Start with a Free eCommerce SEO Audit for Your Beauty Store
Do your customers rely on you for the top beauty and skincare brands and products? Leverage the most effective search engine optimization strategies to increase your online visibility and grow your customer base. Start with a free eCommerce SEO audit by 1Digital® and we’ll show you areas for growth and improvement!
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Custom-Tailored Beauty Industry SEO
Beauty and skincare products have always been popular amongst devoted users, but more and more consumers are becoming increasingly conscious of the performance of and ingredients included in their products of choice. As consumers become more aware and more conscientious, the importance of refining your messaging to your target audience becomes extremely poignant for two reasons: it will help attract the right customers, and it will help cultivate a trusting relationship with the customers you already have.
This is why standard SEO processes are ineffective for businesses in the industry for beauty, skincare and wellness products. In this industry more than others, an SEO project must be custom-built according to the needs of the client’s current users and target audience. Many beauty and skincare SEO keywords are already highly competitive and generate large search volumes, but determining user intent is the key to drawing in the right audience that will eventually convert.
If your business needs more organic growth, additional appointments and more positive referrals, a beauty products SEO campaign by 1Digital® Agency can help, as no two are the same. “Contour” the search engine results pages with a custom-developed campaign with the needs of your business and your target audience in mind.
Salon Marketing Services
Both online beauty product distributors and in-person salons can benefit from targeted beauty product SEO and salon marketing services. While it is relatively straightforward how digital marketing can benefit an online-only business, brick and mortar ventures can profit significantly as well.
For example, both local SEO campaigns and SEO campaigns run strictly as lead generation tools can significantly boost business to brick and mortar salons. These businesses rely heavily on local search results, Google My Business (GMB) listings, reviews and referrals to generate the foot traffic that keeps them in business. Your salon must offer next-level services, but if new local leads can’t find you, half of your efforts will have been wasted. A targeted SEO campaign can benefit all players in the beauty and wellness industry; not just those that only sell online.
SEO Keywords for Beauty Products
Keywords are the foundation of all successful eCommerce SEO campaigns – but there’s an additional level of research that goes into identifying SEO keywords for skincare and beauty products. Unsure of what we mean? “Aloe” us to explain!
All SEO campaigns rely on thorough keyword research, but there is especially strong competition in the beauty and skincare industry. Many of the simple short tail keywords for which most businesses vie are extremely competitive and have unbelievably high competition. It is not valuable to target these beauty and skincare SEO keywords at the outset of a campaign, and rarely if ever afterward.
Instead, generating momentum with a beauty industry SEO campaign revolves around uncovering the keyword opportunities that other competitors have missed or are simply not targeting. A highly competitive short tail keyword almost certainly serves as a seed for a lucrative variant. Uncovering the right variations, which are closely aligned with user search intent and intent to purchase, are the ones you should target.
Does it sound difficult? It is – but with a team like 1Digital® Agency by your side, you can begin your climb up the SERPs.
How Our SEO Process Supports Your Beauty Products Business
Given the immense number of competitors in the already saturated market for beauty and skincare products, developing a process that generates results involves a lot of research and legwork. 1DigitalⓇ Agency has spent several years developing a process with a framework that is validated by results, but remains flexible enough to meet the needs of different beauty clients in a competitive and changing market.
Our SEO experts will begin their process with a period of consultation and research into your industry to uncover areas for improvement, beginning with a comprehensive eCommerce SEO audit to determine the positioning of your website as well as opportunities available to it. From there, our specialists will systematically update your website, rectifying technical issues and errors, publishing a diverse array of fresh, optimized content, developing a robust link-building strategy and many other initiatives. These numerous efforts culminate in a process that has generated significant organic growth for countless clients in the past – and can for yours.
1Digital® Agency as Your Strategic Beauty Products SEO Partner
1Digital® Agency is not only a time tested expert and a leader in the industry for beauty product SEO services. We have developed a suite of in house processes in order to effectively position our organization as a long-term, strategic partner for eCommerce growth.
In addition to our eCommerce SEO services, we also specialize in eCommerce PPC management, social media account management, email marketing and more. Most importantly, our digital marketing experts are immune to the silo effect. Our marketers work hand in hand across the board on all of our projects, ensuring consistent messaging and collaboration, in order to generate high quality results for your marketing efforts, and the highest possible ROI. 1DigitalⓇ Agency is not just a service provider – we are a long-term, strategic, consultative partner.
Beauty and Skincare Content Marketing
As eCommerce SEO has evolved, so have the processes that constitute it. A business can no longer simply infuse a website with keywords and expect to rank competitively. More and more, content marketing is merging with the content that is used to drive performance in SEO campaigns, and optimized content is seen as more than simply keyword-dense material. It is shareable, original, engaging content that generates the greatest possible user experience.
Beauty marketing especially hinges on the availability and delivery of fresh content regarding new products, tutorials, tips and tricks, video content, and even user generated content. Leveraging all of these aspects of content marketing can significantly improve the performance of your beauty products SEO campaign – and 1DigitalⓇ Agency’s veteran writers and content producers have many years of experience crafting content that is not only optimized for SEO value but also for information and engagement.
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.