Google My Business Optimization
Improve Google Maps Listings with 1Digital® GMB Optimization Services.
Improve Your Maps Listing Rankings with Google My Business Optimization Services
GMB listings provide valuable information regarding local businesses to customers’ online search queries. Google My Business optimization will help your business rank more effectively against key competitors for the same search terms and localities. Our team of experienced GMB optimization specialists will help you claim or create, verify and optimize your GMB profile so that your business will show up when interested customers are looking for services and products that you provide.
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The Importance of Google My Business
Claiming and optimizing your Google My Business (GMB) profile should be a priority action item for any store or service provider. It is the simplest way to start generating traffic and building brand awareness.
A GMB listing is typically where users will first gather information about your business and begin to form an opinion on your brand, products, or services. These listings can showcase your operating hours, contact information, customer reviews, and much more. Since it is a customer touchpoint, it is all the more crucial that this information be properly updated so that your business can start generating leads, calls, and foot traffic.
Google My Business Optimization Services
1Digital® Agency’s GMB optimization services will guide you through the process of properly enhancing your Google My Business listing for maximum results.
Claim or Create a Google My Business Profile
Creating a Google My Business listing is completely free. Our experts have the knowledge and experience to create a new business listing if your business is lacking one. Additionally, if you have a listing already but have not claimed it, we can assist you in the process of claiming ownership. Once your GMB listing has been created or claimed, we can then start managing your digital presence, helping to boost your visibility on the search results and building brand awareness.
Post Relevant Content on Your GMB Posts Section
Google strives to provide searchers with the most relevant and up-to-date information possible. GMB profiles that are updated regularly have higher conversion rates because they stimulate higher levels of engagement.
GMB posts allow your business to directly interact with your audiences in five specific yet useful ways.
Product Post. When expertly designed, these posts contain various elements that help showcase your products. They require a high-quality picture, a focused title, pricing, and a clear call to action.
What’s New Post. These are designed to highlight business updates, customer reviews, or general information about what’s currently happening in your business. An intuitive strategy centered around this type of GMB post entails consistent engagement with users and showcases latest offerings.
Event Post. Every marketing strategy should consider hosting occasional events. This is a great way to gain publicity and leverage your brand online. Partner with our digital marketing experts to design an event calendar that will highlight your brand and generate customer interest.
Offer Post. This post type is the best way to advertise new deals and promotions. GMB posts provide the flexibility to include coupon codes, links, start and end times, and other useful information. Offer posts also add a visible CTA button that takes users to another page with additional information.
Welcome Offer Posts. Welcome offer posts allow businesses the opportunity to thank their customers for following their business. Welcome offer posts are only visible to users who follow your business in the Google Maps app, making them a useful tool to enhance customer relationship management initiatives by advertising promotions such as exclusive offers or discounts.
Upload High-Resolution Images
The importance of high-quality pictures cannot be overstated. However, there is a difference between large file sizes and high-quality images. Your pictures must represent your business in a positive light. Therefore, they must exhibit high resolution, optimal lighting, and sufficient variety to allow users to recognize the locality. It is a good idea to use both exterior and interior photos. However, these are just basic guidelines. Every business is different and their pictures should reflect their inherent but unique values. Our GMB optimization services include expert graphic design to help your business take advantage of every visual asset.
Utilizing a Local Number
Google favors those who interact directly with their clients and don’t rely on redirecting traffic to landing pages or call centers. An effective GMB optimization strategy must include a listing with a legitimate local phone number to drive real traffic and increase conversion rates. Additionally, Google provides excellent features for businesses who need call tracking capabilities that do not impact ranking. Our experts will help you take advantage of the powerful GMB call tracking capabilities and leverage that information to fine tune other aspects of your digital marketing strategy, such as your SEO and PPC marketing.
Update Your Business Information Regularly
Never forget that your GMB profile should reflect every change you implement on your website and social media pages. It is beneficial to implement a process that allows you to easily update all your platforms at once.
Verify Your Google My Business Profile
Google is very particular about what types of businesses qualify for a GMB profile. Typically, it tends to favor businesses that maintain personal interactions or have a physical storefront. However, there are many exceptions to the rule. If you are having problems with getting your GMB listing verified, contact one of our GMB optimization consultants and we’ll guide you through the verification process.
Generate Positive Google Review
The number of stars and positive reviews your GMB boasts is a vital factor in generating traffic. Your business has to implement several measures to encourage customers to leave reviews. Our Google My Business optimization services can guide you through the process of creating an effective “review funnel.” However, generating positive reviews requires not only that you offer a great service, but also how efficiently you set up your customer’s journey so they are inclined to leave rave reviews.
