WooCommerce Partners

Advanced Development: Funkypiece’s custom design project also entailed extensive, advanced development. For instance, Funkypiece relies heavily on a wide range of third-party apps in order to provide a high level of customer service and deliver a streamlined, pleasant user experience. 1Digital^® Agency’s developers integrated and configured Sezzle, Yotpo, In-Stock Notify, and JustUno.

Our development team also created a number of features that would further improve navigability through their website. For one, we developed an advanced mega menu that collapsed to the left of the screen and neatly and succinctly categorized and subcategorized their products. In addition, our developers implemented lazy loading for their category pages, to encourage scroll-friendly navigation. We implemented advanced responsive coding to alter the display of the mobile version of their category pages, delivering a custom interface.

Our development team also implemented a “product page countdown timer” plugin indicating to the visitor how much time remained within a given timeframe to complete the purchase in order to secure free shipping, which feature serves as an effective urgency play and conversion booster.

SEO: As SEO is the backbone of modern digital marketing, Funkypiece partnered with us for an aggressive eCommerce SEO campaign to support the efforts of its design and development projects. Their leaders worked alongside our project managers to develop a strategic list of 75 target keywords and then a keyword strategy to optimize their online presence to attract the greatest attention from users with the highest intent to purchase.

Our technical team performed an initial audit to identify and rectify potential errors with site content or structure, analyzing URL slugs, the current site map, metadata, and scanning for a duplicate copy, among other items. We gained access to their Google Analytics so that we could monitor the success of our ongoing efforts.

Concurrently, our content production team began drafting blog posts, web page copy, and a series of offset guest posts that would be collectively used to generate higher domain authority for the website, its key pages, and to develop a link strategy that would support the initiatives. We also optimized headers, metadata, and other relevant on-page ranking signals pursuant to our content strategy for the client, in order to generate higher organic rankings.

Custom Design & Dev – Category Page: In addition to the various development items 1Digital^® Agency performed for Bolt, our developers also performed a wide range of advanced customizations to the client’s category page template.

Our development team created custom subcategory links for the category page templates. These buttons display at the top of each category page, pulling information from the back end of the store associated with the next tier of subcategories.

Our developers also created a custom drop-down menu for the client’s BigCommerce store, to display “Artists” instead of “Brands,” in keeping with the messaging and branding of the website. We also developed a custom carousel for the category page template to display featured products and imagery.

Custom Design & Dev – Product Page Template Customizations: 1Digital^® Agency’s development team concluded a series of product page template customizations as a part of this project. We created an “Artist Link” to appear underneath the title of the product, with a redirection link to that Artists’ category page.

We also created product page tabs for the product page templates, complete with a custom script to pull data from the BigCommerce backend in order to display data associated with the product itself and the Artist that created it.

In order to encourage conversions and cross-selling opportunities, our developers also created a “More From Section” for the product page template, which displays additional products by the same artist as the product in question. The solution we created used the native BigCommerce “You May Also Like Products” function, altering it to display products from the same artist.

Custom Development: As could be expected with a custom redesign, Shop Samantha Margaret’s project was accompanied by a variety of custom development items that supported the redesign efforts and assured quality.

In addition to the standard procedure of converting mockups to HTML/CSS, our developers also made sure that the finished designs met Google’s mobile-first testing for mobile optimization. Our eCommerce development team also styled 5 CMS pages and integrated Instant Search + into the client’s Shopify store, in order to preserve the quality of the user shopping experience afforded by the website.

Pursuant to our design and development efforts, 1Digital^® Agency provided 30 days of support with the project to ensure that everything was delivered and working as intended, to ensure customer satisfaction.

eCommerce SEO: In addition to its redesign and development projects, Shop Samantha Margaret also partnered with 1Digital^® Agency for an eCommerce SEO project, targeting a cohort of 20 curated keywords closely associated with customer search intent and intent to purchase.

Our full-service SEO team audited the client’s website for duplicate content, broken and toxic links, rectifying the issues where they were uncovered. We also verified that the right processes were in place for optimizing a variety of on-page ranking signals, such as metadata and alt text, among others, and optimized key pages during the process.

Meanwhile, our content production team produced a variety of optimized content for the client website, including blogs and category page content, as well as a series of offsite posts to be used to generate backlinks for the client. Throughout the process, our team has monitored the client’s Google Analytics and Google Search Console accounts to track the success of the project and make adjustments as necessary.