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81 posts tagged technical seo.
A technical Shopify SEO audit is a systematic process for finding and fixing issues that hinder performance. This 5-step framework provides a repeatable roadmap to control crawlability, fix index bloat, and improve your store's ranking signals.
Faceted navigation generates hundreds of unplanned, indexable filter URLs that fragment crawl budget and cannibalize your strongest collection pages. Here's how to stop it.
Improving Shopify Core Web Vitals like LCP, CLS, and INP is a confirmed Google ranking factor tied directly to user experience. This guide explains how to fix common issues caused by bloated themes, third-party apps, and unoptimized media to create a faster, more stable store.
Stencil and Catalyst are both first-party BigCommerce storefronts. The SEO trade-offs between Handlebars and Next.js are not obvious - here is the head-to-head.
Catalyst is BigCommerce's Next.js reference storefront. Here is how to ship it without breaking the SEO that Stencil shipped by default.
Shopify handles the basics, but ranking requires more. This complete Shopify SEO guide walks store owners through site architecture, content strategy, structured data, and every optimization that actually moves the needle in 2025.
Shopify's default themes only get you partway to rich results. This guide shows exactly which product schema markup fields Google validates, what breaks with variants, and how to fix it.
A Shopify XML sitemap is an auto-generated file that helps search engines find all your pages. Shopify creates and updates it for you at yourdomain.com/sitemap.xml - your only job is to submit this file to search engines to improve your store's SEO.
B2B Edition catalogs are quote-only by design. Here is how to rank them without faking pricing - and how customer groups, pricelists, and quote flows interact with crawlers.
BigCommerce B2B Edition's Customer Groups and Price Lists are the right tools for B2B pricing - but they introduce SEO questions about what crawlers should index, what schema should claim, and how to keep gated pricing out of the public layer.
Industrial distributors have a different SEO problem than consumer brands: long buying cycles, technical specs, customer-specific pricing, and an engineer-led buyer journey. What actually moves rankings - and qualified RFQ volume.
Learn more about how a custom eCommerce SEO campaign can generate increases in organic visibility and revenue for a client that provides alternative energy storage solutions.
Growing your business these days means taking a leap from local SEO services to the National stage. Find out what to strategically so your business won't take a dive.
Agentic commerce is the shift to AI agents that actually transact on a user's behalf. ACP, AP2, Operator - here's the merchant-side playbook.
Magento Cloud has eight named indexers and a faceted nav that will tank crawl budget if you let it. Here is how to ship both without losing rankings.
Answer Engine Optimization audits aren't a yearly artifact - they need a quarterly cadence to keep pace with how ChatGPT, Perplexity, Claude, and Gemini change what they cite. The 8-checkpoint framework we run for clients.
Platform migrations and replatforms break SEO when canonical signal isn't preserved - and the failure is rarely in one place. The 7-stage methodology we run for every migration, and what each stage protects.
Recently, one of our copywriters posted a guide on the differences between white hat SEO and black hat SEO. I thought I’d leverage that recency to key in on some specific black hat SEO techniques (some of which are still unfortunately encountered periodically) that will almost de
Search engine optimization is a fundamental strategy for how companies establish authority, enhance visibility, and drive revenue. The differences between white hat and black hat SEO define whether that growth remains stable or becomes vulnerable to penalties and ranking losses.
Getting a blog post to rank is one thing (please check out my “how to show up in the AI overview blog,” which is currently ranking, for a good example). But getting images to show up in the Image Results of Google? That’s a whole other ballgame. It is, however, still technically
You know something? Every single year I read a slew of articles in January about how search engine optimization, or SEO, will be dead in the coming year. Either that, or I read some variant of it that basically suggests SEO is not necessarily dead, but that it is fundamentally no
Most professional digital marketers agree that SEO offers the highest ROI of all digital marketing channels, at least when you target suitable keywords and follow some basic best practices. SEO is also, technically, free (it just costs your time) in contrast to other models like
Having access to the right information is critical in SEO. Even seasoned digital marketers can get tripped up with the shifting Google landscape and what actually constitutes effective search engine optimization. Here we've put together some helpful eCommerce SEO resources
The most important thing one has to take into account when it comes to building any structure whatsoever (whether that be the Empire State Building, the Eiffel Tower, or the 7541-piece LEGO Millennium Falcon) is the structure's foundation. Setting a strong foundation is cru
