Genius eCommerce^®We’re a digital marketing agency specializing in eCommerce.

Custom Development: The Sagebrook Home site is bursting at the seams with custom functionality, though you might not know to look at it. Because Sagebrook works mostly with dealers and retailers, there is a ton of specialized wholesale and pricing functionality to allow Sagebrook to show their customers bulk pricing and discounts for ordering by the case. The main custom piece is Sagebrook’s checkout. The checkout is done on BigCommerce’s highly customizable SDK checkout, in collaboration with MiniBC to allow for Sagebrook to charge in the variety of ways that their dealers are used to.

Custom Design: A new site on a new platform is a great time to do a new design. Our design team took most of the elements of the Sagebrook branding from the previous site and updated it to make all the site’s new custom features easy use without being so distinct as to be obvious. Photos are a big part of this site, so the site’s look complements the aesthetic of the decor that Sagebrook Home deals in.

Development: In addition to the site redesign and responsive mobile design, 1Digital developed an easy-to-use and fully functional mega menu for J Devlin that organized all of their products in one location so that users can easily see all product options. We also integrated a “Share, Shop & Get Inspired” Instagram feed on the homepage to encourage customer interaction and increase conversions.

SEO: J Devlin Glass Art partnered with 1Digital for an aggressive SEO campaign that targets keywords relevant to their business in order to boost traffic to their site. With a successful website redesign, 1Digital is focusing on targeting the pages that are most important for J Devlin. Our strategy includes link building, on-page optimization, and content creation that incorporates the warm and personalized J Devlin brand and voice.

Custom Design: Along with the upgraded framework and custom development work, Nick wanted to use this opportunity to give Air Soft Station an updated look. Because we were already changing his template files, a new custom design could be rolled into his Stencil upgrade at less expense. We took the color scheme, branding, and design language of the Blueprint site and changed it to give it a more modern presentation. This version not only uses more contemporary fonts and design elements, but it is tailored to work better with the functionality that comes with a Stencil framework along with a better conversion rate optimization.

Development: We rebuilt quite a few custom functionality tweaks for Air Soft Station’s new Stencil site. These were changes that were not native to BigCommerce but had been proven, by A/B testing to increase conversion on the site. Amongst the tweaks we carried over, were things like allowing the customer to always see the price of a product in the sticky header when on a product page, and displaying to the customer exactly how much more value they would need to add to their cart in order to qualify for free shipping.

Development: As part of Ethan’s path of least resistance approach, we made special development tweaks to make the site as easy to browse as possible. The advanced mega menu employs two different layouts, to cater specifically to a customer shopping by brand or by category. We’ve also employed a mini cart feature so that customers can edit their selections without interrupting their shopping experience. Our developers customized the standard BigCommerce responsive version to create a seamless mobile experience on The Knife Connection.

SEO: The Knife Connection had bad experiences with supposedly ‘professional’ SEO companies in the past, but once they had experienced the full 1Digital design and development process they were ready to trust us with their search engine marketing as well. We performed 301 redirects when moving the site to the BigCommerce platform so that they wouldn’t lose any domain authority during the migration. Our ongoing SEO campaign focuses on promoting The Knife Connection’s most popular categories and brands so that shoppers who are already motivated to make a purchase can easily find the new and improved store.

Custom Development: In keeping with the site’s product heavy focus, we custom-built an expandable product description section into the site’s product page template. This section allows Kanjera to provide more information and deepen the value proposition once the visitor has self-selected a product path on the homepage.

Branding: Craig had a pretty good idea of the branding he wanted to use for Kanjera when the project began. The new company had a logo and a color palette to start from. The advantage to starting your business with off a custom designed website is that we could take those elements that Craig had prepared and coalesce them into a concrete visual style. A design language that not only carries through their entire site, but can be used for packaging, social media, and any other visual branding the company might need to do as they move forward and grow.