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109 posts by Joe C on the 1Digital® Agency blog.
This is part two of a case study on our sister site Genius eCommerceⓇ. You can read the first part of the case study, focused on custom design, right here. If you were to take any basic sedan you might buy off of any car lot and kit it up for racing, what would you […]
I was sitting on the floor, working on my bike this week. I like to try my hand at simple repairs myself, rather than take it to the bike shop down the block, because I pride myself on a certain amount of self-sufficiency. However, this time I got to a point in the job where [&he
As quarantine restrictions ease, and retailers get back to opening their brick and mortar shops, many business owners are concerned about the retail landscape they are coming back to. A combination of stringent local regulations and rapid eCommerce growth over the year so far has
Have you ever worn a custom made suit or gown? Most people won’t, except for a few special moments in their lives. For most occasions, they’ll pick a selection off the rack, and that choice will be tailored in a few places. A hem here, a tuck there, and you’ll have a wonderful, f
There’s never any shame in asking for help. During this time of extended indoor isolation, I’ve been taking on a lot of new projects to keep myself busy. I’m building a coffee table, rehabbing some of my old leather furniture, and learning more about how to use Photoshop. The onl
There’s an idea in behavioral economics called the sunk cost fallacy. It posits that people naturally hold onto things longer than is strictly logical if they’ve invested a lot of time and energy into them in the past. Like your friend that won’t get rid of their old beater car b
In my experience, B2B eCommerce (business to business) retailers are like lefties. I’m left-handed and I can tell you that when you’re a lefty the world just isn’t made for you in a bunch of small ways. Your desk at school is on the wrong side. Your left hand is either smudging p
Can you pat your head and rub your stomach at the same time? What about walk and chew bubblegum? Do you find yourself chasing two rabbits, only to catch neither, and end up the jack of all trades and the master of none? Plenty of smart people will advise you to focus your efforts
The platform you started your eCommerce store on isn’t necessarily the one that’s still the best for you today. Yet, I see a lot of merchants have trouble breaking inertia and staying on their first store long past its prime. Think of how much your business has grown and changed
If you asked any eCommerce store owner if they could make a wish and improve any key performance indicator on their site, most would probably say their conversion rate. It’s the metric that’s most directly related to how many sales an eCommerce site makes. Merchants try all kinds
Every SEO campaign, from the biggest national keyword blitz, to the smallest local plan, has the same goal, to bring more organic visitors onto the site. What action you want those leads to take once they hit your site, however, can vary based on what kind of business you’re runn
When laying out a modern eCommerce custom design, our experienced eCommerce designers take their cues on how to build a homepage from tribes of prehistoric hunter-gathers. Well… kind of. In 1999, two anthropologists by the name of Pirolli and Card developed the Information
When opening a brick and mortar store, they used to say that location was everything. eCommerce was supposed to deliver us from that. The expectation was that anybody with a computer and an internet connection would be able to compete for the foot traffic on the digital main stre
There is a (probably apocryphal) quote often attributed to Michelangelo about how to sculpt an elephant. You simply start with a block of marble and then chip away everything that isn’t the elephant. Not to be overly grandiose, but a good digital marketing campaign works in much
Turning a dream into a reality takes a lot of elbow grease. When Mike and Manny from Casa M Spice Company first contacted 1Digital Agency it was because they were just getting things off the ground. They knew they would need some expert help and were searching for a Shopify Plus
Hosted eCommerce solutions are fantastic tools, but sometimes their need to serve a mass audience can hinder their usefulness for businesses with uncommon requirements. Barry Robb, the business manager at Cards for Causes, first reached out to 1Digital Agency because his business
When someone says eCommerce a certain type of store jumps to the forefront of most people’s minds. A catalog of products, organized into categories, with a cart and a checkout. This straightforward type of online store is what eCommerce platforms are built to accommodate. However
Justin Malone has run White Mountain Knives since 2005 and created his first website for the business about 10 years ago. His online presence hadn’t been updated or upgraded in that intervening decade until he reached out to 1Digital Agency earlier this year. We worked with Justi
So You Think You Know How to SEO? Three-Part Series: Part 1 One of the most common things that I hear from brand new SEO clients is some variation of ‘I don’t quite know what SEO is. I just know I need it.’ That’s a common reaction for eCommerce merchants because the acronym SEO
The much lamented, much-lambasted term, Pivot to Video. Used most often to describe the move away from text and towards video content by journalism outlets. And while it gets a bad rap in that context, from think pieces that bemoan the state of the national attention span, there’
A lot of the merchants that I talk to about an eCommerce SEO campaign want to target the biggest and highest trafficked keywords in their industry. I don't blame them. It makes sense. SEO is supposed to increase your organic traffic, so it’s natural to assume that only high
The Problem Ben Winterburn was starting a brand new eCommerce store in a very competitive industry, vaporizers. His template site on Shopify was not gaining any traction. The Solution 1Digital® partnered with Ben and gave Vapaura the full treatment, a full custom redesign, along
1Digital CEO Dan Kogan On eCommerce Redesign and Keeping Your Success Rolling Dan Kogan, founder and CEO of 1Digital Agency, has worked in eCommerce for 20 years. His eCommerce design and development firm, 1Digital Agency, works on eCommerce redesign projects every day. I sat dow
An interview with 1Digital Agency CEO Dan Kogan about the the challenges, and rewards, of eCommerce entrepreneurship. Dan Kogan is the founder and CEO of 1Digital Agency. From building a successful fashion retail brand, to creating his own eCommerce cart, Dan has spent the better
