Shift4Shop Partners

BigCommerce Development: Product Page Customization: The bulk of the project we completed for Barndoorz involved extensive product page customization. This client sells a wide range of actual, sliding, barndoor-style doors. As you can imagine, there are a wide range of stipulations involved in sizing, installation, and compatibility.

As a result, the client wanted to create a product page template that was customizable and guided the customer journey, creating a shopping experience that would guide the customer journey, minimizing the need for the client to deliver time-consuming live customer support, improving customer satisfaction, and helping to eliminate returns and dissatisfaction.

We performed a wide range of product page customizations to accomplish this. Each product page features a series of dropdown prompts requiring the customer to choose the desired size, finish, mirror and hardware options, and more. At each stage, the page helps guide the customer through the process of choosing doors that will fit in a given setting and meet their expectations. The page also helps prevent users from purchasing incompatible components, or from forgetting to include necessary hardware and components in the purchase.

The system is as foolproof as is reasonable in the absence of a trained customer service specialist to help customers pick out customized barn doors, saving money and time for the client and improving the convenience of the purchase process for its customers.

PPC: Korman Fine Jewelry also partnered with our PPC specialists to deliver a carefully targeted PPC campaign to work in concert with our organic SEO optimizations. The goal was to deliver a stream of paid traffic in the short term to bolster our long-term organic efforts.

Our experienced copywriters drafted a series of unique ad variants in line with Korman’s positioning and branding, while our behind-the-scenes analysts closely defined the target markets and set ad groups.

Once the ads went live, our specialists performed ongoing optimizations with respect to keyword targeting, geographic, demographic, device, time of day positioning, and more, in order to optimize for ROI and ROAS.

BigCommerce Design: 1Digital^® Agency’s design experts completely redesigned Korman’s homepage, taking from it the beneficial, existing elements and optimizing them to enhance the user experience.

Our designers created a visual emphasis on top brands and created visual cues promoting Tudor and Rolex watches, of which Korman is an official partner. We also infused the homepage with a diverse, fresh collection of calls to action and shifted the focus of the homepage design to be more product-focused.

To that end, we created categories on the homepage corresponding to the client’s top-sellers, being bracelets, rings, earrings, and necklaces, and completed them with clickable designer profiles that users can navigate through for information or complete purchases.

We also created two more pages: a “Korman Girl” page and an Engagement and Bridal page. The former features brand ambassadors and the other allows real customers to highlight their personal stories. In both instances, users see a showcase of the jewelry promoted by the ambassadors or selected by the real-life couple, boosting conversions.

Advanced Development: An extensive redesign project such as this one required advanced development work in order to execute the vision. Among other items, this project entailed comprehensive development of an updated, enhanced mega menu, subcategory landing page template design, and a custom form integration.

Hero Outdoors sells a very large range of unique, highly-specialized products, tools, and accessories. Our designers and developers worked together with our project managers to coordinate and compile category and product page information from the client in order to create and develop a framework for a more succinct, easily navigable mega menu.

Our developers also created a custom category page template for the client that could be populated with multiple subcategories instead of with single product item entries. Along with a more coherent mega menu, this item significantly improved site structure and navigability by allowing multiple subcategories to be nested within a larger category page.

We also completed an integration with Powr.io, streamlining form submission delivery. This newly integrated form capturing system sends the client website’s admin an automated email whenever the form is filled out and submitted, assisting the client with business development. Our developers also integrated Google Analytics, GTM, Hotjar, Justuno, BeeKeeting, ROI Hunter, and SearchSpring in order to support business-critical workflows.