Pet Store SEO | Pet Supplies SEO | 1Digital Agency
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Start with a Free Pet Store SEO Audit

Not sure where to begin with pet store SEO services? Start with a free eCommerce SEO audit for your online pet shop. Our pet store SEO experts will take a deep dive into your industry, analyzing competitive positioning along with your current standings before making suggestions for strategic growth. Paw-some results are within reach!

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SEO Services for Pet Store

Like all online businesses, online pet shops are tasked with developing effective and creative digital marketing plans to reach new customers while making the most of existing customer relationships. The pet supplies industry is fur-ociously competitive, but it’s also important to note that it caters to a unique crowd: with pet supplies, it often isn’t so much about the price or availability of the products as it is about their inherent quality and the overall well-being of the pets themselves.

For most pet owners – and the businesses that serve them – pets are not just an extension of family – they are family. In many instances, pet owners are actually willing to pay more than standard market rates for quality pet supplies. That is, they are willing to pay an actual premium for what they believe to be the best pest supplies available.

This introduces a unique element in SEO for online pet shops and complicates the keyword research process. Experienced SEO specialists don’t just throw darts at the board or select the highest volume keywords. They have to select the keywords that are most closely aligned with intent to purchase as well as with quality perceptions. Fur-tunately, 1Digital® Agency’s seasoned digital marketers have years of experience doing so!

Keywords for Pet Products

One of the most challenging aspects of delivering and managing an effective pet supplies SEO campaign has to do with taking a responsive, proactive, flexible a-purr-oach to keyword research and strategy.

Pet owners are interested in the well-being of their beloved pets on an increasing basis. The quality and safety of pet food, toys, and other products take a place of paramount importance. Therefore, some keywords that might appear to be worth targeting may in reality not be worth pursuing. Search volume and competition, on their own, do not paint the entire portrait.

This is where it becomes important not only to develop a keen understanding of which keywords represent opportunities for growth but what consumer perceptions are regarding these same keywords. SEO experts must not only be seasoned veterans capable of implementing SEO best practices but at identifying and categorizing buyer personas. In order to deliver an effective pet store SEO campaign, our specialists will become thoroughly familiar with your target audience, and with the terms and phrases and positioning that resonate with them – as well as with those that do not.

1Digital®: Your Pet Product SEO Company

Since 2012, 1Digital® Agency has been researching, developing, implementing, and managing SEO campaigns for clients in a diverse array of industries. Of the countless clients we’ve served, many have been in the pet industry.

Whether your business is a specialty supplier of organic pet food, sells pet toys, or is simply a wholesaler of in-demand pet products and accessories, it’s all about differentiation. Our team of purr-fessionals has developed a proven search engine optimization process for generating higher organic rankings for selectively vetted target keywords so your pet supply company will rank higher in the search results, drawing in more attention from potential customers to build a stronger online presence, and greater sales, over time.

Local SEO for Pet Products



Many pet stores rely on local listings to generate additional foot traffic and lead to your online stores. In 2021, optimized local listings represent vital op-paw-tunities for expanding local business.

Our local SEO experts will optimize your local listings to ensure that they rank favorably, to give your business the upper hand against your competitors, even if your operations are solely restricted to face-to-face sales or services. Whether you sell online or not, what your customers see in the Google search results matters – it can mean the difference between a lost sale and a potential lifelong customer finding a fur-ever home with your pet shop!

A Proven Pet Supplies SEO Process

Our SEO experts have spent the better part of the last decade developing an SEO process that is rigid enough to secure results for clients in a wide range of industries while remaining flexible enough to adapt to changes in search engine algorithms and user behavior.

Each SEO project begins with a deep dive into your industry, where we perform a close analysis of your competitors as well as your own competitive positioning. We scrub your website for issues associated with technical errors, broken and toxic links, and more, fixing them as necessary and in accordance with accepted SEO best practices.

Along the way, our professional copywriters will produce fresh, optimized content for your blog, key category, and product pages. They’ll also produce optimized copy for your website’s metadata and produce a variety of optimized offsite content for the purposes of link building, in order to increase your domain authority and referral traffic.

Throughout the process, a dedicated project manager will deliver detailed project reports regarding the health of your website and the success of your campaign with respect to a variety of ranking signals. Contact our specialists at 888-982-8269 to learn more about our process or reporting, or to start with a free eCommerce SEO audit.

Pet Store SEO Services and Content Marketing

While eCommerce SEO is one of the most effective long-term strategies for generating higher organic traffic and keyword rankings, there are a variety of other digital marketing strategies that many online businesses pursue in order to grow and scale.

In addition to SEO, many businesses pursue targeted eCommerce PPC management strategies in addition to social media marketing and management, email marketing, and content marketing, the latter three of which are aimed at managing customer relationships, improving retention rates, and increasing brand awareness and interest in your products.

