Fueling eCommerce

Custom App Development: Mac Me an Offer’s clientele consists largely of people with used Apple products who want to sell them. Unfortunately, no such tool existed for taking qualitative information from a customer regarding his or her used goods and converting it into an accurate quote reflecting what Mac Me an Offer would pay for them. 1Digital^® Agency developed a comprehensive custom app for Mac Me an Offer, featuring multiple avenues for quote generation and quote management. On one side, the app collects information from a customer based on the product that the customer wishes to sell. By entering product specific information about their used Apple goods, the app calculates a quote reflecting what Mac Me an Offer would be willing to pay for them. The app also gives the customer the ability to generate a quote by using the Apple serial number instead. This system not only creates an accurate quote for Mac Me an Offer’s customers based on their product-specific inputs; it also is synched to UPS and generates a UPS shipping label that the customer can view on the BigCommerce Thank You page. To enhance the customer experience, the app is also configured to send an email with the quote details and the shipping label to the customer’s email address. It is also vastly useful to Mac Me an Offer because it enables them to easily manage the series and products that they will buy back, along with the questions that are asked for any given product during the process. In addition, it allows them to manage serial numbers, track quote completion and abandonment during the process of quote generation, and much more. Finally, it shares store credit between Mac Me an Offer and its sister site, Mac of All Trades, which sells used Apple products.

SEO: Mac Me an Offer, like its sister site, Mac of All Trades, operates in a very competitive market. In addition to the migration and development work we performed for them, 1Digital^® Agency also crafted a highly targeted, eCommerce specific SEO campaign to generate higher quality organic traffic to their online store. Beginning with keyword research, industry research and competitive analysis, our SEO team identified an assortment of keywords to target that were eCommerce relevant and represented a good mix of competitive long and short tail keywords. From there we optimized their site structure, identifying and removing broken links and toxic backlinks, optimizing code, title tags and meta descriptions. Our team also built a content publication strategy hinged on their keyword strategy that involved a variety of content to be published on page as well as offsite as part of a link-building strategy. We crafted fresh content for their category pages and along with keyword-dense long and short form content for their blog. All the while, ongoing onsite optimization and audits were performed by our technical team to ensure that, among other things, content is visible to search engines as well as visitors and that all pages and code were optimized pursuant to our keyword strategy and best practices.

Advanced Product Page Functionality: In addition to the cohesive design work of the product pages, 1Digital^® Agency also created advanced functionality to enhance their customer experience and encourage conversions. These included an “Add to Cart” button to display beneath the reviews on the product pages, which can stimulate sales with the help of positive social proof. We also created a display to prominently advertise discounts by showing the “percentages off” that were displayed by the price on the product page. We wanted to display helpful, relevant information for their products without having the user look further down the page for it. We achieved this functionality by designing tabs containing information on “Ingredients,” “How to Use,” and “Why Buy from Us” as well as “FAQs.”

Development: Custom development accompanied this design project in order to ensure the functionality and smooth operation of the finished site. For example, we made it possible for Durawear to display videos on their product pages to attract attention and promote the utility of their products. We also developed an optimized checkout experience for Durawear by integrating Bolt in order to enhance the checkout experience. As many of Durawear’s customers are also businesses, a quick checkout experience that pre-populates information wherever possible saves time and reduces frustration.

Advanced Development & App Integrations: In order to improve the user experience as well as push sales for desired products, 1Digital^® Agency integrated Instock Notify into the BigCommerce store. We installed and configured the app so that the Notify button would display on the product page; this app also brings the additional functionality of emailing the customer when the product of interest is back in stock. We also ensured that their website was optimized for mobile users and would pass Google’s mobile-friendliness test. Additionally, 1Digital^® Agency developed and styled 2 CMS pages for Karadise Boutique, as well as adding an Event Calendar to their Event page using Infuse, so that their customers could better connect with their business.

Responsive Development: In addition to a redesign including the styling of major pages and theme integration, Alaskan Essences needed significant development work to improve the quality of their responsive design. Not only did the website need substantial responsive development to offer a better experience for visitors, but in specific, 1Digital^® Agency redeveloped their custom banners so they would display in a more appropriate manner on smaller screens while at the same time accommodating larger text. 1Digital^® also hardcoded their banner carousel to allow Alaskan Essences to swap out images as desired in order to keep the site looking fresh and modern without requiring too much work on behalf of the client.