Expand Your Customer Base and Grow Your Online Business
TikTok has become a social media powerhouse in a very short period of time. With roughly 73 million monthly active users in the US alone, it is rapidly becoming a must-have for businesses wanting to expand their reach, attract new customers, and get more sales. If you want to dip your toes into this exciting new marketing channel but don’t know where to begin, you’re in good hands here at 1Digital®. We take TikTok marketing to the next level with smart, relatable strategies that resonate with your target audience. Ready to get started? 🚀
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A TikTok Ad Agency That Knows eCommerce
Are you wondering how to advertise a product on TikTok the right way? There are plenty of social media marketers out there that know how to create content for TikTok, but do they know their way around eCommerce? Here at 1Digital®, we specialize in eCommerce social media marketing, which defines our approach in terms of content, strategy, and targeting.
Tiktok eCommerce is a new but rapidly exploding arena, and one of the most potentially lucrative marketing channels for any online retailer. Regardless of how big or small your eCommerce shop is, you stand to benefit from TikTok’s generous algorithm and millions of engaged users.
However, you need the right TikTok marketing agency to pull it all together for you. That’s where we come in.
Why TikTok Advertising Services?
Right now, there’s nowhere else online quite like TikTok. Its viral video format has created numerous trends and is responsible for catapulting the careers of influencers like Addison Rae and Bryce Hall, along with countless other up and coming musicians, artists, and brands.
If you are an eCommerce business wanting to promote your product, this is where you have to be if you want to capture new market share and dominate in your space.
TikTok ads are effective because they are interactive, unobtrusive, relatable, and hyper-focused on what users want to see. TikTok has perfected the art of “in feed” advertising, which means ads are served in a seamless fashion that don’t interrupt the user experience. Combine this with a plethora of incredible targeting options and you have the perfect recipe for eCommerce advertising that simply converts.
Another benefit of TikTok marketing is how powerful it can be for brand recognition. TikTok has become synonymous with the latest trends and the hottest products, and if you are marketing yourself correctly on the platform, you will reap the benefits of this exposure.
TikTok advertising is also cost-effective compared to other social media platforms. While the platform is saturated with brands and influencers trying to gain a following, the TikTok ad platform is brand new and the competition is not as tight. This means you can potentially get the same amount of exposure for less, as long as you have a sound advertising strategy in place.
There’s a lot that goes into proper TikTok management, however, which is why smart businesses are partnering with us to help them carve out a strategy, handle the targeting, perform the necessary outreach and engagement, and demystify the platform as a whole.
Grow Your Audience
Cultivating a loyal following is one of the keys to eCommerce success. TikTok ads provide exposure for your store, enabling you to capitalize on trends and get new eyes to your products and services.
Our TikTok marketing campaigns are bespoke and designed specifically around your brand and your industry. From the targeting to the creatives, every element of your campaign will be customized to fit your business needs.
With millions of active users and growing, TikTok ads are a great way to bring more people to your online store. Our TikTok experts know how to drive highly targeted traffic that is more likely to stick around and convert. More traffic to your website means more remarketing opportunities and better brand visibility.
Our TikTok PPC strategies are ROAS driven. We are always looking for ways to maximize your budget, reduce costs, and improve conversions. When it comes to eCommerce advertising, our ultimate goal is to see you succeed, and that means delivering ads that make an impact.
Expert Ad Targeting
Proper targeting is crucial if you want your PPC campaign to perform well. Our TikTok marketers know the platform inside and out, along with the vast array of targeting options that are available. By harnessing the power of TikTok ad targeting, you can be sure that your ads are being distributed to the right audience every time.
A well-made ad is only one piece of the puzzle. Our TikTok advertising services include plenty of natural engagement on the platform to encourage the algorithm and ultimately increase your organic reach as well. This includes ad hoc influencer outreach and brand collaborations as needed.
Our team pays close attention to shifts in trends and the health of each ad campaign that we are running. Depending on what we believe will drive the best results, we make continuous optimizations to your account without you ever having to tell us. Want to change something mid-month or pivot to capitalize on a new trend? We do that too 👌
Gain new insight into your target market and see just how well your ads are performing with the help of our detailed TikTok reports each and every month. We report on all relevant social media marketing metrics including followers, engagement, clicks, conversions, and everything in between. You will also know exactly what you are spending and how much return you are getting.
How Much Does It Cost to Advertise on Tiktok?
