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Your Full-Service Digital Agency & AI Strategy Partner
Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
Workspace by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
PPC Management Services
The cross-channel PPC methodology that ties Google Ads, Microsoft Ads, Meta, LinkedIn, and Amazon into one accountable program. Channel-specific playbooks live on their own pages — this one owns the architecture, budget arbitration, and tracking layer.
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 941+ verified client reviews.
Reviewed by the 1Digital® PPC TeamLast updated:
From audit to scale. Account audits, intent and keyword strategy, audience segmentation, ad and asset testing, Merchant Center Next feed optimization, bid strategies (tROAS, Max Conversion Value, portfolio bidding), budget pacing, landing page alignment, Core Web Vitals improvements, enhanced conversion tracking, and transparent reporting — continuously iterated for ROAS, CPL, and revenue growth.
PPC wins the click; CRO wins the sale; SEO lowers blended CAC; feed optimization powers Shopping, PMax, and AI Overviews shopping cards. Together they expand profitable impression share, improve conversion paths, and compound returns across channels — including increasingly into agentic commerce surfaces.
Get a focused plan for intent coverage, campaign structure, feed optimization, creative testing, and landing page upgrades — built to improve ROAS and scale with confidence.
14 years of PPC campaign experience. Google Partner. BigCommerce Elite Partner. 400+ brands served with a 4.9/5 rating across 941+ verified reviews. We specialize in eCommerce PPC for Shopify, BigCommerce, Magento (Adobe Commerce), and WooCommerce — plus B2B lead generation, local PPC, and enterprise multi-channel campaigns across Google Ads (including Performance Max), Microsoft Ads, Meta, LinkedIn, and Amazon.
PPC Campaign Results
Two anonymized client revenue trajectories tracked at 6, 12, and 18 month checkpoints. Both achieved compounding gains — the second client scaled paid spend aggressively after early ROAS wins.
B2B lead-gen — Google Search + Microsoft Ads
eCommerce — Shopping + PMax + retargeting
Past results are not a guarantee of future performance. Specific outcomes vary by industry, budget, market dynamics, and execution.
A senior strategist owns the account end-to-end. Channel splits, budget arbitration, creative direction, landing alignment, tracking architecture — one accountable team running it across surfaces, reporting against revenue and CPL, not vanity impressions.
PPC Lanes
Each lane has its own playbook page with the full entity definitions, deliverables, and proof. The umbrella stays focused on cross-channel architecture.
Shopping, PMax, and paid social for Shopify, BigCommerce, Magento, WooCommerce.
Search, Shopping, Demand Gen, YouTube, Display — the umbrella Google Ads program.
PMax asset groups, audience signals, custom labels, and feed-led optimization.
Bing Search and Shopping for cross-engine reach and lower CPCs.
ABM, conversation ads, lead-gen forms, and B2B audience targeting at scale.
Ad-to-page message match, CWV gains, form friction reduction, conversion lift.
Sponsored ad surfaces plus Amazon DSP.
Merchant Center Next feed engineering and PMax asset groups.
LinkedIn ABM, RFQ-intent search, and buying-committee attribution.
Standalone audit deliverable for accounts not yet under management.
Facebook and Instagram paid social.
TikTok creator content and paid amplification.
Pinterest paid placements for visual-discovery categories.
Methodology
Five phases, in order. The channel-specific tactics (Sponsored Products structure, feed attribute mechanics, LinkedIn OCI) sit on the dedicated pages — this is the sequence that ties them together so spend gets arbitrated against a single revenue model.
Tracking audit (GA4, Consent Mode v2, server-side GTM), conversion signal review, current spend efficiency, channel-by-channel ROAS and CPL baseline, and category-level competitive read.
Decide which lanes earn budget: Google Search, Shopping/PMax, Microsoft Ads, Meta, LinkedIn, Amazon, TikTok, Pinterest. Budget is allocated against marginal ROAS, not equally — the unique call only the umbrella owns.
Campaign architecture per channel, intent and audience layering, creative direction, landing alignment with Core Web Vitals (LCP/CLS/INP). Channel-specific build details live on each lane's page.
