Need a Pet Products PPC Agency?
Pets are needy and pet owners need to find convenient ways to get their pets the products they crave. Whether your store offers food, toys, or other pet supplies, we can help you create a pet supplies PPC marketing campaign to attract customers who need your products.
Pet Products eCommerce PPC
The eCommerce marketplace can be extremely competitive. No matter what products you are offering, there are going to be other businesses online that are trying to attract the same customers. Having a well targeted PPC campaign is crucial if you are trying to bring qualified traffic to your website. A PPC campaign is basically a living entity that requires constant upkeep to ensure proper performance.
Why 1Digital® for your PPC?
Online marketing can be an intimidating process. Our team of eCommerce experts have specialized in marketing since 1Digital® first opened its doors. If you are looking for a digital marketing team that will work with your business every step of the way, we are here to help with our world class pet supplies PPC services.
Your Pet Products & Our PPC
Every online marketplace comes with its own set of relevant keywords. These are the terms that your customers will be searching when they need your products or services. We can help you find the pet industry keywords that relate to your business and create a bidding strategy that will help you maximize your campaign’s ROI.
Why 1Digital® is Your Pet Supplies PPC Company
When you hire our PPC team to run your campaign, we want to make sure that you can see the results. You will be invited to join our online workspace so you can constantly track your campaign’s progress. Your dedicated project manager will also send you weekly updates, hop on monthly calls, and be there to address any questions or concerns you may have.
Keyword Selection For Your Business
The foundation of a pet supplies PPC campaign is the keywords you will be bidding on. We can help you find keywords that are both relevant to your business and that you can compete for. This combination, combined with tracking analytics, will help our team ensure that you start to see the kind of qualified traffic that will become conversions instead of creating more bounces.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We’re the Experts in eCommerce PPC
Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.
Keywords
Keyword selection and continuous optimization is the cornerstone of an effective E-commerce PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your E-commerce PPC campaign cuts costs and delivers higher ROI.
Detailed Keyword Research
We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your eCommerce PPC campaigns that can lower your overall costs.
Conversion Tracking
Setting up conversion tracking is also critical to the performance and success of a E-commerce PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.
Search Engine – Google / Facebook / Amazon & Bing
Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
Banner/Image Ads
The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which 1Digital® Agency brings to the table, along with a history of success proven by results.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.
One Dedicated PPC Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is the process of readdressing and improving E-commerce PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.
Weekly Reporting
Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
Search Network
E-commerce PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.
Ecommerce Analytics and Reporting
Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.
Monthly Reporting
1Digital® provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.
1Digital® eCommerce Services
E-Commerce PPC Campaigns That Get Results
Our PPC strategy implements the following services:
- Campaign Strategy & Execution
- Keyword Research & Development
- Remarketing, Display, Youtube & Shopping
- Conversions & ROI Tracking
- Unique Ad Creation & A/B Testing
- Account PPC Management & Reporting
