eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need a Craft Supplies PPC Agency?
If you are trying to draw more customers to your online crafts business, we are here to help. Art supplies appeal to a huge audience, and a well tailored PPC campaign can help draw potential customers who are searching related keywords to your business. If you want to create a marketing campaign that will increase your visibility and create new leads, PPC is a great option.
Craft Supplies eCommerce PPC
No matter what craft supplies your business offers, there will always be competition in the eCommerce marketplace. Bidding for the correct PPC keywords will help give your business an advantage at drawing in customers looking for your products. These campaigns also start quickly, so you can start seeing results in no time.
Why 1Digital® for Your PPC?
The team here at 1Digital are experts in eCommerce marketing. We have been running successful PPC campaigns for years and we are happy to use our expertise to help your business. When you choose 1Digital® for your PPC, you will have a dedicated project manager to send you regular updates and ensure that your campaign is on track with your goals.
Your Craft Products & Our PPC
Whether your business is targeting professional artists or home crafting enthusiasts, PPC can help draw qualified users to your website. Our proprietary PPC strategy helps us ensure that the campaign brings in qualified leads and minimizes bounces. This ensures that you are paying for clicks that are leading to conversions.
Why 1Digital® is Your Craft Supplies PPC Company
We have helped businesses across a wide range of industries create PPC campaigns that will drive more paid traffic to your website. Our PPC team will research your products and your industry to create a campaign that highlights your strength and draws qualified users to your website. When you choose our agency to run your campaign, you will be invited to join our workspace and our team will send you regular updates so you will always know how your PPC is performing.
Keyword Selection for Your Business
The key to every successful PPC campaign is proper keyword selection. Bidding for the correct keywords is what will end up getting you the best ROI on your campaign. This process requires constant monitoring to follow market trends and ensure that your campaign is always operating at peak performance.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Ready to Talk to Our PPC Experts?
If you are looking to draw some more traffic to your business, PPC is a great way to quickly get your ads in front of users. To discuss the possibility of setting up a new PPC campaign for your business, give us a call today to set up an appointment with one of our PPC experts.