Boost Your Contracting Business with Local Service Ads & a Powerful Google My Business Profile
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Attract more local customers to your business
Stand out on Google
Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by only showing up in your local area.
Inspire confidence with new customers
Displaying the Google Guaranteed, Google Screened, or License verified by Google badge earns you credibility and encourages first-time customers to choose your business with confidence.
Help local customers find you
Connect your services with local customers when they need you the most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.
Pay for results — not clicks
Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.
Attract High-Quality Leads with Local Service Ads
In today’s competitive landscape, local contractors need a strong online presence to thrive. Local Service Ads (LSAs) offer a powerful solution, placing your business prominently at the top of Google Search results when potential customers seek your services in their area. Unlike traditional pay-per-click advertising, LSAs operate on a pay-per-lead model, meaning you only pay when a customer directly contacts you. The coveted “Google Guaranteed” badge instills trust and confidence in potential clients, assuring them of your reliability and professionalism. Furthermore, the LSA platform simplifies lead management, allowing you to respond to inquiries efficiently and track your performance. By targeting specific service areas, LSAs ensure you connect with customers actively seeking your expertise.
Why Local Service Ads (LSAs) are a Game-Changer:
- Reach Qualified Leads: LSAs put your business at the top of Google Search results, specifically when people are looking for services like yours in your area.
- “Google Guaranteed” Trust: The “Google Guaranteed” badge builds trust with potential customers, assuring them of your reliability and professionalism.
- Pay for Leads, Not Clicks: Unlike traditional pay-per-click advertising, you only pay when a customer directly contacts you through the ad.
- Easy Lead Management: LSAs provide a straightforward platform to manage your leads, respond to inquiries, and track your performance.
- Targeted Visibility: LSAs are designed to connect you with customers actively searching for your specific services in your service area.
Take charge of your first impression
Highlight essential info and show what makes your business unique, right on your Business Profile.
Add information like your phone number and operating hours, so customers know what to expect.
Show your business’s personality with photos, a cover image, your logo, and more to stand out to customers.
Add attributes to show your business identifies as Black-owned, women-owned, veteran-owned, and is LGBTQ+ friendly so people can learn more about your business.
Maximize Your Local Visibility with a Powerful Google My Business Profile
Complementing LSAs, a well-optimized Google My Business (GMB) profile is essential for enhancing your local visibility and attracting new customers. A complete and accurate GMB profile significantly improves your chances of appearing in Google Maps and local search results, making it easier for potential clients to find you. By showcasing high-quality photos of your work, customer reviews, and detailed service descriptions, you can establish credibility and build trust. Ensuring your contact information, business hours, and service areas are readily available streamlines the customer journey. Engaging with customers by responding to reviews and answering questions fosters strong relationships and encourages repeat business. Utilize the “Services” and “Posts” features to highlight your expertise and keep your profile fresh and informative.
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Discover Our Expertise FAQs
What are Local Services Ads (LSAs), and how are they different from regular Google Ads?
Local Services Ads are designed to connect you directly with customers searching for your services in your local area. Unlike traditional Google Ads, LSAs focus on lead generation and display your business at the very top of Google Search results, often above paid search ads and organic listings. They also include the Google Guaranteed or Screened badge, building trust with potential customers.
Who are LSAs best suited for?
LSAs are ideal for service-based businesses like plumbers, electricians, HVAC technicians, lawyers, cleaners, and more. If you provide in-person services to customers within a specific geographic area, LSAs can be a powerful tool for your business.
How does the “Google Guaranteed” or “Google Screened” badge work?
To earn these badges, businesses undergo a background check, license verification, and insurance verification process. This builds trust with potential customers, showing them that you’re a reputable and reliable service provider.
How are LSA leads generated and charged?
Leads are generated when potential customers contact you directly through your LSA profile, either by calling or messaging. You’re charged per lead, not per click, and you only pay for leads that are related to your business.
Can you help me set up and manage my Local Services Ads?
Yes! We specialize in setting up and optimizing LSAs to maximize your lead generation and return on investment. We handle everything from profile creation and verification to ongoing optimization and performance monitoring.
Why is optimizing my Google Business Profile (GBP) important?
Your GBP is often the first impression potential customers have of your business online. A well-optimized profile improves your visibility in local search results, drives traffic to your website, and increases the likelihood of customers contacting you.
What are the key elements of a well-optimized GBP?
Key elements include accurate and complete business information (name, address, phone number), relevant categories, high-quality photos and videos, consistent posting of updates, and actively managing customer reviews.
Can you help me manage my GBP and improve my local SEO?
Absolutely. We offer comprehensive GBP optimization services, including profile setup, ongoing management, review monitoring, and local SEO strategies to enhance your online presence and attract more customers.
How do you handle customer reviews on my GBP?
We monitor your reviews and help you respond to them professionally and promptly. Positive reviews build trust, while addressing negative reviews thoughtfully can demonstrate your commitment to customer satisfaction.
How do you ensure my GBP stays consistent with my brand?
We work closely with you to ensure that all information, photos, and posts on your GBP align with your brand’s voice and visual identity. This helps create a cohesive and professional online presence.
The 1Digital® AI Advantage for Local SEO
At 1Digital® Agency, we harness the power of AI to refine our Local SEO strategies. By analyzing competitors, uncovering localized search trends, and generating actionable insights, AI empowers us to craft data-driven campaigns tailored to your community. While AI supports efficiency and precision, every decision and strategy remains guided by the expert hands of our team, ensuring a personal touch and measurable results.
Are you a local contractor ready to bring in more high-quality leads?
In today’s digital age, your online presence is crucial. Potential customers are searching for reliable contractors in their area, and you need to be visible when they do. By strategically implementing LSAs and optimizing your GMB profile, you can significantly enhance your online visibility, attract more qualified leads, and ultimately grow your contracting business.
Choosing 1Digital® Agency for your marketing needs ensures a strategic approach to digital growth. Contact us today for a free consultation to discover how we can help you dominate your local market and achieve your business goals.
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