Digital Marketing for Tobacco Products
The cigar industry, like most industries, has moved to the internet. While having a row of humidity-controlled cases and a comfortable area for patrons to enjoy your premium cigars used to be enough, companies now need a strong online presence to thrive. If you want to bring in customers to your online business, you need to increase your online visibility. Every online search starts with a search engine, so in order for users to find your online cigar store, you need SEO for Cigar Shops. Our search engine optimization services can help your cigar shop climb search engine rankings, increase visibility, and bring more traffic to your site.
SEO for Smoke Shops
Like any eCommerce environment, competing in the cigar industry can take a lot of work. There are dozens, if not hundreds, of smoke shops out there all trying to rank for the biggest keywords. If your online Cigar business is having trouble keeping up with the constantly shifting eCommerce environment, our SEO marketing team is here to help. We know how to find the best keywords for businesses in the tobacco industry to start rising to the coveted first page. With years of eCommerce expertise under our belts, we have experience optimizing websites on all of the top eCommerce platforms. Contact us today if you are interested in increasing your traffic and conversions.
Cigar Marketing Strategies with 1Digital®
When choosing a digital marketing agency for your Cigar Shop SEO needs, you need to consider what they bring to the table. Here at 1Digital® Agency, we have been specializing in eCommerce SEO since we first opened our doors in 2012. We have worked with businesses across countless industries to increase their visibility and meet their goals. From keyword research, content creation, onsite optimization, and technical SEO, our Search Engine Optimization process targets all the areas needed to enhance your online store and bring in a larger audience.
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Cigars & SEO
A customer looking to buy cigars online has plenty of options. If you want them to choose your shop, you need to make sure they can find you easily. The team here at 1Digital® can help you get your store in front of potential customers, optimize your website, and constantly track trends and update your marketing strategy. Digital marketing for eCommerce businesses is our specialty and we know exactly what it takes to bring your online store from obscurity to the limelight. If you want a team that will work with your business to deliver exceptional results, 1Digital® is the best in the business.
Why 1Digital® is Your Cigar SEO Company
We know that eCommerce is not easy, but you don’t have to do it alone. Having 1Digital® in your corner gives you access to a team with years of eCommerce experience. We are here to put our knowledge to work for our clients to help them see the growth they need. By using a combination of website optimization techniques and custom tailored content, we specialize in turning eCommerce stores into well oiled machines. If your cigar business needs to attract some new customers, let us plan the perfect SEO campaign for you.
Content Marketing for the Cigar Industry
In the world of eCommerce SEO, content is king. Google is constantly trying to provide its users with the best possible results. If you want Google’s algorithms to see your business as an authority in the world of fine cigars, you need high quality content for their spiders to find. Our team of writers knows how to produce the type of content that Google will trust to help your business move ahead of the competition. Between quality backlinks and informative onsite blogs to engage your customers, we can make sure that your site is exactly what Google is looking for. This focus on content quality is the key to the amazing results our customers experience.
What Are Some Cigar Marketing Strategies I Need for My Website?
When it comes to digital marketing for tobacco products, there are a lot of factors to consider. Is your Cigar website fully optimized? Are you targeting the right keywords or creating fresh content relevant to the Cigar Industry? With all this and more to keep in mind, you might find yourself focusing more on running your website than on actually selling products and generating business ideas. One of the most effective forms of digital marketing for tobacco products is SEO, or Search Engine Optimization, especially since most paid marketing services have restrictions against advertising tobacco products. SEO for Cigar businesses drives traffic to your website by increasing your online visibility and making it more search engine friendly. While SEO campaigns can produce incredible results, getting the best results takes a lot of hard work.
One of the first steps in any SEO campaign is competitor analysis. If you don’t know who your competitors are then it will be hard for you to figure out how to get ahead of them in the online world. Knowing what keywords your competitors are ranking for and how their websites are performing in comparison to yours will help you figure out where you have room to grow and where you can start getting ahead.