Most importantly, all of these digital marketing strategies can be developed in such a manner that they work together – and the most successful holistic strategies have more than one component. 1Digital® Agency, as a full-service, strategic eCommerce agency, is well-pawsitioned to develop and implement a strategy encompassing more than one aspect, in order to develop greater brand reach and improve the customer experience while growing business across both organic and paid channels.

In other words: with the help of our eCommerce SEO experts as your experienced digital marketing purr-tner, anything is paw-sible!

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING 1DIGITAL®)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H Potter

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH 1DIGITAL COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

OHIO HARDWOOD FURNITURE

FIRST HALF OF CAMPAIGN COMPARED TO SECOND HALF

106% increase in organic traffic
112% increase in organic new users
60% increase in organic sessions

J DEVLIN GLASS ART

PAST 8 MONTHS COMPARED TO FIRST 8 MONTHS

29% increase in organic traffic
78% increase in organic conversion rate
137% increase in organic transaction 139% increase in organic revenue

UNICYCLE.COM

IN 2.5 MONTHS

116% increase in organic traffic
221% increase in organic conversions

THE MACA TEAM

IN 2 MONTHS

60% increase in organic traffic
124% increase in organic conversions

ATLANTIC CIGAR

IN 7 MONTHS COMP TO PREV YEAR

48% increase in organic traffic
53% increase in organic revenue year over year

MAKE YOUR OWN

IN 3 MONTHS

206% increase in organic conversions
243% increase in organic revenue

LOVE MY SWAG

IN 3 MONTHS

202% increase in organic traffic
72% increase in organic revenue

BOHO PINK

IN 1 YEAR

292% increase in organic traffic
199% increase in organic revenue

DIODE DYNAMICS

IN 1 YEAR

41% increase in organic conversions
51% increase in organic revenue

ONLINE CARBIDE

IN 3.5 MONTHS

256% increase in organic conversions
270% increase in organic revenue

JACKSON’S WESTERN STORE

IN 8 MONTHS

134% increase in organic conversion rate
108% increase in organic revenue

FOUR OAK BED SWINGS

IN 2 MONTHS

163% increase in organic conversion rate
150% increase in organic revenue

VAPAURA

1,900% increase in organic revenue
1,100% increase in organic sessions

SALT BAE

1,350% increase in organic revenue
55% increase in organic users

RV UPGRADES

370% increase in organic sessions
260% increase in organic revenue

EMBERS LIVING

547% increase in organic conversions
484% increase in organic revenue

VELVET CLOUD

730% increase in organic sessions
400% Increase in organic users

KOFFEE KULT

475% increase in organic revenue
40% increase in organic users

KINGDOM VAPOR

185% increase in organic revenue
16% decrease in bounce rate

EWCS

100% increase in organic traffic
100% decrease in bounce rate

ULTRA BRIGHT LIGHTZ

50% increase in organic traffic
30% increase in organic revenue

IDEMIGODS

30% increase in organic revenue
20% increase in organic traffic

DURACABLE

15% increase in organic traffic
4 keywords in top 30

GIRLS ROUND HERE

25 keywords in top 5 on Google
15% increase in organic revenue

KING’S BODY JEWELRY

100% decrease in bounce rate
10% increase in organic traffic

IDSHOP

95% decrease in bounce rate
20% increase in organic traffic

LUXURY MENSWEAR

110% increase in organic conversions
25% increase in organic revenue

JOHNNY APPLE CBD

100% decrease in bounce rate
20% increase in organic conversions

TRADESHOWPLUS

40% increase in organic users
5% decrease in bounce rate

AVLEADERZ

100% decrease in bounce rate
45% increase in organic users

AT THE FRONT

20% increase in organic users
15% decrease in bounce rate

XINSURANCE

80% increase in organic users
4% decrease in bounce rate

LOCATION SOUND

OCT 2018 - JAN 2019

17,610 Conversion Value
10% decrease in Cost Per Acquisition

BUDGET AIR SUPPLY

MAR 2019 VS. JUL 2018

43 keywords in top 10 on Google
20% decrease in bounce rate

PPC Case Study View All Case Studies

Combining eCommerce SEO and PPC Management to Capture New Business

Client Requirements

Eloquence, a producer and seller of high-end home furnishings, wanted to complement its organic SEO growth with a paid search strategy to capture additional business.

1Digital® Solution

1Digital® Agency, which had already been managing an eCommerce SEO strategy for the client since early 2020, implemented an eCommerce PPC campaign to produce new streams of business.

FREE In-depth SEO and PPC Analysis

valid to new merchants only

The Art of Writing for SEO

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

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