WooCommerce Partners

Custom Design: KM Herbals took advantage of the migration as a capital time for a redesign. They wanted their website to put forward a new look and feel overall to appeal more directly to their target audience. They also wanted to restructure the manner in which information about their business and products was presented on their site. Our team got in touch with the elements of the old site that were capturing the essence of their image and drew on them to create a fresh look that gave new life to their site design.

Custom Development : A big concern for KM Herbals was their ability to offer different experiences to their retail and wholesale users. They wanted to avoid a one size fits all approach, and we worked with them to create a new CMS for their wholesale users that enabled them to buy in bulk and segmented their value as a wholesaler seamlessly from their value as a retail partner.

SEO: After the start of their design and development projects with 1Digital^® Agency, KM Herbals partnered with us for a creative SEO campaign to generate more targeted organic traffic to their website. Our SEO experts curated a select group of target keywords that were ideally balanced for competitive density as well as search intent. After collaborating with the client for the selection of the keywords, our technical specialists meticulously optimized their online store, paying close attention for opportunities where strategic improvements could be made, such as URL structure, meta data, and category and product page content. Simultaneously, our creative team drafted a series of pieces of original, optimized content for use both on KMHerbals.com and on offsite locations, both of which also further enhanced the performance of their link strategy. Overall, this strategy, when paired with the user experience improvements we authored for their online store, helped to reinforce their presence with a steady stream of new, highly targeted organic traffic.

Custom Functionality Development: While we provided support to third-party development teams regarding two of the biggest aspects of functionality of the new and improved Priority Tire website, we were also working on custom functionalities of our own. Within the new Priority Tire front-end we made a large number of little customizations to make their website significantly more user-friendly than a standard BigCommerce store.

One such customization included incredibly information-rich product pages. These pages make use of BigCommerce custom fields to show anything one might need to know about a particular tire. Product detail sections go through everything from Load Index to Speed Rating to Rim Diameter, which is highly valuable for customers searching for products based on minute features and details.

Ongoing Support: These two sites, Priority Tire and Best Used Tires, share a lot of functionality, because so much code has been tweaked and reused between the two sites. This saved time during the build, but could make supporting these sites tricky unless the user was there to witness the specifics of site construction and coding. 1Digital^® Agency offers ongoing support to VYC Tires and all our clients. When things change or break over the long life of an eCommerce site, our ongoing support enables us to make quick fixes since we were the same team that built the site framework in the first place and understands it best. This vastly improves our client relationships and gives them peace of mind, enabling us to help them scale with the needs of their business while preventing small challenges from becoming problems.

Custom Design: Northstock’s migration to a new BigCommerce store required a variety of custom design deliverables, to preserve the continuity and integrity of their brand. The project encompassed the design of a new custom homepage, complete with custom banners for the presentation of relevant promotional imagery, as well as new category and product pages. The project also entailed the design of a new About Us page as well as the styling of two content pages.

Northstock’s new BigCommerce store was designed so as to feature easy navigation, despite the complexity of their product offerings, as well as prominently displayed buttons that would transport users to top categories, such as “All Heating,” or “All Cooling.” The new Northstock BigCommerce homepage also featured displays advertising top brands served and highlighted key company selling points, encouraging visitors to read customer testimonials, to learn more about the organization, or to directly contact Northstock’s customer service department.

Advanced Development: Because Northstock was moving to a new BigCommerce website, several advanced development deliverables accompanied the project. 1Digital^® Agency developed, among other items, a subcategory landing page template that would enable Northstock to more efficiently arrange its products without overwhelming users. Instead of displaying all of the products within a given category, when selected, the subcategory page displays a set of neatly arranged subcategories within the greater category, presenting their inventory in a much more digestible format.

1Digital^® Agency’s development team also recreated 3DCart’s “Ships In” feature on their new BigCommerce store, to give Northstock’s customers a better estimation of how long it would take select products to ship. Similarly, and to allow Northstock to provide a better user experience, 1Digital^® created custom fields displaying information associated with the timeframe during which a product would ship and from where.

Many of Northstock’s products were accompanied with specific literature in the form of PDFs, offered for the purposes of educating their customers. 1Digital^® migrated over this information and then created a custom script that would ensure that the PDFs were then assigned to the associated, related products on Northstock.com.

1Digital^® also recreated a feature for Northstock’s website that enables customers to view an interactive 3D image of their products, which also incorporates a zoom feature. This tool encourages customer engagement with Northstock’s diverse array of products. Additionally, 1Digital^® Agency also integrated several 3rd-party apps into the new BigCommerce website, including eProduct Plug, a custom Contact Us form, Rejoiner, LiveChat, Quote Ninja, and several pay method integrations into the new store. These preserved the integrity of the user experience that Northstock has always offered to their customers.

Advanced Design: BigCommerce was chosen for this migration not only for its advanced capabilities, but also because it would enable Hussey Seating to develop permission-based viewing of sensitive information, among other features. This project also entailed extensive advanced design for the new BigCommerce website.

Overall, 1Digital^® Agency’s designers preserved the major aspects of Hussey Seating’s design, replicating the features that represented the company’s brand. We created a custom homepage mockup featuring banners that would enable the company to promote popular products, capabilities, or other items of interest.

In addition, 1Digital^® Agency’s designers created custom product and category pages as well as an About Us page. To enhance user navigation, 1Digital^® created a standard mega menu that neatly and succinctly organized all of the company’s major categories of products, as well as venues served and design resources offered.

Advanced Development and Customization: Hussey Seating’s project also included a number of advanced development and customization deliverables in conjunction with its design. Notably, 1Digital^® Agency developed custom product pages, allowing the client to include and categorize product specifications, photographs, descriptions and relevant warranties, along with any additional material associated with them, up to ten per product.

1Digital^® Agency also utilized the Shogun app to create custom Case Study and Media Gallery templates that the client could use to display and promote success stories and visual, promotional material.

1Digital^® Agency’s developers also integrated the EmailMeForm app with the new BigCommerce website, streamlining form submissions and enhancing the functionality of Hussey Seating’s “We Are Hiring” page.

Additionally, 1Digital^® created a custom CMS landing page, complete with responsive coding, on the new website, matching the aesthetic of the rest of the site and enhancing the user experience provided by the HusseySeating.com.