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B2C and B2B PPC Management Services and Strategies Are Not the Same

Business-to-business PPC management services are entirely different from those focused on B2C. The goal of driving business, and the tools used, are the same, but the conditions are different. B2B buyers are often very well-informed and know very well what they’re looking for. Buying cycles can be longer, and oftentimes more than one buyer or decision-maker may be involved. But, when you earn a customer, often that also corresponds to repeat business. This is why the expense of hiring a B2B PPC management services provider can pay for itself.

Industry Specific B2B PPC Management Services

While strategies like B2B SEO are intended to drive organic growth through search engines, B2B PPC management services drive paid traffic. The purpose of these is to improve return on ad spend and overall ROI with careful keyword research, precise audience targeting, and PPC strategies that optimize bidding for high-quality keywords and A/B testing to ensure we are using the right PPC ad copy, landing page, and audience targeting combinations.

How Our Business-to-Business PPC Management Services Work

First, we discover the most lucrative keywords; we also perform an industry audit and define your target audience. Then we craft creative ad copy for your PPC campaign, assign landing pages, and target according to age interest, location, time of day, device, and other factors. During the course of the ad campaign, we will continue to refine these factors as well as target and negative keywords according to data generated through A/B testing during the campaign, to ensure that only the most profitable ads are running.

Start with a FREE PPC Audit

Justifying the expense of a B2B PPC marketing campaign can be daunting, but you shouldn’t be leaning on strategies employed by PPC advertising agencies for B2C audiences. If you’re not sure where to start, consult us for a FREE PPC audit that will furnish real, actionable insights into how to improve your B2B marketing efforts. Talk to our eCommerce consultants for more information; we can also utilize B2B PPC management services for lead generation, to improve brand awareness, or for conversion rate optimization.

Your Business & Our PPC Services

No matter what industry your business provides for, we can help you increase your visibility. PPC campaigns are all about finding the perfect balance between keywords and targeting metrics to attract your ideal audience. This will help ensure that the clicks you pay for will actually be worth the expense.

Why 1Digital® is Your B2B PPC Agency

While PPC might seem simple at first glance, getting the best return on your investment can be incredibly complex. You need to know when you want your ads to show and which keywords generate the most clicks for your business. With our team studying your analytics and updating your campaign, you will start seeing results incredibly fast.

Keyword Selection for Your Business

The first step to every successful campaign is making sure you are targeting the right keywords. These will be the search teams that trigger your ads to pop up. If you are targeting the wrong keywords, you can end up overpaying for low quality clicks or just not drawing in potential clients. Our team will help you select a list of keywords that you can compete for and succeed with.

Why 1Digital® Stands above the Competition

Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.

Make Your First and Every Impression Count

Make Your First and Every Impression Count

We're the Experts in eCommerce PPC

Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.


Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.

Detailed Keyword Research

We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.

Conversion Tracking

Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.

Search Engine - Google / Facebook / Amazon & Bing

Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

Banner/Image Ads

The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.

One Dedicated Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.

Remarketing / Retargeting

Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.

Weekly Reporting

We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Search Network

PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.

Analytics Analysis

In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.

Monthly Reporting

Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.

eCommerce PPC Campaigns That Get Results

Our PPC strategy implements the following services

  • Campaign Strategy & Execution
  • Keyword Research & Development
  • Remarketing, Display, Youtube & Shopping
  • Conversions & ROI Tracking
  • Unique Ad Creation & A/B Testing
  • Account PPC Management & Reporting

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