Understanding your competitors and their strengths can also help your business understand where to focus your SEO campaign. Cigar marketing strategies can vary so it’s important to know how each SEO process works to make sure you are getting the right help. At 1Digital® Agency, we offer SEO for smoke shops and cigar retailers that focuses on competitor analysis and keyword research along with constant content creation and onsite optimization in order to help build your authority in your industry and increase your rankings.
The next step after your competitor analysis is keyword research. Finding the right keywords to focus on starts with current rankings, search volume, and competitor rankings. If you’re already ranking for good long-tail keywords, but are on the 5th page of Google instead of on the 1st page, you’ll want to add these to your list for further research and consideration. If you’re not ranking for any keywords, a general term like “cigars for sale” might seem like an obvious choice, but trying to rank for such a broad keyword will be a steep uphill climb. You have a better chance of ranking for keywords that are more focused like “Fuente Fuente OpusX PerfecXion 888,” for example. These long-tail, more specific keywords have a higher user intent to purchase and would make it easier for you to climb to the top of the search results for anyone looking for that specific cigar.
When our 1Digital® SEO experts create a list of potential keywords for our cigar clients, it is a process that involves finding keywords that are not only relevant to their business but also are intended to attract more qualified traffic. Once we have a list of keywords, we hop on a meeting to review each keyword and the reasoning behind them so that both our clients and our team can be sure we are targeting the best and most relevant keywords options for our cigar industry SEO campaigns. The better the initial list keywords, the more likely that the campaign will attract traffic that will produce conversions.
The driving force of any SEO campaign is content. This is equally important for Cigar SEO Campaigns. Whether it’s onsite content or offsite content, if search engines see you are updating your website with content relevant to the tobacco industry and valuable to your readers, they’ll rank you higher. At 1Digital® Agency, we produce offsite content to create backlinks to your website. When search engines see articles with certain keywords linking back to your cigar store from other high domain websites, your website benefits from that association.
The onsite content we create encompasses blog writing and updating or adding content to product and category pages. By adding target keywords within your website pages and in blog posts, you’re telling search engines to see you as an authority in your industry and to rank you higher.
Despite SEO being a content-driven marketing strategy, it’s also just as important to make sure you are keeping up with any technical SEO work that needs to be done. This means fixing or redirecting broken links, disavowing toxic links harmful to your campaign, making your Cigar website not only search engine friendly but also user friendly, and more. In every one of our SEO campaigns for Cigar Shops, we make sure to do just that. While the initial steps include competitor analysis and keyword research, and while we create content throughout your campaign, we are also monitoring Google Analytics and Google Search Console, along with our own proprietary SEO dashboard, to check on any technical issues every month.
When you start an SEO campaign for your Cigar Shop with 1Digital® Agency, you get access to our SEO dashboard, you get your own private workspace, monthly meetings with your project manager, and weekly reporting in a spreadsheet that lays out the specifics of all the work we do for your campaign.
Tracking the progress of your SEO campaign is an important part of the SEO process. SEO is a long term process that produces long term results. Tracking your campaign over time will help you see how your keyword rankings change so that you can determine how to continue to grow with those changes and how your organic traffic increases. Analytics tracking will also give you important information like bounce rate, time spent on page, user analytics, conversion rate, performance of your website pages, and more.
Working with 1Digital®
If you’re looking for SEO for smoke shops, online cigar shops, vape shops, or local SEO for small and big tobacco companies, we’re the agency for you. The team of SEO experts at 1Digital® Agency will make sure your Google Analytics and Google Search Console are properly set up to start collecting data from day 1. We run your competitor analysis in a free SEO audit before you even sign a contract and then once you’re on board and in our system, we set up a kick-off meeting to get the process started so that we can start our keyword research. Each month we have meetings where we review the results of your campaign in our SEO dashboard, Google Analytics, and Google Search Console and chat about any new updates or progress on your end that might be relevant to the work we do. We then send weekly updates so that you are always aware of our process and of your progress. For more information about the services we offer, reach out to our team at 215-809-1567 or fill out a contact form and one of our account managers will get back to you in no time!
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.