What does a PPC audit actually review?

A PPC audit examines account structure, campaign and ad group organization, keyword match types, negative keyword coverage, bidding strategy, quality score drivers, ad copy and extensions, landing page relevance, conversion tracking accuracy, and wasted spend. We focus on eCommerce specifics like shopping feed health and product-level performance, then prioritize fixes by likely revenue impact.

How do I know if my Google Ads account is wasting money?

Common signals include rising cost per acquisition, broad match keywords with no negatives, low quality scores, conversion tracking that double-counts or misses sales, and budget concentrated in non-converting terms. A structured audit quantifies wasted spend and shows exactly which campaigns, keywords, and search terms are draining budget without returning revenue.

Do you audit accounts beyond Google Ads?

Yes. We review Google Ads, Microsoft Ads, and shopping campaigns, and can extend an audit to social platforms when they're part of your paid mix. The goal is a clear picture of where every dollar goes across paid channels and where the highest-return optimizations sit for an online store.

Will you implement the audit recommendations or just hand over a report?

Either works. Some clients want the documented findings and prioritized roadmap to execute internally; others want us to implement the fixes and manage ongoing optimization. We're an eCommerce-focused agency and can scope the audit as a standalone deliverable or the first step of a managed engagement.

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Q: How long does a PPC audit take?

A thorough audit typically takes one to two weeks depending on account size, the number of campaigns and platforms, and how clean conversion tracking is. We review historical data, document findings with prioritized recommendations, and walk you through what to fix first so improvements can begin quickly rather than waiting on a long report.

Optimize your paid search campaigns across Google Ads, Microsoft Ads, Meta, Amazon, and more with a professional PPC audit from 1Digital^® Agency — an in-house team serving 400+ brands since 2012.

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Trusted by 400+ Brands · Certified Partners

Years in eCommerce

Of results, scale, and quality at the enterprise level.

50+

Expert Team

Specialists across SEO, AI SEO, PPC, design, dev, and strategy.

USA

US Core + Global Talent

US core team for clear communication; vetted global specialists for international client work.

4.9

Reputation Score

Rated 4.9/5 across 941+ verified client reviews.

Reviewed by the 1Digital^® PPC TeamLast updated: May 15, 2026

Multi-Platform PPC Audit, Free

1Digital^® delivers free, multi-platform PPC audits covering Google Ads, Microsoft Ads, Meta, and Amazon — feeding findings into our eCommerce PPC management engagements so you find wasted spend, fix tracking, and improve ROAS. A senior strategist reviews your accounts, then sends a written report with prioritized findings and next steps for improving campaign ROI.

Related pages: PPC Services · eCommerce PPC · Amazon PPC · Google Shopping Feed · Conversion Optimization · SEO · Portfolio

PPC Audit — Quick Answers

›Campaign structure: Account hygiene, branded/non-brand split, ad group themes, naming conventions.
›Keyword & search term performance: Match-type strategy, negative keyword coverage, search query report analysis.
›Ad creative & assets: Responsive Search Ads (RSA), Performance Max assets, sitelinks, callouts, structured snippets, images, video.
›Bid strategy: Smart Bidding (Target CPA, Target ROAS, Maximize Conversions), manual CPC, portfolio bidding evaluation.
›Conversion tracking: Consent Mode v2, enhanced conversions, server-side tagging via GTM, offline conversion import (OCI), first-party data setup.
›Quality Score & ad relevance: Diagnosis across keywords, landing pages, and expected CTR.

1Digital^® | Multi-Platform PPC Audit Experts Since 2012

15 years auditing paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, Amazon, TikTok, and LinkedIn. 400+ brands served with a 4.9/5 rating across 941+ verified reviews. Free, no-obligation audits designed to find wasted spend fast — not lock you into long contracts.

Enhance Your Campaign Performance with a Free PPC Audit

›Improved Performance: A PPC audit identifies weak spots in your campaigns and suggests adjustments — refining keywords, enhancing ad copy and assets, updating landing pages, fixing bid strategy misconfigurations.
›Higher ROI & ROAS: By uncovering wasted spend, improving Quality Score, and optimizing bid strategies (Target ROAS, Target CPA, Maximize Conversion Value), a PPC audit helps ensure your budget is used efficiently.
›Better Ad Relevance: Improving Google’s Quality Score (and Microsoft’s equivalent) through more relevant ads can lead to higher placement, lower cost-per-click, and increased conversion rates.
›Increased Qualified Traffic: A well-optimized PPC campaign drives more targeted traffic, leading to higher-quality leads and more conversions.
›Enhanced Targeting: A PPC audit sharpens your focus on the right audience — demographic, in-market, affinity, custom audiences, and lookalikes — ensuring your ads are seen by potential customers most likely to convert.
›Conversion Tracking Integrity: Audits verify Consent Mode v2 setup, enhanced conversions, server-side tagging via GTM, and offline conversion import (OCI) — so the data feeding your bid strategies is accurate.

