+247% ROAS
Mac of All Trades
PPC & SEO
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Your Full-Service Digital Agency & AI Strategy Partner
Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
Workspace by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
Paid search, Shopping, Performance Max, paid social, Amazon, email, and CRO — every channel measured against ROAS, CPA, and new-customer CAC. 15 years. 400+ brands. 941+ verified reviews.
Shopify Plus · eCommerce
Google Shopping + PMax
ROAS 1.8× → 4.7×
6-month program
BigCommerce · Wholesale B2B
LinkedIn + Search
CPL reduced 38%
Q1 2026
Magento · Retail eCommerce
Full-funnel paid + Klaviyo
+$1.4M incremental revenue
12-month program
The 1Digital® Difference
Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper — not the other way around.
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 941+ verified client reviews.
4.2×
Average Client ROAS
across managed accounts
495%
3-Year Revenue Lift
top eCommerce client
2–4 wks
To First Wins
tracking, feeds, negatives
$185/hr
Transparent Pricing
no lock-in, no hidden fees
Reviewed by the 1Digital® Performance Marketing TeamLast updated:
TL;DR
1Digital® delivers performance marketing services for eCommerce and growth-stage brands — paid search (Google Ads, Microsoft Ads), Google Shopping, Performance Max, paid social (Meta, TikTok, Pinterest), Amazon PPC, email and SMS (Klaviyo), and CRO. 15 years (since 2012). 50+ in-house specialists. 400+ brands. 4.9/5 across 941+ verified reviews. Google Partner, Shopify Plus Partner, Elite BigCommerce Partner. Engagements start at $185/hour.
Related services: PPC Services · eCommerce PPC · Google Ads · Paid Social · Amazon PPC · Email Marketing · CRO · SEO Services
Definition
Performance marketing is paid, outcome-driven digital advertising where every dollar is allocated against a measurable result — revenue, ROAS, CPA, CPL, or new-customer acquisitions. Unlike brand awareness campaigns that optimize for impressions or reach, performance marketing lives and dies by conversion data: did the spend produce a sale, a lead, or a customer?
In practice, performance marketing spans paid search (Google Ads, Microsoft Ads), Google Shopping and Performance Max, paid social (Meta Advantage+ Shopping, TikTok, Pinterest, LinkedIn), Amazon advertising (Sponsored Products, Sponsored Brands, DSP), email and SMS retention (Klaviyo, Attentive), and programmatic display — all tied to the same attribution layer. The discipline is unified by measurement rigor: GA4 multi-touch attribution, server-side GTM, Consent Mode v2, and revenue-mapped Looker Studio dashboards that replace click-reporting with contribution-margin data.
1Digital® has run performance marketing programs since 2012. Our approach has two constants regardless of channel mix: attribution comes before spend, and every budget decision is justified by marginal ROAS — not by platform-recommended budgets or vanity benchmarks. Google Partner. Shopify Plus Partner. Elite BigCommerce Partner (BigDev Certified). 400+ brands. 50+ in-house specialists.
Why Our
Most agencies optimize for platform metrics — CTR, impression share, Quality Score. We optimize for contribution margin. Every channel decision — bid strategy, budget allocation, creative cadence, audience architecture — is anchored to whether additional spend generates incremental revenue above your cost threshold.
Paid search informs Shopping feed strategy. PMax audience signals feed into Meta retargeting. Email sequences recover what paid media delivers. The channels aren't managed in isolation — they're tuned as a compound system where each investment makes the next one more efficient.
Blended ROAS
4.2×
+12%
Revenue
$847K
+28%
nCAC
$34
↓ 8%
Monthly Revenue — All Channels
Illustrative — actual data in Looker Studio, updated weekly.
What's Included in
Google Ads, Microsoft Ads, keyword strategy, match-type architecture, bid management, and Quality Score optimization across every search surface.
Product-feed engineering, asset-group creative, audience signals, budget pacing, and PMax Smart Bidding calibration.
Meta Advantage+ Shopping, TikTok Spark Ads, Pinterest Shopping, LinkedIn Demand Gen — creative testing, audience segmentation, and full-funnel retargeting.
Sponsored Products, Sponsored Brands, Sponsored Display, DSP — ACOS and TACOS targets with catalog-level bid architecture.
Klaviyo lifecycle flows, segmentation, abandonment recovery, retention sequences, and broadcast campaigns (also Attentive, Mailchimp, Postscript).
Landing page testing, checkout-flow optimization, and UX copy aligned with the paid media creative driving traffic.
GA4 multi-touch attribution, server-side GTM, Consent Mode v2, enhanced conversions, and revenue-tied Looker Studio dashboards.
Running paid media without server-side attribution? You're measuring half the picture.
Request a Free Attribution AuditeCommerce Performance Marketing
eCommerce is where performance marketing has the highest stakes. Every dollar needs to close product loops — feed quality drives Shopping impressions, PMax asset groups determine AI budget allocation, and Klaviyo flows convert the customers paid media delivers. We build all of it as one connected system.
We work natively on Shopify Plus, BigCommerce, Magento (Adobe Commerce), WooCommerce, and headless storefronts. Our paid programs sync with platform catalogs, customer segments, and checkout data — so your ad spend is calibrated to real contribution margin, not just clicks.
For Non-eCommerce & B2B Brands
Performance marketing doesn't end with paid media. For service businesses, B2B companies, and lead-gen brands, content quality directly affects ad Quality Scores, landing page relevance, and organic traffic that lowers blended CAC. Workspace CMS is 1Digital®'s content platform — built to produce SEO-optimized, answer-first content at scale. Pages built in Workspace rank organically, reduce your dependence on paid clicks over time, and give paid campaigns better landing experiences.
