Vertical-Specific SEO
SEO by Industry
Industry-specific SEO across 60+ verticals - DTC, B2B, regulated categories, professional services, and home services. Built for Google and AI answers, with visibility tracked in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
From our strategy team, not a chatbot.
Sample entryCBD
CBD
Regulated- Before kickoff
- Platform and payment-processor risks flagged
- The build
- Schema, content and authority for the category
- AI answers
- Trackable in Found in AI
All verticals
Find your industry
Senior-led SEO across 60+ verticals.
143 industries, A to Z.
Regulated marks categories with ad, platform or payment-processor restrictions. Not listed? Tell us your industry.
Vertical fluency
One SEO checklist isn't enough
Every industry has distinct SERPs, buyer journeys, compliance constraints - and AI-engine surfacing dynamics that vary by category, all built on top of eCommerce SEO foundations. We bring senior strategists who know the vertical - from regulated categories like firearms, CBD, vape, and alcohol to high-trust spaces like medical, supplements, and B2B industrial - and build the right schema, content, and authority stack to win Google and AI Overviews together.
The results page
A plumber's buyers see a map first. A jeweler's see product listings. We plan around the page your buyers actually get.
The rules
Regulated categories carry ad, platform and payment limits. We flag them before kickoff, not after a suspension.
The buying cycle
A long B2B cycle and a quick DTC purchase need different content, a different cadence and different reports.
The proof
Reviews, credentials and schema differ by trade, and so do the pages AI answers lean on.
Field notes
How we learn a new industry
The results page
Read what your buyers' search shows
Every industry gets a differently shaped results page. A local trade fights for the map pack, a store for product listings, and in a regulated category paid ads are limited, so organic results and AI answers carry more of the demand.
- Map pack, product listings or plain results
- Platform and payment limits flagged up front
- The competitors that actually rank in your trade
The playbook
Write a playbook for your trade
Each industry gets its own entry: the searches your buyers use, the pages your site needs and the schema that fits the business. A senior strategist who knows the vertical owns it and signs it off.
- Searches in your buyers' own words
- Service, category or city pages, whichever your trade needs
- Schema that fits the business type
AI answers
Track how AI tools answer for your trade
Found in AI, our own AI visibility product, asks the same questions about your trade to ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews on every scan. It shows which tools name you and turns each gap into a page to write.
- Questions written in your customers' words
- Named, named and linked, or competitors only
- Each gap ranked, with the page that would answer it
Years in eCommerce
Of results, scale, and quality at the enterprise level.
Expert Team
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US Core + Global Talent
US core team for clear communication; vetted global specialists for international client work.
Reputation Score
Rated 4.9/5 across 100+ verified client reviews.
eCommerce strategy & marketplace SEO
Marketplace & Platform SEO
Amazon, Etsy, Shopify Plus, and AI-optimization programs for eCommerce brands competing across marketplace and platform-native search.
Programs and platforms
Not an industry, but often the right starting point.
Introducing
AI-first. SEO-first. Unlimited managed edits via ticket, in every hosting plan.
In depth
The specialty shelf
Open it for every specialty and service page, as one list.
Specialty & service verticalsProfessional Services & Niche Categories
Local, B2G, hospitality, and specialty service sectors - each with its own SERP dynamics and buyer journey.
- Activewear
- Alcohol & Spirits
- Alternative Industries
- Amazon SEO
- Appliance Repair
- Art
- Art Museums
- Attorneys
- Auto Repair
- B2G Companies
- Baby Furniture
- Babysitting & Childcare
- Bars & Pubs
- BBQ & Grilling
- Beauty Products
- Boat & Yacht Rental
- Books
- Boutique
- Bridal Shops
- Building Materials
- Canada
- Candy & Confections
- Catering
- Chiropractors
- Cleaning Services
- Coffee & Tea
- Collectibles
- Contractors
- Criminal Defense Attorneys
- Cycling
- Dental
- Dermatology Practices
- Drinkware
- Electricians
- Equestrian & Horse Supplies
- Eyewear
- Family Law Attorneys
- Fashion
- Fishing & Tackle
- Flooring Contractors
- Franchise
- Furniture
- Gardening & Plants
- Golf & Country Clubs
- Golf Equipment
- Hardware
- Home Décor
- HVAC
- Immigration Attorneys
- Industrial
- Insurance
- Jewelry
- Kitchen Appliances
- Knives
- Landscaping
- Lead Generation
- Legacy Platform SEO
- Legal & Law Firms
- Lingerie
- Local Service Business
- Locksmith
- Mattresses & Sleep
- Med Spas
- Medical
- Men's Shoes
- Motorcycle Parts & Accessories
- Moving Companies
- Multi-Location
- Musical Instruments
- Orthodontists
- Painting Contractors
- Party & Event Supplies
- Personal Injury Attorneys
- Pest Control
- Pet
- Pickleball
- Plastic Surgery Practices
- Plumbing
- Pool Companies
- Pool Supplies
- Print on Demand
- Promotional Products
- Real Estate
- Restaurant Supply
- Roofing
- Safety Products
- SEO Packages
- Shift4Shop SEO
- Skincare
- Smart Home & Security Tech
- Specialty Food
- Sports Equipment
- Squarespace SEO
- Staffing & Recruiting Agencies
- Subscription Boxes
- Telecom
- Tires & Wheels
- Tools & Hardware
- Toys
- Veterinary
- Watches
- Water Damage & Restoration
- Wedding Industry
- Welding Supply
- White Label SEO
- Wholesale
- Wix SEO
- WooCommerce SEO
- Yoga
Request a proposal
Tell us your industry
Share your trade, your top competitors and the categories that earn you the most. A senior strategist replies within one business day.
SEO By Industry - FAQ
Do you work in regulated verticals?
Yes. CBD, cannabis, alcohol, firearms, ammo, knives, vape, and other restricted categories are core verticals for us. We flag platform and payment-processor risks before kickoff.
How is industry SEO different from generic SEO?
Different SERPs, different intent shapes, different schema requirements, different compliance constraints, and different AI-engine surfacing dynamics. A jewelry SEO program looks nothing like an industrial-supply or a home-services program - the keyword map, content cadence, and link surfaces all change.
Can you handle both B2B and DTC programs?
Yes. We run long-cycle B2B engagements (industrial, wholesale, MRO) and high-velocity DTC programs (apparel, beauty, supplements) in parallel - with different content cadences and reporting depth.
What if my industry isn't listed?
The 60+ pages are a sample. We'll scope a program around your vertical, your competitors, and your top revenue categories - even if there's no canned page for it.
How fast does industry-specific SEO take to compound?
Technical wins land in 30–60 days. Authority and content wins typically start moving by month 3–4 in less competitive verticals and month 6+ in highly competitive ones.
From A to Z, and the trades in between