Loading…
Your Full-Service Digital Agency & AI Strategy Partner
Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
Workspace by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
ADA Compliance
eCommerce ADA Compliance Agency
Trusted by 400+ Brands · Certified Partners
Of results, scale, and quality at the enterprise level.
Specialists across SEO, AI SEO, PPC, design, dev, and strategy.
US core team for clear communication; vetted global specialists for international client work.
Rated 4.9/5 across 941+ verified client reviews.
Even though the Americans With Disabilities Act (ADA) is one of the most comprehensive and complex pieces of civil rights legislation ever signed into law by the United States Government, it can be most easily summed up using one word: accessibility. The ADA requires that the benefits of public life are accessible to all Americans, no matter their physical capability. That means wheelchair ramps on government buildings and businesses with a public location. It means automatic door openers and braille options on signage. It also means that businesses with a public website should have options for differently-abled Americans.
Web accessibility is a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively use websites. This includes blindness and color blindness, motor and mobility disabilities, blurred vision, epilepsy, cognitive disorders and more. In order to achieve this, the Web Content Accessibility Guidelines were created to help explain and provide guidelines for developers on ways to make websites accessible. These guidelines have been adopted by governments and legislations all around the world, including the ADA and Section 508.
Here at 1Digital®, we’re experts in ADA compliance for eCommerce websites. We’ve seen eCommerce businesses around the country hit with lawsuits for failure to meet ADA compliance guidelines, and we’re committed to protecting our clients from that legal risk. Our developers and project managers are well-versed in the most up to date WCAG 2.0 guidelines that will keep your site compliant with the law, protected from legal risk, and better designed for all kinds of potential customers.
Read more in our ADA Compliance blog post.
1Digital® Agency has also partnered with AccessiBe, an AI-Powered web accessibility solution that is automatic, simple and affordable. It is an installation process that takes just minutes and you can get fully compliant within 48 hours. With our limited-time offer through AccessiBe, you can get a 10% discount to become ADA compliant. Just use the link below to get started and take advantage of this great offer.
In recent years, there have been a growing number of website accessibility lawsuits. Plaintiffs bring these claims to federal court under Title III and in some cases under state and local government laws. In 2017, the number of ADA cases was at 815. In 2018, that number increased to 2,285. In the first half of 2019, the numbers of cases have increased by 51.7%, on pace for a record-breaking number of cases that could surpass over 3,200.
The reason for this increase in lawsuits is because more is happening online. The ADA was enacted in 1990 as a way to prohibit discrimination in locations open to the public, also known as public accommodation. As internet use has grown, lawsuits emerged arguing that websites were also considered places of public accommodation.
A recent lawsuit that gathered a lot of attention involved Domino’s Pizza. For three years, Domino’s was locked in a web accessibility lawsuit that was eventually appealed to the Supreme Court. The Supreme Court decided to leave the ruling of the lower court in place that the Domino’s website must be complying with the ADA. This particular ruling sets a precedent for all websites to be accessible.
lawsuits and demand letters: 200% increase from 2018-2019 ADA applies to website: DOJ affirmed by November 2018 tripled increase: projected in 2019 75,000 demand letters: served to business since 2017 $20,000 – $150,000 out-of-court settlement: 95% of demand letters fought and lost in court: 5% of businesses The reason for this increase in lawsuits is because more is happening online. The ADA was enacted in 1990 as a way to prohibit discrimination in locations open to the public, also known as public accommodation. As internet use has grown, lawsuits emerged arguing that websites were also considered places of public accommodation. A recent lawsuit that gathered a lot of attention involved Domino’s Pizza. For three years, Domino’s was locked in a web accessibility lawsuit that was eventually appealed to the Supreme Court. The Supreme Court decided to leave the ruling of the lower court in place that the Domino’s website must be complying with the ADA. This particular ruling sets a precedent for all websites to be accessible.
Making sure all the elements of the site can be appreciated by all visitors. This includes providing text alternatives for non-text content for the visually impaired.
Making sure all elements of the site can be used by all visitors. This includes making sure every element of the design can be interacted with by using a keyboard.
Making sure all elements of the site are clear to all visitors. This includes developing your site so it’s easy for users to avoid and correct mistakes.
Finally, the site must make an effort to maximize its compatibility by using the most current assistive technologies.
Making sure all the elements of the site can be appreciated by all visitors. This includes providing text alternatives for non-text content for the visually impaired.
Making sure all elements of the site can be used by all visitors. This includes making sure every element of the design can be interacted with by using a keyboard.
Making sure all elements of the site are clear to all visitors. This includes developing your site so it’s easy for users to avoid and correct mistakes.
Finally, the site must make an effort to maximize its compatibility by using the most current assistive technologies. Sign Up Today
Though the ADA is not new, the guidelines for eCommerce ADA Compliance are more important than ever. Very few web development firms and agencies are able to implement these guidelines correctly and confidently. Fortunately, you’re in the right place. These improvements not only help protect you from legal trouble, but they also increase the reach of your eCommerce site and allow you to convert more kinds of customers. This is a step you should be taking with your eCommerce website to prevent future threats for legal action, so get ADA compliant the right way right now and use 1Digital® Agency experts for help.
WCAG 2.2 AA compliance is engineered into every custom website design, custom development, and headless platform build — accessibility is part of the system, not bolted on after. Strategy-led engagements bundle ADA remediation with conversion optimization sprints, since the same friction that blocks assistive-tech users often dampens conversion for everyone — see eCommerce strategy services for the full roadmap.
FAQ
Federal courts have repeatedly affirmed that the ADA applies to commercial websites under Title III. The DOJ formally affirmed this position in 2018, and the Supreme Court left a key precedent (Domino's) in place. In practice, any eCommerce store serving US customers should comply with WCAG 2.1 AA standards to avoid demand letters and litigation.
WCAG 2.1 AA — the operative standard recognized by US courts and DOJ guidance. We also align with WCAG 2.2 AA where guidelines have stabilized, and we test against the four POUR principles: Perceivable, Operable, Understandable, Robust.
Both, depending on risk profile. Overlay tools (AccessiBe, UserWay) help on tight budgets and rapid timelines but do not produce full compliance on their own. For high-risk merchants we recommend code-level remediation: semantic HTML, ARIA where appropriate, keyboard navigation, focus states, color contrast, alt text, form labels, and accessible PDFs.
Shopify and Shopify Plus, BigCommerce, Magento / Adobe Commerce, WooCommerce, and custom builds. Most engagements include a remediation sprint plus a maintenance retainer to keep the store compliant as themes and content change.
Overlay deployment can be live in 48 hours. Code-level remediation typically runs 4–10 weeks depending on store size, template complexity, and third-party app footprint. We deliver a documented compliance report and ongoing monitoring so you can defend against demand letters.
Request a proposal
Share your platform, category mix, and target markets. A senior strategist replies within one business day with a pricing band and draft roadmap.