eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need a Home Goods PPC Agency?
The difference between a house and a home is what you put inside it. Your online home goods store will help homeowners find the decor items they need to perfect the look and feel of their homes. Our Home Goods PPC campaigns are designed to help those homeowners find your store when they are searching for the products you offer.
Home Goods eCommerce PPC
The online homes goods market is extensive, which can make it difficult to compete. A good PPC campaign will help your store appear higher on the rankings so you can turn more interested search engine users into new customers. You will only pay when a user clicks on the ad. This means that you will still get your name on the top of the results page for free, giving you a little free advertising when the user doesn’t click.
Why 1Digital® for Your PPC?
PPC is a complex method of advertising, especially if you are looking for a strong return on your investment. Our team of marketing experts can help ensure that you are always getting the most out of your PPC spending. Digital marketing has been at the heart of everything we do since we first opened our doors in 2012 and we are proud to create campaigns that produce incredible results.
Your Home Goods Store & Our PPC
So you already have the products that customers want, but not enough actual customers. Our PPC campaigns can help you solve that problem by finding the perfect keywords for your business to bid on. Over time, we can analyze your results and focus your campaign by targeting search terms that bring in qualified traffic. This can help improve the number of clicks that become conversions.
Why 1Digital® is Your Home Goods PPC Company
Here at 1Digital®, we are dedicated to helping our clients produce incredible results. When we manage your PPC campaign, you will be invited to join our online workspace where you can track your campaign’s progress and reach out to our team with any concerns or questions you may have.
Keyword Selection for Your Home Goods Business
PPC campaigns revolve around the keywords you bid on. Some obvious choices like “Home goods for sale” will have a pretty high cost per click. A more specific option like “[specific product] for sale” will have fewer searches, but will be much more cost effective for you to bid on. We can help find the perfect balance of search volume and price to bring in the users you need at the optimal cost.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Ready to Talk to Our PPC Experts?
If you are interested in promoting your home goods with one of our PPC campaigns, give one of our PPC experts a call. We will set up a time to review a free PPC audit of your website so we can determine the best campaign for you.