Genius eCommerce^®We’re a digital marketing agency specializing in eCommerce.

To accommodate Look Our Way’s large catalog we designed and built subcategory pages, and nested subcategories within those subcategories so that customers could easily drill down through all their many options. This meant Look Our Way had a lot of extra page real estate on their site, so we decided to make it work double time. Each of the additional category pages has extra content which is SEO optimized to help that page rank on Google for relevant keywords. That way these pages serve a design, a shopping and a marketing function all at once!

This site is dotted with custom development items. For example, in order to help with Look Our Way’s wealth of options, we designed 4 separate product page templates that the Look Our Way team can utilize. One template is just for allowing customers to customize their product, while another uses pop-ups and swatches to explain each product option and how much extra cost it will add to the subtotal. One of the custom product page templates is run from a 3rd party server and connected to BigCommerce via API so that the Look Our Way team can manage tooltips that give their users instructions on how to correctly order Look Our Way’s more complex offerings.

Custom Design: When Habrevo approached us, they knew it was paramount that in order to best serve the cycling community in North America, they would need an innovative, brand-focused, high-quality website. 1Digital brought their website vision to life with stunning imagery and an easy to navigate user interface which was custom-built in BigCommerce. The resulting Roadkit website was both a clean and welcoming website that is the destination apparel shop for Hardcore cyclists that know what they want and beginners who don’t know where to start.

B2B: Habrevo sought us out to help their start-up make its mark as a reliable and trustworthy business that brings innovative, high-quality apparel to professional cyclists and enthusiasts. Our dedicated team worked with Peter to develop a website with a clean, professional look and a brand that represents the best of curated cycling apparel to build a loyal customer base based on trust.

B2B: Office Replacement Parts came to us looking to preserve the mark they have made supplying businesses with top quality replacement parts for their office furniture. We worked with Adam and Sam to develop a site that speaks the specifics of their niche B2B with a fresh professional look.

SEO: To pair with a fresh new design and optimized framework, our team laid out new strategy for SEO. Our team has built content and targeted keywords specifically to attract office managers and people who are in positions to purchase B2B office parts.

Custom Development: The La Española site makes use of BigCommerce’s custom group functionality. La Española has two main customer groups, students and wholesale partners. Both get a discount on the items available in the store. We created two custom from using a third-party service and integrated them with the BigCommerce site. Users can apply to be placed in one of these customer groups by filling out these forms and, if they are accepted by the La Española team, they will see specially tailored products and prices on the site when logged into their user account.

SEO Marketing: After the site was complete we stayed on as La Española Beauty’s partner for SEO Marketing. They want to get their site in front of customers both in the U.S. and Latin America, which takes special consideration when constructing an SEO strategy. We are writing content in both Spanish and English, as well as building Latin American and U.S. based backlinks in order to build La Española’s domain authority in both regions.