Optimize your website with our conversion optimization services!
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Build An Effective Conversion Funnel That Turns Visitors Into Customers

As a full-service eCommerce conversion optimization agency, we handle everything from research and analysis through to test concepts, design and build. All you need to do is to sign off tests – we handle the rest.

Every project begins with extensive research to understand why your visitors don’t convert and what issues they have. We then create concepts and a new version of your pages which will improve the conversion rate. Our designers and developers build the tests and run them on your site.

Even if your site doesn’t have the traffic for A/B testing, we can still help. By running research and recommending changes to your pages, you can still benefit from conversion optimization and the increase in revenue it brings.

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eCommerce Conversion Optimization

Even when applying effective SEO or PPC campaigns, without a clear eCommerce conversion optimization strategy your website will never reach its full potential. To make every dollar count, you need to maximize the chances each lead has to convert. 1Digital® Agency has a proven approach that allows our SEO experts to create several conversion routes and identify the factors that most effectively entice your leads to convert. The end result is a conversion funnel that provides a great shopping experience for your visitors and gives them compelling signals to become returning customers.

The goal of eCommerce conversion optimization is to turn visitors into buyers. There is absolutely no point in having high levels of traffic or low cost-per-lead rates if your visitors can’t find their way to your products, leave items in the shopping cart, or simply bounce after a few seconds on your website.

1Digital® Agency is Experienced with your eCommerce Platform

Since 2012, we have specialized in transforming online stores into real sales powerhouses by leveraging the unique advantages and strengths of every platform. We are a BigCommerce Elite Partner and Shopify Plus Partner, and also specialize in stores based on Magento, Volusion, WordPress, and many more.

Our expert website developers will determine what tools and features your website needs to drastically increase conversion rates and average order size. Our main goal is to help your business grow in a sustainable way, making it more resilient and adaptable by steadily increasing your revenue and profits. Get custom-built solutions and features and unleash the full potential of your platform with our eCommerce conversion rate optimization services.

Here’s What We’ll Do

Analyze

Our team uncovers where your customers fail to continue through your sales process.

Hypothesize

We create a plan and design a testing solution.

Implement

We apply the designed experiments.

Test

We test the solutions on your site until we find the right combination of changes that maximizes conversion.

Report

We provide the results in easy to understand reports.

Repeat

We apply the same effective process to the next opportunity in your sales funnel.

How Does 1Digital® Agency Increase your
eCommerce Conversion Rates?

eCommerce conversion optimization is not a guessing game. There are specific tools and techniques that will accurately build a buyer persona and predict with precision how they will behave when visiting your website. This preliminary research allows the trained marketer to design a website that maximizes the chances of converting more leads. An expertly crafted strategy can retarget an already warm audience, and direct their attention to products and services that can be paired up thus increasing shopping cart size and revenue.

Increase Loading Speeds

This is a very important factor for SEO, but it affects conversion rates much more profoundly. If your website takes longer than two seconds to load, half of your leads will lose interest immediately. Moreover, conversion rates drop 7% for each second delay.

Engaging Copy

Optimized copy requires the correct formatting and headings so people can find what they need quickly. If they feel they have to go through too much text, their interest will wane. So you need to format your copy in a way that attracts users who only want to scan your site. This can be done in various forms depending on your buyer persona. Our experienced copywriting professionals know how to create copy that keep scanners interested and effortlessly guides them through the conversion funnel, turning curious visitors into shoppers.

Retargeting Strategies

While abandonment cart rates can be reduced, they still represent a large number of unfulfilled sales for most eCommerce websites. Let our marketing strategists develop effective campaigns that retarget users who have already visited your store or even attempted to buy, and turn them into returning customers through well-designed retargeting and retention campaigns.

Image Optimization

Your professionally designed website needs high-quality images that make it eye-catching and attractive. However, your images must be carefully optimized so they won’t cause performance problems. The experts at 1Digital know how to reach the perfect balance between stunning design and top performance.

Integration with SEO and PPC Campaigns

A uniform and multi-channel message is the backbone of any marketing strategy. Your audience must receive the same message from your brand in ads, blog posts, newsletters, and promoted content so when they visit your online store they feel familiar with your products and services. Create integrated SEO, PPC, and web copy that offers your customers a clear shopping path and a unique experience they can later associate with your brand.

Responsive Design

Nowadays, it is not enough to have a website that displays correctly on smartphones. Your online store needs to be responsive and automatically adapt its size and features to fit the device and even window size your visitor is using. Partner with our professional website designers to develop responsive designs that minimize the need for the user to scroll or resize sections, so they encounter a seamless shopping experience when visiting your online store.

Simplified Checkout

1Digital® Agency has worked with eCommerce websites of all sizes. We know the importance your customers place in streamlined checkout processes. Offering them a plethora of payment methods always makes your customers feel they are not being constrained. Additionally, integrating fast-checkout alternatives can increase your conversion rates and drastically reduce shopping cart abandonment rates. Depending on your buyer persona, we create the most efficient checkout process for your business and audience.