Once each lane proves ROAS, we scale spend against margin tiers and reallocate across channels as marginal returns shift. New-customer ROAS and LTV:CAC drive the calls — not last-click revenue.
Weekly creative tests, negatives and query sculpting, anomaly alerts, and revenue-tied dashboards. Offline conversion import for B2B pipelines feeds back into bidding — full mechanics on the B2B PPC page.
Why 1Digital®
14 years of paid-search experience. Google Partner. 400+ brands. 4.9/5 across 941+ verified reviews. Here's what working with our PPC team looks like.
An in-house senior owns your account from discovery through scale. Never a junior, never offshored.
We allocate budget across Google, Microsoft, Meta, LinkedIn, and Amazon against marginal ROAS — not against equal channel splits.
Every campaign rolls up to ROAS, CPL, new-customer ROAS, and LTV:CAC. Vanity metrics stay out of the dashboard.
Consent Mode v2, server-side GTM, enhanced conversions, and first-party data integration shipped, not just recommended.
14 years of paid-search experience. Google Partner. BigCommerce Elite Partner. 400+ brands. 4.9/5 across 941+ verified reviews.
$185/hour blended rate. Three-month minimum, month-to-month thereafter. We win the renewal on the work, not the legal terms.
Recent work
Healthcare Brand
Restaurant Chain
Retail eCommerce
Every campaign is tied to revenue outcomes — ROAS, CPL, and conversion data tracked through Consent Mode v2 and server-side GTM for durable attribution in a post-cookie world.
Request a proposal
Share your goals, platform, and target markets. A senior strategist replies within one business day with a pricing band and draft roadmap.
The umbrella ends here. The dedicated pages below carry the entity definitions, tactics, and proof for each lane — read whichever is closest to the work you need.
1Digital® Agency is a US-based PPC services agency and Google Partner, founded in 2012 and trusted by 400+ brands with a 4.9/5 rating across 941+ verified reviews. The umbrella program runs across Google Ads, Microsoft Ads, Meta, LinkedIn, and Amazon. Channel-specific playbooks live on the dedicated pages: eCommerce PPC, Amazon PPC, Shopping feeds, B2B PPC.
The umbrella team allocates budget against marginal ROAS, not equal channel splits. Each lane has a model of CAC, new-customer ROAS, and contribution margin; when one channel saturates, spend reallocates to the next-best marginal return. The senior strategist owns the call weekly — Workspace surfaces the signal.
Audit findings and quick wins (negatives, structure cleanup, tracking fixes) land in the first 2–4 weeks. Controlled scaling follows once tracking, structure, and landing pages are dialed. Most accounts see meaningful ROAS or CPL lift within 60–90 days.
$185/hour blended rate. Three-month minimum engagement, month-to-month thereafter — no long-term retainer lock-in. Scope flexes with channel count, account complexity, and creative cadence — a senior strategist drafts a price band after the discovery call.
Enhanced conversions, server-side GTM, Consent Mode v2, and Customer Match audience integration are shipped on every account. Offline conversion import (OCI) connects CRM stages back to ad platforms — the full B2B mechanics live on the B2B PPC page.
Revenue-tied dashboards (Looker Studio) covering ROAS, CPL, CPA, new-customer ROAS, contribution margin, and LTV:CAC. Weekly anomaly alerts and optimization notes. No vanity metrics in the report.
Platform expertise across all the surfaces that matter, vertical experience, honest tracking, and the willingness to reallocate budget away from a channel when its marginal ROAS drops. Most agencies defend the channel they like; the discipline is being honest about which lane is currently winning.
Yes. See PPC Audit for the standalone audit scope — useful for accounts not yet under management or for second opinions before changing agencies.
The Humans Behind the Work
Every engagement is run by a named strategist. Here's the team.
Founder & CEO
Senior Director of Business Development
Director of Merchant Success
Assistant Director of Merchant Success
Senior Sales Strategist
Senior SEO & AI Strategist
Senior SEO & AI Strategist
PPC Strategist
PPC and Social Strategist
Senior Designer
Senior Copywriter
Senior Content Writer
Content Producer
Content Producer
Sr. Solutions Architect
Search Strategist
