Genius eCommerce^®We’re a digital marketing agency specializing in eCommerce.

Development: As part of Ethan’s path of least resistance approach, we made special development tweaks to make the site as easy to browse as possible. The advanced mega menu employs two different layouts, to cater specifically to a customer shopping by brand or by category. We’ve also employed a mini cart feature so that customers can edit their selections without interrupting their shopping experience. Our developers customized the standard BigCommerce responsive version to create a seamless mobile experience on The Knife Connection.

SEO: The Knife Connection had bad experiences with supposedly ‘professional’ SEO companies in the past, but once they had experienced the full 1Digital design and development process they were ready to trust us with their search engine marketing as well. We performed 301 redirects when moving the site to the BigCommerce platform so that they wouldn’t lose any domain authority during the migration. Our ongoing SEO campaign focuses on promoting The Knife Connection’s most popular categories and brands so that shoppers who are already motivated to make a purchase can easily find the new and improved store.

Custom Development: eFilters had also been planning to add new custom functionality to their brand new storefront. They wanted to make it more enticing for customers increase their order value. We implemented free shipping offers based on the dollar amount in the cart and built a custom script that displays an eyecatching free shipping badge on a product's image. This system allows eFilters to easily control the products they want to promote from the backend of their Shopify store

Integration: eFilters had a robust suite of third party apps they were depending on for increased functionality, and they knew these systems would need to be reconfigured for their new store. We installed and configured 8 different plugins on the eFilters website that help the user have an easier experience. Those apps included: Loyalty Lion, Zendesk Live Chat, Free Shipping Bar, and many more.

Development: In addition to a strong vision for her design, Sam let us know upfront which functionality pieces she needed to have for the Naaz Boutique site. Each of the additional functionality items, like the alternate image flip effect in the product images, or the custom product color swatches, were chosen for their interactivity. We wanted to give customers more reasons to click and explore further.

Digital Marketing Audit: As part of each of our custom design projects, we provide a complimentary digital marketing audit to help the client start marketing their new site with a game plan. Because Sam’s products are so visually appealing, we recommended Google Shopping and Facebook advertising. Both channels make ample use of the product photos in their targeted ads.

Custom Development: JB tools told us that shopping by brand was extremely important for their customers. After all, these customers need to repair very particular tools so it’s important to get pieces from the matching brand. In the past, JB Tools had carried so many brands that it was cumbersome to sift through and find the one you needed. We created a specialized brand page with a list that was easy to refine and search in order to get customers to the brand they need more quickly.

Domain Change: Part of JB Tools revamp was a new name to go along with their new look. They wanted to change their domain name, but that can be tricky to do and not lose the authority your site has built up over the years. We did 301 redirects to make sure Google registered JB Tools change of address. We also monitored their Google Search Console for a month after changing the domain to make sure no problems cropped up.

Platform Migration: High-Tech Battery Solutions had been using the Volusion platform for many years, and had begun to feel that they were no longer keeping up with the newest functionality available in the industry. We suggested that they move to BigCommerce. We custom designed a brand new site to launch with on the new platform as well as did a migration of all customer, category, product, and order data into the new system.

Custom Development: We custom coded everything into the latest version of BigCommerce stencil framework. The BigCommerce open API also gave us the opportunity to create a piece of customization that the High-Tech Battery team had been wanting for some time. One of High-Tech Battery’s most popular categories is motorcycle and power sports batteries. We built a custom Make, Model Year search for customers who want to find products specific to the equipment they own. This allows customers to easily find their products with out searching for serial numbers on old or missing equipment.

Custom Design: We used this migration as an opportunity to redo the site's design, which hadn't changed much during their years on Volusion. The new design not only looks much more modern, it's also better organized for conversion and ease of use. The most visited categories are given top real estate on the homepage. This allows customers to easily put themselves into a particular sales funnel and find the batteries associated with the kind of vehicle they own.

Design: Straight Down came to us with a good idea of what they wanted their new homepage to look like. They had a basic wireframe detailing each section of their new design. They just needed someone to bring it to life. We were able to use their wireframe to create a Photoshop mockup that would allow the Straight Down team to see their vision with more clarity. After a few rounds of changes and updates, we were approved to develop something pretty close to what they had originally suggested.

Development: In addition to renewing the look of Straight Down’s site, we also added in new functionality items that did not come out of the box with their BigCommerce template store. We added a beautiful high res video to the homepage. We also added easy-to-use color swatches that allow the customer to swap between product variants wherever they find them on the site, whether that be the category listings, featured on the homepage, or in a search result.