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109 posts by Joe C on the 1Digital® Agency blog.
Welcome to the second half of our two-part how-to guide for integrating your Bigcommerce store with Google Shopping. In the first part, we discussed how to map your categories and enable your products. Today, we will discuss how to set up your data feed and submit your products t
It’s nearly impossible to ignore the impact that Google has in the world of ecommerce which is why, as a Bigcommerce store owner, it is important to know how to use tools such as Google Shopping to your advantage. In this two-part instructional guide we are going to take a closer
Volusion is one of the most popular and robust hosted ecommerce solutions available on the market. Volusion allows its users to create polished and professional websites that deliver a high quality user experience that helps draw in and maintain lifelong, loyal customers. What ma
In our previous blog post Hover Effects Part I: More than Meets the Eye we discussed the functionality and aesthetic advantages that hover effects can bring to a web design project. While this is a great starting point for discussion, how do hover effects enhance an eCommerce web
Now that mobile devices have been established as the dominant means to access the internet over desktop computers, what does this mean for your eCommerce store? Well it means a lot considering 50.3% of eCommerce is mobile, according to Shopify. Not only that, but in the grand sch
There are many advantages to using the Volusion platform for your eCommerce business. This is why it’s one of the most recommended platforms that we work with. For beginner eCommerce merchants it’s easy to use, while at the same time it’s great for medium to larger business with
Do you ever feel like you hear a lot about the online customer experience but never enough advice on how to make concrete improvements? Here is a list of direct ways to improve your site’s user experience. Perhaps you already considered some of these factors but need a re-evaluat
Okay, so if I had to break it down in one sentence, I would say that open source is a better option for more complex websites, and hosted platforms are better if your requirements are, in general, nothing super out of the ordinary. By no means an exhaustive list (as there are hun
Welcome to the final installment of our three-part series regarding Bigcommerce’s built-in search functionality. In Part 1, we discuss and help you get familiar with the different settings, fields, options, and terminology. In Part 2, we covered the best practices for enhancing y
Perusing ecommerce platforms and the resources they offer is much like shopping for a car. Ultimately, they all allow you to drive to a destination, but it’s the details of the features, combined with your specific needs, that will help you decide which option is best for you. Am
This will work well if you’re selling things that are being discussed on blogs, like fashion items, pet supplies, electronics, workout gear, basically anything that has a wide consumer audience. Step 1: Look for bloggers in your industry that have a large audience. Step 2: Become
People use the internet to find information on a million different topics a day. With the recent changes to how Google lists web pages to match queries and the never ending desire for businesses to have the most innovative and attractive website, it seems many have forgotten that
Since Google released the Penguin 4.0 algorithm update, the disavow tool in GWT has become a necessary part of any reputable SEO campaign management. We do it for our clients, but even though they have an expert handling their SEO, it can still be a lot of work on the client’s en
Congratulations! You’ve finally decided to set up (or upgrade) your online store, and take your business to the next level in the wonderful world of E-Commerce. In order to give your customers a positive experience (and give your bottom line a positive boost), keep these ideas in
When you really examine what every design element in an estore boils down to, it’s to convey a reputation and a standard to the customer. Any ecommerce store can post pretty pictures of anything for sale, but when it comes down to it, customers’ number one concern is whether or n
If you are just starting off in the eCommerce game and don't have a heavy purse to cover a serious launch, you'll probably be browsing templates. Templates are great for beginners that don't need a super unique site or a well-defined brand image. If you just wan
Just yesterday I was walking home from work when the mood struck me to play the piano. My own piano is old, so I like to go into piano shops from time to time for a therapeutic session with a six-figure Steinway. I work in Old City in Philadelphia, so I typed “piano 19106” into [
Prior to the evolution of responsive design, most businesses had two websites that they used to attract customers and sell their products — a desktop or PC version, only accessible to users on a computer, and a mobile website designed for smartphones. This duality made it v
The location of an agency that does SEO campaign management might not seem important. After all, everything done to optimize a website can be done online from just about anywhere. We feel that our native Philadelphia hometown has a lot to do what the quality of our SEO services,
You might not think a blog is going to help your ecommerce site gain traffic if you sell things like vacuum cleaners, pet food, picture frames, or something else that is lower on the spectrum of fun things to talk about. But selling such a product range could work to your favor i
Free-Trial Both platforms come out about the same in this category. Bigcommerce lets merchants test their platform for free for 15 days, whereas Shopify offers a 14 day free trial. Bandwidth Another tie here. Both platforms offer unlimited bandwidth to their customers. Transactio
In the previous Volusion SEO article, I explained how to use Google Analytics reporting as a starting point of how to optimize your Volusion store, and touched on anchor texts and on-page optimization strategies. In this article I’ll go into specific detail of what Volusion itsel
Optimizing your ecommerce website is very different from doing the same for an informational site. When you have a large and diverse inventory, you have as many keywords to potentially optimize for. So you end up optimizing the keywords that reference the product categories, like
The marketplace for ecommerce web designers is a diverse one. I’ll break down the competitive arena to show you who the players are for Volusion web design: You have the highest level designers, which typically work with enterprise level clients. Then, you have designers that wor
