Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
292 posts by Dan Kogan on the 1Digital® Agency blog.
When it comes to eCommerce, your website is essentially your storefront. It's what customers initially see when they go in, meaning it's the first impression people get and it's how you should be sharing your brand's unique style, voice, and products. Beca
With each new year, there are a number of advances and launches in the social media and the online platform space that continue to keep the digital world fresh and exciting. The catch is that with each new launch comes a question that many businesses and entrepreneurs continue to
In today's digital era, more and more business owners are turning to better eCommerce platforms like BigCommerce to reach a wider audience, expand their product offerings, and increase their revenue. As someone who owns an eCommerce business, you’re likely already aware of
When it comes to eCommerce and online marketing, there is one social media platform that is becoming more influential every day: TikTok. This app is focused on making short videos, often using trending songs, audio, or dances. If you have an online business it’s worth getting a T
How is Social Media Marketing Changing? By now, you’re probably slightly overwhelmed with the new advancements surrounding certain social media platforms. *cough* *cough* the Metaverse, for example. It seems that every time you click on your For You page on Tik Tok or your homepa
Instagram is one of the most popular and highly used social media platforms around, with roughly one billion active users every single month. With that many users actively scrolling through their feeds and interacting with the app, there is no reason why you shouldn’t be utilizin
Shopify is a great eCommerce platform that comes with many built-in features to help improve your brand's SEO efforts and organic traffic. The best thing you can do is to familiarize yourself with these benefits and take advantage of as many Shopify SEO services as possible
Businesses of all sizes should understand the main strengths of the eCommerce platforms they are using. Each one has its own specialties that set it apart from the rest, so you want to know what your platform has to offer in order to use it to the best of its capabilities. Your p
When running a business online, it is critical that you implement eCommerce SEO strategies effectively to help your business grow. You want to take advantage of as many opportunities as you can to promote your business online and improve its visibility in search engine results. W
A major aspect of running a business online is maintaining a website that delivers excellent user experience. Businesses need to commit enough time to eCommerce design and development to ensure their website functions properly and is user-friendly. Since eCommerce web design can
As you expand your company's reach online, you will be left to consider which digital marketing strategies you should implement. The list is long and varied, but one strategy you might want to focus on is a content strategy. This can be a great way to invite new customers t
With the right eCommerce SEO strategies, your online business can transform from a rarely seen website to a highly trafficked online marketplace. In order to get ideal results through SEO, or search engine optimization, you have probably sought out different resources and strateg
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
One of the most important factors about every eCommerce website that tends to get overlooked is the search functionality. Search functionality is what allows your customers to find the product or content they are looking for on your website. All it takes is for a user to enter a
The interaction between your customers and your eCommerce brand can have a variety of benefits. Not only does it give you the opportunity to continue growing your business, but it also allows you to retain the customers you are interacting with, thus enhancing their experience wi
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
As a business owner with an eye on the digital side of marketing, you probably hear all the time that content is king and that marketing works. But what if you are not seeing any results from your own content marketing efforts? When content marketing isn’t working for you, it can
In the eCommerce space, perhaps the two most talked about areas of any website are eCommerce web design and SEO. It is certainly no secret that each is important in its own individual way. An SEO campaign is necessary to help boost organic traffic and search engine rankings so th
With the rise of online presence and a need to go digital, many business owners and operations are starting to understand that there is an importance for good search engine optimization practices as part of their digital marketing. What many don’t know is that it can be very easy
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
Design is a creative process, and it can be a very objective exercise. Here at 1Digital®, we’ve found a balance between delivering beautiful and engaging design while maintaining the criteria for an optimized website. With some flexible creative ideas in mind and a healthy amount
If you’ve got an eCommerce business, then you should already be thinking about SEO. Search engine optimization is the process of optimizing a website in order to make it crawlable, more user-friendly, and ranking high in search engines to bring in more organic traffic that conver
You try to do everything to make your website have better rankings on search engines. You write content that contains the keywords your visitors are using the most. You give your website a great design. You make sure your website is running at a good speed. But nothing seems to b
