SEO Services For Automotive Industry, SEO For Car & Auto Dealers
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1Digital® creates campaigns that bring about success in various industries. We won’t just work for you, we’ll work with you. Our main concern is to bring about the kind of improvement that you’d like to see. Since 2012, we’ve been running campaigns that have boosted businesses of all sorts, and we’ve enjoyed every one of them. We won’t know what kind of campaign will work for you until we understand what kind of changes you’d like to see, so take the time to contact us today, and let’s figure out the best campaign for you.

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SEO Marketing for the Automotive Industry

Every industry has to subscribe to the ever-changing trends of the internet. The Automotive Industry is no different. Studies show that people will spend around twelve hours online before purchasing a vehicle, and this is no surprise. The truth is, online purchases and online research has become a part of a consumer’s daily life. That is why it’s important for the Auto Industry to advance with its customers, and if you own a car dealership or sell auto parts, your online presence is going to be directly connected to your success. That is why an effective automotive SEO campaign can be a tactic that makes or breaks your business.

eCommerce SEO for Car Dealers

Although eCommerce is a constantly morphing atmosphere, our team at 1Digital® thrives within it. At 1Digital® Agency, our experts understand all of the complexities of online business, and with our help, your own business can vastly improve. We know how to build a state of the art site that will turn visitors to customers and bring newcomers onboard. We work with both B2B and B2C marketing, and we have a history of success with each. With extensive experience with Shopify, BigCommerce, Volusion, Magento, and many other eCommerce platforms, we know that we have the expertise you need to succeed online. If you are looking for an agency that does SEO for car parts retailers or auto dealers, contact us today, and let’s talk about what changes you’d like to see in your business.

Why 1Digital® For Your Auto Dealer SEO Services?

With the experts at 1Digital® Agency, you can figure out exactly how to improve your visibility and boost your customer base. We have worked with automotive businesses specializing in fields like audio systems, tires, and other components. No matter your industry, our aggressive automotive SEO strategies will improve your rankings in organic search results, and you will feel those positive effects long after your campaign is over. Our comprehensive Search Engine Optimization campaigns cover everything from title tag and meta description optimization to the creation of tailor-made content. Our writing staff is well versed in a variety of industries, and we’re confident in our ability to create quality content that will drive your campaign. Contact us today for more information on how to get started!

Auto Dealer SEO Services Engineered for Performance

Just like any other industry, the automotive industry faces complex challenges that are not only difficult to negotiate, but subject to ongoing changes. Here at 1Digital®, we understand the complexities of the challenges faced by those who operate in the automotive industry. This is because we invest considerable resources in familiarizing ourselves with the industries of our clients, enabling us to develop marketing strategies that are proactive and not simply reactive. Our proven digital marketing strategies are constructed from target keywords, content creation, and technical SEO elements that will improve your search engine rankings and generate more traffic.

Why 1Digital® is Your Automotive SEO Agency

1Digital® Agency has not developed a successful SEO process by chance. It has arisen from a commitment to crafting flexible approaches to the needs of each of our clients with respect to the variables present in their industries. Our automotive SEO process is comprehensive, and tuned-up to deliver excellent “fuel economy,” with an automotive SEO project administered by 1Digital®, you can expect to beat your competitors off the line and place among the top finishers in the race to generate higher organic “traffic.”

Car buyers might not understand each and every one of the minute details that results in the success of an automotive SEO campaign, but we do. Our process hinges on our investment in discovery and keyword research, which enables us to optimize the fine points of technical SEO and website structure that will generate favorable rankings. We meticulously optimize meta descriptions, title tags, and other content to deliver a more pleasant user experience and high rankings. With respect to website performance, SEO has a need for speed, and we can help with site speed optimization as well, to bolster our efforts. In addition, our SEO strategy encompasses a link strategy that includes offsite content publication with backlinks to your website that can increase your domain authority and referral traffic.

Content Marketing for Automotive SEO

One of the most valuable contributors to the success of an SEO campaign is high-quality content that both engages and enlightens the reader. This includes offsite link building and optimized blog posts, as well as category and product page copy. Our goal here at 1Digital® Agency is to ensure that our content is not only optimized for search engines, but will grab the attention of your potential customers to build readership and increase time on page. Building your visibility is a top priority; you can’t succeed if consumers cannot find you, and that’s why the quality content written by 1Digital® will vastly improve your customer base. Using our key phrase strategies, we can confidently improve your rankings and lead you to potential clients. We understand the ins and outs of content marketing, and that’s why we have a history of success with our own clientele.

Expert Advice

Why Do I Need SEO for My Automotive Business

Making your automotive business stand out from your competitors can be challenging. With more and more searches happening online, you need to be sure that your business can easily be found. Whether you are a local car dealership or sell auto parts online nationwide, getting your business in front of the right audience will make all the difference. That’s where automotive SEO comes in; a well-crafted SEO campaign can go a long way towards achieving those goals. SEO for the automotive industry is a complex process and you might be wondering if it’s something your business really needs. The short answer is yes; the long answer can be found below.

