SEO by Industry - 1Digital®

The Art of Writing for SEO

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

TYPE: Augmented Blog Content

Understanding the Ocean Plastic Crisis

When most people hear about the ocean plastic crisis, they think about hot button topics like the great pacific garbage patch which has received a great deal of publicity over the last ...

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TYPE: Blog Content

Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...

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TYPE: Offsite Content

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...

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TYPE: On-page Content

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...

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TYPE: Third-Party Blog Content

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...

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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

eCommerce SEO Activities

At 1Digital® we include essential SEO activities and services into every custom SEO campaign we plan for our clients. We customize the campaign depending on the metrics we uncover during our discovery phase. We’ll put together different search engine activities based on what we learn, and what will help you achieve the best rankings. We work with all the top eCommerce platforms like BigCommerce, Shopify Plus, Magento, Volusion and more. We’ve been navigating around the eCommerce space since we started as a company, and our SEO experts have been working within eCommerce since the late ’90s.

Custom Reporting

We invest in the latest in analytics and reporting tools so that both our marketing team and our clients get accurate, up to date data. Our customized SEO dashboard helps us refine your campaign as we work so that we always understand which strategies are succeeding in your industry. It helps you keep up with your campaign, evaluate our success and see where your campaign is headed in the coming weeks and months.

Custom SEO Dashboard
Custom SEO Dashboard

At 1Digital® we think an SEO campaign should run like a marketing partnership. We want you to be invested in your marketing campaign, and we can’t expect that unless you have a way to stay plugged in at all times. Enter our proprietary 1Digital® eCommerce SEO dashboard powered by WebCEO. We have custom curated a dashboard with a set of the most relevant metrics and KPI’s for you. This analytics suite allows you to track the performance of your marketing campaign and engage in meaningful dialogue with your project manager about strategy and direction.

Custom SEO Dashboard
Custom SEO Dashboard

eCommerce SEO FAQ

Why Should I Have an eCommerce SEO Campaign?

SEO is very important to eCommerce success. Building traffic through organic search results can lead to a lot of new business and conversions. For businesses to grow and succeed, you need a steady increase in new users. SEO is the driving force behind increasing visitors.

How Long Does It Take to Rank on Google?

There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity to increase your eCommerce rankings can help. By using Google Search Console, you can see which searches provide the most exposure and which terms you are already ranking for can be improved.

What Kind of ROI Can I Expect?

The main goal of an eCommerce SEO campaign is to increase the number of organic traffic heading to your website. By increasing traffic, you should also start to see boosts in conversions. Remember that the value of a campaign is not just in how much it produces with conversions, but about how much authority you build with search engines and how much traffic and recognition you get as a result.

What Is 1Digital Agency’s SEO Process?

1Digital Agency starts eCommerce SEO campaigns by conducting extensive research on keywords that can produce results and increase rankings and organic traffic. As an SEO campaign begins, 1Digital® implements a content marketing strategy that is designed to build authority with search engines, backlinks, and on-page content that is trusted by search engines and visitors.

What Is Keyword Research?

Keyword research is the first step of 1Digital®’s eCommerce SEO process. We look at keywords for search volume and competition and determine the best strategy for your business so that you can start to build rankings quickly.

How Do I Start An SEO Campaign?

If you want to rank higher than your competitors, you need to have an SEO campaign in place. How do you start one? Give us a call. Aside from providing us with basic information about your business, we’ll do most of the work for you. 1Digital Agency puts extensive research into your eCommerce website, your competition, and your industry to find keywords specific to your business that will draw in relevant traffic, boost your eCommerce site visits, and have the potential to turn into conversions.

What Makes 1Digital®’s Process Unique?

What makes 1Digital® unique is that we are always learning from our clients. We take the experiences and research we have encountered with other clients and apply that to new clients, personalizing each individual campaign based on your keywords, competition, and industry.

Why Should I Hire 1Digital Agency?

1Digital Agency has a team of SEO experts skilled in all areas of eCommerce SEO. We have the insight and knowledge of what makes a campaign successful and the tools to help you achieve that success. With our experience, we can lead you down the path to success.

What Kind of Content Will Be Produced?

Our strategy includes producing onsite content, offsite content, and category or product page content. Offsite content is designed to build backlinks and authority with Google while onsite and category page content is designed to improve on-page SEO and provide value to your customers by directing them to relative content when they search for one of your keywords.

When Should I Start SEO?

Clients start eCommerce SEO campaigns at different times. While it is advised to start an SEO campaign while your website is being created, it is never too early or too late to get started with SEO in an effort to boost your rankings and organic traffic.

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Google Rating
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