Respond to All Reviews. Over half of all customers won’t trust a business with less than a four star rating. You can increase your ratings and even turn bad reviews into positive ones, by following some simple but effective guidelines. Always respond to your customers’ questions with helpful, thoughtful, honest information. Always leave a nice reply to good reviews as other users may be encouraged to offer reviews if only to elicit your responses. Answer bad reviews in a manner that allows you to redress whatever harm the customer feels has been done. Those customers may even be encouraged to do business with you again because of your professional and helpful response to their negative feedback.
Selecting a Specific Business Category
This is one of the most important factors that can influence your rankings. Depending on your vertical, setting a proper primary business category can present distinct challenges. As a rule of thumb, you must choose the category that most appropriately represents your business as it is the only category users will see on your business listing, and the one for which Google will assign you rankings. However, before taking action, connect with a 1Digital® Google My Business optimization consultant in order to ensure that you choose the most appropriate category for your business.
Add Links to Social Media Profiles
Many users like to explore business social media pages to investigate the brand and explore past customer experiences. Having your social media links on your GMB profile is a great way to generate traffic to your social accounts and also speeds up the verification process if your information is consistent across all platforms.
Complete Your Business Information
Your business information should be consistent across all of your online channels. If your NAP (Name, Address and Phone) are slightly different on your website, social media or listings, Google will penalize your business because this discrepancy appears unreliable. Granted, though it is sometimes difficult to manage information that you have entered on different platforms throughout the years, a local SEO audit performed by our experts will help you to uncover any inconsistencies online and direct you to a solution.
Avoid Google Penalties
Although Google follows certain general principles, their guidelines are constantly changing. A practice that was acceptable only a few years ago may potentially incur serious negative impacts today. It is always best to partner with a trusted provider of GMB optimization services like 1Digital® to ensure your GMB profile and digital marketing campaigns comply with the latest Google guidelines.
Monitor Your GMB Q&A Section
Google keeps track of how long it takes a business to answer questions and solve issues. Your responsiveness and engagement serve as signals that your business is active and eager to solve the problems their users are reporting. A GMB Q&A section management plan should be part of every GMB optimization strategy and our experts at 1Digital® are here to implement one.
Create an Engaging and Optimized GMB Description
The business description field is where you can share information about your organization. It allows potential customers to determine whether your business provides the products or services they need. It needs to be written in a manner that is both engaging and informative; this is not a space for pitching your product, but for sparking curiosity and compelling users to visit your website or make a call. Typically, the most successful businesses enlist the talent of expert copywriters and GMB optimization specialists to write their business descriptions.
Optimize Your Google My Business Listing to
Start Generating Leads and Traffic
Creating and optimizing your Google My Business listing is one of the first steps you should take to establish a robust online presence and a more direct channel between your business and its target audience. It not only signals to users that your business is active and ready to provide a product or service, it also significantly increases your chances of appearing in the coveted local map pack.
Be Found in Google Maps Listings
Optimizing your Google Maps Listing will increase your chances of populating the search results of millions of users actively searching for products and services that your business offers.
Google Maps is the preferred navigation app for consumers, and more than two-thirds of them use it to search for local products and services. 1Digital® Agency’s GMB optimization specialists design and execute a well-thought-out GMB strategy with high quality listings and posts. Partnering with our team of experts is the best way to ensure your business appears on the Google Maps local pack, enabling your business to capitalize on the massive traffic generated by top positions on the search results.
Connect Your Google Ads Account and
When running a PPC ad campaign, the goal is to maximize the efficiency of every click. When you connect your Google Ads Account to your GMB listing, your ads will display your location, which is extremely vital for your local SEO and PPC campaigns.
Enable Location Extensions. This is one of the most powerful extensions Google Ads offers for hyper-focused local SEO and PPC campaigns. Enabling this feature alerts Google that you want your ads to display the location of your business in the rich snippets.
Target Specific Areas in Ad Campaigns. A basic local SEO and PPC tactic is to target specific geographical locations to make sure that searches performed in that area have a high chance of showing your ads on the top of the search results.
Target Local Keywords. Target a collection of local keywords with high search volumes that are closely related to your business, specific area, and products or services. This will maximize your chances of appearing on the GMB local pack listing and start generating more leads than ever. Let 1Digital® design a highly targeted campaign for your business and boost your chances of appearing as map ad.
Utilizing a Call Tracking Number. Fine tuning the components of a PPC campaign is critical to its success. This can be achieved by tracking calls produced by specific ads or keywords. In a short amount of time you will be able to reallocate all your resources to ads with the highest impact, thus widening your profit margins and maximizing your ROI.