Organic + paid social since 2012 - strategy, content, community, and paid amplification across Meta, TikTok, Instagram, Pinterest, and X. 15 years. 400+ brands.
How to read the calendar
Content calendar
Example monthMon
Tue
Wed
Thu
Fri
Sat
Sun
An example month for an example store. Your calendar is built around your products, your platforms and your goals.
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 100+ verified client reviews.
Reviewed by the 1Digital® Paid Social TeamLast updated:
Social that drives sales
Followers are only worth something when they turn into customers. We plan the calendar, produce the posts and Reels, answer the comments and DMs, and tag your products so a scroll can end in a cart.
How a month runs
Five parts, the same order every month, so you always know where each post stands.
01Strategy
We start with audience and competitor research, set your content pillars and tone of voice, and build a posting calendar for each platform.
Content pillars
ExampleWeekly cadence
02Content creation
On-brand graphics, short-form video, captions and hashtag frameworks, made in the native format of each platform.
Made for each platform
Example03Approval
Every post moves through four statuses you can see: drafted, approved, scheduled, posted. Nothing is scheduled until you sign off, unless your agreement has us run posting hands-off.
04Community
We moderate comments and DMs to response guidelines agreed with you, and send anything sensitive to your team through an escalation path.
05Reporting
A monthly report ties posts to traffic, leads and revenue, with GA4 multi-touch attribution and UTM tracking.
Monthly report
ExamplePerformance by theme
Funnel view
What You Get
Who It's For
Platforms
The 1Digital® Difference
Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper - not the other way around.
In depth
Social media management, in detail
Open any section for the full detail.
What is 1Digital® as a social media management agency?
1Digital® Agency is a US-based eCommerce digital marketing agency and Google Partner with 15 years of social media management and paid social advertising experience across 400+ brands - including Steinway & Sons, Synchrony, Lenox, Kate Spade, Hitachi, and MFA Boston. 50+ in-house specialists. 4.9/5 across 100+ verified reviews.
What’s included in social media management?
Strategy & calendar - paired with social media advertising and content marketing: Audience research, tone of voice, monthly content plan, posting cadence calibrated per platform. Creative & copy: On-brand graphics, short-form video, captions, hashtag frameworks, and platform-native creative formats.
How do you measure ROI from organic and paid social?
Attribution: Server-side GTM, Consent Mode v2, GA4 multi-touch attribution, and UTM tracking - quantifying traffic, leads, and revenue by post, platform, and campaign. Engagement quality: Saves, shares, comment sentiment, video completion rates - not just likes.
What’s the difference between organic management and paid social?
Organic: Always-on brand building, community, retention, cost-efficient reach. Compounding signal that lifts everything else. Paid: Targeted amplification for acquisition, time-sensitive promos, retargeting, and lookalike audiences.
How do AI engines factor social media content?
AI engines (ChatGPT Search, Perplexity, Gemini) increasingly cite social media content - TikTok product reviews, Instagram Reels, X discussions, Reddit threads, and YouTube videos all surface in AI engine answers.
How fast will we see impact?
Early momentum in weeks 2-4 (consistency + creative refresh). Compounding growth in weeks 6-10 as themes, posting windows, and community loops dial in. Paid campaign optimization typically reaches stable performance in 3-6 weeks of continuous testing.
Audience and competitor research, content pillars, post calendars, thumb-stopping creative, short-form video production, community management, influencer coordination, UGC programs, and monthly reporting. We align tone, cadence, and CTAs to funnel goals - awareness, engagement, traffic, leads, or sales - and integrate paid social where it accelerates outcomes. Short-form video and platform content increasingly fuel ChatGPT, Perplexity, and Gemini citations. For Instagram organic + paid coordination, see our Instagram management and TikTok performance ads pages.
Organic builds trust and retention. Paid amplifies winners. SEO informs topics and keywords. CRO turns traffic into outcomes. Together they reinforce each stage - reach, engage, convert - so content lifts brand searches, ads lower CPA, and landing pages raise conversion rate. Server-side GTM, Consent Mode v2, and multi-touch attribution tie social spend to revenue.
