develop our PPC strategies by acquiring a thorough understanding of our clients’ businesses. This enables our specialists to determine which actions drive the most revenue to the business and how that information aligns with their digital marketing footprint. Sophisticated targeting and account structure allow 1Digital® Agency to monitor Google Search Engine Results Pages for the most in-demand products that generate the greatest returns.

An eCommerce PPC Audit Provides In-Depth Analysis of Current Campaign Performance

A free eCommerce PPC Audit from our team will yield a variety of analytical insights into the performance of your standing PPC services or campaigns. The audit will yield information about keyword and PPC ad performance, landing page and conversion rate optimization, and much more, all with the goal of revealing the most cost-effective marketing strategies.

Cost vs Return

A free PPC campaign audit from a team of PPC specialists at 1Digital® will analyze the overall performance of your current ad campaign with the ultimate goal of identifying cost and return on ad spend (ROAS). In order to determine the best strategy to maximize your return on investment, we need to account for several major factors influencing the performance of your paid search campaigns.

Device Performance

Many online shoppers have a preference for tablets and mobile phones over desktops. Ads should be optimized according to the device on which they are expected to be viewed. A 1Digital® PPC Google Ad audit will peel back the layers of device performance so you can see just which ads result in the most conversions with respect to which type of device they are displayed on. That way, you can allocate exactly the funds you need to each, and no more.

Audience Targeting

Not all segments of your target audience will respond to the same ad variants alike. Customer groups can be segmented, for example, by age. Displaying the right ads, in the right places, to the right customers, can and will impact the performance of the campaign – and a free audit will show you how.

Location Targeting

Just like no two customer groups will respond the same way to the same ads, two similar demographic segments might respond differently to the same ad variant on the basis of their location. Our audit will account for PPC campaign performance with respect to where ads perform the best, enabling you to align and optimize your ad groups according to location.

6 month contract

A PPC campaign is a long term project of creating and refining ads, landing pages and engaging in continuous optimization, but that doesn’t mean the terms of your contract have to be long. At 1Digital®, we aim to impress. We get right to work on your PPC project, driving your ROI up and your CPA down.

That’s why we’ve made our original term of contract 6 months. We’re confident that once you see the results we generate, you’ll want to partner with us for the long haul to continue bringing in new customers and driving up sales.

Product Performance

In addition to thorough keyword research, our PPC process involves an analysis of product performance. A PPC audit will deliver details associated with the performance of products that generate high search queries, high demand, and result in conversions. That will impact your Google ad and paid shopping campaign performance and an audit will show you precisely how.

Placement Performance

Where and how your ads appear, including at what day of the week and hour of the day, also has the ability to produce a pronounced impact on the success of your PPC campaign. Our audit will show you which ads and search terms result in conversions on which days, even down to the time of day, so that we can recommend adjustments for improvement.

Bid Strategy

The bid strategy you employ, whether fixed or dynamic, will impact how much you end up paying to display your ads. We’ll take a thorough, in-depth look at your current strategy to uncover areas you could improve conversions without a commensurate increase in cost.

Landing Pages

Excellent ad copy can be counterproduced by landing pages that lack optimized features. They should be well-aligned with the ad’s message or call-to-action as well as with the user’s expectations. If your ads generate clicks but your landing pages are the reason the click doesn’t convert, our PPC account audit will uncover where, why and how.

Search Terms and Keyword Performance

Keyword research is the basis of ad group and ad creation, and without targeting the right keywords, there’s a good chance your ad campaign will suffer. A PPC audit will analyze the keywords your campaign targets and will help expose the most valuable keywords to continue targeting, as well as if there are any that are not performing as expected.

Pay-Per-Click Traffic vs Sales

1Digital® Agency’s PPC experts understand that clicks may be the first step in the sales funnel of PPC campaigns, but they don’t always result in conversions. With eCommerce businesses investing so much trust in PPC management services to deliver results, it’s time a specialist lent you the insight you needed to get more from your investment.

A PPC audit is the first step in identifying the areas where your current PPC campaign is shining, as well as where it can be brought to a brighter luster. A detailed Google AdWords audit packed with useful, analytical information and actionable items is the first step to improvement. Get in touch with a 1Digital® Agency PPC Specialist to have your audit performed today.

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Get a Free eCommerce PPC Audit

Work with a PPC campaign partner that you'll click with.