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306 posts by Dan Kogan on the 1Digital® Agency blog.
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
One of the most important factors about every eCommerce website that tends to get overlooked is the search functionality. Search functionality is what allows your customers to find the product or content they are looking for on your website. All it takes is for a user to enter a
The interaction between your customers and your eCommerce brand can have a variety of benefits. Not only does it give you the opportunity to continue growing your business, but it also allows you to retain the customers you are interacting with, thus enhancing their experience wi
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
As a business owner with an eye on the digital side of marketing, you probably hear all the time that content is king and that marketing works. But what if you are not seeing any results from your own content marketing efforts? When content marketing isn’t working for you, it can
In the eCommerce space, perhaps the two most talked about areas of any website are eCommerce web design and SEO. It is certainly no secret that each is important in its own individual way. An SEO campaign is necessary to help boost organic traffic and search engine rankings so th
With the rise of online presence and a need to go digital, many business owners and operations are starting to understand that there is an importance for good search engine optimization practices as part of their digital marketing. What many don’t know is that it can be very easy
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
Design is a creative process, and it can be a very objective exercise. Here at 1Digital®, we’ve found a balance between delivering beautiful and engaging design while maintaining the criteria for an optimized website. With some flexible creative ideas in mind and a healthy amount
Any good SEO campaign relies on well-written content. After all, if you want Google to rank you well one of the best ways to catch their attention is to provide their users answers to their search queries. Google appreciates fresh content, unique content, and informative content,
Believe it or not, the holidays are right around the corner. It may be just the beginning of fall, but before you know it, the holiday shopping season will be upon us and the usual hustle and bustle of November and December will be taking place. For many people, this doesn’t mean
Everyone talks about SEO, but how many really know what it means and what to do to achieve results? For the team at XINSURANCE, finding the right partner to get results was important in their SEO endeavors. “We weren’t built to maximize through SEO yet. The expectations we had we
If you’ve got an eCommerce business, then you should already be thinking about SEO. Search engine optimization is the process of optimizing a website in order to make it crawlable, more user-friendly, and ranking high in search engines to bring in more organic traffic that conver
You try to do everything to make your website have better rankings on search engines. You write content that contains the keywords your visitors are using the most. You give your website a great design. You make sure your website is running at a good speed. But nothing seems to b
A data migration is a transfer of information and data from one system to another. You may wonder why would I want to switch systems or platforms in eCommerce. I’m satisfied with where I am and how my store is performing. Do I really need to do this? Sometimes we get so caught up
Creating an online store should be a vision. You have an idea of what you want, but you don’t know how to make it happen and you need help. That’s when you turn to a team of experts who can get the job done. Custom eCommerce website development projects occur all the time to give
Content is the driver of your SEO efforts. Choosing keywords that are related to your business and creating content centered around those keywords is what helps drive organic traffic to your website and improve your rankings. Creating the right content marketing strategy to boost
Content and SEO go hand in hand and while SEO efforts depend on search engines understanding your content and determining where it ranks among similar results, it is also on you to have an understanding of your content and what it will take to achieve better ranking and more orga
The content on your website is important and marketing it with SEO requires a lot of time and patience. This is especially true if you have a website that is multilingual. You may wonder if adding another language to your website will help or hurt your SEO efforts. There are mult
In today’s digital world, it is sometimes astonishing to see the number of clients that have yet to tread the waters of search engine optimization (SEO). eCommerce SEO feels like a necessity for digital marketing, especially since it is relatively easy to get started and create a
In the eCommerce space, earning a new customer is all about how you interact with them. Creating a connection with your customers through your website is becoming increasingly important. Just how necessary is interactive website design? Research shows that over 70 percent of the
SEO is essential for success in the online space. It is well known how much this matters to eCommerce business all over the world, but do you know that SEO is important to businesses that rely on lead generation as well? The websites that target the right keywords, produce consis
There are two different approaches businesses can take to help increase their sales and build a brand that is recognizable in their industry when it comes to search engines. We tend to focus on the way eCommerce SEO works, with the end goal being to promote a product or group of
