eCommerce Website Audit | Expert Consultation for Online Store Optimization
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Neil Patel

Revamp Your Store Decrease Abandonment Rates

Our eCommerce website audit can pinpoint areas where new life and excitement can be injected, resulting in a stronger perception of trust and credibility. A powerful, consistent brand is crucial to success. Your brand is more than just a logo and a few colors – it is a holistic experience provided to your customers through your products and services. This experience is directly connected to your website’s design and layout. With years of experience designing brands and websites for clients, we use our unique expertise to offer you an in-depth eCommerce website performance audit, providing an objective overview of your brand’s performance and its integration into your site.

  • User ExperienceUser
    Experience
  • UI and UsabilityUI and
    Usability
  • Merchandise ImpactMerchandise
    Impact
  • Appraisal ResultAppraisal
    Result

Unlock eCommerce Success with Expert Website Auditing Tips

Discover how focusing on eCommerce website audits can significantly boost your online store’s performance, usability, and conversion rates.

Importance of eCommerce Website Audits

Regular eCommerce website audits play a crucial role in maintaining your online store’s success. They allow you to identify and address any technical, design, or conversion rate issues that may be hindering your store’s performance. According to a study by Optimizely, auditing your digital experiences is critical to success, as it helps you find and fix issues that may be hurting your bottom line.

Types of eCommerce Website Audits

There are several types of eCommerce website audits you should consider to optimize your online store, including:

  • Usability Audit: This audit assesses the ease of use and navigation of your website, ensuring a seamless shopping experience for your customers.
  • Conversion Rate Audit: This audit examines your website’s ability to convert visitors into paying customers and identifies areas for improvement.
  • Technical Audit: This audit evaluates your website’s performance, security, and overall technical health, making sure it’s running smoothly and efficiently.
  • Design Audit: This audit ensures your website’s design aligns with your brand identity and effectively communicates your brand’s value to potential customers.

Pro Tips for Effective eCommerce Website Audits

Here are some pro tips to help you get the most out of your eCommerce website audits:

  • Conduct Regular Audits: Perform audits periodically to identify and address any issues that may arise over time.
  • Involve Multiple Stakeholders: Include input from different teams, such as marketing, design, and development, to gain a holistic perspective on your website’s performance.
  • Use Data-Driven Insights: Analyze customer behavior data to understand the areas that need improvement and make informed decisions.
  • Implement Changes and Monitor Results: After making the necessary improvements, track the results to measure the impact of your changes and optimize further as needed.

User Experience & eCommerce Website Usability Audit

A brand encapsulates the entire user experience, and the way visitors interact with your website directly influences their perception of your brand. It’s crucial that your website presents visuals and content consistent with your product offerings’ value while fostering a positive overall feeling in users.

With our eCommerce website usability audit, we evaluate your website’s design, navigation, valuable content, and brand voice, ensuring consistency and alignment with your brand’s values. This holistic approach helps you create a seamless and enjoyable experience for your customers.

  • Brand Presence
  • Target Audience Relevance
  • Delight Factor
  • Uniqueness
  • Communication of Value
  • Brand Accessibility
  • Foundation of Credibility
  • Reachability

According to a study by Forrester Research, a well-designed user interface could increase a website’s conversion rate by up to 200%, and a better user experience design could yield conversion rates of up to 400%.

Sample Assessment Scores for User Experience

User Experience

shopsamanthamargaret.com (before working with 1Digital®)

4/9

Best Score: 9 (combined maximum from 3 sample criteria)

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Brand Consistency: 1

0: no efforts; branding not clear
1: weak and inconsistent
2: clear and generally consistent
3: strong and consistent

Target Audience: 2

0: unclear or no target
1: basic and impersonal
2: defined and targeted
3: full engagement

Delight Factor: 1

0: bland and uninspiring
1: hit-and-miss attempts
2: meaningful and relevant
3: starry-eyed surprises

User Experience

shopsamanthamargaret.com (website redesign by 1Digital®)

9/9

Best Score: 9 (combined maximum from 3 sample criteria)

see more transformations

Brand Consistency: 3

0: no efforts; branding not clear
1: weak and inconsistent
2: clear and generally consistent
3: strong and consistent

Target Audience: 3

0: unclear or no target
1: basic and impersonal
2: defined and targeted
3: full engagement

Delight Factor: 3

0: bland and uninspiring
1: hit-and-miss attempts
2: meaningful and relevant
3: starry-eyed surprises

Quality eCommerce Design: No Shortcuts Allowed

An Expert Web Designer Appraises Your eCommerce Store

Our eCommerce Website Audit isn’t an automated process, ensuring that you receive detailed results within 24 to 48 hours. Our lead eCommerce web designer takes the time to interact with your site from both a professional and a customer’s perspective. Our team evaluates your site’s design for brand integration, brand value communication, and user experience. They navigate your website, assessing how well it represents your brand image. After a thorough investigation, they will score your website on the UX and UI aspects detailed here.

User Interface & eCommerce Website Usability Audit

Your website’s design impacts more than just the user experience. It also influences how users perceive your brand as they search for products or information. A seamless and intuitive user interface is essential for a positive brand perception.