SEO = Trust

Now more than ever, consumers are turning to search engines to find a place to buy everything from tires to vehicle accessories, new and used vehicles, and more. When searching online, most customers don’t look further than the first or second page of results. On those pages, you’ll find two different types of results: Paid Results and Organic Results. Paid results come from PPC or pay-per-click. They are the results you’ll see marked as an “Ad” in Google. Organic results follow paid results and are the ones that have earned their search engine rankings rather than paid for them.

While PPC is a very popular form of digital marketing and is something that we also offer here at 1Digital, SEO is something that we advocate more simply because of the greater benefits it offers customers. Many online users tend to skip over paid advertisements simply because they view them as untrustworthy. Organic search results, however, are considered much more trustworthy because of having earned their high rankings in search engines through all of the work required to get them there. That work can be lengthy and time-consuming given the amount of effort needed to effectively optimize a website in order to increase visibility but it can all be found in great detail in our 1Digital® SEO process.

SEO = Qualified Traffic

SEO is a form of digital marketing that is guaranteed to bring more traffic to your website. Whether you need a local business SEO campaign for your local car dealership or are looking for a nationwide SEO campaign to reach users across the country, 1Digital® can help. It all starts with targeting the right keywords. If your target keyword list doesn’t include the right terms, all of your efforts will be lost. For a local SEO campaign, you need to be sure your list includes long-tail keywords with local city or town names. For example, a car dealer in Atlanta, Georgia might target the phrase “Atlanta best used cars” – this phrase would be more beneficial to that car dealer than targeting a phrase like “used cars” because it is localized and has a higher user intent to buy.

As an automotive SEO agency, we’ll put together a list of keywords that will offer you a greater chance of ranking highly for those specific keywords and will bring in more targeted traffic that not only has a higher chance of conversions but will also increase time spent on a web page and return users.

While PPC is a very popular form of digital marketing and is something that we also offer here at 1Digital, SEO is something that we advocate more simply because of the greater benefits it offers customers. Many online users tend to skip over paid advertisements simply because they view them as untrustworthy. Organic search results, however, are considered much more trustworthy because of having earned their high rankings in search engines through all of the work required to get them there. That work can be lengthy and time-consuming given the amount of effort needed to effectively optimize a website in order to increase visibility but it can all be found in great detail in our 1Digital® SEO process.

SEO = Higher Chance of Conversions

We’ve already mentioned that the right SEO campaign will boost trust in your business and increase traffic to your store. In addition to these, a good, strategic SEO campaign will also increase conversions. As mentioned earlier, the right set of target keywords will have a higher user intent to buy and, because of this, will drive more qualified traffic to your website. This targeted traffic would include users already on the path of purchase and having an optimized website that leads them down the sales funnel will increase their chances of converting.

In the long term, SEO has been shown to offer amazing returns when compared to other forms of digital marketing. By climbing search engine rankings organically, you cut out the middle PPC man and have a higher chance of continued rankings for specific keywords even after you stop paying for any forms of automotive SEO services compared to PPC that immediately removes you from the top of search engine pages the second you stop paying for those ads.

SEO = A Proven 1Digital® Process

The first and most important step when creating an automotive SEO campaign is finding the right digital marketing agency to manage it for you. If you are looking for car dealer SEO services, the team of eCommerce experts at 1Digital® Agency can help your automotive business achieve incredible results. We’ve crafted both local and nationwide automotive local SEO and nationwide campaigns that have seen great success. By hiring an agency like 1Digital® that offers digital marketing services like SEO for car dealers and auto parts, you’re hiring an agency with a track record for success. Our SEO specialists and content writers are here to help. With a little bit of information about your business, we can start putting together your new SEO campaign today!

Real Clients. Real Results.

SCROLL RESULTS
(SINCE HIRING 1DIGITAL®)

HB Sports

In 1 year

57% increase in organic traffic
85% increase in organic revenue
21% increase in organic conversion rate
87% increase in organic transactions
76% increase in new organic users
53% increase in organic sessions

H Potter

Duration of the campaign compared to the previous year

65% increase in organic traffic
153% increase in organic revenue
134% increase in organic transactions
59% increase in new organic users
19% increase in organic page views per session
69% increase in organic sessions

WHITE MOUNTAIN KNIVES

1ST YEAR WITH 1DIGITAL COMPARED TO PAST YEAR

334% increase in organic traffic
329% increase in new organic users
384% increase in organic sessions
48% increase in organic pages viewed per session
85% increase in organic conversions rate
797% increase in organic transactions
687% increase in organic revenue

OHIO HARDWOOD FURNITURE

FIRST HALF OF CAMPAIGN COMPARED TO SECOND HALF

106% increase in organic traffic
112% increase in organic new users
60% increase in organic sessions

J DEVLIN GLASS ART

PAST 8 MONTHS COMPARED TO FIRST 8 MONTHS

29% increase in organic traffic
78% increase in organic conversion rate
137% increase in organic transaction 139% increase in organic revenue

