We’re an eCommerce Agency Defined by Results

Advanced Development & Customization: The redesign project for Hero Care Packages also included several extensive advanced development items and customizations. Among them, we created a custom script for the shipping and billing section of the checkout page, streamlining the process of entering the information and improving the checkout experience. We also implemented and optimized a 1-page checkout as per BigCommerce’s default standards. This feature is intended to enhance the user’s checkout experience and encourage conversions. We also developed a product page template with predefined dynamic product options. This feature dynamically adjusts the product options as the customer selects them.

PPC: After realizing the success of their SEO campaign with 1Digital^® Agency, Eloquence expanded their project to include a PPC campaign to help further supplement the results of their organic growth. Our PPC specialists devised a paid search strategy for Eloquence the success of which has centered around ongoing optimization.

Taking over management of this client’s PPC campaign, 1Digital^® Agency’s PPC specialists crafted a fresh set of ad copy and variants highly targeted to the client’s target audience, and engaged in numerous ongoing optimizations. Among them, our PPC experts performed targeted bid management strategies and negative keyword identification to ensure that only the most targeted keywords were selected for given ad groups. Our specialists also continuously monitor the performance of the campaign with respect to time of day, device, geographic location and more, while performing monthly A/B testing. To capitalize on the potential of visitors that don’t convert on the first visit, our team runs static remarketing display ads. Our collective optimization efforts drive down costs in the long term while boosting ROI. After the first six months of their PPC campaign, they had achieved nearly 230% return on ad spend.

Website Support & Custom Development: In order to create the ideal user experience and extract the most value from the results of their digital marketing efforts, Eloquence also partnered with 1Digital^® for a variety of BigCommerce custom development items and maintains an ongoing retainer support agreement with our team.

At the outset of their project, our 1Digital^® Agency’s development team made a variety of UX-boosting adjustments to their website, Eloquence.com. Among them, our developers reduced the amount white space in the site’s universal header to condense the display, wrote a custom script to enable a parent category dropdown display for the menu when a user hovered over it, and created an optimized one-page BigCommerce checkout. In addition, our developers created numerous mobile-friendly improvements to their website, writing a custom script that improved mobile product page image displays, creating new responsive coding to create a more mobile friendly menu, and writing an additional script to enable lazy-loading for their website, making the interface more scroll-friendly. We also created a “Back to Top” button to boost the user’s navigation and enjoyment while perusing scroll-friendly pages that tend to get lengthy. In addition to these larger customizations, Eloquence maintains a retainer support agreement with 1Digital^® Agency whereby they can rely on our expert developers to make changes and adjustments on an as-needed basis to preserve or improve the functionality and user experience of their online store.

Custom Design: KM Herbals took advantage of the migration as a capital time for a redesign. They wanted their website to put forward a new look and feel overall to appeal more directly to their target audience. They also wanted to restructure the manner in which information about their business and products was presented on their site. Our team got in touch with the elements of the old site that were capturing the essence of their image and drew on them to create a fresh look that gave new life to their site design.

Custom Development : A big concern for KM Herbals was their ability to offer different experiences to their retail and wholesale users. They wanted to avoid a one size fits all approach, and we worked with them to create a new CMS for their wholesale users that enabled them to buy in bulk and segmented their value as a wholesaler seamlessly from their value as a retail partner.

SEO: After the start of their design and development projects with 1Digital^® Agency, KM Herbals partnered with us for a creative SEO campaign to generate more targeted organic traffic to their website. Our SEO experts curated a select group of target keywords that were ideally balanced for competitive density as well as search intent. After collaborating with the client for the selection of the keywords, our technical specialists meticulously optimized their online store, paying close attention for opportunities where strategic improvements could be made, such as URL structure, meta data, and category and product page content. Simultaneously, our creative team drafted a series of pieces of original, optimized content for use both on KMHerbals.com and on offsite locations, both of which also further enhanced the performance of their link strategy. Overall, this strategy, when paired with the user experience improvements we authored for their online store, helped to reinforce their presence with a steady stream of new, highly targeted organic traffic.