+247% ROAS
Mac of All Trades
PPC & SEO
Performance Marketing Agency
A Performance Marketing Agency That Turns Spend Into Revenue
Paid search, Shopping, Performance Max, paid social, Amazon, email, and CRO — every channel measured against ROAS, CPA, and new-customer CAC. 15 years. 400+ brands. 941+ verified reviews.
Recent Client ResultsLive
Shopify Plus · eCommerce
Google Shopping + PMax
ROAS 1.8× → 4.7×
6-month program
BigCommerce · Wholesale B2B
LinkedIn + Search
CPL reduced 38%
Q1 2026
Magento · Retail eCommerce
Full-funnel paid + Klaviyo
+$1.4M incremental revenue
12-month program
4.9/5 · 941+ verified reviews
GP
SP+
BC Elite
Est. 2012
The 1Digital® Difference
AI in our toolkit. Humans in the driver’s seat.
Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper — not the other way around.
- Human strategy
- Human copywriting
- Our own AI tools
- Real growth
Trusted by 400+ Brands · Certified Partners
15
Years in eCommerce
Of results, scale, and quality at the enterprise level.
50+
Expert Team
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
USA
US Core + Global Talent
US core team for clear communication; vetted global specialists for international client work.
4.9
Reputation Score
Rated 4.9/5 across 941+ verified client reviews.
4.2×
Average Client ROAS
across managed accounts
495%
3-Year Revenue Lift
top eCommerce client
2–4 wks
To First Wins
tracking, feeds, negatives
$185/hr
Starting Rate
scope-dependent · no lock-in
Reviewed by the 1Digital® Performance Marketing TeamLast updated:
TL;DR
1Digital® delivers performance marketing services for eCommerce and growth-stage brands — paid search (Google Ads, Microsoft Ads), Google Shopping, Performance Max, paid social (Meta, TikTok, Pinterest), Amazon PPC, email and SMS (Klaviyo), and CRO. 15 years (since 2012). 50+ in-house specialists. 400+ brands. 4.9/5 across 941+ verified reviews. Google Partner, Shopify Plus Partner, Elite BigCommerce Partner. Engagements start at $185/hour.
Related services: PPC Services · eCommerce PPC · Google Ads · Paid Social · Amazon PPC · Email Marketing · CRO · SEO Services
Definition
What Is Performance Marketing?
Performance marketing is paid, outcome-driven digital advertising where every dollar is allocated against a measurable result — revenue, ROAS, CPA, CPL, or new-customer acquisitions. Unlike brand awareness campaigns that optimize for impressions or reach, performance marketing lives and dies by conversion data: did the spend produce a sale, a lead, or a customer?
In practice, performance marketing spans paid search (Google Ads, Microsoft Ads), Google Shopping and Performance Max, paid social (Meta Advantage+ Shopping, TikTok, Pinterest, LinkedIn), Amazon advertising (Sponsored Products, Sponsored Brands, DSP), email and SMS retention (Klaviyo, Attentive), and programmatic display — all tied to the same attribution layer. The discipline is unified by measurement rigor: GA4 multi-touch attribution, server-side GTM, Consent Mode v2, and revenue-mapped Looker Studio dashboards that replace click-reporting with contribution-margin data.
1Digital® has run performance marketing programs since 2012. Our approach has two constants regardless of channel mix: attribution comes before spend, and every budget decision is justified by marginal ROAS — not by platform-recommended budgets or vanity benchmarks. Google Partner. Shopify Plus Partner. Elite BigCommerce Partner (BigDev Certified). 400+ brands. 50+ in-house specialists.
Why Our
Performance Marketing Works
Most agencies optimize for platform metrics — CTR, impression share, Quality Score. We optimize for contribution margin. Every channel decision — bid strategy, budget allocation, creative cadence, audience architecture — is anchored to whether additional spend generates incremental revenue above your cost threshold.
Paid search informs Shopping feed strategy. PMax audience signals feed into Meta retargeting. Email sequences recover what paid media delivers. The channels aren't managed in isolation — they're tuned as a compound system where each investment makes the next one more efficient.
Performance DashboardLast 30 days ▾
Blended ROAS
4.2×
+12%
Revenue
$847K
+28%
nCAC
$34
↓ 8%
Monthly Revenue — All Channels
Google Ads
Meta Ads
Amazon
Email/SMS
Illustrative — actual data in Looker Studio, updated weekly.
What's Included in
Our Performance Marketing Programs
Paid Search
Google Ads, Microsoft Ads, keyword strategy, match-type architecture, bid management, and Quality Score optimization across every search surface.
