Fueling eCommerce

Design: Most times clients will use a platform migration as an opportunity completely redesign their site. However, in the case of Bob Ross, they wanted to make sure that they could keep the design their customers were already used to when moving onto the new system. With just a few modernizing updates to the header and mega menu, we were able to replicate their site on a BigCommerce theme to make their translation more seamless.

Development: In addition to a few design updates, we also made a few functionality updates for Bob Ross as well. We set up a customer group that has special permission to transact on the site without processing payment. This is designed for wholesale parameters making large orders which require freight quotes. We also worked alongside a checkout team specializing in MiniBC to allow Bob Ross to vault credit card information for back ordered items and charge their customers at the time their items ship.

Custom Development: In line with the design we created for VitaRX, we also developed a custom sidebar cart and integrated it into the design of their website. In addition, we developed a responsive design for VitaRX to enhance the experience of their mobile shoppers and to ensure a cohesive, uninterrupted experience across all devices. We also developed functionality that would integrate with their customer rewards programs and recurring order functionality into their website, configuring and integrating both of these features into the site.

PickZen Integration: Our developers integrated PickZen into the VitaRX site, which offers a quiz to customers whereby they could gather targeted product recommendations. We custom designed the entire structure and flow of the survey that the app delivered to visitors to the website.

Custom Development: In order to provide for a fluid and enjoyable user experience across their website, the Oakwood Veneer’s custom design was accompanied by a custom development project. 1Digital^® Agency enhanced the search functionality of their website by implementing Searchspring and improved customer engagement by implementing Smile.io. As a part of the category page template that 1Digital^® developed, we included a section for "Best Selling" products. In order to improve the checkout experience, 1Digital^® configured and implemented BigCommerce’s "Optimized One Page Checkout" feature in order to streamline and simplify the process and reduce shopping cart abandonment.

Custom Development: 1Digital^® Agency created a custom Shopify store that was mobile-optimized and brand integrated and developed a series of features for it to improve the UX of the site. 1Digital^® developed a specialized shopping cart and checkout pages in accordance with this initiative and developed and advanced mega menu to make it easier to sort through their products.

Integration with Amazon: EdenProducts, located overseas, conducts a large volume of its sales across Amazon and as a result, needed a Shopify solution that would integrate seamlessly with Amazon. As a part of the design of their new Shopify store, the client is now fully integrated across these channels, and data is shared between them, offering visitors a frustration-free shopping experience.

Design: We wanted the new site to have the fun and color of the cake and candy industry, while also communication that Stover & Company is a serious B2B supplier capable of serving large clients. We landed on a design with uses bright and fun images and colors to draw the users eye to the parts of the site which underline Stover’s capabilities and reliability.

Development: The custom development on Stover & Company is woven into the design of the site so as to make navigation just that much easier. The custom auto-scroll on the brands pages makes can immediately take visitors to the brand page for the types of ingredients their business uses. We also worked with several 3rd party apps to bring advanced filtered search to the site and the ability for users to put together a quote list and request a price before checking out.

SEO: Because Stover was migrating from platform to platform, we needed to make sure that a 301 redirect was included in the project. This helps a site maintain its Google ranking even when its URLs will change slightly to accommodate its new system. We also provided ongoing Google Search Console support to watch for, and correct, crawling errors for a month after the new site launched. We are now working on an ongoing SEO campaign for Stover and Company which will take the domain authority that the project preserved and strengthen it even more in the coming months and years.

Custom Design: Polarn O. Pyret needed a comprehensively designed BigCommerce website that offers an in-depth level of custom functionality; for this 1Digital^® designed and integrated custom themes for their homepage and About Us page as well as for their product and category pages, along with a number of system and content pages. As a part of their custom design project 1Digital^® worked at a high level of functionality at a granular level to improve the experience of their users and capitalize on cross-selling opportunities. For example, 1Digital^® made it possible for Polarn O. Pyret to advertise gift wrapping services and other custom messages at the level of the product and cart pages on their website.

Custom Development: In order for this complex design to operate seamlessly once their website had migrated to their new BigCommerce store, 1Digital^® had to integrate APIs, develop custom processes and provide for the automation of certain tasks. For example, 1Digital^® set up cron jobs to automate synching tasks between BigCommerce and COREsense, which was only made possible by the seamless integration of BigCommerce and COREsense through the MiniBC module that enabled for easy and timely payment processing. This module also enabled the client to remove and create instances, manage, edit, add and delete users and products, and map and sync the flow of information between BigCommerce and COREsense. 1Digital^® took this a step further by giving the client the option to perform a manual sync as a redundant safeguard. In addition, 1Digital^® customized homepage navigation for the benefit of Polarn’s users, installed Nextopia JS to increase conversions. 1Digital^® also created a dashboard for Polarn whereby the client could easily manage and track changes to users, products, customers, orders, settings and other instances to streamline management of the site.