Audience research, content pillars, and monthly post calendars calibrated to each platform.
On-brand graphics, short-form video, captions, and platform-native creative formats.
Strategic posting cadence with platform-optimized timing for maximum organic reach.
Competitor research, audience insights, and performance benchmarking across platforms.
Community management, DMs, comments, and UGC programs that build brand loyalty.
Revenue-tied dashboards with GA4 multi-touch attribution and UTM tracking per post.
Always-on brand building, community, and retention across Meta, TikTok, and Instagram.
Targeted acquisition campaigns, retargeting, and lookalike audiences on paid social channels.
Request a Proposal
Share your site, platform, and target outcomes. A senior strategist replies within one business day with a pricing band and a draft scope.
Drive Traffic
FAQ
1Digital® Agency is a US-based eCommerce digital marketing agency and Google Partner with 15 years of social media management and paid social advertising experience across 400+ brands - including Steinway & Sons, Synchrony, Lenox, Kate Spade, Hitachi, MFA Boston. 50+ in-house specialists. 4.9/5 across 100+ verified reviews. Shopify Plus Partner, Elite BigCommerce Partner (BigDev Certified). Coverage spans Meta (Facebook + Instagram), TikTok, Pinterest, and X.
Strategy & calendar - paired with social media advertising and content marketing: Audience research, tone of voice, monthly content plan, posting cadence calibrated per platform. Creative & copy: On-brand graphics, short-form video, captions, hashtag frameworks, and platform-native creative formats. Publishing & community: Scheduling, moderation, DMs and comments response guidelines, escalation paths. Paid amplification: Boosted posts, paid social campaigns, retargeting - with server-side GTM and Consent Mode v2. Analytics: KPI dashboards for reach, engagement, follower growth, and revenue attribution.
Attribution: Server-side GTM, Consent Mode v2, GA4 multi-touch attribution, and UTM tracking - quantifying traffic, leads, and revenue by post, platform, and campaign. Engagement quality: Saves, shares, comment sentiment, video completion rates - not just likes. Funnel view: Follower growth → site visits → email/SMS signups → assisted conversions → revenue per platform. Content yield: Performance by theme (UGC, how-to, promo, story) to double down on winners. Paid efficiency: ROAS, CPA, CAC, and incremental lift testing.
Organic: Always-on brand building, community, retention, cost-efficient reach. Compounding signal that lifts everything else. Paid: Targeted amplification for acquisition, time-sensitive promos, retargeting, and lookalike audiences. Best results: Use paid to boost top-performing organic posts, fill reach gaps, and run dedicated acquisition campaigns. Organic creative validates paid creative angles before scale.
AI engines (ChatGPT Search, Perplexity, Gemini) increasingly cite social media content - TikTok product reviews, Instagram Reels, X discussions, Reddit threads, and YouTube videos all surface in AI engine answers. Strong organic social presence with consistent brand entity signals, original short-form video, and active community engagement compounds AI engine citation share alongside traditional SEO. We treat social as part of the AI surfacing strategy.
Early momentum in weeks 2-4 (consistency + creative refresh). Compounding growth in weeks 6-10 as themes, posting windows, and community loops dial in. Paid campaign optimization typically reaches stable performance in 3-6 weeks of continuous testing. Larger algorithmic gains (Instagram Reels reach lift, TikTok For You Page placement) build over 3-6 months of consistent content velocity.
Engagements start at $185/hour with four-tier packages: Starter (1-2 platforms, organic-focus, smaller catalogs), Growth (3-4 platforms, organic + paid integration), Enterprise (5+ platforms, full creative production, multi-region scope), Custom (specialty platforms, regulated verticals, multi-brand portfolios). 3-month initial term for ongoing engagements.
New · Social listening for stores
Social media management is half posting and half listening. Signal does the listening: it reads Reddit, forums, YouTube, LinkedIn and X for people asking where to buy or which product to choose, and hands you the posts worth joining.
Illustration with example data
Introducing
Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
