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306 posts by Dan Kogan on the 1Digital® Agency blog.
We tend to believe that quality is the deciding factor in many situations when making a purchase. We want to get the best of the best for the price. What makes a good quality eCommerce website? You may answer by saying it is the products, the quality of the content, or the inform
Building an eCommerce store can be an exciting and nervous time. It’s exciting to have a store of your own, but you probably are also wondering how you can make your store more of a success. You have built the store, but now you need to build the audience. SEO is the solution. It
It was only a few months ago, in December, that CBD and hemp products were legalized in the United States, exciting merchants in the $22 billion industry. Even with such a successful industry, advertising and optimization can be difficult because the opportunities are very limite
Keywords are an important part of any SEO strategy. Optimizing your website for specific words helps you take control of search results with what you will rank for and helps identify a target audience based on the search queries in which you want to rank. Choosing the right keywo
Whether your company’s reputation has taken a hit online or in real life, SEO can be a better management tool than a lot of traditional companies realize. Bad press can certainly follow a brand for years but trying to comment out or speak against negative content will only create
The best content connects with the reader on a human level and features storytelling. It is relatable and can prompt action. A lot of time a content marketing strategy will focus on the end goal of turning a visitor into a customer and crossing the finish line by making a purchas
The following is a guest post from Sean Dudayev from 3Dcart.com: Wanting to learn more about B2B eCommerce? Well, the best place to get started is a solid grasp of what it is exactly. B2B eCommerce is a huge category that includes all products and services that are sold online fr
Most people think of PPC as a fast track to building traction with search engines, a way to vault to the top of the paid rankings and draw in some traffic, leads and eventually customers. There are several factors that go into the success of a PPC campaign. One factor that you mi
So much of digital marketing is about solving the puzzles of search engines and optimization — the algorithms, the SEO, getting page ranking and keywords just right. But so much of the jargon is difficult to understand for people who just want to run their business and may
Many businesses put a PPC campaign to work because of the control. It is easy to measure ad performance and target many different options across platforms. Setting goals is the foundation of a PPC campaign. It requires an element of planning before you can launch, measure, and ev
BigCommerce is one of the leading platforms in the eCommerce space. It is a paid-for “hosted” solution that allows for store setup and selling product online. It is known as a software as a service product (Saas), meaning you pay a fee for the service, you do not own the software
eCommerce is always changing and it certainly much different now than it was just a few years ago. As a result of the ongoing changes to SEO practices that can make or break an eCommerce business, you need to adapt to the landscape. BigCommerce offers many tips for using their pl
The early stages of digital marketing are just about establishing your business and implementing marketing practices. When it comes to content, producing as much as you can early on, even in paid media, and getting your message across is the most important thing. Over time, the q
To achieve success in the eCommerce space, you need to have a development plan that makes your site function well. This can be important with top platforms like BigCommerce. You want to find a BigCommerce development partner who completely knows the platform and the tricks to hel
If you are looking to establish a web presence and make an impact in the digital space, then you likely already know the importance of SEO. You may also know that the first step to getting a great SEO campaign is an SEO audit. An SEO audit is a tool used to determine a website’s
If you have any background on digital marketing, chances are you have heard the saying “content is king” and that really is true. Content is everything to your eCommerce business. It’s a representation of your brand. It builds awareness and loyalty. It helps bring in more traffic
A successful eCommerce website will have various elements that help make things easier for the customer. The less time they have to spend deciding to purchase, the more likely they are to complete the purchase. People use online shopping for convenience and ease. A byproduct of g
SEO can make or break your eCommerce website. You can have the best design, smoothest operation, and fully-developed website, but if there is no promotion or push on search engines, then you won’t see any traction or the results that you deserve. You know the importance of having
Shopify Plus is one of the leading eCommerce platforms available and comes with many options to give merchants everything they want in building an online store. To get the most out of Shopify Plus, you need the help of a preferred Shopify Plus partner who knows the ins and outs o
Getting to the finish line is the most important part of the race. You can interest customers with your products, your brand and your message, but if you do not get them to complete a purchase or finish checking out, it really has no value to you as an online merchant. If you fee
One of the most important things for a website to possess today is a great user experience, something that keeps the customer engaged and leads to conversions. It’s the ultimate measure of success, doing enough to get customers to the finish line. That was the goal for Mark Sapor
Maybe you’re a new business or maybe you’ve been around for several years and want to enhance your presence on search engines and boost your SEO. Whatever the situation is, there is a reason you are thinking about search engine optimization. Chances are you know the importance of
Improving your SEO takes time. This is a common observation made at the beginning of a campaign, a reminder that patience is required. When it comes to website content, there are many different ways to implement content and address certain elements of SEO that can go a long way i
The combination of email marketing and eCommerce SEO can work well together to get you better results and achieve more success when taking the proper strategy. Email can certainly have an impact on what building your SEO results, but getting them to work together takes time and e
