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Custom Product Page Development: The main requirement for Knockety’s project with us was to create a custom product page template with an integrated tooltip that would guide the cascade of conditions dependent on the input of the user.

The product page contains a tooltip arranged in descending order by “Door Size,” “Swing,” “Glass Type,” and “Finish,” with additional tooltips requiring the customer to specify whether or not they need a “Pre-Hang Door” or a “Bore Hole.”

The customer experience is conditional on its own inputs since no two homes have the same exact dimensions, requirements, or aesthetics as each other. The format of the tooltip is designed to ensure that customers enter all the information necessary for Knockety to configure and ship a door package that can be installed on-location with minimal extra labor and which will provide the highest level of customer satisfaction.

This product page customization helps ensure that customer orders result in a door that is compatible with their residence, helping to improve satisfaction while minimizing the likelihood of costly returns.

It is a painless, guided experience for the customer and saves Knockety resources too, as the company now does not need to have staff on hand to guide customers through every aspect of the purchasing process.

PPC: Korman Fine Jewelry also partnered with our PPC specialists to deliver a carefully targeted PPC campaign to work in concert with our organic SEO optimizations. The goal was to deliver a stream of paid traffic in the short term to bolster our long-term organic efforts.

Our experienced copywriters drafted a series of unique ad variants in line with Korman’s positioning and branding, while our behind-the-scenes analysts closely defined the target markets and set ad groups.

Once the ads went live, our specialists performed ongoing optimizations with respect to keyword targeting, geographic, demographic, device, time of day positioning, and more, in order to optimize for ROI and ROAS.

BigCommerce Design: 1Digital^® Agency’s design experts completely redesigned Korman’s homepage, taking from it the beneficial, existing elements and optimizing them to enhance the user experience.

Our designers created a visual emphasis on top brands and created visual cues promoting Tudor and Rolex watches, of which Korman is an official partner. We also infused the homepage with a diverse, fresh collection of calls to action and shifted the focus of the homepage design to be more product-focused.

To that end, we created categories on the homepage corresponding to the client’s top-sellers, being bracelets, rings, earrings, and necklaces, and completed them with clickable designer profiles that users can navigate through for information or complete purchases.

We also created two more pages: a “Korman Girl” page and an Engagement and Bridal page. The former features brand ambassadors and the other allows real customers to highlight their personal stories. In both instances, users see a showcase of the jewelry promoted by the ambassadors or selected by the real-life couple, boosting conversions.

Custom Development: As could be expected with a custom redesign, Shop Samantha Margaret’s project was accompanied by a variety of custom development items that supported the redesign efforts and assured quality.

In addition to the standard procedure of converting mockups to HTML/CSS, our developers also made sure that the finished designs met Google’s mobile-first testing for mobile optimization. Our eCommerce development team also styled 5 CMS pages and integrated Instant Search + into the client’s Shopify store, in order to preserve the quality of the user shopping experience afforded by the website.

Pursuant to our design and development efforts, 1Digital^® Agency provided 30 days of support with the project to ensure that everything was delivered and working as intended, to ensure customer satisfaction.

eCommerce SEO: In addition to its redesign and development projects, Shop Samantha Margaret also partnered with 1Digital^® Agency for an eCommerce SEO project, targeting a cohort of 20 curated keywords closely associated with customer search intent and intent to purchase.

Our full-service SEO team audited the client’s website for duplicate content, broken and toxic links, rectifying the issues where they were uncovered. We also verified that the right processes were in place for optimizing a variety of on-page ranking signals, such as metadata and alt text, among others, and optimized key pages during the process.

Meanwhile, our content production team produced a variety of optimized content for the client website, including blogs and category page content, as well as a series of offsite posts to be used to generate backlinks for the client. Throughout the process, our team has monitored the client’s Google Analytics and Google Search Console accounts to track the success of the project and make adjustments as necessary.