Marketing
By Industry

Scope. SEO by Industry is organized around organic search and skews toward ecommerce categories. This hub is for service and local businesses that need the whole funnel — profile and map-pack work, organic content, paid search and social, reviews, and the site itself — coordinated by one team. If you already have a working site and paid program and only want organic help, start on the SEO hub. If the phone isn't ringing and you're not sure which layer is broken, start here.

Mostly, yes — and that's a feature. Ranking for a query typed 400 miles away produces no revenue for a business that dispatches trucks. Google describes distance as one of the three inputs to local ranking precisely because it models this. The productive work for a radius business is coverage within the service area: a complete and accurate business profile, service-level pages that match the jobs you actually want, location content only where you have a real presence or a real track record, and review flow from the neighborhoods you serve. See multi-location SEO if you run several branches.

Usually. Organic and profile work compound over months; paid delivers qualified calls in days. For eligible service categories, Google's Local Services Ads are worth evaluating early — they bill per lead rather than per click and place the listing above traditional search ads, though they require license and insurance verification and a background check before the Google Screened or Google Guaranteed badge is granted, which takes time. We generally run paid as the near-term floor, then rebalance as organic share grows and blended cost per booked job drops.

By reading the policy before writing the campaign. Google Ads publishes separate policies for healthcare and medicines and for legal services, several of which require certification or restrict targeting; the search quality rater guidelines set a higher evidentiary bar for health, legal, and financial content. Practically that means named practitioners with real credentials, claims that can be substantiated, careful handling of anything resembling patient or client data in analytics, and creative reviewed against policy before it goes live rather than after a disapproval.

Booked work. For trades that means tracked calls and form fills mapped to jobs and average ticket; for practices it means new-patient appointments by procedure; for firms it means signed matters or qualified opportunities in the CRM. Sessions and rankings are diagnostics — useful for explaining a change in outcome, useless as the outcome itself. We instrument call tracking and CRM handoff during onboarding so the reporting has something real to point at from month one.

Yes. The grids above are the verticals with dedicated pages, not the limits of the practice. The diagnostic work — demand shape, competitive set, service radius, capacity, policy constraints — is the same regardless of trade, and we scope it around your market rather than a template. Tell us what you doand we'll come back with a plan specific to it.