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296 posts by Dan Kogan on the 1Digital® Agency blog.
Magento Cloud has eight named indexers and a faceted nav that will tank crawl budget if you let it. Here is how to ship both without losing rankings.
Off-the-shelf AI tools couldn't answer the questions our strategists actually asked. So we built our own platform. This is the story of why — and what it means for the brands we work with.
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
As AI reshapes every corner of eCommerce, 1Digital® Agency stands at the intersection of intelligent development, agentic commerce, and full-funnel digital marketing — making it the agency built for what comes next.
Platform migrations and replatforms break SEO when canonical signal isn't preserved — and the failure is rarely in one place. The 7-stage methodology we run for every migration, and what each stage protects.
Online shopping continues to grow year on year as more and more people becomes acquainted with and accustomed to shopping online for everything, including their groceries. Because of these, many brick-and-mortar stores face quite a unique challenge. However, while e-commerce gian
Did you know 78% of consumers research brands on social media before making a purchase decision? That's a powerful statistic highlighting the importance of a strong organic social media presence. What’s more, when you throw in the fact that 81% of consumers’ purchasing deci
Have you been having problems with your marketing recently? Maybe the ads you previously put up on Google or social media seem to be slowing down. Or maybe the organic content you’ve been posting has been getting fewer and fewer likes and shares. Marketing tactics and strategies
When you're looking for a lawyer, it's safe to say that something is not quite going how you want. The process can be stressful, nerve-wracking, and confusing for anyone new to finding a lawyer. You can help alleviate stress and inspire confidence in your practice wit
Before smartphones and tablets came into the world, everyone used to have to deal with and operate rotary phones. You know, those old telephones with the rotary dial that you had to spin repeatedly to input each number of the household you were trying to call. Just imagine how mu
The world of eCommerce is booming! More and more people are turning to online stores to find everything from everyday essentials to unique handcrafted goods. If you've ever dreamed of launching your own online business, now is a fantastic time to make it happen. The good ne
Have you ever experienced browsing through an online store, eager to purchase that perfect item. You click on a product, but the description is unclear and lacks essential details. You start getting frustrated as you navigate through confusing menus and encounter slow loading tim
It was David Ogilvy, who’s often referred to as the “Father of Advertising” that once said, “Great marketing only makes a bad product fail faster.” The question is, though, if that statement still holds true today. After all, the internet practically changed the landscape for all
Content and content marketing has become sort of a buzzword, particularly when it comes to online marketing. You hear the word thrown around quite often, especially around producing social media content for your brand or business. This is because content marketing is the driving
Attention spans are fleeting and competition is fierce in digital marketing, leaving brands wondering how they can stand out within their industry and against competition. That's where the art of copywriting emerges as an indispensable tool for businesses striving to stand
Would you believe that today there are roughly 7.5 million blog posts published every day? Not to mention there are also more than 500 hours of video uploaded onto YouTube every minute. Frankly, that's a lot of content to consume and compete against in an age where A.I. onl
Back in the early days of social media (specifically Facebook) there was a little game that took the internet by storm. A game called Farmville. There were a couple of social aspects to the game that catapulted it to the level of fame and success that it accumulated, aspects that
Do you lie awake at night, haunted by the ghosts of abandoned carts and the specter of missed conversions? Maybe you've got the flashy website, the witty headlines, the latest marketing lingo. But your conversion rate? Crickets. Algorithms shift like desert sands, burying y
When it comes to building a thriving eCommerce business, getting into Amazon’s listings is always a consideration. However, for new and budding entrepreneurs and business owners, the learning curve can feel a little bit daunting, especially if you want to create organic growth on
Is email dead? The question gets thrown around practically every end and start of a year. And now that we’re nearing the end of 2023, it’s probably a question some entrepreneurs and businesses are asking yet again. After all, with all the shiny new things like AI and Thread, or t
I've talked, in the past, about how applying and using storytelling principles actually aids you in your SEO and marketing efforts, as well as how it can help you establish a brand that resonates well and deep with your target audience. However, the question you're pr
In the vast ocean of online business and e-commerce, many entrepreneurs feel like sailors lost in a storm. Setting up an online shop can be as daunting as navigating treacherous waters. That's why in this open sea, where countless businesses are constantly battling for the
Have you ever felt like you're trapped behind a towering wall of content creation demands? Cracking the code to consistent, high-quality content creation has been an enigma for marketers and creators alike. The pressure to meet deadlines and maintain quality can be daunting
When it comes to capturing the attention of both readers and search engines, it's almost like trying to stand out in a crowded bookstore filled with countless books. There's so much content, so many stories available, that it can be difficult for readers to prioritize