Google Shopping & Performance Max
Product-feed engineering, asset-group creative, audience signals, budget pacing, and PMax Smart Bidding calibration.
Paid Social
Meta Advantage+ Shopping, TikTok Spark Ads, Pinterest Shopping, LinkedIn Demand Gen — creative testing, audience segmentation, and full-funnel retargeting.
Amazon Advertising
Sponsored Products, Sponsored Brands, Sponsored Display, DSP — ACOS and TACOS targets with catalog-level bid architecture.
Email & SMS
Klaviyo lifecycle flows, segmentation, abandonment recovery, retention sequences, and broadcast campaigns (also Attentive, Mailchimp, Postscript).
Conversion Rate Optimization
Landing page testing, checkout-flow optimization, and UX copy aligned with the paid media creative driving traffic.
Attribution & Analytics
GA4 multi-touch attribution, server-side GTM, Consent Mode v2, enhanced conversions, and revenue-tied Looker Studio dashboards.
Running paid media without server-side attribution? You're measuring half the picture.
Request a Free Attribution AuditeCommerce Performance Marketing
Built to Drive eCommerce Revenue
eCommerce is where performance marketing has the highest stakes. Every dollar needs to close product loops — feed quality drives Shopping impressions, PMax asset groups determine AI budget allocation, and Klaviyo flows convert the customers paid media delivers. We build all of it as one connected system.
We work natively on Shopify Plus, BigCommerce, Magento (Adobe Commerce), WooCommerce, and headless storefronts. Our paid programs sync with platform catalogs, customer segments, and checkout data — so your ad spend is calibrated to real contribution margin, not just clicks.
15+ Years eCommerce400+ Brands941+ ReviewsFrom $185/hr
- ChatGPT Shopping & Perplexity Shop optimization · Performance Max catalog sync · Klaviyo + paid retargeting loops · Shopify Plus & BigCommerce-native attribution · Amazon DSP + Sponsored Products
For Non-eCommerce & B2B Brands
Content That Powers Performance
Performance marketing doesn't end with paid media. For service businesses, B2B companies, and lead-gen brands, content quality directly affects ad Quality Scores, landing page relevance, and organic traffic that lowers blended CAC. WorkspaceCMS is 1Digital®'s content platform — built to produce SEO-optimized, answer-first content at scale. Pages built in Workspace rank organically, reduce your dependence on paid clicks over time, and give paid campaigns better landing experiences.
- Lower CPCs through improved Quality Scores and landing page relevance
- Organic rankings that compound and reduce blended CAC over time
- Answer-first content that earns AI engine citations (ChatGPT, Perplexity, Google AI Overviews)
Platform
WorkspaceCMSNEW
1Digital®'s proprietary content platform produces SEO-optimized, answer-first pages that rank on Google and surface in AI engines — ChatGPT, Perplexity, Google AI Overviews. Built to compound performance results over time.
Every page engineered for Quality Score relevance, entity depth, and AI crawler accessibility — so paid campaigns land on pages that convert and rank.
Explore WorkspaceCMS →Channel Coverage
Performance Channels We Manage
Each channel has its own specialist playbook — coordinated under one strategy so budgets move to highest marginal ROAS without silos.
Google Ads
Full-funnel Google Ads: Search, Shopping, Performance Max, Display, YouTube.
Learn More ›Performance Max
Asset-group strategy, audience signals, and budget pacing for PMax campaigns.
Learn More ›eCommerce PPC
Shopping, PMax, Search, and retargeting built specifically for online stores.
Learn More ›Amazon PPC
Sponsored Products, Brands, Display, and DSP with ACOS/TACOS targets.
Learn More ›Facebook & Meta Ads
Advantage+ Shopping, Sales campaigns, and retargeting across Meta's network.
Learn More ›TikTok Ads
Native creative and sharp audience targeting on the highest-discovery social channel.
Learn More ›Pinterest Ads
Shopping, idea, and promoted pin ads for discovery-led purchase categories.
Learn More ›Instagram Ads
Reels and feed ads built for eCommerce conversion.
Learn More ›Social Media Advertising
Paid social strategy spanning all major platforms.
Learn More ›Google Shopping Feeds
Clean, attribute-rich product feeds for Shopping, PMax, and AI commerce agents.
Learn More ›Email Marketing
Klaviyo-led lifecycle, transactional, and broadcast email for eCommerce.
Learn More ›PPC Audit
Independent account audit covering structure, creative, bidding, and attribution.
