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93 posts by Joe C on the 1Digital® Agency blog.
Color is serious business. Especially when you’re choosing the colors that will brand your serious business. You can’t just pick your favorite colors, and apply them to your web store willy nilly. This post will tell you how to use color theory to develop a color palette that wil
How to use Google Adwords search network and display network The world of PPC (Pay per Click) advertising on Google AdWords can seem pretty mysterious. It has a lot of dark and winding hallways, and you can sometimes feel that if you wander too far down them you might get
Part 2: Create content for your eCommerce YouTube Channel It might surprise you to learn that the second most used search engine in the world is not Bing, or Yahoo, or even Alta Vista, it’s YouTube. And yet, fewer than 10% of small businesses are making themselves visible
At 1Digital Agency, we see our premium templates as well made frames for artful products. A frame gives its painting a place to exist. It complements its painting, without drawing attention away. And the frame, too, is made by a craftsman. This is what a good eCommerce template s
Understanding how keyword selection affects your digital marketing plan Keywords are, by far, the most important facet of a 1Digital Agency digital marketing plan. They set the tone and direction of an SEO marketing campaign, and they are a major factor in determining how
Beauty may be skin deep, but the sleek functionality of our custom Bigcommerce template designs goes clear to the bone. At 1Digital Agency, we offer custom templates, compatible with Bigcommerce, that will give your web store a custom designed look, without the custom designed pr
Part 4: The Best eCommerce Hosting Platform Previously, on How to Succeed in eCommerce Without Really Trying: Joe does a sci fi podcast with his friends, and they are ready to start selling merch online. He’s been put in charge of creating their online store. There’s just one pro
The eCommerce boom is great in myriad ways. It’s convenient. If you work all day and have kids at home, shopping online may be all you have time for. It allows people access to products they wouldn't normally be able to purchase. It can get fresh fruits and vegetables to lo
Part 3: Setting up a Volusion Store Previously, on How to Succeed in eCommerce Without Really Trying: Joe does a sci fi podcast with his friends, and they are ready to start selling merch online. He’s been put in charge of creating their online store. There’s just one problem. Wh
Although it's not exclusive to the ecommerce business model, the first few months are all about passing the viability exam. Do whatever it takes to get the engine running – you can worry about the color of the spolier if and when it picks up some speed. You're l
Part 2: Setting up a Bigcommerce Store Previously, on How to Succeed in eCommerce Without Really Trying: Joe does a sci fi podcast with his friends, and they are ready to start selling merch online. He’s been put in charge of creating their online store. There’s just one problem.
Part 1: Setting up a Shopify Store Unlike most of the people is this business; I’m a pen and paper type of guy. I had a Walkman for years after the iPod came out. I’m not at all fluent in the language of Emoji. So when the podcast I was working on moved out of […]
One of the downsides of eCommerce is that customers can’t interact with your products the same way they can interact with goods in a brick-and-mortar store. The best way to make up for this is with stunning product photos. According to one study, 67% of consumers say that the qua
Even though other types of marketing may have attracted more attention lately, email marketing is still a trusty tool for eCommerce site owners. Most people who run online businesses learn that having a good email list is a handy thing because other forms of advertising can get v
Entrepreneurs are always looking out for new ways to make money. eCommerce business owners and people who are interested in breaking into the world of eCommerce have likely heard or read about dropshipping at some point. Whether it’s been positive or negative is an entirely diffe
One of the things we do most often here at 1Digital Agency is migrations. People want to migrate for a lot of different reasons. Maybe they had a bad experience with customer service or feel that another platform can offer them more than the one they are using now. Shopify is one
We do a lot of projects with Volusion. Whether we’re adding a feature to someone’s site, designing a whole new store, marketing someone’s business on the internet or helping someone with migrating to Volusion, we know the platform like the back of our hand. With so many glowing r
Bigcommerce is one of the most popular eCommerce platforms on the market, consistently showing up somewhere on top eCommerce platform lists. It’s no wonder that so many people start a store powered by Bigcommerce or want their existing store to migrate to Bigcommerce. Migrating t
It’s tough out there on the internet. You’re competing against millions of other websites from companies based all around the globe for customers’ attention and prime real estate at the top of search engine results pages. If you’re trying to take it on alone, it’s pretty much imp
As we’ve previously written about, email marketing is an essential part of any decent marketing campaign. Marketers across the board see email campaigns as the best way to build awareness, acquire leads, convert shoppers and retain customers. Two of the largest email campaign man
You’ve probably heard that Google Shopping (sometimes called Product Listing Ads, it’s the same thing for our purposes) should be included as part of your marketing campaign. You weren’t lied to. Google Shopping is an incredibly powerful tool for reaching shoppers on the internet
In spite of all the effort you put into providing high-quality products and services, someday you will receive a bad review, or even bad reviews. Maybe the customer was having a bad day, maybe something went wrong on your end and you delivered a subpar experience, but one thing i
Troll Control 101: Few things are more frustrating for a business owner than a negative fake review. People trust other people more than anything else when they are looking into a restaurant, product, company — whatever. Although fake reviews aren’t really that tricky to spot, th
Bigcommerce is a great platform when it comes to SEO. It gives webmasters the tools they need to customize and tweak the site to their exact specifications. Although Bigcommerce does a great job, there’s always things you can do to improve your SEO. While these steps may seem com