Platform
1Digital®'s proprietary content platform produces SEO-optimized, answer-first pages that rank on Google and surface in AI engines — ChatGPT, Perplexity, Google AI Overviews. Built to compound performance results over time.
Every page engineered for Quality Score relevance, entity depth, and AI crawler accessibility — so paid campaigns land on pages that convert and rank.
Explore Workspace CMS →Channel Coverage
Each channel has its own specialist playbook — coordinated under one strategy so budgets move to highest marginal ROAS without silos.
Full-funnel Google Ads: Search, Shopping, Performance Max, Display, YouTube.
Learn More ›Asset-group strategy, audience signals, and budget pacing for PMax campaigns.
Learn More ›Shopping, PMax, Search, and retargeting built specifically for online stores.
Learn More ›Sponsored Products, Brands, Display, and DSP with ACOS/TACOS targets.
Learn More ›Advantage+ Shopping, Sales campaigns, and retargeting across Meta's network.
Learn More ›Native creative and sharp audience targeting on the highest-discovery social channel.
Learn More ›Shopping, idea, and promoted pin ads for discovery-led purchase categories.
Learn More ›Reels and feed ads built for eCommerce conversion.
Learn More ›Paid social strategy spanning all major platforms.
Learn More ›Clean, attribute-rich product feeds for Shopping, PMax, and AI commerce agents.
Learn More ›Klaviyo-led lifecycle, transactional, and broadcast email for eCommerce.
Learn More ›Independent account audit covering structure, creative, bidding, and attribution.
Learn More ›Our Process
Five phases from onboarding to compounding growth — each with defined outputs and decision gates before the next phase unlocks budget.
Phase 1
Full account audit — structure, tracking, attribution, feed quality, creative, audience. Competitor benchmarking. Attribution baseline with GA4 + server-side GTM.
Phase 2
ROAS modeling per channel. Budget allocation against marginal return. Platform-specific opportunity scoring (Google vs. Meta vs. Amazon vs. TikTok).
Phase 3
Campaign architecture, creative production, landing page alignment, feed optimization, and consent-compliant conversion tracking.
Phase 4
Performance-based budget expansion. Creative iteration cadence. Audience expansion from proven seed segments. Negative list hygiene.
Phase 5
SEO + paid synergy (paid data informs organic topics). Email/SMS retention to lower blended CAC. AI engine visibility for ChatGPT Shopping, Perplexity Shop, and Amazon Rufus.
Attribution — Last 30 Days
Illustrative reporting — actual client dashboards updated weekly in Looker Studio.
No Vanity Metrics
Every client gets a Looker Studio dashboard tied to revenue — not impressions, not CTR, not Quality Score. The anchor metrics are blended ROAS, new-customer CAC, contribution margin per channel, and LTV:CAC ratio. If it doesn't connect to revenue, it doesn't lead the report.
Attribution is built before the first dollar is spent: GA4 multi-touch, server-side GTM, Consent Mode v2, and enhanced conversions. When iOS privacy changes or cookie deprecation shifts measurement, we're already covered — not scrambling to retrofit tracking after the fact.
What Every Engagement Includes
Eight commitments we make on every performance marketing program — not upsells, not add-ons. Built in from day one.
Every account is owned by a named senior specialist — no hand-offs to junior coordinators after onboarding.
GA4 multi-touch + server-side GTM + Consent Mode v2 built before the first dollar is spent. ROAS and nCAC are the lead metrics, not impressions.
Shopify Plus, BigCommerce, Magento, WooCommerce — platform-certified engineers and strategists on staff, not generalists Googling your stack.
Product feed audits, attribute optimization, and custom label architecture for Shopping and PMax. Feed quality is the first lever — we pull it on week one.
Revenue by channel, ROAS, nCAC, LTV:CAC, and anomaly alerts. No monthly PDF decks three weeks late. Your data, your dashboard, always current.
Budgets reallocate weekly to highest marginal ROAS. When Google Shopping saturates, Meta picks up the incremental load. No siloed channel budgets.
Content that earns organic rankings and lifts paid Quality Scores — reducing CPCs over time. Available for both eCommerce and B2B programs.
3-month start to establish attribution and baseline. Month-to-month after that. $185/hr, transparent billing. Your data and accounts stay yours on day one.
Context
Where Most Performance Programs Break Down
Most agencies sell with senior strategists and service with coordinators. When the account manager who pitched you moves on, you're restarting. We assign one named senior specialist per account — no rotating door.
Platform-reported ROAS is inflated by assisted clicks and view-through attribution. If your agency's report doesn't lead with GA4 multi-touch and new-customer revenue, it's protecting their numbers — not yours.
eCommerce paid media requires platform-certified depth — Shopify Plus, BigCommerce, Magento. Feed engineering, catalog sync, and checkout attribution are table stakes. Generalist agencies without that stack waste budget discovering what we already know.
Client Results
Mac of All Trades
PPC & SEO
National Healthcare Brand
Performance Max
Philadelphia Restaurant Chain
Paid Social
Ready to add your brand to the results list?
Get Started
Tell us your channel mix, current spend, and goals. A senior strategist will follow up within one business day.
The Humans Behind the Work
Every engagement is run by a named strategist. Here's the team.
Founder & CEO
Senior Director of Business Development
Director of Merchant Success
Assistant Director of Merchant Success
Senior Sales Strategist
Senior SEO & AI Strategist
Senior SEO & AI Strategist
PPC Strategist
PPC and Social Strategist
Senior Designer
Senior Copywriter
Senior Content Writer
Content Producer
Content Producer
Sr. Solutions Architect
Search Strategist
Revenue-tied performance marketing — paid search, Shopping, Performance Max, paid social, Amazon, email, and CRO. Built for eCommerce brands that need every dollar accountable to contribution margin, not clicks.