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Our Furniture PPC Agency Boosts Conversion Rates Through Custom PPC Strategies
Paid search marketing campaigns through Google Ads and other platforms, utilizing display and search ad campaigns, can be highly profitable for furniture businesses. SEO is a competitive game, but with the right bid strategy, targeting, and effective ad copy you can cut your way right to the tops of the search engine pages. Our digital marketing agency has a proven history of creativity, critical thinking, problem-solving, and collaboration that manifests in laser-precision targeting, lean and effective bid strategies, and effective ad copy that arrests attention, bringing your online furniture store new leads and sales.
eCommerce PPC, for Furniture Stores
eCommerce PPC management doesn’t just have one single goal. That depends on the goals of the client. Some PPC campaigns are there to generate brand awareness. Others are to prevent competitors from cannibalizing a brand. In eCommerce PPC, generally, the main goals are to expand brand awareness, capture new leads, and generate new sales, especially while SEO efforts are still generating a head of steam. We specifically offer custom eCommerce PPC for furniture stores, with strategies that are intended to extract as much value as possible from each dollar you invest in ad spending.
How a Furniture PPC Agency Does It
Anyone can create a Google Ads account, launch a Google shopping campaign, write some PPC ads, and assign them to a landing page, even a furniture retailer. But it takes specific familiarity with user habits and behavior to define a target marketing, execute creatives that will appeal to that market, and then bid on the right keywords to ensure that the ads show up on the right devices, at the right time, with users that are either interested or have intent to purchase. It’s a delicate act, but we have ten years of experience pulling it all together. Talk to our PPC experts today about how we can overhaul your PPC campaign to get more out of each dollar you spend.
Your Furniture Business & Our PPC
When you have a professional PPC campaign supporting your business, the results can be amazing. Doing your own PPC involves a lot of guesswork and will involve more than a few wrong turns along the way. There is no exact science to planning a PPC campaign, so having a professional team back you up can make a huge difference in the results you achieve and how quickly you can get there.
Why 1Digital® is Your Furniture PPC Agency
We have mentioned that there is no exact science to PPC. There is a lot of trial and error involved and one of the best ways to minimize the errors is to have an agency that understands the PPC landscape. That is where our team comes in. We know PPC and we know the furniture industry. We can help you bring in search traffic with one of our well targeted campaigns.
Keyword Selection For Furniture Businesses
One of the most difficult parts of every PPC campaign is choosing the right keywords to focus on. You are not only looking for keywords that are well trafficked, but ones that your business can compete for. We can help you create the perfect keyword list so you bid efficiently and achieve the best possible results with your campaign. The process of finding successful PPC keywords can also help your business in other marketing campaigns, like SEO.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We’re the Experts in eCommerce PPC
Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.
Keyword selection and continuous optimization is the cornerstone of an effective E-commerce PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your E-commerce PPC campaign cuts costs and delivers higher ROI.
Detailed Keyword Research
We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your eCommerce PPC campaigns that can lower your overall costs.
Setting up conversion tracking is also critical to the performance and success of a E-commerce PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.
Search Engine – Google / Facebook / Amazon & Bing
Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which 1Digital® Agency brings to the table, along with a history of success proven by results.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.
One Dedicated PPC Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is the process of readdressing and improving E-commerce PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.
Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
E-commerce PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.
Ecommerce Analytics and Reporting
Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.
1Digital® provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.
1Digital® eCommerce Services
E-Commerce PPC Campaigns That Get Results
Our PPC strategy implements the following services:
- Campaign Strategy & Execution
- Keyword Research & Development
- Remarketing, Display, Youtube & Shopping
- Conversions & ROI Tracking
- Unique Ad Creation & A/B Testing
- Account PPC Management & Reporting