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93 posts by Joe C on the 1Digital® Agency blog.
Email promotion can be tough. It takes hours of work to write good copy, come up with a snappy title and find images that are on-message and aren’t a copyright violation. Then you remember that half your mailing list reads email on their phone and spend another eight hours trying
Bigcommerce and Shopify are two well-known and highly-regarded eCommerce platforms. Both are capable of powering a great looking, high-converting website that functions without a hiccup. Just because they’re both great doesn’t mean they offer the same benefits/features. We break
This blog post was written by Sanjay Arora of Nextopia Software Corporation. Nextopia is the #1 global provider of eCommerce onsite search and navigation solutions. Fully compatible with any eCommerce platform, Nextopia has proven track record of helping over 1,700 happy clients.
For merchants, Facebook’s call-to-action buttons have replace the need to enter long urls and text in posts to direct visitors to a desired destination. This button sits on great real estate, above the fold, next to our old favorite, the like button. Buttons can also be included
If you’ve covered the basics of running an ecommerce business, you will have read about SEO. SEO, or search engine optimization, is a set of activities performed to increase your rankings in an internet search. This is important because the higher the ranking, the higher the visi
Amazon Webstore is a powerful ecommerce platform with tons of robust features built directly into the software. For SEO, Amazon Webstore is a digital marketing powerhouse, offering a wide variety of tools to help your store attract customers, gain traffic, and make sales. SEO Too
When you begin to research marketing strategies for an ecommerce business, the term Search Engine Optimization (SEO) seems to pop up everywhere. Because of the importance that is put on SEO, it can be easy to think that SEO is the only viable option to successfully market an ecom
Ecommerce, despite reducing the need for a brick and mortar storefront, is not very different from traditional commerce in terms of what is needed to be successful. Any store, whether it is online or in a physical space, needs business. For ecommerce stores, the best way to drive
SLOW AND STEADY SEO Most businesses know that they need SEO for their website. It is commonly accepted that local searches and “googling” things has replaced the use of the yellow pages. If we are thinking outside of the local application, the web is a giant global marketplace wh
Email marketing is the process of collecting your target customer’s emails and then sending them marketing materials, most commonly in newsletter form. For eCommerce merchants, email marketing can aid sales and help to further establish brand awareness and trust. As a small eComm
Digital marketing is the promotion of products or brands via one or more forms of electronic media. What’s satisfying about this approach, is that digital marketing is easier to track than other traditional forms of marketing, through the use of analytic tools. Furthermore, with
Millennials, also known as generation Y, are young men and women who were born between the early 1980s and early 2000s. They were the first generation to have an early and deep understanding of technology and the internet. When it comes to eCommerce, their behavior is defined by
You Volusion store may be brimming with some of the greatest and most affordable products in your industry, but your website traffic and sales might be bit disheartening. If you’re not enhancing your product pages to be easily found by search engines, it would be wise to pay atte
Before people “enter” your Volusion store and begin to browse through your products, they generally type in a few keywords into a search engine and take a look at the websites in the top few results. You may have the exact product people need for an affordable price, but they wil
Welcome to the second half of our two-part how-to guide for integrating your Bigcommerce store with Google Shopping. In the first part, we discussed how to map your categories and enable your products. Today, we will discuss how to set up your data feed and submit your products t
It’s nearly impossible to ignore the impact that Google has in the world of ecommerce which is why, as a Bigcommerce store owner, it is important to know how to use tools such as Google Shopping to your advantage. In this two-part instructional guide we are going to take a closer
Volusion is one of the most popular and robust hosted ecommerce solutions available on the market. Volusion allows its users to create polished and professional websites that deliver a high quality user experience that helps draw in and maintain lifelong, loyal customers. What ma
In our previous blog post Hover Effects Part I: More than Meets the Eye we discussed the functionality and aesthetic advantages that hover effects can bring to a web design project. While this is a great starting point for discussion, how do hover effects enhance an eCommerce web
Now that mobile devices have been established as the dominant means to access the internet over desktop computers, what does this mean for your eCommerce store? Well it means a lot considering 50.3% of eCommerce is mobile, according to Shopify. Not only that, but in the grand sch
There are many advantages to using the Volusion platform for your eCommerce business. This is why it’s one of the most recommended platforms that we work with. For beginner eCommerce merchants it’s easy to use, while at the same time it’s great for medium to larger business with
Do you ever feel like you hear a lot about the online customer experience but never enough advice on how to make concrete improvements? Here is a list of direct ways to improve your site’s user experience. Perhaps you already considered some of these factors but need a re-evaluat
Okay, so if I had to break it down in one sentence, I would say that open source is a better option for more complex websites, and hosted platforms are better if your requirements are, in general, nothing super out of the ordinary. By no means an exhaustive list (as there are hun
Welcome to the final installment of our three-part series regarding Bigcommerce’s built-in search functionality. In Part 1, we discuss and help you get familiar with the different settings, fields, options, and terminology. In Part 2, we covered the best practices for enhancing y
Perusing ecommerce platforms and the resources they offer is much like shopping for a car. Ultimately, they all allow you to drive to a destination, but it’s the details of the features, combined with your specific needs, that will help you decide which option is best for you. Am
