The Art of eCommerce^®

Custom Design: Their newly designed website represented a significant improvement over their previous website. Although Quantum Fuel maintained its original logo, we designed a brand new BigCommerce store making better use of their brand colors and significantly updating the overall appearance and interface of their website.

1Digital^® created a brand new homepage for them, showcasing both their top categories and partner brands, as well as several methods for navigating the site, by vehicle or by category. We created custom banners for display on the homepage, along with new category, product and About Us pages, in addition to styling 42 different content pages. As delivering informative content to their customers aids significantly in both the customer experience and the likelihood of conversion, 1Digital^® Agency had to meticulously design pages corresponding to and displaying business critical content, including but not limited to vehicle-specific intakes, injectors, mufflers, suspension, fuel pumps, and other relevant parts and components.

Advanced Development and Customization: Quantum Fuel included several big-ticket advanced development items in the scope of its project with 1Digital^® Agency in order to improve the new site’s functionality and enhance the customer experience. Among them were the development of custom subcategory landing page templates, custom form integrations, CMS page styling and several other custom features.

The custom subcategory landing page template 1Digital^® Agency designed significantly boosts the user engagement. When a customer clicks on one subcategory, such as AN Fittings and Hoses, instead of being dumped into a page containing all of the products, the subcategory page improves the navigational hierarchy and customer experience by deliver a neat arrangement of subcategories under “AN Fittings and Hoses” such as “Adapters,” “Bulkhead Fittings,” “Caps and Plugs.”

1Digital^®’s developers also integrated an EmailMeForm into the new BigCommerce store, streamlining the process by which the site’s admins could collect and categorize information received from customers and other visitors to their site.

1Digital^®, with the help of third-party, InstantSearch+, delivered an all-encompassing search platform to replace the standard BigCommerce search functionality. BigCommerce’s limitations to their standard search functionality were concerning to the client because they limited customers’ ability to search for specific SKUs and MPNs. Alongside InstantSearch+, 1Digital^® was able to integrate a full-service search functionality that allows users to search for specific parts and even product variants by SKU and MPN with greater ease and facility.

Custom App Integration: Functional search features and user navigation are vital to the health of any eCommerce operation. 1Digital^® integrated a custom app for Quantum Fuel located on their homepage and throughout their website that enables their visitors to narrow their search according to type of vehicle, such as, for example, an ATV, UTV, marine engine, automotive engine, or even a golf cart or a jet ski.

1Digital^® Agency seamlessly integrated the “Year Make Model Search by Capacity” 3rd party application into the client’s BigCommerce website. This application enables users to search for a specific vehicle engine by type, year, make, model utilizing a series of drop down menus. This functionality serves as another interface to the site’s navigational hierarchy and presents an alternative over traditional search features.

This feature has significantly impacted the user experience for the better, resulting in a finely faceted search that produces precisely the compatible parts and systems customers are seeking, without requiring them to search using frustratingly broad criteria or terms.

Advanced Development: Since Maximilian.com is a brand new website and needed to promote the integrity of a well-established brand, BC International partnered with 1Digital^® Agency for some advanced development items to create a visually stunning storefront and an enjoyable user experience. A large part of the project was the advanced responsive development that 1Digital^® Agency performed for BC International to ensure an enjoyable shopping experience, regardless of the device used to access the website.

As a part of the customizations, 1Digital^® Agency developed an image upload feature for the product pages as well as a return form fill page to streamline the return process, which we built into a styled CMS page. 1Digital^® also developed “About the Model” sections for the client’s product pages; this feature was designed to give shoppers an impression of how Maximilian’s fur garments would fit them.

1Digital^® Agency also implemented Google Analytics codes for tracking information across the client’s new website which prove highly valuable in assessing the effectiveness of digital marketing initiatives and customer behavior. In order to improve the shopping experience for BC International’s customers, 1Digital^® configured and implemented Affirm to enable the client to offer financing options to its customers, as well as QuickBooks, so that the client could better manage invoicing and payments.

SEO Maximilian.com provides a very large catalog of luxury fur goods, including but not limited to jackets, coats, hats, and many other modern, trendy accessories. A massive pool of lucrative keywords existed for them to target through an SEO campaign, with a great deal of targeted search intent to make the campaign valuable.

Maximilian partnered with 1Digital^Ⓡ for a very large project, targeting 450 keywords associated with their fur products as well as the services they offer. 1Digital^Ⓡ’s technical team optimized Maximilian.com with header titles, metadata, and fresh page content, removing broken links and monitoring the client’s Google Search Console and Google Analytics throughout the process.

The campaign has also entailed an extensive scope of content publication, resulting in the delivery of fresh category page content along with a variety of blogs highlighting their products, service, and much more. The scope of the project has also entailed the publication of keyword-optimized content to their blog, the various pages of their website, and to third-party locations for the purposes of establishing a backlink strategy.

PPC While 1Digital^Ⓡ’s technical team was busy auditing Maximilian.com and ensuring its structure was SEO-friendly, 1Digital^Ⓡ’s PPC specialists began compiling a number of ad variants to be used in conjunction with carefully-tailored landing pages to generate business to the new website.

With so many competitive keywords on their project’s target list, 1Digital^Ⓡ’s content creators were able to generate a suite of new ads to attract their target customers. Much of the success of our PPC campaigns for our clients stems from the thorough, industry-specific keyword research that we perform for each and every project. By familiarizing ourselves with the company, the industry in which they operated and the tastes of their target market, we were able to lay the foundation of the campaign with a large fleet of keywords hand-selected for volume and conversion-optimization.

Our technical PPC specialists established a system for tracking the performance of the campaign. One of our greatest areas of focus was tracking onsite conversions to identify the most successful ads; we did so by accounting for user behavior, device targeting and geographic targeting, among other factors. This has enabled us to deliver the most effective ads on a consistent basis, generating the highest possible return-on-investment for the client while reducing their overall costs-per-click and acquisition.