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Need an Auto Parts PPC Agency?
People love their cars and those enthusiasts are often looking for components to upgrade their vehicles. When consumers are shopping for new parts, search engines are often their first store. An effective PPC marketing campaign can help your site’s ad pop up when potential buyers are researching the products you carry, leading to increased traffic and conversions.
Auto Parts eCommerce PPC
The auto parts industry is competitive and PPC is a great way for your business to stand out from the crowd. Google’s ad services can help place your advertisements above the search results so interested parties will see your business first. This not only increases the visibility of your brand, but can also help draw win customers. Because you only pay when users click on your ad, the rest of the time it is just free marketing.
Why 1Digital® for Your PPC?
When it comes to digital marketing, we are your team. Since we opened in 2012, we have been helping eCommerce businesses increase their traffic and conversions. Every member of our team comes from an eCommerce background and we are happy to lend those expertise to our customers. With one of our PPC campaigns, your business will start seeing sales going up while CPC goes down.
Your Auto Parts Business & Our PPC
PPC is all about maximizing your ROI. You are paying for every click, so ensuring the quality of those clicks is the name of the game. Our proprietary PPC strategies help us track your metrics to ensure that you are getting the most out of our services.
Why 1Digital® is Your Auto Parts PPC Agency
PPC is both simple and complicated. The basic idea is to find the keywords that you want to target, and bid to show up when users search those terms. Then, if they click your ad you have to pay. While this seems simple, finding the correct keywords, optimizing your bids, and ensuring you are getting the metrics your business needs is a full time job. Our expert PPC team is here to do that job for you.
Keyword Selection For Auto Parts Businesses
One of the most important facets of a PPC campaign is knowing what keywords to bid and when/where you want them to show up. There are countless factors to consider and one of the best ways to make sure your keywords are performing is to have a team constantly tracking and analyzing your results. Over the years, we have developed our own strategies for creating PPC campaigns that offer our clients incredible results.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Ready to Talk to Our PPC Experts?
If you have been looking to draw more traffic to your auto parts business, it’s time to consider having a PPC team in your corner. We can help make sure that your business starts drawing in qualified users so you can up your conversions and see the best possible ROI. If you are ready to get started, give us a call to talk to one of the PPC experts on our team.