Shift4Shop Partners

Custom Product Page Development: The main requirement for Knockety’s project with us was to create a custom product page template with an integrated tooltip that would guide the cascade of conditions dependent on the input of the user.

The product page contains a tooltip arranged in descending order by “Door Size,” “Swing,” “Glass Type,” and “Finish,” with additional tooltips requiring the customer to specify whether or not they need a “Pre-Hang Door” or a “Bore Hole.”

The customer experience is conditional on its own inputs since no two homes have the same exact dimensions, requirements, or aesthetics as each other. The format of the tooltip is designed to ensure that customers enter all the information necessary for Knockety to configure and ship a door package that can be installed on-location with minimal extra labor and which will provide the highest level of customer satisfaction.

This product page customization helps ensure that customer orders result in a door that is compatible with their residence, helping to improve satisfaction while minimizing the likelihood of costly returns.

It is a painless, guided experience for the customer and saves Knockety resources too, as the company now does not need to have staff on hand to guide customers through every aspect of the purchasing process.

BigCommerce Development: Product Page Customization: The bulk of the project we completed for Barndoorz involved extensive product page customization. This client sells a wide range of actual, sliding, barndoor-style doors. As you can imagine, there are a wide range of stipulations involved in sizing, installation, and compatibility.

As a result, the client wanted to create a product page template that was customizable and guided the customer journey, creating a shopping experience that would guide the customer journey, minimizing the need for the client to deliver time-consuming live customer support, improving customer satisfaction, and helping to eliminate returns and dissatisfaction.

We performed a wide range of product page customizations to accomplish this. Each product page features a series of dropdown prompts requiring the customer to choose the desired size, finish, mirror and hardware options, and more. At each stage, the page helps guide the customer through the process of choosing doors that will fit in a given setting and meet their expectations. The page also helps prevent users from purchasing incompatible components, or from forgetting to include necessary hardware and components in the purchase.

The system is as foolproof as is reasonable in the absence of a trained customer service specialist to help customers pick out customized barn doors, saving money and time for the client and improving the convenience of the purchase process for its customers.

PPC: Korman Fine Jewelry also partnered with our PPC specialists to deliver a carefully targeted PPC campaign to work in concert with our organic SEO optimizations. The goal was to deliver a stream of paid traffic in the short term to bolster our long-term organic efforts.

Our experienced copywriters drafted a series of unique ad variants in line with Korman’s positioning and branding, while our behind-the-scenes analysts closely defined the target markets and set ad groups.

Once the ads went live, our specialists performed ongoing optimizations with respect to keyword targeting, geographic, demographic, device, time of day positioning, and more, in order to optimize for ROI and ROAS.

BigCommerce Design: 1Digital^® Agency’s design experts completely redesigned Korman’s homepage, taking from it the beneficial, existing elements and optimizing them to enhance the user experience.

Our designers created a visual emphasis on top brands and created visual cues promoting Tudor and Rolex watches, of which Korman is an official partner. We also infused the homepage with a diverse, fresh collection of calls to action and shifted the focus of the homepage design to be more product-focused.

To that end, we created categories on the homepage corresponding to the client’s top-sellers, being bracelets, rings, earrings, and necklaces, and completed them with clickable designer profiles that users can navigate through for information or complete purchases.

We also created two more pages: a “Korman Girl” page and an Engagement and Bridal page. The former features brand ambassadors and the other allows real customers to highlight their personal stories. In both instances, users see a showcase of the jewelry promoted by the ambassadors or selected by the real-life couple, boosting conversions.