UNICYCLE.COM

IN 2.5 MONTHS

116% increase in organic traffic
221% increase in organic conversions

THE MACA TEAM

IN 2 MONTHS

60% increase in organic traffic
124% increase in organic conversions

ATLANTIC CIGAR

IN 7 MONTHS COMP TO PREV YEAR

48% increase in organic traffic
53% increase in organic revenue year over year

MAKE YOUR OWN

IN 3 MONTHS

206% increase in organic conversions
243% increase in organic revenue

LOVE MY SWAG

IN 3 MONTHS

202% increase in organic traffic
72% increase in organic revenue

BOHO PINK

IN 1 YEAR

292% increase in organic traffic
199% increase in organic revenue

DIODE DYNAMICS

IN 1 YEAR

41% increase in organic conversions
51% increase in organic revenue

ONLINE CARBIDE

IN 3.5 MONTHS

256% increase in organic conversions
270% increase in organic revenue

JACKSON’S WESTERN STORE

IN 8 MONTHS

134% increase in organic conversion rate
108% increase in organic revenue

FOUR OAK BED SWINGS

IN 2 MONTHS

163% increase in organic conversion rate
150% increase in organic revenue

VAPAURA

1,900% increase in organic revenue
1,100% increase in organic sessions

SALT BAE

1,350% increase in organic revenue
55% increase in organic users

RV UPGRADES

370% increase in organic sessions
260% increase in organic revenue

EMBERS LIVING

547% increase in organic conversions
484% increase in organic revenue

VELVET CLOUD

730% increase in organic sessions
400% Increase in organic users

KOFFEE KULT

475% increase in organic revenue
40% increase in organic users

KINGDOM VAPOR

185% increase in organic revenue
16% decrease in bounce rate

EWCS

100% increase in organic traffic
100% decrease in bounce rate

ULTRA BRIGHT LIGHTZ

50% increase in organic traffic
30% increase in organic revenue

IDEMIGODS

30% increase in organic revenue
20% increase in organic traffic

DURACABLE

15% increase in organic traffic
4 keywords in top 30

GIRLS ROUND HERE

25 keywords in top 5 on Google
15% increase in organic revenue

KING’S BODY JEWELRY

100% decrease in bounce rate
10% increase in organic traffic

IDSHOP

95% decrease in bounce rate
20% increase in organic traffic

LUXURY MENSWEAR

110% increase in organic conversions
25% increase in organic revenue

JOHNNY APPLE CBD

100% decrease in bounce rate
20% increase in organic conversions

TRADESHOWPLUS

40% increase in organic users
5% decrease in bounce rate

AVLEADERZ

100% decrease in bounce rate
45% increase in organic users

AT THE FRONT

20% increase in organic users
15% decrease in bounce rate

XINSURANCE

80% increase in organic users
4% decrease in bounce rate

LOCATION SOUND

OCT 2018 - JAN 2019

17,610 Conversion Value
10% decrease in Cost Per Acquisition

BUDGET AIR SUPPLY

MAR 2019 VS. JUL 2018

43 keywords in top 10 on Google
20% decrease in bounce rate

PPC Case Study View All Case Studies

Combining eCommerce SEO and PPC Management to Capture New Business

Client Requirements

Eloquence, a producer and seller of high-end home furnishings, wanted to complement its organic SEO growth with a paid search strategy to capture additional business.

1Digital® Solution

1Digital® Agency, which had already been managing an eCommerce SEO strategy for the client since early 2020, implemented an eCommerce PPC campaign to produce new streams of business.

FREE In-depth SEO and PPC Analysis

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The Art of Writing for SEO

Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content, and they’re willing to give your site higher rankings in exchange for it. Our in-house SEO writers are trained to write the type of blogs, guest posts and item descriptions that attract Google’s attention. Check out some of our samples to see what kind of content you can expect our writers to produce during the course of an SEO campaign.

Differentiating And Writing For SEO Campaigns

TYPE: Augmented Blog Content

Understanding the Ocean Plastic Crisis

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Why Your Business Needs An Interior Plant Service

Plants are a perfect way to add a touch of life to your workspace. Not only does the addition of plants make your space look better, but they also will help employees focus and assist in...

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TYPE: Offsite Content

Use the Best Dry Rub for Ribs and See the Results

There are many different food items we think of when we think barbecue, but one of the toughest to do the right way is barbecued ribs. There is nothing like perfectly cooked pork ribs...

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TYPE: On-page Content

Gabriel and Company Earrings

Following in their father’s footsteps, Jack and Dominick Gabriel founded Gabriel and Co. in 1989 and have been designing classic and timeless jewelry ever since. With a passion for...

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TYPE: Third-Party Blog Content

Euphoria’s Most Stylish Characters and How to Get Their Looks

One of TV’s biggest breakout shows in 2019 was none other than HBO’s Euphoria. The incredibly popular series, which credits Drake as an executive producer, centers around a group...

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As you can see, each of our SEO content pieces focuses on a particular keyword. These articles are written to demonstrate to Google that your site is a reliable publisher of information about the topics that you want to rank well for. When Google considers you to be a trusted authority on these topics, they feel more comfortable sending their users your way for answers to their search queries. The more unique SEO content you can publish during an SEO campaign, the more trust you’ll build with Google.

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