Start with a Free Pet Store SEO Audit
Not sure where to begin with pet store SEO services? Start with a free eCommerce SEO audit for your online pet shop. Our pet store SEO experts will take a deep dive into your industry, analyzing competitive positioning along with your current standings before making suggestions for strategic growth. Paw-some results are within reach!
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SEO Services for Pet Store
Like all online businesses, online pet shops are tasked with developing effective and creative digital marketing plans to reach new customers while making the most of existing customer relationships. The pet supplies industry is fur-ociously competitive, but it’s also important to note that it caters to a unique crowd: with pet supplies, it often isn’t so much about the price or availability of the products as it is about their inherent quality and the overall well-being of the pets themselves.
For most pet owners – and the businesses that serve them – pets are not just an extension of family – they are family. In many instances, pet owners are actually willing to pay more than standard market rates for quality pet supplies. That is, they are willing to pay an actual premium for what they believe to be the best pest supplies available.
This introduces a unique element in SEO for online pet shops and complicates the keyword research process. Experienced SEO specialists don’t just throw darts at the board or select the highest volume keywords. They have to select the keywords that are most closely aligned with intent to purchase as well as with quality perceptions. Fur-tunately, 1Digital® Agency’s seasoned digital marketers have years of experience doing so!
Keywords for Pet Products
One of the most challenging aspects of delivering and managing an effective pet supplies SEO campaign has to do with taking a responsive, proactive, flexible a-purr-oach to keyword research and strategy.
Pet owners are interested in the well-being of their beloved pets on an increasing basis. The quality and safety of pet food, toys, and other products take a place of paramount importance. Therefore, some keywords that might appear to be worth targeting may in reality not be worth pursuing. Search volume and competition, on their own, do not paint the entire portrait.
This is where it becomes important not only to develop a keen understanding of which keywords represent opportunities for growth but what consumer perceptions are regarding these same keywords. SEO experts must not only be seasoned veterans capable of implementing SEO best practices but at identifying and categorizing buyer personas. In order to deliver an effective pet store SEO campaign, our specialists will become thoroughly familiar with your target audience, and with the terms and phrases and positioning that resonate with them – as well as with those that do not.
1Digital®: Your Pet Product SEO Company
Since 2012, 1Digital® Agency has been researching, developing, implementing, and managing SEO campaigns for clients in a diverse array of industries. Of the countless clients we’ve served, many have been in the pet industry.
Whether your business is a specialty supplier of organic pet food, sells pet toys, or is simply a wholesaler of in-demand pet products and accessories, it’s all about differentiation. Our team of purr-fessionals has developed a proven search engine optimization process for generating higher organic rankings for selectively vetted target keywords so your pet supply company will rank higher in the search results, drawing in more attention from potential customers to build a stronger online presence, and greater sales, over time.
Local SEO for Pet Products
Many pet stores rely on local listings to generate additional foot traffic and lead to your online stores. In 2021, optimized local listings represent vital op-paw-tunities for expanding local business.
Our local SEO experts will optimize your local listings to ensure that they rank favorably, to give your business the upper hand against your competitors, even if your operations are solely restricted to face-to-face sales or services. Whether you sell online or not, what your customers see in the Google search results matters – it can mean the difference between a lost sale and a potential lifelong customer finding a fur-ever home with your pet shop!
A Proven Pet Supplies SEO Process
Our SEO experts have spent the better part of the last decade developing an SEO process that is rigid enough to secure results for clients in a wide range of industries while remaining flexible enough to adapt to changes in search engine algorithms and user behavior.
Each SEO project begins with a deep dive into your industry, where we perform a close analysis of your competitors as well as your own competitive positioning. We scrub your website for issues associated with technical errors, broken and toxic links, and more, fixing them as necessary and in accordance with accepted SEO best practices.
Along the way, our professional copywriters will produce fresh, optimized content for your blog, key category, and product pages. They’ll also produce optimized copy for your website’s metadata and produce a variety of optimized offsite content for the purposes of link building, in order to increase your domain authority and referral traffic.
Throughout the process, a dedicated project manager will deliver detailed project reports regarding the health of your website and the success of your campaign with respect to a variety of ranking signals. Contact our specialists at 888-982-8269 to learn more about our process or reporting, or to start with a free eCommerce SEO audit.
Pet Store SEO Services and Content Marketing
While eCommerce SEO is one of the most effective long-term strategies for generating higher organic traffic and keyword rankings, there are a variety of other digital marketing strategies that many online businesses pursue in order to grow and scale.
In addition to SEO, many businesses pursue targeted eCommerce PPC management strategies in addition to social media marketing and management, email marketing, and content marketing, the latter three of which are aimed at managing customer relationships, improving retention rates, and increasing brand awareness and interest in your products.
Most importantly, all of these digital marketing strategies can be developed in such a manner that they work together – and the most successful holistic strategies have more than one component. 1Digital® Agency, as a full-service, strategic eCommerce agency, is well-pawsitioned to develop and implement a strategy encompassing more than one aspect, in order to develop greater brand reach and improve the customer experience while growing business across both organic and paid channels.
In other words: with the help of our eCommerce SEO experts as your experienced digital marketing purr-tner, anything is paw-sible!
The Art of Writing for SEO
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.
Differentiating And Writing For SEO Campaigns
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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.