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314 posts by Dan Kogan on the 1Digital® Agency blog.
Citation behavior varies wildly across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews. Here's what's actually happening inside the engines.
Edge rendering is not a buzzword. On a headless commerce build, it is the difference between LCP under 1.5s and rankings that quietly slide for a year.
Brand exclusion lists in Performance Max are the single most underused lever in 2026. Here's how we structure them for ecommerce accounts — your own brand, competitor brands, and the messy middle of reseller terms.
Generative Engine Optimization is the discipline of earning citation share inside AI-generated answers. Here's the definition, the practices, and how to measure it.
Franchise systems at 100+ locations hit a different SEO problem than independent multi-location brands: brand-vs-franchisee cannibalization, inconsistent GBP operations, and content patterns that work at 20 locations and fail at 200.
CPA and ROAS measure different things, optimize for different outcomes, and pull a campaign in different directions. Here's the framework we use to pick the right target — and the cases where the wrong choice quietly suppresses growth.
Citation share is the cleanest single number for AI search visibility — but only if the methodology is sound. How Workspace measures it, where the off-the-shelf alternatives fit, and what the methodology has to handle to produce data you can trust.
We ran the same shopping-intent prompts across ChatGPT, Perplexity, and Claude. The citation behavior gap was 86 percentage points. Here's the engine-by-engine breakdown.
Stencil and Catalyst are both first-party BigCommerce storefronts. The SEO trade-offs between Handlebars and Next.js are not obvious — here is the head-to-head.
Catalyst is BigCommerce's Next.js reference storefront. Here is how to ship it without breaking the SEO that Stencil shipped by default.
B2B Edition catalogs are quote-only by design. Here is how to rank them without faking pricing — and how customer groups, pricelists, and quote flows interact with crawlers.
BigCommerce B2B Edition's Customer Groups and Price Lists are the right tools for B2B pricing — but they introduce SEO questions about what crawlers should index, what schema should claim, and how to keep gated pricing out of the public layer.
Industrial distributors have a different SEO problem than consumer brands: long buying cycles, technical specs, customer-specific pricing, and an engineer-led buyer journey. What actually moves rankings — and qualified RFQ volume.
Most AI visibility dashboards track the wrong things — vanity counts of mentions, no competitor context, no engine breakout. The five metrics worth tracking, and the three to stop wasting time on.
Agentic commerce is the shift to AI agents that actually transact on a user's behalf. ACP, AP2, Operator — here's the merchant-side playbook.
AEO is not a buzzword rebrand of SEO. The disciplines share infrastructure but optimize for different surfaces, signals, and outcomes. Here's the real comparison.
Magento Cloud has eight named indexers and a faceted nav that will tank crawl budget if you let it. Here is how to ship both without losing rankings.
Headless commerce promises total design freedom and lightning-fast storefronts, but it also comes with real tradeoffs in cost, complexity, and ongoing support. Here's how to figure out whether going headless is the right move for your eCommerce business.
Answer Engine Optimization audits aren't a yearly artifact — they need a quarterly cadence to keep pace with how ChatGPT, Perplexity, Claude, and Gemini change what they cite. The 8-checkpoint framework we run for clients.
As AI reshapes every corner of eCommerce, 1Digital® Agency stands at the intersection of intelligent development, agentic commerce, and full-funnel digital marketing — making it the agency built for what comes next.
Platform migrations and replatforms break SEO when canonical signal isn't preserved — and the failure is rarely in one place. The 7-stage methodology we run for every migration, and what each stage protects.
Off-the-shelf AI tools couldn't answer the questions our strategists actually asked. So we built our own platform. This is the story of why — and what it means for the brands we work with.
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
Online shopping continues to grow year on year as more and more people becomes acquainted with and accustomed to shopping online for everything, including their groceries. Because of these, many brick-and-mortar stores face quite a unique challenge. However, while e-commerce gian