Why Choose 1Digital^® Agency for Your PPC Audit?

›Thorough Multi-Platform Analysis: We audit every platform you run — Google Ads, Microsoft Ads, Meta, Amazon, TikTok, LinkedIn — not just one. No opportunity is missed.
›Tailored Recommendations: Advice customized to your business, margin structure, and growth goals. Enterprise accounts get enterprise-appropriate guidance; SMBs get budget-appropriate wins.
›Clear Reporting: Transparent reports with specific, prioritized recommendations. Every suggested change includes the expected impact and effort required.
›Expert Knowledge: Google Partner agency with 15 years of hands-on campaign management across thousands of accounts.
›Tracking & Attribution Expertise: Consent Mode v2, enhanced conversions, server-side tagging, GA4, data-driven attribution — the plumbing most audits skip.
›AI-Era Readiness: Performance Max, Demand Gen, Advantage+, Amazon Rufus-ready content, and AI Overviews shopping surface considerations.

The 1Digital® Difference

AI in our toolkit. Humans in the driver’s seat.

Our strategists, designers, developers, and writers are human. The proprietary AI we built makes them faster and sharper — not the other way around.

Human strategy
Human copywriting
Our own AI tools
Real growth

What’s Inside the Audit

A senior strategist reviews your current campaigns across Google Ads, Microsoft Ads, Meta, and Amazon — covering keyword and search-query performance, ad copy and asset effectiveness (Responsive Search Ads, Performance Max assets), conversion rates, landing-page alignment, campaign structure, bid-strategy fit (Target CPA, Target ROAS, Maximize Conversions), Quality Score diagnostics, audience targeting, and conversion-tracking integrity.

The deliverable is a written report with prioritized recommendations — each one tagged with expected impact and effort, then mapped to your margin structure, CAC/LTV targets, and growth goals so the roadmap fits the business, not a generic playbook.

Where Smart Bidding, Performance Max, or Demand Gen are misaligned with your account’s data quality, we call it out — and outline what needs to change (enhanced conversions, server-side tagging, OCI, feed hygiene) before automation can pull its weight.

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Tell us about your project

Share your goals, platform, and target markets. A senior strategist replies within one business day with a pricing band and draft roadmap.

PPC Audit — FAQ

What is 1Digital® Agency as a PPC audit provider?

1Digital^® Agency is a US-based PPC audit and management agency and Google Partner, founded in 2012 and trusted by 400+ brands with a 4.9/5 rating across 941+ verified reviews. We deliver free, no-obligation PPC audits across Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, TikTok Ads, and LinkedIn Ads — covering campaign structure, Quality Score, Performance Max and Demand Gen optimization, conversion tracking integrity (Consent Mode v2, enhanced conversions, server-side tagging), audience and keyword targeting, landing page alignment, and bid strategy.

How long does a PPC audit take?

Most audits complete within 5–10 business days. Highly complex accounts (multi-platform, enterprise, multi-brand) may take up to 2 weeks. You’ll get a clear timeline upfront.

Is the PPC audit really free?

Yes — our initial PPC audit is complimentary and no-obligation. You keep the findings whether or not you engage us for ongoing management. For ongoing PPC management, we offer flexible contracts designed to earn your trust through results, not lock-ins.

What are the benefits of a PPC audit?

A PPC audit identifies wasted spend, tracking gaps, and structural issues that are quietly draining budget across Google Ads, Microsoft Ads, Meta, Amazon, and LinkedIn. The output is a prioritized roadmap: fix tracking and feed health first, then restructure for efficiency, then scale what’s working. Most audits surface 15–35% wasted spend that can be redirected toward profitable queries, audiences, and SKUs.

What is a PPC audit?

A PPC audit is a comprehensive evaluation of your pay-per-click advertising campaigns, conducted by experts at 1Digital^® Agency. We meticulously examine your campaigns across Google Ads, Microsoft Ads, Meta, Amazon, TikTok, and LinkedIn to uncover hidden opportunities, identify areas for improvement, and help you achieve greater success with your PPC investment.

What does a PPC audit from 1Digital® Agency include?

Our PPC audit delves deep into campaign performance, analyzing keyword effectiveness, ad copy and asset relevance, Performance Max and Demand Gen campaign structure, audience targeting precision, bid strategy fit, conversion tracking accuracy (Consent Mode v2, enhanced conversions, server-side tagging, OCI), Quality Score distribution, landing page optimization, and cross-device/cross-platform performance. No stone is left unturned.

Ready to grow with PPC Audit?