eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Business to Business eCommerce PPC
The whole idea behind PPC is to put your ad at the top of the search results. In competitive industries, this can be a real challenge. That’s why it is so important to have a team of experts steering your PPC campaign. This will help ensure that the clicks you are paying for produce valuable leads for your business instead of bouncing.
Why 1Digital® for Your PPC?
Here at 1Digital®, we are experts in all things eCommerce. We specialize in eCommerce marketing including laser focused PPC and SEO campaigns. Every member of our team has an eCommerce background and we use that collective expertise to help ensure that our clients succeed. If you want to see amazing results with the best cost per click, we are the agency for you.
Ready to Talk to Our PPC Experts?
So if your business could use some more qualified traffic, we can help potential customers find your site with our PPC campaign services. If you are interested in kicking off your new PPC campaign with 1Digital®, give us a call to set up a meeting with one of our marketing experts.
Your Business & Our PPC
No matter what industry your business provides for, we can help you increase your visibility. PPC campaigns are all about finding the perfect balance between keywords and targeting metrics to attract your ideal audience. This will help ensure that the clicks you pay for will actually be worth the expense.
Why 1Digital® is Your B2B PPC Agency
While PPC might seem simple at first glance, getting the best return on your investment can be incredibly complex. You need to know when you want your ads to show and which keywords generate the most clicks for your business. With our team studying your analytics and updating your campaign, you will start seeing results incredibly fast.
Keyword Selection for Your Business
The first step to every successful campaign is making sure you are targeting the right keywords. These will be the search teams that trigger your ads to pop up. If you are targeting the wrong keywords, you can end up overpaying for low quality clicks or just not drawing in potential clients. Our team will help you select a list of keywords that you can compete for and succeed with.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.