In our eCommerce website usability audit, we assess your website’s navigational flow, product presentation, and ease of use, all while keeping your brand image in mind. Our brand audit experts will evaluate these factors, providing you with an objective score to help you identify strengths and capitalize on opportunities for improvement.

  • Navigational Flow
  • Information Hierarchy
  • Responsiveness
  • Product Presentation
  • Interactivity
  • Ease of Use
  • Consistency In Design
  • Graphic Engagement

As reported by HubSpot, 94% of users’ first impressions are design-related, making UI & Usability vital for a successful eCommerce website.

Sample Assessment Scores for UI & Usability

UI & Usability

oakwoodveneer.com (before working with 1Digital®)

3/9

Best Score: 9 (combined maximum from 3 sample criteria)

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Navigation Flow: 1

0: unclear; confusing
1: ambiguous categorization
2: functioning; few broken
3: high functioning, consistent

Responsiveness: 1

0: none
1: low responsiveness
2: limited
3: full responsiveness

Ease of Use: 1

0: unusable
1: ambiguous interactivity
2: average functioning
3: intuitive; user-centric

UI & Usability

oakwoodveneer.com (website redesign by 1Digital®)

9/9

Best Score: 9 (combined maximum from 3 sample criteria)

see more transformations

Navigation Flow: 3

0: unclear; confusing
1: ambiguous categorization
2: functioning; few broken
3: high functioning, consistent

Responsiveness: 3

0: none
1: low responsiveness
2: limited
3: full responsiveness

Ease of Use: 3

0: unusable
1: ambiguous interactivity
2: average functioning
3: intuitive; user-centric

1Digital® is a Multi-Aspect eCommerce Design Agency

All you need to empower your online store

Branding & Logo Design

Your entire design language flows from branding & logo design. We make sure it gets off on the right foot, with versatile, modern branding designs.
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Web Site Redesign

Our web designers modernize older sites by applying the newest thinking in eCommerce web design, engagement, and conversion.
More »

Responsive Design

We know how crucial the responsive experience is for eCommerce. All 1Digital® sites are laid out to fit perfectly on any screen.
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Newsletter Design

It’s crucial to standardize your branding everywhere you interact with your customers. Our custom newsletter designs help your marketing harmonize perfectly.
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Premium eCommerce Templates

For merchants looking to update the look and feel of their eCommerce websites, premium templates are a suitable and cost-effective alternative to custom web design.
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Packaging Design & Product Branding

Our design team will update and refresh, extending the “brand visual vocabulary” to your packaging and creating a cohesive product line.
More »

Merchandising Impact

Your website design presents you with plenty of opportunities to engage your customers, generate leads from customers to capture valuable information about your target audience and create a segmented design that will offer a custom experience to the different portions of your target market. As part of our brand audit process, we take an in-depth look into how users from different backgrounds can interact with the different segments of your website, as well as how you can capture valuable information to tackle your marketing initiatives.

A big portion of that enhanced user experience comes from how expertly the different facets of your image are integrated into the layout of your website. The visual impact your website has on your customers will affect the sales opportunities your web store presents. Promotions, cross-selling and upselling, segmented design and more will all present you with sales opportunities that you can leverage most effectively with a brand incorporated website design

  • Design to Engage
  • Lead Generation
  • Calls to Action (CTA)
  • Promotions
  • Cross-Sell
  • Upsell
  • Segmented Design
  • Visual Enticement

Sample Assessment Scores for Merchandising Impact

Merchandising Impact

theknifeconnection.com (before working with 1Digital®)

2/9

Best Score: 9 (combined maximum from 3 sample criteria)

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Design To Engage: 0

0: generic; unengaging
1: engaging imagery / text
2: intuitive interactive devices
3: offer customized experience

Calls To Action: 1

0: static; no CTA
1: generic CTA
2: customized CTA
3: full-content supported CTA

Promotions: 1

0: no promo
1: worded promo
2: stock image promo
3: customized promo graphics

Merchandising Impact

theknifeconnection.com (website redesign by 1Digital®)

9/9

Best Score: 9 (combined maximum from 3 sample criteria)

see more transformations

Design To Engage: 3

0: generic; unengaging
1: engaging imagery / text
2: intuitive interactive devices
3: offer customized experience

Calls To Action: 3

0: static; no CTA
1: generic CTA
2: customized CTA
3: full-content supported CTA

Promotions: 3

0: no promo
1: worded promo
2: stock image promo
3: customized promo graphics

Is Your eCommerce Website Fully Optimized?

Maximizing the potential of your eCommerce website means aligning it with your brand and optimizing it for search engines. A well-designed website can increase cross-selling opportunities and enhance the overall customer experience. According to Econsultancy, 95% of users believe a positive user experience is crucial.

Don’t let your website fall short in conveying your brand value. Our team of brand audit experts specializes in creating website designs that effectively capture and communicate your brand’s essence. We take a holistic approach, ensuring that any redesigns we implement also improve your SEO. This results in enhanced user experience, better visibility, and higher traffic. According to a BrightEdge study, 51% of all website traffic comes from organic search. Enhance your online presence with a free eCommerce website audit from 1Digital® Agency today.

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