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING 1DIGITAL®)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H Potter

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH 1DIGITAL COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

OHIO HARDWOOD FURNITURE

FIRST HALF OF CAMPAIGN COMPARED TO SECOND HALF

106% increase in organic traffic
112% increase in organic new users
60% increase in organic sessions

J DEVLIN GLASS ART

PAST 8 MONTHS COMPARED TO FIRST 8 MONTHS

29% increase in organic traffic
78% increase in organic conversion rate
137% increase in organic transaction 139% increase in organic revenue

UNICYCLE.COM

IN 2.5 MONTHS

116% increase in organic traffic
221% increase in organic conversions

THE MACA TEAM

IN 2 MONTHS

60% increase in organic traffic
124% increase in organic conversions

ATLANTIC CIGAR

IN 7 MONTHS COMP TO PREV YEAR

48% increase in organic traffic
53% increase in organic revenue year over year

MAKE YOUR OWN

IN 3 MONTHS

206% increase in organic conversions
243% increase in organic revenue

LOVE MY SWAG

IN 3 MONTHS

202% increase in organic traffic
72% increase in organic revenue

BOHO PINK

IN 1 YEAR

292% increase in organic traffic
199% increase in organic revenue

DIODE DYNAMICS

IN 1 YEAR

41% increase in organic conversions
51% increase in organic revenue

ONLINE CARBIDE

IN 3.5 MONTHS

256% increase in organic conversions
270% increase in organic revenue

JACKSON’S WESTERN STORE

IN 8 MONTHS

134% increase in organic conversion rate
108% increase in organic revenue

FOUR OAK BED SWINGS

IN 2 MONTHS

163% increase in organic conversion rate
150% increase in organic revenue

VAPAURA

1,900% increase in organic revenue
1,100% increase in organic sessions

SALT BAE

1,350% increase in organic revenue
55% increase in organic users

RV UPGRADES

370% increase in organic sessions
260% increase in organic revenue

EMBERS LIVING

547% increase in organic conversions
484% increase in organic revenue

VELVET CLOUD

730% increase in organic sessions
400% Increase in organic users

KOFFEE KULT

475% increase in organic revenue
40% increase in organic users

KINGDOM VAPOR

185% increase in organic revenue
16% decrease in bounce rate

EWCS

100% increase in organic traffic
100% decrease in bounce rate

ULTRA BRIGHT LIGHTZ

50% increase in organic traffic
30% increase in organic revenue

IDEMIGODS

30% increase in organic revenue
20% increase in organic traffic

DURACABLE

15% increase in organic traffic
4 keywords in top 30

GIRLS ROUND HERE

25 keywords in top 5 on Google
15% increase in organic revenue

KING’S BODY JEWELRY

100% decrease in bounce rate
10% increase in organic traffic

IDSHOP

95% decrease in bounce rate
20% increase in organic traffic

LUXURY MENSWEAR

110% increase in organic conversions
25% increase in organic revenue

JOHNNY APPLE CBD

100% decrease in bounce rate
20% increase in organic conversions

TRADESHOWPLUS

40% increase in organic users
5% decrease in bounce rate

AVLEADERZ

100% decrease in bounce rate
45% increase in organic users

AT THE FRONT

20% increase in organic users
15% decrease in bounce rate

XINSURANCE

80% increase in organic users
4% decrease in bounce rate

LOCATION SOUND

OCT 2018 - JAN 2019

17,610 Conversion Value
10% decrease in Cost Per Acquisition

BUDGET AIR SUPPLY

MAR 2019 VS. JUL 2018

43 keywords in top 10 on Google
20% decrease in bounce rate

SEO Case Study View All Case Studies

B2B SEO and Revenue: Connecting the Dots

Client Requirements

Our client in the commercial plumbing industry was interested in an SEO campaign to generate greater brand awareness and traffic, but also wanted to push the envelope by vying for higher conversions and sales.

1Digital® Solution

We built a custom B2B SEO campaign that focused on conversion-oriented keywords associated with high commercial and transactional search intent, not only attracting more traffic but driving up conversions, transactions, and revenue.

FREE In-depth SEO and PPC Analysis

valid to new merchants only

Why Focus on Conversion Rate Optimization?

There are a number of approaches we can take, many of them are very specific to you, your current traffic, your website, and specific to your sales funnel. We will take a holistic approach and examine many different ideas. Here are some of our techniques:

  • Persona Research

  • User Journey Scenarios

  • Focus Groups

  • User Surveying

  • Demographic and Psychographic Analysis & Targeting

  • Web Psychology

  • A / B / C / D Split Testing

  • Split URL Testing

  • Multivariant Testing

  • User Testing

  • Form Hesitation Studies

  • Usability Testing

  • Mobile Testing

  • Eye-Tracking and Heatmap Analysis

  • Analytics Analysis

1Digital® eCommerce Services