TikTok advertising is affordable compared to other PPC channels, with average CPCs coming in at $1.00. The true cost of TikTok ads will be different for every industry and brand, however given the rising impact of the platform, it’s important to weigh all of the benefits beyond cost per click.
From brand building to product exposure, TikTok offers significant marketing benefits for eCommerce businesses looking for ways to grow. Your shoppers and potential customers are flocking to TikTok in droves, which means you need to be where the action is. If you are wondering how much it is to advertise on TikTok, the better question would be, how much will it cost not to!
TikTok Advertising Best Practices
Like any social media platform, there are specific do’s and don’ts to follow if you want to maximize your reach and grow your account. Here at 1Digital® we follow TikTok best practices to the letter so that you can be sure your community is in good hands.
This means only using relevant hashtags, staying on top of the latest trends, avoiding copyright issues, and above all else, creating relatable content.
Types of TikTok Marketing Ads and TikTok Ad Formats
TikTok offers several ways to advertise your products and promote your brand depending on your goals and budget. With the platform’s growing audience and the variety of different ad formats available, you can be sure your products will get noticed in a big way.
These are the primary ads you will be running on TikTok, and they can be quite effective. Nearly indistinguishable from organic TikTok videos, these ads fit seamlessly into user feeds and can be used to promote or advertise just about anything. They feature clickable buttons that can take users right to a hot category on your store or even to a specific product or offer.
TikTok in-feed ads give marketers freedom to be creative with slick transitions, messaging, and calls to action. Just about anything you can pull off in a regular TikTok video, you can utilize with these ads, making them a powerful marketing tool for eCommerce merchants.
For established merchants with a higher budget, brand takeover ads might be an effective avenue to pursue. These full-sized video ads appear for users once a day when they open the app and can be a great way to market to your target audience, especially if you are highlighting a specific promotion. Given how many users open the app on a daily basis, if you are able to serve clickable content that resonates with your target audience, traffic is practically guaranteed.
Want to really make an impact and drive traffic to your online store? Top View ads are like a combination of Brand Takeover and In-Feed ads, appearing at the top spot of the For You page. These video advertisements can be up to a minute long and are considered some of the best ad placements in the entire social media PPC landscape right now. You can be sure that if you launch an ad here, people are going to take notice!
Branded Hashtag Challenge
These unique TikTok ads blur the line between organic and paid content, as they utilize a promoted hashtag in order to stir up user engagement. These challenges are a fun and effective way to build your community while also driving traffic to your online store. These ads also show up at the top of the Discovery page which is great for brand visibility.
Businesses and creators can now implement their own stickers and filters on TikTok as well. These incredible promotion tools can be used to spread brand awareness and create viral campaigns.
These ads appear as clickable or interactive stickers or other effects that users can share on their own content. Although they can only last 10 days at a time, TikTok branded effects are a novel way to run a promotion or announce a new product, as this kind of ad is currently exclusive to TikTok.
Your TikTok Advertising Company
As your marketing agency, we work tirelessly to develop strategies that are custom fit for your business model and industry. If you have been wondering which social media platform is right for you, or if you have asked yourself, do TikTok ads work for all industries, we can help guide you in the right direction. We perform thorough audits before taking on any clients in order to make sure we are looking at the right platform and right approach that will make the most sense for you.
However, TikTok is one of the hottest places to market products and services right now. TikTok ads are flashy, engaging, compelling, clickable, and trustworthy. If they are well designed and targeted correctly, they easily invite in clicks and other forms of user engagement, while sending a clear signal to your customer base that you are a forward thinking company that is on the cutting edge. TikTok users are warm to these kinds of advertising campaigns, and as long as they are implemented with an expert touch, they can be a powerful marketing tool.
Here at 1Digital®, we have a wealth of experience when it comes to eCommerce social media marketing. From bidding and optimizing to developing a comprehensive strategy, our team of marketing experts will work closely with you to make sure your TikTok account is growing and that you are driving highly targeted traffic to your online store.
Get Discovered on TikTok, Grow Your Audience,
Get More Sales
Whether you are trying to get your brand off the ground, reach new customers, or drive sales, TikTok has the tools and we have the skills to make it happen. Short-form video content is where it’s at right now when it comes to both entertainment and marketing, and if you aren’t taking advantage of it, you’re missing out.
Ready to get started with strategic TikTok advertising services managed by an elite full service eCommerce marketing agency? Give us a call at 888-982-8269 and one of our experts will help get you started!