Learn More ›Our Process
The Performance Marketing Framework
Five phases from onboarding to compounding growth — each with defined outputs and decision gates before the next phase unlocks budget.
Phase 1
Discovery & Audit
Full account audit — structure, tracking, attribution, feed quality, creative, audience. Competitor benchmarking. Attribution baseline with GA4 + server-side GTM.
Phase 2
Channel Strategy
ROAS modeling per channel. Budget allocation against marginal return. Platform-specific opportunity scoring (Google vs. Meta vs. Amazon vs. TikTok).
Phase 3
Build & Launch
Campaign architecture, creative production, landing page alignment, feed optimization, and consent-compliant conversion tracking.
Phase 4
Scale
Performance-based budget expansion. Creative iteration cadence. Audience expansion from proven seed segments. Negative list hygiene.
Phase 5
Compound & Retain
SEO + paid synergy (paid data informs organic topics). Email/SMS retention to lower blended CAC. AI engine visibility for ChatGPT Shopping, Perplexity Shop, and Amazon Rufus.
Monthly Revenue Trend6-Month View
$210KJan
$252KFeb
$330KMar
$408KApr
$480KMay
$600KJun
Attribution — Last 30 Days
Google Ads (Search)
38%5.1×
Performance Max
26%4.4×
Meta Ads
19%3.2×
Email / Klaviyo
17%9.8×
Illustrative reporting — actual client dashboards updated weekly in Looker Studio.
No Vanity Metrics
Revenue-Tied Reporting, Every Week
Every client gets a Looker Studio dashboard tied to revenue — not impressions, not CTR, not Quality Score. The anchor metrics are blended ROAS, new-customer CAC, contribution margin per channel, and LTV:CAC ratio. If it doesn't connect to revenue, it doesn't lead the report.
Attribution is built before the first dollar is spent: GA4 multi-touch, server-side GTM, Consent Mode v2, and enhanced conversions. When iOS privacy changes or cookie deprecation shifts measurement, we're already covered — not scrambling to retrofit tracking after the fact.
- Weekly Looker Studio dashboards — revenue, ROAS, nCAC, LTV:CAC
- Server-side GTM + Consent Mode v2 on every account
- Channel attribution before spend, not after
- Anomaly alerts and weekly optimization notes included
What Every Engagement Includes
The 1Digital® Standard
Eight commitments we make on every performance marketing program — not upsells, not add-ons. Built in from day one.
01
Senior Strategists Only
Every account is owned by a named senior specialist — no hand-offs to junior coordinators after onboarding.
02
Revenue-First Attribution
GA4 multi-touch + server-side GTM + Consent Mode v2 built before the first dollar is spent. ROAS and nCAC are the lead metrics, not impressions.
03
eCommerce Platform Depth
Shopify Plus, BigCommerce, Magento, WooCommerce — platform-certified engineers and strategists on staff, not generalists Googling your stack.
04
Feed Engineering Included
Product feed audits, attribute optimization, and custom label architecture for Shopping and PMax. Feed quality is the first lever — we pull it on week one.
05
Weekly Looker Studio Reports
Revenue by channel, ROAS, nCAC, LTV:CAC, and anomaly alerts. No monthly PDF decks three weeks late. Your data, your dashboard, always current.
06
Cross-Channel Budget Logic
Budgets reallocate weekly to highest marginal ROAS. When Google Shopping saturates, Meta picks up the incremental load. No siloed channel budgets.
07
WorkspaceCMS Access
Content that earns organic rankings and lifts paid Quality Scores — reducing CPCs over time. Available for both eCommerce and B2B programs.
08
No Long-Term Lock-In
3-month start to establish attribution and baseline. Month-to-month after that. Starting at $185/hr, transparent billing. Your data and accounts stay yours on day one.
Context
Where Most Performance Programs Break Down
Junior staff on senior accounts
Most agencies sell with senior strategists and service with coordinators. When the account manager who pitched you moves on, you're restarting. We assign one named senior specialist per account — no rotating door.
Reporting that protects the agency, not the client
Platform-reported ROAS is inflated by assisted clicks and view-through attribution. If your agency's report doesn't lead with GA4 multi-touch and new-customer revenue, it's protecting their numbers — not yours.
Generalist agencies on specialist problems
eCommerce paid media requires platform-certified depth — Shopify Plus, BigCommerce, Magento. Feed engineering, catalog sync, and checkout attribution are table stakes. Generalist agencies without that stack waste budget discovering what we already know.
