SEO for Clothing Brands
Fashion is a huge international industry spanning the online and retail world. Because of this, it can be hard to make your designer clothing business stand out and gain the attention it deserves. If you want to get your business to grow, you need to get it in front of more potential customers. A Search Engine Optimization campaign is the perfect way to increase your organic traffic and bring in more new users. 1Digital® Agency knows how to help businesses like yours increase their online visibility with targeted long tail keywords and optimized content. Our SEO strategy for the fashion industry envelopes the necessary steps to increase your organic rankings in search engines and boost your authority in your industry making it easier for users to find your clothing brand.
Designer Clothing SEO
Digital marketing for designer clothing can come in many forms. However, SEO is a form of digital marketing that can bring in the biggest return on your investment. This is because while you are optimizing your clothing website to be more search engine friendly, you are getting those same search engines to rank you higher and are increasing your online visibility as a result. This increase in online visibility is bringing in more targeted traffic to your website where users can see that you are creating fresh and relevant content on your blogs that entices them to continue searching for products and leads them down the conversion funnel.
1Digital® Does SEO for Online Clothing Stores
Finding the right digital marketing agency to manage your designer clothing SEO campaign is important. The last thing you want is an agency that follows black-hat SEO tactics and gets your website penalized and removed from search results. A professional SEO agency like 1Digital® follows white-hat designer fashion SEO tactics to bring qualified traffic to your site through high-quality link building strategies and engaging content. These strategies are what search engines look at when determining which websites to rank highly; in turn, then also boost user experience and lead to higher conversion rates.
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SEO for Clothing Companies
While many think Search Engine Optimization involves some sort of magic, there is definitely more at work behind the scenes. A good SEO strategy for clothing retailers involves optimizing title tags, creating engaging and valuable onsite content for blogs, adding fresh copy to category and product pages, optimizing the website for faster site speed, maintaining proper link building strategies, and more. Whether you have an eCommerce site for men’s clothing, designer clothing, or women’s high fashion vintage staples, SEO is what you need in order to be seen online and increase your conversion rate.
1Digital® Offers SEO Services for Designer Fashion
SEO for clothing companies is more than just technical work and content creation. Different clothing companies target different kinds of people so you’ll want to keep the voice of your content in line with your brand. You’ll also want to be sure that your website is designed for good user experience with calls to action that lead users down the sales funnel. With a good digital marketing agency by your side, you’ll have the resources for a top-notch designer fashion website right at your fingertips.
Content Marketing SEO for Fashion Brands
Content for fashion brands is the cornerstone of every SEO campaign. A great fashion blog should discuss wardrobe ideas, types of fabric and knit, the creation process from an idea on paper to the wearable item. If you have an online clothing store, then you need to be sure you are constantly publishing relevant and valuable content to your blog. This content will not only be read by your users, but it’s great for SEO and can be repurposed across multiple social channels to boost your online presence. The team of writers at 1Digital® does just that. Our writers have worked with many clothing companies and know what it takes to create the kind of content that will get your website noticed.
6 SEO Tactics for Online Clothing Stores
There is an abundance of clothing stores online which can make it hard for clothing companies to gain any sort of traction for their website. If you think simply throwing together an online store will be enough to run your business, you’re wrong. Anyone can put together a website, but it takes a lot of time and hard work to get that website in front of an audience. That’s where SEO comes in. Search Engine Optimization is one of the most popular forms of digital marketing because it gets your website in front of a wide number of users in a trusted process that search engines love. If you’re looking for a way to bring more traffic to your site and increase your conversion rates, you need a digital marketing agency with the knowledge and experience to get you just that. While there are many aspects of an eCommerce SEO campaign, there are some easy steps you can take to start optimizing your eCommerce fashion website.
1. Identify Your Target Audience
One of the most important aspects of any business is knowing your target market. This is something that can help guide you in the right direction with every business decision you make. Once you know who your target market is, you’ll know where to find them, what they search for, how to draw them in, and, finally, how to get them to complete a purchase. You’ll even gain insight into who your competitors are which will be extremely beneficial if you want to beat them. Start by thinking about your products, taking a look at who engages with your social media, and digging into Google Analytics to get insight into demographics.
2. Research the Best SEO Keywords for Clothing
Keyword research is crucial to any SEO campaign. Look into where your competitors are ranking and where your own website is ranking. This will give you insight into where you have room to grow and squeeze your way ahead of your competition. Start by looking at broad keywords that have a high search volume and narrow your search down to long-tail keywords that have a lower search volume but a higher chance of converting. This is where the money lies and where you can gain the most advantage.
3. Use Category Descriptions to Your Advantage
Oftentimes using category descriptions for SEO gets overlooked. While it’s simply a way to give customers a description of what they’ll find on that page, it’s also a great opportunity to integrate some keywords into the content. By inserting keywords into your category page descriptions – and even your product page descriptions – you’ll have a higher chance of getting that specific category page ranking in search engines for their target keywords. This is a great way to get users to land on the pages that have a higher conversion rate and lead them down the sales funnel to complete a purchase.
4. Establish a Clothing Store Blog
A blog is an excellent way to continuously keep your website updated with fresh content and boost your site for SEO value. Blog posts are commonly used as a way to speak more in-depth to readers, customers, and visitors about your business and the products you carry. With SEO, this can be beneficial as it will not only give you the opportunity to place your target keywords in these posts, but it also integrates internal linking which is great for user experience and search engines. Use the blog to share company news, discuss new product releases, go in detail about the fabric used in the clothing you sell, discuss the unique features of your business, and more.
5. Size Images Properly
If you have an eCommerce clothing store without images, chances are low that you’ll be able to sell anything. Thus, it’s a given that your online clothing store will use images. One thing to keep in mind, however, is user experience. Images can say a lot about a product and a business. If your images are too small and grainy, you’ll have a lower chance of getting a user to convert. If they are too big for the page and don’t adjust based on which device the user is on, chances of converting won’t be high. In order to have a good user experience, you need to be sure that your images are high quality, responsively designed, and properly sized so as not to delay loading speed time.
How 1Digital® Can Help
Search Engine Optimization may not come easy to everyone as there is a lot to learn, and it may take time to see solid results. However, with the right plan in place and with a digital marketing agency like 1Digital® by your side, you’ll soon be able to spend less time thinking about getting more traffic to your online store and will instead be able to think about how to improve or expand your business. 1Digital® Agency is the SEO agency for clothing brands. We’ve run successful SEO campaigns across all industries including a wide number of clothing companies spanning from wholesale t-shirt companies to bohemian clothing, southern clothing, western clothing, and more. If you need an SEO company for your fashion brand, reach out to us today at 215-809-1567.
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.
Ready to Talk to Our SEO Experts?
If you have been dreaming of seeing more traffic and conversions, let our team help to make those dreams a reality. We can provide a free SEO audit and discuss what steps your business should take to start climbing the rankings. Give us a call today to set up a meeting with one of our eCommerce experts.