eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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We’re Supplement PPC Agency for your Business
Sales of supplements can flourish even in times when other industries experience hardships. Even when luxury spending dips, people invest in necessities like food and supplements in order to stay healthy. The tradeoff? There’s a lot of competition in the market for supplements. The solution? An efficient Supplement PPC Agency like 1Digital® on your side can help you generate the increased traffic you’ll need to build growth and sales in the long term.
Use PPC to Grow Your Supplements Business
A PPC strategy is intended to draw paid traffic to your website using the keywords that your clients are already searching. In essence, it’s just one way to put clients in touch with the products that they already need when there is so much other noise in the market that happens to be in the way. By finding the keywords your customers are searching and when they are searching for them, we can help your online business start to see the higher traffic that you’ve been waiting for.
Why 1Digital® for Your PPC?
Any eCommerce strategy worth its salt relies on a solid keyword foundation, so what does 1DigitalⓇ do differently? Well, for one, we get to know your business and your customers so we can create a tailor made campaign for your business. In addition to studying your analytics to optimize your campaign, we take a step back to analyze your competitor’s strategies so that we can take their strengths head on while at the same time capitalizing on their weaknesses.
Selling Supplements Successfully with PPC
Here at 1DigitalⓇ, it all starts with keyword research. We find the high volume keywords relevant to your industry and your business. From this list, we work to find the ideal combination of keywords to bid on that will offer you the most qualified leads with the best ROI. This way more of the clicks you receive become conversions instead of bounces.
Why 1Digital® is Your Supplements PPC Company
Marketing for eCommerce is our specialty here at 1Digital®, and we take each new campaign not only as a chance to bring our clients success but as a chance to fine tune our processes. We’ve helped other clients selling supplements and in related industries in the past, and we take what we learn from each process and apply it to the next customer’s campaign. We’re constantly evolving our research and processes to bring you the best results.
Keyword Selection for the Supplements Industry
When planning a PPC campaign for any industry, it is important to focus on the correct keywords. Without choosing this list carefully, you can end up severely overpaying for low quality leads. Selecting the right keywords is a constantly evolving process that involves tracking your bids and analytics to ensure the best results.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.