- Starting at $185/hr
- 3-month minimum
- Month-to-month thereafter
- Your data is always yours
Client Results
Performance Marketing Case Highlights
+$1.4M Revenue
National Healthcare Brand
Performance Max
+189% Conv. Rate
Philadelphia Restaurant Chain
Paid Social
Ready to add your brand to the results list?
Get Started
Request a Performance Marketing Proposal
Tell us your channel mix, current spend, and goals. A senior strategist will follow up within one business day.
Performance Marketing — Quick Answers
What is performance marketing?
Performance marketing is a paid, outcome-driven form of digital marketing where advertisers only pay — or optimize spending — against measurable results: revenue, leads, ROAS, CPA, or customer acquisitions. It spans paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, Pinterest), shopping channels (Google Shopping, Performance Max, Amazon), email and SMS, and programmatic display — all measured against a defined cost-per-outcome. 1Digital® runs performance marketing programs for eCommerce brands and B2B companies across every major channel, with revenue-tied reporting and no vanity metrics.
What's the difference between performance marketing and digital marketing?
Digital marketing is the broader category — it includes SEO, content, social, email, design, and paid channels. Performance marketing is the paid-media subset of digital marketing where every dollar is measured against a specific outcome: ROAS, CPL, CPA, revenue, or new-customer acquisitions. At 1Digital®, performance marketing programs are always built to complement SEO — paid data informs content and organic strategy, and organic authority lowers blended CAC over time.
How do you measure performance marketing success?
Revenue attribution is the anchor metric: GA4 multi-touch attribution + server-side GTM + Consent Mode v2. Key KPIs include ROAS (platform-level and blended), new-customer ROAS / nCAC, CPA, contribution margin per channel, and LTV:CAC. Dashboards in Looker Studio update weekly. No impressions or CTR as primary KPIs.
What performance marketing channels does 1Digital® manage?
Google Ads (Search, Shopping, Performance Max, Display, YouTube), Microsoft Ads, Meta (Facebook + Instagram Advantage+ Shopping), TikTok, Pinterest, LinkedIn, Amazon (Sponsored Products, Brands, Display, DSP), email and SMS (Klaviyo, Attentive, Mailchimp, Postscript), and Google Shopping feed management.
How does performance marketing work for eCommerce?
eCommerce performance marketing centers on product-feed quality, ROAS-first bid architecture, and full-funnel retargeting. Google Shopping and Performance Max drive discovery; Search recaptures high-intent shoppers; paid social builds awareness and retargets cart abandoners; email and SMS re-engage and retain. 1Digital® manages all layers — from feed data engineering to creative testing to Klaviyo lifecycle sequences — as one connected program.
How does WorkspaceCMS help with performance marketing for non-eCommerce brands?
For lead-gen, B2B, and service businesses, performance marketing depends on content quality as much as paid budget. WorkspaceCMS is 1Digital®'s content platform that produces SEO-optimized, answer-first content that ranks organically AND improves Quality Scores for paid search — lowering CPCs and improving ad relevance. It's the content engine that compounds performance results over time.
How long until we see performance marketing results?
Quick wins — negative keyword mining, tracking fixes, feed cleanup, bid adjustments — typically surface within 2–4 weeks of account onboarding. Controlled scaling based on real ROAS data takes 4–8 weeks. Compounding gains from SEO + paid synergy, creative iteration, and audience refinement build over 3–6 months.
What does performance marketing cost at 1Digital®?
Starting at $185/hour — scope-dependent. 3-month minimum engagement, month-to-month thereafter. Scope is calibrated to your channel mix, account complexity, and creative cadence. Multi-channel eCommerce programs typically involve 10–25 hours/month of active management plus strategic oversight.
The Humans Behind the Work
A Few of the People You'll Work With
Every engagement is run by a named strategist. Here's the team.
Dan K.
Founder & CEO
Michael P.
Senior Director of Business Development
Matt L.
Director of Merchant Success
Joe C.
Assistant Director of Merchant Success
Sam M.
Senior Sales Strategist
Barry L.
Senior SEO & AI Strategist
Lindsay U.
Senior SEO & AI Strategist
Maria C.
PPC Strategist
Luisina C.
PPC and Social Strategist
Jon L.
Senior Designer
Michael E.
Senior Copywriter
Rebeca T.
Senior Content Writer
Lovely E.
Content Producer
Ruth M.
Content Producer
Anton K.
Sr. Solutions Architect
John T.
Search Strategist
Partner with a Leading Performance Marketing Agency
Revenue-tied performance marketing — paid search, Shopping, Performance Max, paid social, Amazon, email, and CRO. Built for eCommerce brands that need every dollar accountable to contribution margin, not clicks.