Genius eCommerce^®We’re a digital marketing agency specializing in eCommerce.

Development: In addition to a strong vision for her design, Sam let us know upfront which functionality pieces she needed to have for the Naaz Boutique site. Each of the additional functionality items, like the alternate image flip effect in the product images, or the custom product color swatches, were chosen for their interactivity. We wanted to give customers more reasons to click and explore further.

Digital Marketing Audit: As part of each of our custom design projects, we provide a complimentary digital marketing audit to help the client start marketing their new site with a game plan. Because Sam’s products are so visually appealing, we recommended Google Shopping and Facebook advertising. Both channels make ample use of the product photos in their targeted ads.

Custom Development: JB tools told us that shopping by brand was extremely important for their customers. After all, these customers need to repair very particular tools so it’s important to get pieces from the matching brand. In the past, JB Tools had carried so many brands that it was cumbersome to sift through and find the one you needed. We created a specialized brand page with a list that was easy to refine and search in order to get customers to the brand they need more quickly.

Domain Change: Part of JB Tools revamp was a new name to go along with their new look. They wanted to change their domain name, but that can be tricky to do and not lose the authority your site has built up over the years. We did 301 redirects to make sure Google registered JB Tools change of address. We also monitored their Google Search Console for a month after changing the domain to make sure no problems cropped up.

Platform Migration: High-Tech Battery Solutions had been using the Volusion platform for many years, and had begun to feel that they were no longer keeping up with the newest functionality available in the industry. We suggested that they move to BigCommerce. We custom designed a brand new site to launch with on the new platform as well as did a migration of all customer, category, product, and order data into the new system.

Custom Development: We custom coded everything into the latest version of BigCommerce stencil framework. The BigCommerce open API also gave us the opportunity to create a piece of customization that the High-Tech Battery team had been wanting for some time. One of High-Tech Battery’s most popular categories is motorcycle and power sports batteries. We built a custom Make, Model Year search for customers who want to find products specific to the equipment they own. This allows customers to easily find their products with out searching for serial numbers on old or missing equipment.

Custom Design: We used this migration as an opportunity to redo the site's design, which hadn't changed much during their years on Volusion. The new design not only looks much more modern, it's also better organized for conversion and ease of use. The most visited categories are given top real estate on the homepage. This allows customers to easily put themselves into a particular sales funnel and find the batteries associated with the kind of vehicle they own.

Design: Straight Down came to us with a good idea of what they wanted their new homepage to look like. They had a basic wireframe detailing each section of their new design. They just needed someone to bring it to life. We were able to use their wireframe to create a Photoshop mockup that would allow the Straight Down team to see their vision with more clarity. After a few rounds of changes and updates, we were approved to develop something pretty close to what they had originally suggested.

Development: In addition to renewing the look of Straight Down’s site, we also added in new functionality items that did not come out of the box with their BigCommerce template store. We added a beautiful high res video to the homepage. We also added easy-to-use color swatches that allow the customer to swap between product variants wherever they find them on the site, whether that be the category listings, featured on the homepage, or in a search result.

Custom Design: Tommy was happy with his design on BigCommerce, but we also knew that since he was moving platforms anyway, this would be the perfect time to do some light design updates. We reworked his homepage, category page, and product pages, keeping all the same branding elements but updating their look to make them more current and give Tommy more runway before he would need to do a major design update again.

Custom Development: The most major upgrade we did for the new version of the site is to build a totally custom one-page checkout. Shopify Plus has 100% editable cart area, a feature not available on many other hosted platforms. We took advantage of this freedom to build an easy to use, three-step checkout that’s laid out one a single page without the need to collapse and expand sections of the checkout experience.